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 1 Introduction to Schiffman & Groups assigned and

CB Kanuk Ch-1 Introduction



2 Customer roles Seth & Mittal Team talk themes given
and value Ch -1
proposition for
each roles

3 Introduction to
consumer
research

4 Group Evaluation component Creating value
Presentation for different consumer roles

5 Personality & self S&K Ch-5 Team talk & assigning
concept case study and also
project on group
evaluation.

6 Consumer S&K Ch-6 Team talk & discussions
perception on ‘Frooti’ case study
process

7 Consumer S&K Ch-7 Team talk
Learning

8 Consumer S&K Ch-4 Team talk
motivation

9 Brand attitude & Rossiter&Percy
buying motivators Ch – 6 & 7

10 Consumer S&K Ch-8 Team talk
attitude
formation

11 Consumer attitude models and how to change S&K Team
attitudes Ch-8 talk

12 Project presentation (Communication & consumer
behaviour)

13 Cultural S & K Ch- Team talk, case study: Hongkong
influences on 12, 13, 14 case. Assigning case study for
CB session 16.

14 Social class & consumer S & K, Ch -11 Team Talk
behaviour

15 Case study Analysis ‘Casas Bahia’ case
(students to submit written analysis)

16 Family, Gender, Age - Demo- S&K Ch-10 Blackwell Team Talk
graphics & Psychographics etc. Ch - 7&12 2 Groups

17 Reference groups & opinion S&K Ch-10 Team Talk
leadership

18 Consumer decision making S&K Team Talk & assigning the
process – problem recognition Ch-16 theme for written
and info search assignment

19 Evaluation of S&K Ch-16 Lecture; assigning case on
alternative Blackwell…Ch–4&5 organizational buying
models behaviour

20 Organizational buying behaviour Case study – Incomplete
solutions.

21 Diffusion of S&K Ch-15 Evaluation – written
innovation assignment submission
process

22 Post Purchase Blackwell etc. Assigning the group
behaviour Ch – 6 activity

23 Dark side of Consumer Behaviour

24 Group presentation – measurement of customer
satisfaction.

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