Professional Documents
Culture Documents
India rank is in top five in a production of soap and detergent. We all know
that, the population of India increase day-to-day. Therefore the demand of
soap and detergent also increase. So here wide scope for the development of
these sort of industries. In India, there are few large manufacturers of soap
and detergent, and NIRMA is one of theme. In this era of technology and
internet people are also aware of brand and quality offered by the company.
Therefore, there is a strong need to research by using such type of survey.
The summary of the annual report gives the information about that the
organization is doing well and it is making a very good amount of profit and
also the organization in terms of its financial capability is very good.
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The filed of study is related to management emphasis greatly on getting
knowledge of all aspects of the business and its functioning. The course of
MBA has been designed in such a manner that the student gets adequate
theoretical as well as practical exposure to various aspects of the
management. The syllabus of MBA also covers a subject of the practical
studies for which the student has to take training in some industrial concern.
As a student of MBA, I got my placement as an internships trainee at
NIRMA ltd. (Bhavnagar).
NIRMA ltd. Is one of the big soap and detergent production Industry, which
manufactures soap, detergent and salt. It produces various types of soaps, and
detergents in all over the India. Its products meets international ISO 9001-
2000 standards, and accepted in all over the world. It can perform best in the
world. In this field.
I have mentioned all the necessary information, which I have collected and
observed during my visit. I was providing with all the necessary information
and knowledge in production department, marketing department, Human
resource department, finance department, purchase and distribution
department etc. of the unit by the concerned authorities. It was really a nice
and immortal experience for me to get training in such a company.
It is a great pleasure to present this report work, training in this unit helped
me to gain lots of practical knowledge which I am sure would benefit me in
the future.
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The main objective of this internship training is to gain a better
knowledge about the company, its policies, strategies and operations.
The training is not just theoretical, rather practical on the job training.
An attempt is made to understand the working practices of the
company. An attempt is made to know how an actual functioning of a
company differs from the academic programmers henceforth gaining a
better practical experience.
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This study is attempted to study the organization as a whole and also to
study the different departments in detail, so that the student get the
detail knowledge about the company or industry. And also the
functions of the various departments.
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The main objective of this internship training is to gain a better knowledge
about the company, its policies, strategies, operations. and Its management.
Therefore, here, we have to apply some methods which are useful for the
study of organization. And these methods are used in a organizational study.
OBJERVATION:-
Direct observations are a best method for the organizational study. And
conduct the data, if required.
COLLECTION:-
DATA STORING:-
The data which are in processed and stored and keep ready to analyses.
Stored data is very useful for getting information.
DATA INTERPRETATION:-
SUGGESTION:-
After above all the steps my suggestion is that for getting real and useful
information above all the steps are necessary for the researcher. Therefore
researcher should apply above all the steps.
There are many limitations or constraints involved in doing the study. Some
of them are as follows.
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The major constraint was the timidity of the study.
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HISTORY OF THE COMPANY:-
The well known company NIRMA ltd. was started by Dr.K.K.Patel on 1969
with the name of the Nirma pvt. Ltd. But since November 1993 it becomes
‘NIRMA’ public ltd.
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The word “NIRMA”comes from the word “NIRUPAMA”. A daughter of
Dr.K.K.Patel, today NIRMA ltd. Having two brands “NIRMA” and
“NIMA”.
The total investment of the company is Rs. 25,000 crores, while in Kalatalav;
the total investment is Rs. 2,700 crores. The total manpower of the NIRMA
ltd. Is 14,000 while in Kalatalav, 850 employees and 1,200 workers are there.
NIRMA ltd. The manufacturing soda ash, toilet soaps, detergent powder,
detergent cake, glycerin, fatty acid and salt shampoo all. But salt shampoo is
not manufacturing in Nirma chemical complex in Kalatalav. All plants of
Nirma ltd. Are from Italy, Germany, and U.S.A.
In short plan, He captured the domestic market with a quality product in true
sense; He spearheaded the market revolution by offering innovative value for
money products.
NIRMA ltd. Had made a remarkable progress in 1980s period. And it has
achieved superior market then its rival surf which was a well establishes
detergent products of “Hindustan Uni Lever Ltd.” At that time.
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In 2004, Nirma has achieved 8,00,000 tones annual sells making it one of the
largest volume sales with a single brand name in the world batter in 1990.
Nirma ltd. Stopped in to toilet soaps and it has achieved volume of the
10,000 per annum with this Nirma ltd. Become the largest detergent
production and second largest in the soap brand production company in India
with the market share of 38% and 20% respectively. And then after it was
continued its efforts with strong determination and achieved many
progression and today Nirma ltd. Having still many development projects
with the help of which it can achieve the entire market.
Awarded by Gujarat Safety council for Gujarat Safety award for the
year 2002-2003.
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Development of the green belt with more then 18,000 trees in salty
land.
Nirma ltd. Is a big organization and current position is also very good.
They need more expansion. Nirma future plants are ;
Power plant
Coke plant
Cement plant
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Maintained quality and because of their product in the market available
at cheaper rate.
Nirma has its own power generating station, therefore the process is
never stopped even though their shortage of electric power in Gujarat.
INDUSTRY HIGHLIGHTS:-
“Dudh si safedi Nirma se aye, Rangin kapade bhi khil khil jaye” this
jingle is used since last 38 years at same radio spot has been used
consistently since last 25 years.
Better product.
Better value.
Better living.
Nirma also introduced toilet soaps in the year of 1990 and today
Nirma is second largest manufacturer in the country.
3 million toilet soaps and 5 million detergent cakes per day are sold
into brand name of the “NIRMA” and “NIMA”.
Nirma has largest salt work in Asia with the area of 22,000 Acers.
Nirma was the corporate company to sponsor the Films of Indian T.V.
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Nirma is the single brand name which has 400 millions of satisfied
consumers.
Nirma with its 32 branded products hold the market share of about
Rs.2,600 crores.
Production
Mechanical
Instrument
Raw material handling. (Lignite, coal, cock and Limestone)
Packing handling.(soda)
Laboratory
Safety, Health and Environment
Salt works
Toilet soap and Fatty Acid
Finance – Account
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Administration
Security
Civil
Raw material handling (Salt handling)
Packing handling
Technical Services
Store
Power
Commercial
Human Resource Department
Audit
Information Technology
These are the main departments. Wherever needed, the department is further
divided in to sub- departments, like the sections we saw earlier.
And now in quality policy of the Nirma Ltd., we can see the importance
given to the quality as well as innovation and the cost effectiveness. Above
all the departments are including in the NIRMA Ltd. In Kalatalav plant,
Bhavnagar.
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1996:- Land acquisition 6555 acres for construction.
1998:- construction of soda ASH plant with capital out lay of estimated
investment of 1050 Cr.
2000:- soda ASH plant commissioned of 1200 TPD capacity In March 2000.
2003:- soda ASH plant capacity enhanced from 1200 TPD to 1800 TPD in
February 2003 with an additional investment of 300 Cr.
NEW PROJECT’S:-
o 20 MW turbines.
FORM OF ORGANIZATION :-
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“Private Ltd. Company” In 1969
But since November 1993 it becomes ‘NIRMA’ public ltd.
CHAIRMAN :-
Dr. Karshanbhai.K.Patel.
MANAGING DIRECTOR :-
Mr.Hirenbhai.K.Patel.
WEB SITE :-
www.nirma.co.in
AUDITOR :-
REGISTERED OFFICE :-
Nirma House,
Ashram Road,
Ahmedabad. – 380 009
CITY OFFICE :-
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ANNUAL TURNOVER :-
25,000 Crores.
PUNCH LINE :-
Dr.Karshnbhai.K.Patel (Chairman).
Mr.Rakeshbhai.K.Patel (Vice-Chairman).
Mr.Shrenikbhai.K.Laibhai. (Director)
Mr.M.R.Shroff. (Director)
Mr.Rajendrabhai.D.Shah. (Director)
Mr.Chinubhai.R.Shah. (Director)
Mr.Kaushikbhai.N.Patel. (Director)
Mr.A.P.Sarwan. (Director)
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KEY PERSONS DESIGNATION DEPARTMENT
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Bhavnagar chemical complex,
P.O.:- Kalatalav,
Dis.:- Bhavnagar,
Pin. : - 364 313.
Block No. :- 16 / B,
Ahmedabad – Mahesana Highway,
P.O.:- Mandaly,
Dis.:- Mahesana,
Pin. : - 382 732.
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This customer- centric philosophy has been well emphasized at Nirma
through;
Nirma is a phenomenon and synonymous with value for money. The brand
transcends the specific dynamic of any particular product category, which is
The best captured in its above mission statement. A statement of sustained
innovation, an unceasing effort to deliver better value to consumers, through
better product quality.
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“NIRMA” produces following products in Kalatalav chemical complex;
DETERGENT POWDER:-
DETERGENT CAKE:-
BATHING SOAPS:-
INDUSTRIAL PRODUCTS:-
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Glycerin.
Fatty Acid.
Soda Ash.
OTHER PRODUCTS:-
Thus, above all the products are produces in the “NIRMA” company. In
Kalatalav branch.
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SUPER NIRMA SOAP SUPER NIRMA DETERGENT
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NIMA SANDAL
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ORGANIZATION STRUCTURE (NIRMA PARIVAR):-
Chairman
Kalatalav site
board of Director
Executive Director
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MANUFACTURING MANAGEMENT
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In Production Management, there are various techniques are used. They
are as under explained.
A good layout is one which allows materials rapidly and directly for
processing. This reduces material handling, clerical and other costs down pre
unit, space requirements are minimized and it reduces idle machine and idle
man time.
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(6) Plant Location:-
MARKETING MANAGEMENT
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Needs,Wants,and Demands
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Financial Management
1. Profit Maximization
2. Wealth Maximization
1. Profit Maximization:-
2. Wealth Maximization:-
Cost of Capital
Leverages:-
• Operating leverage
• Financial leverage
• Combined leverage
Operating leverage:-
Financial leverage:-
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Combined leverage:-
Capital Structure
Apart form these are the techniques, there are other techniques being used
in the financial management. They are as follows.
• Working capital
• Inventory management
• Cash management
• Leasing
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• Receivables management
• Ratio analysis
Human resources Management:-
Recruitment:-
“Recruitment is the process of searching for prospective employees
and stimulating them to apply for jobs in the organization.” This
definition can be analyses by discussing the process of recruitment
through system approach.
Training:-
Training is defined as “the act of increasing the knowledge and skills
of an employee for doing a particular job.”
“Training consists of planned program designed to improve
performance at the individual groups, and there have been measurable
changes in knowledge, skills, attitudes and social behavior.
Remuneration of executives
The executive compensation has become an integral part of
management they are salary long-term incentives bonus perquisites
(perks)
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DIFFERENT SECTIONS OF PRODUCTION:-
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PRODUCTION SUMMARY:-
The precipitated bicarbonates are separated from the mother liquor and
transformed into light soda Ash by calcinations (section 500). The CO2
formed by calcinations is recover and used for carbonation (section 600).
Necessary steam and power is generated in a cogenerations plant consisting
of lignite boiler and turbines.
The production of soda Ash during the year 2006-2007 in India was of the
order of 27.30 lakh metric tones as against the 24.20 lakh metric tones of
previous year. In increase 4.10 lakh metric tones.
PRODUCTION CAPACITY
(Tonnes per Annuam)
Light soda Ash 4,38,000 TPA
Dense soda Ash 2,19,000 TPA
Vacuum salt 2,92,000 TPA
Toilet soap 73,000 TPA
Detergent powder 73,000 TPA
Pure water plant 8,17,600 TPA
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PRODUCTION CAPACITY (per Day):-
PRODUCTION CAPACITY
(Tonnes per Day)
Light soda Ash 1,800 TPD
Dense soda Ash 600 TPD
Vacuum salt 800 TPD
Toilet soap 200 TPD
Detergent powder 200 TPD
Detergent cake 300 TPD
Solar salt 1,20,000 TPD
Fatty Acid 225 TPD
Pure water Generation 2240 TPD
Soda Ash is produced from the row material salt and limestone, salt is
dissolved in water or purified sea water (sec.-100) and limestone is converted
into lime and carbon dioxide with the aid of cokes (sec.-200). Using the
solvay process the NaCl salutation is ammoniated first to facilitate CO2 in
the ammoniated brine result in preparation of bicarbonate (sec.-400). The
precipitated bicarbonates are separated from the mother liquor and transform
into light soda Ash by calcinations (sec.-500) the CO2 formed by
calcinations is recover into dense soda Ash densification (sec.- 600),
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necessary steam and power is generated into cogeneration plant consisting of
lignite fired boiler and turbines, (sec.-3000-3400) comes in pure water plant
operation. The capacity is 1,800 TPD.
Soda Ash plant need pure water, that water is given by this plant, which is
basically, supported plant.
Sea water.
Raw brine.
Purified brine.
Starting feed stock, low pressure stream is used for evaporation to only one
effect, pure water is produced by use of triple effect, vapor used as heating
medium of evaporation under vacuum conduction, salt anhydrite crystal is
back washed with brine after every effect for quality, up gradation salt is
washed and dried through
Fluidized bad dryer, vacuum salt is stored in silos, vacuum salt is dried
through fluidized bed dryer after extraction from silo, salt is iodized for
edible purpose with activities has no human interface, salt is transported to
packing section, where edible purpose iodized salt is packed in 1 kg / 500
gm. Purchase vacuum salt for industrial usages is pocked in 50kg. Bags.
First of raw oil / fat is passed through high pressure, autoclave for splitting
with high pressure steam, when oil fat is split into crude fatty Acid and sweet
water, which are collected their respective settings tanks.
Crude fatty Acid is than heated desecrated and fed into distillation still where
it is distilled under vacuum the vapors of the distilled fatty Acid are
conversed in the condenser and distilled fatty Acid at collected in the storage
tank, the recycle from the distillation still is collected separately which is
recycled for the further recovery of fatty Acid. Fatty Acid are specified with
caustic solution in crutches to produced sodium salt of fatty Acid which is
called soap obtained in liquid from the liquid soap is then vacuum dried and
obtained bar. From the soap is then perfumed and color. The finished bar is
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cut into require size and stamped. The cake are then wrapped and packed for
sale. The sweet water after giving necessity treatment is evaporated and
distilled to glycerin.
The separated and slurry is now neutralized with soda Ash and sodium salt of
linear alkyl benzene so obtain standardize by addition of extender and fillers.
The yellow color is dissolved in water and is added in water and is added in
mass to obtain the standard synthetic detergent powder.
Pure water plant support concert sea water into pure water with modern
technology and successful operation capacity to produce 81,76,000 TPA.
Triple effect facility, and firm evaporation flexibility to only one effect. This
plant gives pure drinking water used in utility.
TECHNOLOGY SUPPORT:-
PROCESS TECHNOLOGY:-
Soda Ash plant process is based on Akazo’s dry limited technology having
salient feature as;
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Reduction in liquid effluent by 2.5M3/MT of soda Ash.
MAJOR EQUIPMENTS:-
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NIRMA purchase only soda Ash light and soda Ash dense from out side of
the India. Means, company import the soda Ash light and soda Ash dense
from other country. And other raw- materials are produced in a company.
Company imports soda Ash light and soda Ash dense from following
countries:
COUNTRIES QUANTITY
(IN METRIC TONNES)
Bulgaria 7,648.00
China 5.00
Kenya 34,332.17
Korea 324.00
Romania 480.00
Russia 12.10
Unspecified 495.00
TOTAL :- 43,296.26
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Soda Ash Light ((Na2co3) :-
COUNTRIES QUANTITY
(IN METRIC TONNES)
Bulgaria 1,952.00
China 100.00
Switzerland 42.00
TOTAL :- 2,094.00
COUNTRIES QUANTITY
(IN METRIC TONNES)
Brunei 6.00
Bulgaria 25,078.00
Germany 2.50
Kenya 85,026.42
Korea 620.00
Malaysia 21.00
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Myanmar 3.00
Romania 580.00
Turkey 1,048.00
U.K. 10.00
Ukraine 300.00
TOTAL: - 1, 12,695.57
COUNTRIES QUANTITY
(IN METRIC TONNES)
Bulgaria 10,416.88
Germany 0.10
Kenya 1,582.00
Turkey 550.00
Ukraine 440.00
U.S.A. 40.00
TOTAL: - 13,107.98
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YEAR :- 2006 – 2007 :-
COUNTRIES QUANTITY
(IN METRIC TONNES)
Bulgaria 25,092.00
Canada 494.00
China 2,010.00
Iran 247.00
Kenya 1,336.00
Romania 10,008.00
Ukraine 570.00
TOTAL: - 40,057.00
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Soda Ash Light ((Na2co3) :-
COUNTRIES QUANTITY
(IN METRIC TONNES)
Belgium 0.12
Chile 96.60
China 94.00
Germany 0.83
Kenya 646.00
U.S.A. 0.21
TOTAL: - 837.76
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(STRUCTURE)
CHAIRMAN
MARKETING DIRECTOR
SALES OFFICER
DISTRIBUTORS
RETAILERS
CUSTOMERS or CONSUMERS
INTRODUCTION :-
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“Marketing is typically seen as the task of creation, promoting and delivering
Gouda amid service to the consumer and business.”
MARKETING MANAGEMENT :-
“Marketing management is the art and science of choosing target market and
getting, keeping and growing customers through creating, delivering and
communication superior customer value.”
So marketing is important for any unit for its survival marketing is also
process involves analysis, planning implementation and control. It is
essentially bridge between production and consumption.
PRODUCT PLANNING :-
A Nirma has make advance market analysis of the different technology, size
of the soaps and detergent, so that it can put in a market it’s new product,
than it’s competitor. Product planning is the necessary for the growth and
development of the company.
In the Nirma, this is not to say that product planning is the prerogative of top
management, indeed it is a function, which is most usually discharged by line
management.
MARKET SEGMENTATION:-
Market segmentation is the process of dividing the total market for goods or
service to several smaller groups.
Geographic.
Demographic.
Psychographic.
Behavioral based.
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ADVERTISING :-
Advertising include not only business firms, but also museums charitable
organizations and government agencies that direct messages to target publics.
Organizations handle Advertising in different ways. In small companies
some one in the sales or marketing department, who works with an
Advertising agency, handles Advertising.
Newspaper.
Magazine.
Road poster.
Well painting.
4 Ps OF NIRMA
In marketing mix 4 Ps of the Nirma; product, price. Place and promotion.
PRODUCT :-
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Nirma shudh salt, Nima bartan bar, nima rose, nima sandal,
nima lime fresh, etc. 30 products it produced.
PRICE :-
Same as Nirma soap and Nima soap price is also different from
each other.
PLACE :-
Nirma sell its soaps and detergent in all over the India. Its depot
branche offices available at Kalatalav, Mandaly, Moraiya,
dhank, Savli, Upleta, Viramgam etc.
PROMOTION :-
“Dudh si safedi Nirma se aye, Rangin kapade bhi khil khil jaye”
this jingle is used since last 38 years at same radio spot has been
used consistently since last 25 years.
Thus, above 4 Ps of the Nirma Ltd. Which show the Nirma’s product, price.
Place and promotion. Today Nirma practices with these 4Ps.
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DISTRIBUTION CHANNEL OF NIRMA :-
COMPANY
WHOLE SALLERS
DEALERS
SUB – DEALERS
RETAILERS
CUSTOMERS or CONSUMERS
DISTRIBUTION NETWORK :-
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For every company growth and development distribution channel played a
very significance role for them.
Distribution cost:
Distribution costs are those cost incurred in finished products from factory to
customers. It covers transportation, insurance, operating, expenses,
warehousing storage rent and administrative expenses of channel of
distribution.
Channel of distribution:
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Objective of the distribution channel:
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(STRUCTURE)
CHAIRMAN
FINANCE DIRECTOR
FINANCE MANAGER
ACCOUNTANT
CLEARK
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“Finance is the blood of any organization.”
Finance is the basis and which the whole structure of an organization based
management of finance is one of the vital and critical areas of the
management in all type of organizations. The main objective of the unit is to
maximize the profit and management of the finance.
EVENT PERIOD
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INTRODUCTION :-
PERSONAL MANAGEMENT :-
“It is that phase of the management which deals with the effective control
and use of manpower as distinguished from other sources of power.”
The business plan must also logically sound and the structure of the
organization must be perfect otherwise the recruitment and training of
personnel results into a haste and unscientific manner, which will prove as
hindrance the path of growth of company’s business.
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INTERNAL RECRUITMENT :-
Internal recruitment means when any organization fills its vacancies through
the promotions of its existence employee, it’s known as internal recruitment.
Promotion
Demotion
Layoff
Transfer
EXTERNAL RECRUITMENT :-
In external recruitment, the companies recruit the manpower from the outside
sources, there are many sources through which organization fill up its
vacancies such as advertisement, employment agency, company recruitment,
duplication employee recommendation, labor union etc.
According to the chart they take interview and select the persons.
The company can’t use the third party method in recruitment process.
In the NIRMA, there are also many method uses in recruitment. Some time
they give an advertise in newspaper, internet. Then all the applications are
handle by five to six persons in which one is the managing Director and one
is the personal manager and one or two directors etc., than according to
vacancy they recruit the person.
SELECTION :-
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applicant who is most likely to perform well in that job. The following is the
selection process by which NIRMA select best candidate from the given;
Reception Application
Preliminary Interview
Application Blank
Psychological Test
Interview
Reference Check
Physical Examination
Final Interview
Placement
Following are the basis criteria upon which the selection is done.
Working experience
Age
Ability to work
Skilled unskilled
Knowledge about work
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Qualification
PERSONAL RECORDS :-
TRAINING:-
The training is the process by which aptitude, skills and abilities of the
employee to perform special job are increased. It gives people an awareness
of the rules and procedures to guide their behavior. It attempts to improve
their performance on the current or prepare them for an intended job.
On the job training means, training is given to employees at that time when
they perform the work. Training is most important and commonly done on
the job, it requires no special school.
NIRMA ltd. Use on the job training method for the new employees. They
give training to their employees by their supervisor.
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NIRMA Ltd. Not use the off the job training method to trained their
employees.
DEVELOPMENT :-
It covers not only those activities, which improve job performance but also
those, which bring about growth of the personality, help the individuals in the
progress towards maturity and actualization of their potential capacities so
that they become not only good employees but also better men and women in
the organization terms, it is intended to equip persons to earn promotion and
hold greater responsibility.
NIRMA holds a seminar for the managerial level and employee in every year
for the development. In the necessary things is through to the employees for
their development.
All the employees, workers and managers are provided regular wage and
salary.
The assistant general managers are paid in scale of Rs. 6000 to 15000.
PAYMENT SYSTEM :-
NIRMA ltd., the entire staff members are provided salary by cheque.
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For the salary the management department of personal has denied us open
their salary policy. If any employee come to his work on public holiday, or
he do overtime, for that the company pay them more according to their work.
The company pays wage and salary for overtime according to their policy.
ENVIRONMENT :-
Every employee of the Nirma ltd. Is encouraged and educated about the
environment protection and conservation of natural resources. All the
manufacturing processes and equipments designed either reduce or
completely eliminate pollution. Nirma fully complies with laws pertaining to
environment
Protection and conservation. We aim to implement globally recognized
environment management systems in tandem with our business goals
GRIEVANCE HANDLING :-
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connected with the company than an employee thinks, believes or even feels
is unfair, unjust or inequitable. A grievance may be; Unvoiced or stated by
the workers.
Written or unwritten.
Valid or ridiculous and may arise out of something connected with the
company policy or actions.
STEP: - 1
STEP: - 2
The middle management and the union committee look into the grievance.
Man if the situation remains unsettled as the third step, the case is forward to
top management and top union officials.
STEP: - 3
STEP: - 4
If the Top management and union leaders fail to settle the issue, the forth
step, than is to submit the same to an impartial arbitrator for a final decision
as to the action required.
It is the best, if the grievance gets settled at the level of supervisor and union
representative.
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-: TIME KEEPING SYSTEM:-
Nirma is very punctual and strict about time. It wants all its employees to
reach at Nirma in time or before the time but not a late.
Working Hours:-
In these shifts A, B & C are workers and employees, while G shift is for
managers.
Nirma has some strict rules fir employees to make them regular. If a worker
who is for A, B & C Shifts, comes 10 minutes late, their half an hour will be
cut off from his salary. And if they come 15 minutes late, they will be
sending back to their house.
Canteen Timing:-
Shift – A: - 12:00 Noon To 12:30 p.m.
Shift – G: - 12:30 p.m. To 1:00 p.m.
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-: PRODUCTION SYSTEM:-
-: PAYMENT SYSTEM:-
The wage and salary paid on every 6th or 7th of the month. Here, any
employee comes on the day of public holy day, or He/She doing over-time
work, the company gives them more salary for the over-timing.
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-: ATTENDANCE SYSTEM:-
In the company, the attendance system is so good and totally modern. Here,
every employee has punching card for the attendance. And there is punching
machine on time-office. Every employee has to pass from them, and put the
card in a punching machine. Automatically their attendance at time is taken
the computer.
When, after shift hour, when employees return from their job, this process
again is done.
Because of this process, taking attendance became so easy. And for that
company can save the time and man hour for the taking attendance. And
perfect attendance is taken here. Thus, the system of attendance is so good
here.
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STRENGTH.
WEAKNESS.
OPPORTUNITY.
THREATS.
OPPORTUNITY
THREATS
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Law cost of production.
Law labor cost.
Large pool of skilled workers.
Huge domestic market.
Developed its own R & D department.
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The networks of the NIRMA are also good.
In the category of top of mind NIRMA got the rank in top five in
detergent production companies.
This year I have visited the “NIRMA” Ltd., my visit has been very
pleasure and having lots of learning for me.
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They have efficient management with the back up of middle
management and the personnel of the company. They are really
dominating keen competition with qualitative production and advanced
technology.
The feature of the company is very bright and they will be able to
compete international market.
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The experience of the company is very good. Because here H.R.
department, production department, marketing department, distribution
department provide all the information, which are related with the
project.
Finance department not provide current data but gives all the
information which are related with the project.
Reference Books :-
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⇒ K.Aswathappa (New Edition), Human resource management,
Tata McGraw Hill publishing company Ltd.
⇒ Marketing management.
BY, Philip Kotler.
Magazines :-
Web – sites :-
⇒ www.nirma.co.in
⇒ www.managementhelp.org
⇒ www.answer.com
⇒ www.google.com
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