The objective of this survey is to study consumer behavior with special reference to preference

of brand in Bathing Soap in Pune city.

We request you to attempt all the questions so as to help us arrive at authentic results. The data
collected herein will be purely used for academic purpose.

Your cooperation will be highly appreciated.

Sinhgad Management Institutes, Pune

QUESTIONNAIRE

Please answer the following informational questions concerning yourself and your
profession.

1. What is your name? ___________________________________________________________

2. What is your gender? Male

Female

3. What is your age? Under 20

Between 20-29
Between 30-39
Between 40-49
Between 50-60
Over 60

4. How many family members do you have? 2-3

4-5
6-7
8-9

5. What type of house you live in? Flat

Row-house
Bungalow
Any other ________________

6. Is your house owned by you?

rented?
leased?

7. What is your qualification? 10th

12th
Graduation
Post Graduation
Any other ______

8. What is your profession? Government employee

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 Employee in Private sector
Self-employee/ Small Businessmen
Big Businessman
Any other ______________________

9. What is your annual income? Below 1 lakh

1-2 lacs
2-3 lacs
3-4 lacs
4-5 lacs
Above 5 lacs

Please express your frank opinion on all the following questions concerning your
preference of brand in Bathing Soap by checking the most appropriate alternative(s) and
others as well.

10. What brand of bathing soap you are using? Lux Dettol Soap
Dove Glycerine
Hamam Chinthol
Liril Any other ______________
11. Is the soap an imported brand? Yes
No

12. How long you have been using this specific/particular brand? Since last 1 month
Since last 1 year
Since last 2 years
Since last 3 years
Over 3 years

13. How did you get to know about this brand? Friends/neighbors
TV
News Paper
Any other____________

14. Why have you chosen/selected this specific brand? Cost (Good Price)
Foamy
Thick Lather
Fragrance
Color/ Transparent
Glycerin
Medicinal
Any other ____________

15. What level of importance do you place on the following features of the soap?
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 (Please mark 1=Most Important, 2=Important and 3=Least Important for each features.)

Importance Most Important Important Least Important

(1) (2) (3)
Features
Cost (Good Price)
Availability
Usage rate
Fragrance
Foamy
Thick Lather
Color/Transparent
Moisturizer
Deodorizer
Medicinal use
Any other

16. What is your opinion about the soap on the following factors?
(Please mark 1=Excellent, 2=Very Good, 3=Good, 4=Average and 5=Poor for each feature.)

Grade Excellent Very Good Good Average Poor

Features (1) (2) (3) (4) (5)
Usage rate
Availability
Fragrance
Foamy
Thick Lather
Moisturizer
Deodorizer
Medicinal benefits
Any other

17. What is the usage rate of an individual? ________________________________________

18. Is the brand economical to use? Give reasons, if Yes/No.

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19. Are you satisfied using the brand? Give reasons, if Yes/No.
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20. Will you recommend others to go for the same brand? Give reasons, if Yes/No
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21. Do you have any suggestion to be given to the company/brand?

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