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model will help you see your business as a high
performance machine. And seeing your business
Leadership as one system – the product – will dramatically
change your perspective and your life as a small
Lead Client
Generation Fulfillment business owner.
Lead
Conversion
The E-Myth Point of View
Page 1
Introduction
If you’re like most small business owners, you’re too busy running your business to truly enjoy
the fruits of your labor. And if you can’t safely leave your business for a couple of days or a
week, then you haven’t got a business, you’ve got a job!
In order to create a truly successful business, you’ve got to go to work
ON it, not just IN it. That is the revolutionary idea and message that
was first introduced in the best-selling business book: The E-Myth
Revisited: Why Most Small Businesses Don’t Work and What To Do
About It, by Michael Gerber, author and founder of E-Myth Worldwide.
The “E-Myth” or “Entrepreneurial Myth,” states that most businesses
fail to fulfill their potential because most small business owners are
not entrepreneurs but rather technicians suffering from an
“entrepreneurial seizure.”
Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.
The E-Myth Point of View
Page 2
Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.
The E-Myth Point of View
Page 3
Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.
The E-Myth Point of View
Page 4
The third skill is organization. Now that you can concentrate and discriminate, you need to
create order and predictability so you can successfully grow the company without chaos.
Simply put, organization is the skill of turning chaos into order.
The fourth skill is innovation. Now that you’ve begun to concentrate, discriminate and
organize your world, you can begin to innovate. Innovation is the skill through which you turn
wrong action into right action. Innovation involves creativity and a commitment to continuous
improvement. Collectively innovation, quantification, and orchestration are known as the
Business Development Cycle.
And, finally, the fifth essential skill is communication. Without the ability to communicate
with clarity, precision, passion and purpose, the building of a world-class company will be
much more difficult than it needs to be. People want to be inspired. They want to be a part of
something important, something significant and meaningful. As the leader of your company,
it is your job to develop inspiring communication skills. As you progress through the
Mastery Impact! program, your E-Myth Business Coach will guide you on the development
of these skills.
Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.
The E-Myth Point of View
Page 5
business as one system — the product — will dramatically change your perspective and your
life as a small business owner.
Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.