Monday November 15, 2010

Your Local Executive WEST HOLLYWOOD, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 2,249,000 ±+
Asking Price Per Square Foot $ 772 ±+
The median list price in WEST HOLLYWOOD, CA 90069 - West Average Days on Market (DOM) 161 ±+
Hollywood this week is $2,249,000.
Percent of Properties with Price Decrease 39 %
Percent Relisted (reset DOM) 6%
The Market Action Index has been trending down lately, indicating
demand falling along with supply. Conditions point to mildly Percent Flip (price increased) 4%
negative trends for the market. Median House Size (sq ft) 2934
Median Lot Size 6,501 - 8,000 sqft
Median Number of Bedrooms 3.0
Median Number of Bathrooms 3.5

Supply and Demand Market Action Index Strong Buyer's 14.5 ≠≠

The Market Action Index has been trending lower for several weeks ±+ No change == Strong upward trend ≠≠ Strong downward trend
while prices have remained relatively stable. If inventory continues
to grow relative to demand however, it is likely that we will see = Slight upward trend ≠ Slight downward trend
downward pressure on pricing.

Price
Market Action Index We continue to see prices in this zip code bouncing around this
plateau. Look for a persistent up-shift in the Market Action Index
before we see prices move from these levels.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.25 - 0.50
Top/First $ 6,672,500 6050 acre 4.0 5.8 50 34 1 2 206 Most expensive 25% of properties

8,001 -
Upper/Second $ 3,200,000 3370 10,000 sqft 3.0 4.0 56 35 1 2 160 Upper-middle 25% of properties

6,501 -
Lower/Third $ 1,849,000 2601 8,000 sqft 3.0 3.0 56 35 0 0 161 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 990,000 1508 6,500 sqft 2.0 2.0 74 35 0 2 119 Least expensive 25% of properties

Pickford Escrow

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