Professional Documents
Culture Documents
REGION
Enrollment No : 0811002575
E-mail : sanjay.singh@reebok.com
Course : MBA
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CONTENT INDEX
1. FRONT PAGE 1
2. CONTENT INDEX 2
3. INTRODUCTION 3
6. RESEARCH METHODOLOGY 7
7. CHAPTERISATION SCHEME 8
8. QUESTIONNAIRE 9-15
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INTRODUCTION:
always say satisfaction is something which you cant write and explain,
what he wants, indirectly you can say when his expectations are
fulfilled.
customers mind, but I can always say that once he comes again, to
avail your service or the product after using it once, then its fair and if
recommends the product to some one else to avail the same service or
I think these are the perfect practical parameters to judge the level of
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COMPANY PROFILE
Rockport was established by father and son Saul and Bruce Katz it in
and this Rockport PROWALKER shoe became a huge hit and known as
most expensive global brown shoes brand available in India. It’s rated
and Egle.
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1- Dress Shoes
3- Casual shoes
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categories)
products.
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RESEARCH METHODOLOGY:
needed to carry out the study. The study will be conducted through
shoes.
SAMPLING TECHNIQUES
COLLECTION OF DATA
interviews.
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CHAPTERISATION SCHEME
1. Introduction
2. Literature review
5. Research Methodology
6. Data Analysis
8. Appendixes
9. References / Bibliography
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QUESTIONNAIRE
I would request you to kindly share your thought and inputs about the
category. Your few minutes will help the company to improve its
(Please answer all questions that apply to you. If the meaning of question is not clear, ask the
a) Name. -------------------------------
b) Address. -------------------------------
-------------------------------
c) Phone/Fax/E-mail -------------------------------
d) Age
Under 20
20-30
30-40
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Above 40
f) Profession
Govt. Employee
Businessperson
Pvt.Employee
Retired
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1. DRESS SHOES
a. _______________________
b. _______________________
c. _______________________
d. _______________________
a. _______________________
b. _______________________
c. _______________________
d. _______________________
3. CASUAL SHOES
a. _______________________
b. _______________________
c. _______________________
d. _______________________
1. How easily did you find the new Rockport store location to buy a
new Rockport pair,
Very
Easily
Easily
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Difficult
Very
difficult
Immediat
ely
After 5
minutes
Not at all
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No
Yes
Not so
much
Cant say
Excellent
Good
Fair
Poor
Bad
Excellent
Good
Fair
Poor
Bad
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8. How would you rate your overall Rockport experience while the
selection of footwear at the store in comparison of other global
leather shoes brand i.e. Ecco and Clarks?
Excellent
Good
Fair
Poor
Bad
MAGAZIN
E
INTERNET
RECOMME
NDED BY FRIEND
TRAVELLE
D
INTERNATIONALY
Same day
1-2 day
More than
7 days
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12. How much you are satisfied with the pricing of the
footwear in comparison with other global brands?
OK OK OK
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No No No
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Anurag Sharma
Deputy General Manager-Rockport
With over 12 years experience in retail industry ; Anurag is currently a
Deputy General Manager – Reebok a wholly owned subsidiary of the $
4 billion Reebok International based out of Massachusetts, USA and
now a part of the Adidas Group.
After finishing his early schooling from Spring Dales School – Lucknow,
Anurag graduated from Delhi University in the year 1995.
In the year 1999 Anurag joined Arvind Brands for the operations of the
denim wear brand “Lee” in the country.
His stint in Reebok has been over 10 years and during these years he
has worked in various roles .He started his career as an Assistant
Product Manager for a Golfing Brand - Greg Norman .He moved on in
the role of a Product Manager for the lifestyle brand - Rockport in the
year 2003.
It was his passion and the drive to excel that enabled him to become
the Deputy General Manager of the brand in 2010.
He has done extensive international travel to U.S, Europe and Far East.
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CONSENT LETTER
To,
Director,
IMT CDL,
GHAZIABAD,
This is to certify that “Sanjay singh Gurjar” will be doing the project
this is a genuine project and has not been copied from any source as
per my knowledge.
The project shall be carried out in the time frame between July 2010
Thanking you,
Yours truly,
Anurag Sharma
[9811775376]
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