Team Talk and discussions on 'frooti' case study Team Talk and assigning case study and also project on Group Evaluation. Assigning case study for session 16. S&K, Ch -11 Team Talk 14 Social class and consumer behaviour 15 case study analysis 'Casas Bahia' case (students to submit written analysis) 16 Family, Gender, Age - DemoS&K Ch-10 group presentation - measurement of customer satisfaction.
Team Talk and discussions on 'frooti' case study Team Talk and assigning case study and also project on Group Evaluation. Assigning case study for session 16. S&K, Ch -11 Team Talk 14 Social class and consumer behaviour 15 case study analysis 'Casas Bahia' case (students to submit written analysis) 16 Family, Gender, Age - DemoS&K Ch-10 group presentation - measurement of customer satisfaction.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
Team Talk and discussions on 'frooti' case study Team Talk and assigning case study and also project on Group Evaluation. Assigning case study for session 16. S&K, Ch -11 Team Talk 14 Social class and consumer behaviour 15 case study analysis 'Casas Bahia' case (students to submit written analysis) 16 Family, Gender, Age - DemoS&K Ch-10 group presentation - measurement of customer satisfaction.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
1 Introduction to Schiffman & Groups assigned and
CB Kanuk Ch-1 Introduction
2 Customer roles Seth & Mittal Team talk themes given and value Ch -1 proposition for each roles 3 Introduction to consumer research 4 Group Evaluation component Creating value Presentation for different consumer roles 5 Personality & self S&K Ch-5 Team talk & assigning concept case study and also project on group evaluation. 6 Consumer S&K Ch-6 Team talk & discussions perception on ‘Frooti’ case study process 7 Consumer S&K Ch-7 Team talk Learning 8 Consumer S&K Ch-4 Team talk motivation 9 Brand attitude & Rossiter&Percy buying motivators Ch – 6 & 7 10 Consumer S&K Ch-8 Team talk attitude formation 11 Consumer attitude models and how to change S&K Team attitudes Ch-8 talk 12 Project presentation (Communication & consumer behaviour) 13 Cultural S & K Ch- Team talk, case study: Hongkong influences on 12, 13, 14 case. Assigning case study for CB session 16. 14 Social class & consumer S & K, Ch -11 Team Talk behaviour 15 Case study Analysis ‘Casas Bahia’ case (students to submit written analysis) 16 Family, Gender, Age - Demo- S&K Ch-10 Blackwell Team Talk graphics & Psychographics etc. Ch - 7&12 2 Groups 17 Reference groups & opinion S&K Ch-10 Team Talk leadership 18 Consumer decision making S&K Team Talk & assigning the process – problem recognition Ch-16 theme for written and info search assignment 19 Evaluation of S&K Ch-16 Lecture; assigning case on alternative Blackwell…Ch–4&5 organizational buying models behaviour 20 Organizational buying behaviour Case study – Incomplete solutions. 21 Diffusion of S&K Ch-15 Evaluation – written innovation assignment submission process 22 Post Purchase Blackwell etc. Assigning the group behaviour Ch – 6 activity 23 Dark side of Consumer Behaviour 24 Group presentation – measurement of customer satisfaction.