Group Members Roll. No.

Amit Dandapath FPB0911/009

G. Anand FPB0911/010
Chinmay Mishra FPB0911/029
Gobikichena FPB0911/036
Krishnakant FPB0911/055
Sanaden Gurunathen FPB0911/105
Sandeep Johnson FPB0911/106

12/08/2021 Advertising and Sales Group-6 1

 Specimen

12/08/2021 Advertising and Sales Group-6 2

 Behavioural Objectives
 Induce trial purchase

 Secondary demand

 Appreciate Brand “Castrol”

 Understanding purpose of Castrol

engine oil (Humour)
12/08/2021 Advertising and Sales Group-6 3
 Communication Objectives
 Educate masses (North India)
about benefits of Castrol
Power1

 Using recognition of RAJINI

 Assurance of superior
performance
12/08/2021 Advertising and Sales Group-6 4
 Message Strategy
 Position Castrol as a pioneer in synthetic oil technology

 Importance of wearing helmet

 Eco-Friendly (Saves fly)

 Simple idea to communicate benefits

 Target audience recollect humour

Recollect and relate : Castrol Power 1

 Any bike becomes a super bike

 easy start and torque

12/08/2021 Advertising and Sales Group-6 5

 Adaptation and Creativity
 Use of animation (Unconventional)
 A joke stays in the mind of any individual
 Dialogue delivery
 Masala Bollywood style
 Rajini
 Villian
 Plot (Fly, Crow, Helmet)

12/08/2021 Advertising and Sales Group-6 6

 Thank You !

12/08/2021 Advertising and Sales Group-6 7