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  • Introduction To Advertising

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    nesjyn
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    Advertising, in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media. 'Advertising is a process, not a medium in its own right, although it uses different media forms to communicate'

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    Introduction to Advertising

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    Advertising, in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media. 'Advertising is a process, not a medium in its own right, although it uses different media forms to communicate'

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views18 pages

    Introduction To Advertising

    Uploaded by

    nesjyn
    Advertising, in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media. 'Advertising is a process, not a medium in its own right, although it uses different media forms to communicate'

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 18

    m m 

    m m
     m 
    m m

    The activity of attracting public attention to a


    product or business, as by paid
    announcements in the print, broadcast, or
    electronic media.
    Advertising is a process, not a medium in its
    own right, although it uses different media
    forms to communicate.
     m 
    m m

    Advertising, in its simplest form, is the way in


    which the vendor or manufacturer of a product
    communicates with consumers via a medium,
    or many different media.

    ADVERTISER MEDIA CONSUMER


    OR SALE :

    LAPTOP COMPUTER
    or
    P 10,000

    Call: 0906-9853
    OR SALE :

    LAPTOP COMPUTER
    or
    P 10,000

    Call: 0906-9853
    OR SALE :

    PENTIUM 4, 200 GB HD, IN


    EXCELLENT CONDITION, PINK
    LAPTOP or
    COMPUTER

    P 10,000

    Call: 0906-9853
    OR SALE :
    or
    PENTIUM 4, 200 GB HD, IN EXCELLENT CONDITION,
    PINK LAPTOP COMPUTER
    P 10,000

    Call: 0906-9853
    
    m m  
    m m

    A message from vendor/manufacturer to


    consumer
    Intended to give information which will
    influence consumer choice
    Aimed at a known audience

    Paid for
    
    m m    m

    Brand Identity Elements


    1. Brand Essence - a way of summing up the
    significance of the brand to stockholders and
    consumers alike of the brand in one simple sentence
    2. Brand Slogan - a public way of identifying the brand
    for consumers - often associated with a logo
    3. Brand Personality - marketeers can describe their
    brand as though it were a person, with likes and dislikes
    and certain behaviour
    4. Brand Values ² what does it stand for/against?
    5. Brand Appearance - What does it look/sound/taste
    like?
    
    m m    m

    6. Brand Heritage - how long has it been


    around? does it have customers who have been
    loyal to it for many years?
    7. Emotional benefits ² how it avoids/reduces
    pain or increases pleasure
    8. Hard benefits ² bigger? better? cheaper?
    washes whiter?
    
    m m  m mm

    it is an industry with its own way of doing things,


    its own channels of communication, and its own
    key personnel who carry out skilled tasks.
    bound by its own regulations, and penalises those
    who break those regulations.
    has a number of award-giving bodies, and it
    rewards good work, as judged by peers.
    Advertising companies are known as agencies,
    and they produce and distribute advertising
    material on behalf of their clients, the
    manufacturers or service providers.
    
    m m  

    
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