MBA MMBE - Marketing in the Modern Business Environment December 2007

ASSIGNMENT

List and elaborate on the factors that will be affecting the demand for the following products
in the next several years. Do you think these factors will cause the demand to increase or
decrease?
(Draw the diagrams to show the impact)

a.Convenience foods (sold in food shops and supermarkets)

b. Products purchased on the Internet
c.Fax machines
d. Film and cameras
e.Video rented from retail outlets
f. Pay-per-view television programming
(50 marks)

List and elaborate on the factors that will be affecting the supply of the following products in
the next several years. Do you think these factors will cause the supply to decrease or
increase?
(Draw the diagrams to show the impact)

g. Crude oil
h. Computer memory chips
i. Hotel rooms
j. Fast food outlets in emerging markets
k. Credit cards issued by financial institutions
l. Laptop computers
(50 marks)

--------------------------------------------------------------------------------------------------------------------------------------------
LIMIT: 2000 - 3000 WORDS
Font size: 12
Spacing: 1.5-spaced

Your work should meet the following expectations:

Answer the question set and keep to the topic.
Ability to provide insightful analysis of issues involved;
Ability to organise material with supporting evidence;
Skills in using diagram to explain economic ideas;
Knowledge of current issues relating to your assignment question;
Evidence of thorough research

Attach a bibliography of the books and journal articles used in the assignment. If there is
sufficient evidence to prove that your work has been copied from another student or from a book
without proper acknowledgement of the sources (plagiarism), such a work will receive a fail
grade.