www.michigandaily.

com Nov 1, 2010 - Nov 30, 2010

Dashboard Comparing to: Nov 1, 2009 - Nov 30, 2009
Previous: Visits Visits

30,000 30,000

15,000 15,000

0 0

Nov 1 Nov 8 Nov 15 Nov 22 Nov 29

Site Usage

346,872 Visits 55.70% Bounce Rate

Previous: 284,406 (21.96%) Previous: 53.53% (4.05%)

919,698 Pageviews 00:03:01 Avg. Time on Site

Previous: 818,820 (12.32%) Previous: 00:03:11 (-5.56%)

2.65 Pages/Visit 46.40% % New Visits

Previous: 2.88 (-7.91%) Previous: 46.03% (0.81%)

Visitors Overview Map Overlay

Previous: Visitors Visitors

20,000 20,000

10,000 10,000

0 0

Nov 1 Nov 8 Nov 15 Nov 22 Nov 29

Visitors
193,457 Visits
0 324,803

Traffic Sources Overview

Referring Sites
137,889.00 (39.75%)
Search Engines
120,982.00 (34.88%)
Direct Traffic
87,131.00 (25.12%)
Other
870 (0.25%)

1 Google Analytics
 Content Overview

Pages Pageviews % Pageviews

Nov 1, 2010 - Nov 30, 2010 192,943 20.98%

Nov 1, 2009 - Nov 30, 2009 169,608 20.71%

% Change 13.76% 1.28%

/section/sports

Nov 1, 2010 - Nov 30, 2010 29,985 3.26%

Nov 1, 2009 - Nov 30, 2009 28,082 3.43%

% Change 6.78% -4.94%

/content/shoelace-story

Nov 1, 2010 - Nov 30, 2010 19,639 2.14%

Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 100.00% 100.00%

/content/shoelace-story?page=0,3

Nov 1, 2010 - Nov 30, 2010 12,160 1.32%

Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 100.00% 100.00%

/content/shoelace-story?page=0,4

Nov 1, 2010 - Nov 30, 2010 12,107 1.32%

Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 100.00% 100.00%

2 Google Analytics
www.michigandaily.com Nov 1, 2010 - Nov 30, 2010
Visitors Overview Comparing to: Nov 1, 2009 - Nov 30, 2009
Previous: Visitors Visitors

20,000 20,000

10,000 10,000

0 0

Nov 1 Nov 8 Nov 15 Nov 22 Nov 29

193,457 people visited this site

346,872 Visits
Previous: 284,406 (21.96%)

193,457 Absolute Unique Visitors

Previous: 157,512 (22.82%)

919,698 Pageviews
Previous: 818,820 (12.32%)

2.65 Average Pageviews

Previous: 2.88 (-7.91%)

00:03:01 Time on Site

Previous: 00:03:11 (-5.56%)

55.70% Bounce Rate

Previous: 53.53% (4.05%)

46.40% New Visits

Previous: 46.03% (0.81%)

Technical Profile

Browser Visits % visits Connection Speed Visits % visits

Internet Explorer Cable

Nov 1, 2010 - Nov 30, 2010 118,687 34.22% Nov 1, 2010 - Nov 30, 2010 145,493 41.94%

Nov 1, 2009 - Nov 30, 2009 118,746 41.75% Nov 1, 2009 - Nov 30, 2009 113,452 39.89%

% Change -0.05% -18.05% % Change 28.24% 5.15%

Firefox T1

Nov 1, 2010 - Nov 30, 2010 94,544 27.26% Nov 1, 2010 - Nov 30, 2010 96,429 27.80%

Nov 1, 2009 - Nov 30, 2009 94,573 33.25% Nov 1, 2009 - Nov 30, 2009 62,360 21.93%

% Change -0.03% -18.03% % Change 54.63% 26.79%

3 Google Analytics
Safari Unknown

Nov 1, 2010 - Nov 30, 2010 82,773 23.86% Nov 1, 2010 - Nov 30, 2010 53,146 15.32%

Nov 1, 2009 - Nov 30, 2009 55,391 19.48% Nov 1, 2009 - Nov 30, 2009 60,074 21.12%

% Change 49.43% 22.52% % Change -11.53% -27.46%

Chrome DSL

Nov 1, 2010 - Nov 30, 2010 43,269 12.47% Nov 1, 2010 - Nov 30, 2010 45,158 13.02%

Nov 1, 2009 - Nov 30, 2009 11,688 4.11% Nov 1, 2009 - Nov 30, 2009 42,066 14.79%

% Change 270.20% 203.53% % Change 7.35% -11.98%

Mozilla Compatible Agent Dialup

Nov 1, 2010 - Nov 30, 2010 4,277 1.23% Nov 1, 2010 - Nov 30, 2010 5,321 1.53%

Nov 1, 2009 - Nov 30, 2009 1,066 0.37% Nov 1, 2009 - Nov 30, 2009 4,157 1.46%

% Change 301.22% 228.97% % Change 28.00% 4.95%

4 Google Analytics
www.michigandaily.com Nov 1, 2010 - Nov 30, 2010
Traffic Sources Overview Comparing to: Nov 1, 2009 - Nov 30, 2009
Previous: Visits Visits

30,000 30,000

15,000 15,000

0 0

Nov 1 Nov 8 Nov 15 Nov 22 Nov 29

All traffic sources sent a total of 346,872 visits

25.12% Direct Traffic Referring Sites

137,889.00 (39.75%)
Previous: 25.30% (-0.70%)
Search Engines
120,982.00 (34.88%)
39.75% Referring Sites Direct Traffic
87,131.00 (25.12%)
Previous: 37.84% (5.06%)
Other
870 (0.25%)
34.88% Search Engines
Previous: 36.86% (-5.39%)

Top Traffic Sources

Sources Visits % visits Keywords Visits % visits

google (organic) michigan daily

Nov 1, 2010 - Nov 30, 2010 101,589 29.29% Nov 1, 2010 - Nov 30, 2010 18,013 14.89%

Nov 1, 2009 - Nov 30, 2009 90,660 31.88% Nov 1, 2009 - Nov 30, 2009 15,775 15.05%

% Change 12.05% -8.12% % Change 14.19% -1.05%

(direct) ((none)) the michigan daily

Nov 1, 2010 - Nov 30, 2010 87,131 25.12% Nov 1, 2010 - Nov 30, 2010 2,123 1.75%

Nov 1, 2009 - Nov 30, 2009 71,942 25.30% Nov 1, 2009 - Nov 30, 2009 2,285 2.18%

% Change 21.11% -0.70% % Change -7.09% -19.48%

facebook.com (referral) tea party platform

Nov 1, 2010 - Nov 30, 2010 32,552 9.38% Nov 1, 2010 - Nov 30, 2010 1,557 1.29%

Nov 1, 2009 - Nov 30, 2009 13,703 4.82% Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 137.55% 94.77% % Change 100.00% 100.00%

michigan.rivals.com (referral) chris armstrong watch

Nov 1, 2010 - Nov 30, 2010 12,516 3.61% Nov 1, 2010 - Nov 30, 2010 1,183 0.98%

Nov 1, 2009 - Nov 30, 2009 7,511 2.64% Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 66.64% 36.63% % Change 100.00% 100.00%

mgoblog.com (referral) andrew shirvell

5 Google Analytics
Nov 1, 2010 - Nov 30, 2010 12,484 3.60% Nov 1, 2010 - Nov 30, 2010 1,139 0.94%

Nov 1, 2009 - Nov 30, 2009 9,640 3.39% Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 29.50% 6.18% % Change 100.00% 100.00%

6 Google Analytics
www.michigandaily.com Nov 1, 2010 - Nov 30, 2010
Map Overlay Comparing to: Nov 1, 2009 - Nov 30, 2009

Visits
0 324,803

346,872 visits came from 191 countries/territories

Site Usage

Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate

346,872 2.65 00:03:01 46.49% 55.70%
Previous: Previous: Previous: Previous: Previous:
284,406 (21.96%) 2.88 (-7.91%) 00:03:11 (-5.56%) 46.10% (0.84%) 53.53% (4.05%)

Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate

Site

United States

November 1, 2010 - November 30, 2010 324,803 2.70 00:03:05 44.65% 54.68%

November 1, 2009 - November 30, 2009 264,140 2.93 00:03:16 44.35% 52.45%

% Change 22.97% -7.71% -5.35% 0.67% 4.26%

Canada

November 1, 2010 - November 30, 2010 4,849 1.92 00:01:55 76.22% 69.35%

November 1, 2009 - November 30, 2009 3,804 1.88 00:01:48 72.63% 70.22%

% Change 27.47% 1.89% 6.57% 4.94% -1.23%

United Kingdom

November 1, 2010 - November 30, 2010 2,534 1.66 00:01:08 77.58% 75.97%

7 Google Analytics
November 1, 2009 - November 30, 2009 2,266 1.64 00:01:11 81.33% 77.05%

% Change 11.83% 0.98% -3.70% -4.61% -1.41%

China

November 1, 2010 - November 30, 2010 1,282 2.35 00:02:22 52.50% 60.14%

November 1, 2009 - November 30, 2009 1,245 6.44 00:07:44 49.00% 37.75%

% Change 2.97% -63.54% -69.43% 7.14% 59.31%

Australia

November 1, 2010 - November 30, 2010 939 1.49 00:01:13 79.13% 77.96%

November 1, 2009 - November 30, 2009 753 1.54 00:01:25 84.33% 79.02%

% Change 24.70% -3.02% -14.56% -6.17% -1.34%

Germany

November 1, 2010 - November 30, 2010 923 1.91 00:01:46 69.45% 66.63%

November 1, 2009 - November 30, 2009 713 1.90 00:01:44 71.67% 66.90%

% Change 29.45% 0.41% 1.35% -3.10% -0.40%

India

November 1, 2010 - November 30, 2010 612 1.86 00:02:01 85.29% 74.02%

November 1, 2009 - November 30, 2009 574 1.65 00:01:05 88.68% 82.75%

% Change 6.62% 12.71% 87.00% -3.81% -10.55%

France

November 1, 2010 - November 30, 2010 558 1.81 00:01:41 80.65% 72.58%

November 1, 2009 - November 30, 2009 379 1.84 00:01:39 77.84% 74.41%

% Change 47.23% -1.58% 2.13% 3.61% -2.45%

Singapore

November 1, 2010 - November 30, 2010 509 2.50 00:03:37 43.81% 54.03%

November 1, 2009 - November 30, 2009 266 2.54 00:02:38 66.17% 58.65%

% Change 91.35% -1.60% 36.96% -33.79% -7.88%

Philippines

November 1, 2010 - November 30, 2010 454 1.64 00:01:53 81.28% 75.99%

November 1, 2009 - November 30, 2009 410 2.02 00:02:22 76.59% 71.46%

% Change 10.73% -18.76% -20.62% 6.13% 6.34%

1 - 10 of 191

8 Google Analytics
www.michigandaily.com Nov 1, 2010 - Nov 30, 2010
Content Overview Comparing to: Nov 1, 2009 - Nov 30, 2009
Previous: Pageviews Pageviews

70,000 70,000

35,000 35,000

0 0

Nov 1 Nov 8 Nov 15 Nov 22 Nov 29

Pages on this site were viewed a total of 919,698 times

919,698 Pageviews
Previous: 818,820 (12.32%)

753,226 Unique Views

Previous: 657,828 (14.50%)

55.70% Bounce Rate

Previous: 53.53% (4.06%)

AdSense Performance

493,046 AdSense Page Impressions

Previous: 0 (0.00%)

$214.18 AdSense Revenue

Previous: $0.00 (0.00%)

529,069 AdSense Unit Impressions

Previous: 0 (0.00%)

Top Content

Pages Pageviews % Pageviews

Nov 1, 2010 - Nov 30, 2010 192,943 20.98%

Nov 1, 2009 - Nov 30, 2009 169,608 20.71%

% Change 13.76% 1.28%

/section/sports

Nov 1, 2010 - Nov 30, 2010 29,985 3.26%

Nov 1, 2009 - Nov 30, 2009 28,082 3.43%

% Change 6.78% -4.94%

9 Google Analytics
/content/shoelace-story

Nov 1, 2010 - Nov 30, 2010 19,639 2.14%

Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 100.00% 100.00%

/content/shoelace-story?page=0,3

Nov 1, 2010 - Nov 30, 2010 12,160 1.32%

Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 100.00% 100.00%

/content/shoelace-story?page=0,4

Nov 1, 2010 - Nov 30, 2010 12,107 1.32%

Nov 1, 2009 - Nov 30, 2009 0 0.00%

% Change 100.00% 100.00%

10 Google Analytics