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  • Consumerism and Advertising: How Ads Drive Overconsumption

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    Rita Barreto
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    The document discusses consumerism and advertising. It defines consumerism as indiscriminate and compulsive shopping that harms society and the environment. Advertising is defined as communication promoting products and brands, and the document explains that advertising influences consumerism by creating attractive ads, new products, and new consumer needs, especially impacting children. The conclusion calls for moderating consumerism and advertising to build a better world.

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    Apresentação DP Consumerism

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    The document discusses consumerism and advertising. It defines consumerism as indiscriminate and compulsive shopping that harms society and the environment. Advertising is defined as communication promoting products and brands, and the document explains that advertising influences consumerism by creating attractive ads, new products, and new consumer needs, especially impacting children. The conclusion calls for moderating consumerism and advertising to build a better world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views6 pages

    Consumerism and Advertising: How Ads Drive Overconsumption

    Uploaded by

    Rita Barreto
    The document discusses consumerism and advertising. It defines consumerism as indiscriminate and compulsive shopping that harms society and the environment. Advertising is defined as communication promoting products and brands, and the document explains that advertising influences consumerism by creating attractive ads, new products, and new consumer needs, especially impacting children. The conclusion calls for moderating consumerism and advertising to build a better world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Desenvolvimento Pessoal II

    Docente Nicola Joseph

    CONSUMERISM AND ADVERTISING

    d be co n s u m ed
    me a n
    Living is consu Rita Barreto, 2009218
    CONTENTS
    • What is consumerism?
    • Advertising:
    > What is?
    > Influence on consumerism
    • Conclusion
    WHAT IS CONSUMERISM?
    • Indiscriminate shopping;
    • Compulsive act;
    • Harmful to society: CONSUMER SOCIETY;
    • Harmful to the environment;
    • One of the biggest problems of XXI century.
    ADVERTISING: DEFINITION

    • Communication directed to the public;


    • Promoting products/ brands.
    ADVERTISING: INFLUENCE ON
    CONSUMERISM

    • Atractive advertisments;
    • New products;
    • New needs on the consumer;
    • Children are the most affected by advertising.
    CONCLUSION

    • Ending with consumer society;


    • Moderate advertising;
    • Believe in a better world.

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