Professional Documents
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Dabur
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VAIBHAV
SHRIVASTAV (113)
Content
1. Acknowledgement 3.
3. About DABUR 5.
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Acknowledgement
“If the words are symbol of undiluted feelings and token of gratitude then let
the words play the heralding role of expressing my feelings.”
No work can be carried out without the help and guidance of various persons. We
are happy to take this opportunity to express my gratitude to those who have been
helpful to us in completing this project report. They have been the source of guide
and motivation for the completion of the project.
We would like to thank our faculty guide Prof. U.C.MATHUR without whom
this project would not be possible.
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- Swami Vivekananda
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the large population base is another factor that makes India one of the
largest FMCG markets.
ABOUT DABUR:-
In its 125 years of existence, the Dabur brand has stood for goodness
through a natural lifestyle. An umbrella name for a variety of products,
ranging from hair care to honey, Dabur has consistently ranked among
India’s top brands. Its brands are built on the foundation of trust that a
Dabur offering will never cause one harm.
Brief history:-
The evolution of Dabur is quite interesting and its root takes us
back to the 19th century where it all started in Bengal by a
visionary by name Dr. S.K Burman, a physician by profession.
His mission was to provide effective and affordable cure for
ordinary people in far-flung villages. With missionary zeal and
fervor, Dr. Burman undertook the task of preparing natural cures
for the killer diseases of those days, like cholera, malaria and
plague. Soon the news of his medicines travelled, and he came to
be known as the trusted 'Daktar' or Doctor who came up with
effective cures. And that is how his venture Dabur got its name -
derived from the Devanagri rendition of Daktar Burman. The
name is formed by joining the first half of Daktar and Burman.
Some milestones:-
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Set up in 1884 to produce and dispense ayurvedic medicines to a wide
mass of people who had no access to proper treatment.
1986 – Public Limited Company (Dabur India ltd. came into being after
reverse merger with Vidogum limited)
1993 – Entered specialized health care area of cancer treatment with its
oncology formulation plant at H.P
1994 – Raised its first public issue, due to market confidence in the
company shares issued at a premium were oversubscribed 21 times.
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1995 – Joint ventures with Osem of Israel for food and Bongrain of France
for cheese and other dairy products.
1997 – Dabur entered the nascent processed food market with the creation
of Food division / project stars, strive to achieve record successes.
2000 – Entered the august league of large corporate businesses along with
market leadership and a turnover of 1000 crore.
2003 – Dabur demerges pharma business from the FMCG business into a
separate company so as to concentrate on both the business.
2005 – Acquired Balsara and entered the oral care and household
healthcare market in India.
2007 – Forayed into organised retail, H&B stores ltd. and also Dabur India
merged with Dabur foods.
Dabur At-a-Glance
Dabur India Limited has marked its presence with significant achievements
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and today commands a market leadership status. Our story of success is
based on dedication to nature, corporate and process hygiene, dynamic
leadership and commitment to our partners and stakeholders. The results of
our policies and initiatives speak for themselves.
Leading consumer goods company in India with a turnover of Rs.
2834.11 Crore (FY09)
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Products marketed in over 60 countries
Wide and deep market penetration with 50 C&F agents, more than
5000 distributors and over 2.8 million retail outlets all over India
Consumer Care Division (CCD) adresses consumer needs across the entire
FMCG spectrum through four distinct business portfolios of Personal Care,
Health Care, Home Care & Foods
Master brands:
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Leader in herbal digestives with 90% market share
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Consumer Health Division (CHD) offers a range of classical Ayurvedic
medicines and Ayurvedic OTC products that deliver the age-old benefits of
Ayurveda in modern ready-to-use formats
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Growing at a CAGR of 33% in the last 6 years and
contributes to about 20% of total sales
Focus markets:
- Gulf countries
- Egypt
- Nigeria
- Bangladesh
- Nepal
- US
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“People are our most important asset. We add value through
result driven training, and we encourage & reward excellence.”
PRODUCT LINE:-
Foods--
· Real, Real Active , Homemade· Lemoneez Capsico
Baby Care--
· Dabur Lal Tail, Dabur Baby Olive Oil, Dabur Janma Ghunti
Health Supplements--
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· Dabur Chyawanprash, Dabur Glucose D
Digestives--
· Hajmola Candy Fun, Pudin Hara (Liquid and Pearls), Pudin Hara
G, Dabur Hingoli
Natural Cures--
· Shilajit Gold, Sat Isabgol, Shilajit, Ring Ring, Itch Care, Backaid,
Shankha Pushpi ,Dabur Balm,Sarbyna Strong
Personal Care --
Hair Care Oil , Amla Hair Oil, Amla Lite Hair Oil,Vatika Hair Oil,
Anmol Sarson Amla
Oral Care--
Skin Care--
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Good corporate governance and transparency in actions of the
management is key to a strong bond of trust with the Company’s
stakeholders. Dabur understands the importance of good governance
and has constantly avoided an arbitrary decision-making process.
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Dabur upholds the tradition:-
Today, we at Dabur also value nature's bounty. Without the fruits of
nature, the vision of Dabur would never have been fulfilled. And that is
the reason for our unfailing commitment to ecological conservation
and regeneration. We would like to follow the principles of our ancient
texts, which say:
Back to Nature
Rare herbs and medicinal plants are our most valuable resource, from
which all our products are derived. Due to overexploitation of these
resources and unsustainable practices, these plants and herbs are
fast reaching the point of extinction. In view of this critical situation,
Dabur has initiated some significant programmes for ecological
regeneration and protection of endangered plant species.
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bereft of nature. But full of flowering and fruit bearing trees, animals,
birds and humans living in good health and complete harmony.
Business Strategies and ''Vision 2010'' of Dabur:-
Dabur India Ltd. (Dabur), a leading Indian fast moving consumer
goods (FMCG) company andIts product range included Toothpastes
and Toothpowder, Hair Oils, Shampoos, Digestives, Fruit Juices,
Nature Care, Medicated Oils, Ayurvedic products (such as Churnas,
Asav Arishtas, Ras Rasayanas, and Chyawanprash), and Honey.
References:---
Marketing Management:Twelfth Edition – Philip Kotler & Kevin Lane
Keller
www.dabur.com
www.superbrandsindia.com
www.brandchannel.com
www.4psbusinessandmarketing.com
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www.scribd.com
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