Professional Documents
Culture Documents
Southeast Bank Limited is a listed scheduled bank in the private sector and
established under the ambit of Bank companies Act 1991 and incorporated as a
Public Limited Company under the Companies Act, 1994 on March 12, 1995.
The Bank started commercial banking operations effective from May 25, 1995.
During the short span of time the Bank had been widely acclaimed by the
business community raging from small entrepreneurs to large business houses
and industrial conglomerates, including the top-rated industrial borrowers for
visionary business outlook and innovative financing solutions. Thus within this
period of time the Bank has been able to create an image for itself and has
earned significant reputation in the country’s banking sector as a bank with
vision.
The Bank commenced its business on May 25, 1995 and has already
completed successful 7 years of operation.
The Bank has been listed with the Dhaka Stock Exchange Limited and
Chittagong Stock Exchange Limited since 1999.
The authorized capital of the Bank is TK. 500.00 million and paid up
capital is TK. 363.00 Million as on 30th June 2002.
The Bank has been paying reasonable dividend to the shareholders every
year.
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The Bank has been maintaining adequate provision against its non-
performing assets.
c) For uplifting the standard of living of the limited income group of the
population the Bank has introduced Consumer Credit Schemes by
providing financial assistance in the form of loan to the consumers for
procuring household durables, which have had encouraging responses.
Mission of SBL:
After doubling itself in size and soundness Southeast Bank Limited has
been consolidating its position and preparing itself for the new
millennium by upgrading technology, training its work force,
restructuring organizationally and creating a new work culture.
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• Innovative banking at a competitive price
• Attract and retain quality human resource
• Commitment to Corporate Social Responsibility
It has been growing fast as one of the leaders of the new generation banks in
the private sector in respect of business and profitability as it is evident from
the financial statements for the last 11 years.
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Organizational Structure of Southeast Bank Ltd:
Southeast Bank divides the whole Bangladesh into four potentials divisions
and operates their banking activities and provides services for the consumers.
Management Structure:
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Organogram of Southeast Bank Ltd:
MD and President
DMD 1 DMD 2
SEVP
EVP
SVP
VP
First VP
SAVP
AVP
SPO
PO
EO
SO
Officer
Junior Officer
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The board members are strong and prominent industrialist and business
entrepreneurs of the country. Each and every one has their own several
businesses in the field of manufacturing and services. Among the members
some of them are appointed as Chairman in some needy organization of
Bangladesh Government to accelerate and expand its business. The 15-member
board has the strongest teamwork to accelerate its business in the banking
sector.
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List of the Board of Directors:
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SBL has 06 individual departments to perform different banking
function operation and many legal affairs. These are:
Division of Bank
Administration Division
Activities regarding general banking are cash affairs, opening new branches,
customer service and legal affairs.
The role of this division is to conduct extensive visit to various branches all the
branches and check and observe their performances and take notes on the
issues, which they think are not fit to the originality.
Credit Division
Various types of loans and advances are initiated, followed up and recovered
through this division.
Central accounts division does all the A/Cs related activities here. All the
branches send their monthly and daily statement to the Head Office. This bank
is using PC Bank 2000 for their electronic data management system.
International Division
Management Strategy
The deposit schemes of SBL include current, savings and fixed deposits. In
Line with other banks in the peer group this bank has also introduced several
attractive savings packages like Pension Savings Scheme (PSS), Education
Savings Scheme (ESS), Marriage Savings Scheme (MSS), and savers benefit
deposit scheme. SBL has a wide Cluster of lending packages, which include
commercial lending, working capital, house building loan, small medium and
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large scale industry loan, loan against export, and other consumer loans. SBL
has always been one of the major players in the country in promoting
diversified banking services. Over the years it has provided sincere and timely
services through the innovation of multifarious modern banking products. The
major areas where SBL provides financing facilities are corporate banking,
micro credit financing, investment in leasing and house building financing
companies and various loan syndication. SBL has introduced SWIFT to
facilitate quick fund transfer and Reuter to facilitate foreign trading. With eight
other banks this bank gives its customers the facilities of shared ATM services
throughout day and night; i.e. 24 hours banking.
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Types of Account:
• Savings Account:
The characteristics of the current account are different from savings account. In
current account there is no interest on the current account. The depositor can
withdraw the money from any time when he needs money, but withdraw at must be in
transaction hour. The minimum limit of opening a current account in the Southeast
Bank is TK.5000. But in order to enjoy the facilities of current account an account
holder must pay TK. 2000 per year as service charge to the bank.
This kind of account is most suitable for private, individuals, traders, merchants,
importers and exporters, mills and factory owners etc.
There are different types of current account. They are and their requirements are:
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Proprietorship Account:
a. Introducer
b. Photograph attested by the introducer
c. Passport/commissioner certificate
d. Nominee signature & photograph
e. Trade license
f. TIN certificate
g. Seal
Partnership Account:
a. Introducer
b. Photograph attested by the introducer
c. Passport/commissioner certificate
d. Trade license
e. TIN certificate
f. Partnership Deed registered with joint stock company
g. Seal
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Account:
Southeast Bank provides savings account primarily for
Small - scale savers. The main objective of this account is to boost up of thrift. Hence,
there is restriction on with drawers in a month. It is a monthly product. Heavy
withdrawn are permitted only against prior permission. The bank gives 6% interest
rate against savings account and also charge tk 1000 per year as service charge.
But if the account holder is 60 years old then he will get interest rate 13 % and his
designation will be senior citizen.
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Period Interest
1 month 11.50 %
2 month 11.75 %
3 month 12.50 %
4 month 12.50 %
5 month 12.50 %
o The savings amount is to be deposited within the 10th of every month. In case
holidays the deposit amount is to make on the following day.
o The depositor can have a separate account in the bank from which a standing
instruction can be given to transfer the monthly deposit in the scheme’s
account.
o In case the depositors fail to main the monthly installment in time, then 5 % on
over due installment amount will be charged. The charge will be added with
the following months installment and the lowest charge will be tk 10/-.
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Matured Amount (Taka)
Payment on Maturity
Monthly installment (Tk 3 years 5years
500 on multiple up to tk
50000)
500/- 20700/- 38135/-
1000/- 41400/- 76270/-
5000/- 207000/- 381350/-
10000/- 414000/- 762700/-
50000/- 2070000/- 3813500/-
In case of urgent, depositors can avail a loan of maximum 80 % against the lien of
MSS amount deposited.
If the monthly installment remains unrealized due to insufficient balance for four
consecutive months , the account will be automatically closed.
In case of premature & automatic closure of the account the account will be settled as
per the terms detailed below:
5. Monthly income will be credited to the depositor’s account on the 5th each
month.
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Deposit account Income
Tk. 25,000 250
Tk.50, 000 500
Tk.1, 00,000 1,000
Tk.2, 00,000 2,000
Tk.5, 00,000 5,000
Tk.10, 00,000 10,000
Types of Loan:
Bank lending is important for the economy in the sense that it can
simultaneously finance all of the sub-sectors of financial arena, which
comprises agricultural, commercial and industrial activities of a nation.
By the primary security, we mean the financial claim of holder against the real
sector of economy. In banking sector, the financial claim of bank against
issuer, (called investors, borrowers and deficit units). The credit department of
the bank performs this core function of a bank. In This case, the relationship of
bank and customer is that of the creditor and debtor.
The word “CREDIT” is derived from Latin word “credo” meaning ‘I believe’.
In general credit means the granting of a period of time by a creditor to a debtor
at the expiration of which the latter must pay the debt.
From a banker’s point of view, credit is the confidence of the lender on the
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ability and willingness of the borrower to repay the debts at a future date.
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Different types of interest rate charged on advances offered by SBL:
Secured Overdraft 13% -- 15% Continuous advance facility given for one year but can be renewed
(SOD) after the expiry of the time. Given against I.C.B. unit, FDR,
Sanchaypatras and Work Orders.
Loan (General) 12% -- 15% Given against Personal guarantee, Hypothecation of goods and land
and building.
House Building 15% Given against Personal guarantee, land and building.
Loan (General)
Transport Loan 15% Given against Personal guarantee and hypothecation of vehicle.
(General)
Demand Loan 7% -- 14.5% Given against Personal guarantee and cash collateral securities.
Industrial Credit 12.5% -- Given against land and building along with machinery, personal
15% guarantee of Directors and hypothecation of raw materials.
Cash Credit 11% -- 15% The bank sanctions a short-term arrangement by which a customer is
(Hypothecation) allowed to borrow money up to a certain limit for a certain time. Given
against Registered mortgage of land and building, hypothecation of
goods and personal guarantee of Directors.
Loan against Trust 11% -- 15% Advance allowed for retirement of shipping documents and release of
Receipt (LTR) goods imported through L/C. the goods are handed over to the
Funded Credit Non-Funded
Facility importer under trust with the arrangement that saleFacility
Credit proceeds should be
deposited to liquidate the advances within a given period. Given
against Bills Receivables, hypothecation of imported goods, Trust
Receipt, personal guarantee, registered mortgage of land and building.
Overdraft Cash Credit Letter of Credit Letter of
Term Loan
(OD) (CC) (L/C) Guarantee
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House Staff Loan Staff House
Transport Loan Project
Building against Building
Loan General Loan
Loan Provident Fund Loan
Different Types of Credit Facilities:
Funded and
Non funded
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working capital need. Time loan is payable within one year and term loan is
allowed for one year to five years, usually for capital expenditure such as
construction of factory building, purchase of new machinery, modernization of
plant etc
o Discount:
Banks allow advances to the clients by discounting bill of Exchange / pro. note
which matures after a fixed tenor. In this method, the bank calculates and
realizes the interest at a prefixed rate and credit the amount after deducting the
interest from the amount of instrument.
o Purchase of bill:
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Other important funded advances / facilities are:
i) Against import bills (Bills under L/C, i.e., BLC)
Advance against Bills under Letter of Credit are originated from the
lodgment of shipping documents received from foreign banks against
letter of credit established by the bank.
ii) Loan against Imported Merchandise (LIM)
Under loan against imported merchandise bank release the imported goods
through the nominated clearing agent of the bank. In this case bank holds the
possession of the goods. Importer takes delivery of the goods from the bank’s
warehouse against payment. It is one type of forced loan.
iii) Trust Receipt (TR)
Advance against Trust Receipt to the client are to release shipping
documents for taking delivery of merchandise, which is hypothecated, to
the bank.
iv) Packing Credit
It is one type of Pre-Shipment export finance. Packing Credit is a short-
term credit granted by a bank to an exporter to facilitate purchase of raw
materials for the purpose of manufacturing processing, packing and
exporting the finished goods. The credit is granted after the evidence of
a letter of credit or a firm contract in favor of the borrower and against
the security of inventory purchased by the borrower.
Non-Funded Credit:
Non-funded credit facility to a customer refers to a bank’s commitment to a
third party on behalf of the customer. The commitment itself constitutes facility
but does not involve cash outflow from the bank. The bank’s commitment
essentially states that in the event of occurrence/non occurrence of a particular
event, within a particular date, due4 to a particular reason or reasons, the bank
shall pay a specific sum of money to the third party upon claim in a particular
manner. Though these types of facilities are primarily none funded in nature
but at times it may turn into funded facility. As such a liability against these
types of credit facilities are termed as ‘contingent liability’ and do not affect
the balance sheet of the bank at the time of commitment but contain the
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possibility. The non-funded facilities are:
Letter of Credit:
A banker’s documentary credit is an instrument or letter issued by a bank on
behalf of and for the account of the buyer of the merchandise. By this
instrument the bank undertakes that the bill(s) of exchange of the beneficiary
(the seller of the merchandise) drawn on the buyer, or on the issuing bank, or
on another bank designated in the instrument, strictly according to the
conditions stipulated in the instrument, will be dully honored by acceptance
and/or payment depending upon the issuance of the bill(s) of exchange in
questing
Guarantee
In banking, it is an irrevocable obligation of a bank to pay a certain sum of
money in the event of non-performance of a contract by the third party. The
basis of guarantee is always a contractual relationship between principal debtor
(account holder) and creditor (beneficiary), which is either a contract that has
been definitely concluded or a relationship in its pre-contracted as is the case
with the tender guarantee. This relationship is referred to as the principal or
underlying relationship or contract. The contract of guarantee is independent of
this underlying relationship.
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9) Computation and checking of interest accrued on loans and advances
and recording entries thereof.
Credit and Marketing Fundamentals:
a) To place a high priority on the quality of credit exposure, new proposals
must meet Bank’s credit criteria and existing portfolio should be under
constant review for improving risk positions.
b) Maximization of profit is the basic aim of the bank, as such every profit
opportunity should be explored and professional skills be employed in this
direction.
The initial interview is generally held at the officer’s bank or, on occasion, at
the client’s business. The objective of an initial loan interview is to ascertain
whether the loan request warrants further consideration (and the additional time
and expense) that is entailed in a credit investigation, follow-up interviews and
financial statement analysis.
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The beginning of a loan interview sets the tone for all that follows. The credit
officer of SBL should establish a relaxed but business like atmosphere. The
credit officer should greet the client with a warm handshake, introduce him or
herself by name and ask the client fell ill at ease, which can hinder
communication during the interview. A small amount of light conversation
before the interview can be helpful. There is, however, a distinction between
being friendly and being unprofessional. Referring to a client using a flip term
such as buddy may perhaps be well intentioned but it is certainly
unprofessional.
Evaluating
by agent
About Client About Projects
Legal Evaluating
assessment Collateral
Recovery of
the loan Head office Branch
Level Level
Usual Legal
recovery recovery
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Functions of Southeast Bank Ltd:
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client. Moreover bank charges commission on the basis of the bills amount.
Mainly there are two types of remittances they are Inward remittance and
Outward remittance.
a. Inward Remittance:
Inward remittance deals with funds from overseas. It can be
i. Cash remittance through TT (Telegraphic Transfer)
ii. Remittance due to export
b. Outward Remittance:
Outward remittance is fund remitted to overseas on behalf of performed in the
following way:
i. Telegraphic Transfer
ii. Demand Draft (DD)
iii. Mail Transfer
iv. Remittance due to import.
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bank) of the clearance house, then they verify it and send bank to the respecting
bank and payment made by debiting the accounts payable. Entering in Boucher
through fund transfer system held these transactions.
Demand Draft (DD):
DD is same as PO but it can be drawn other branches of Southeast Bank, Sonali
Bank and Bangladesh Bank. Usually DD is within the country were as PO
within the city.
Telegraph Transfer (TT):
Telegraph is one of the fastest ways of transferring fund. All incoming out
going telexes are in the telex room and test key examined by a designated
officer. Payment of incoming TT’s is made either issuing DD or PO depending
upon the client’s requirement. All the time TT’s were issued to clients, who
have account relationship the bank. No TT’s were accepted unless they have
the account in the bank.
Sanchayapatras:
Sanchayapatras are other types of business of the bank or any other financial
institution, who gives interest on the basis of deposit and maturity. There are
various types of sanchaypatras on the basis of maturity and amount. They are
given below:
Eight years Protirakkha Sanchaypatra (PSP)
Five years Bangladesh Sanchaypatra (BSP)
Six-month interest bearing Sanchaypatra (SP)
Three-month interest bearing Sanchaypatra (SP)
Other Services:
SBL has other services and products like:
o Locker Services
o Grameen Phone Bill Collection
o Convertible Taka Account
o Foreign Currency Account
o Different Consumer Savings Schemes
Pension Savings Schemes (PSS)
Education Savings Schemes (ESS
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Marriage Savings Schemes (MSS)
Foreign Exchange:
Types of Foreign Exchange:
There are many types of services regarding foreign exchange provided by the
SBL. These can be segregated in to three categories:
• Export,
• Import,
• Foreign Remittance.
It is important to know about the process of export and import.
• Opening Letter of Credit (L/C).
• Receiving goods and services from overseas through import.
• Sending goods and services to overseas through export.
• Issuing travelers cheque.
Letter of Credit:
Letter of Credit is an agreement between an importer and the bank (issuing
bank). Documentary Letter of Credit is a Conditional Undertaking of Payment.
The bank provides letter of credit in order of purchase goods from the exporter.
The bank act on behalf of the both clients to deal with the exporter and the
clients make the payments after receiving the good accordingly.
To open an L/C the following things are required:
• Current Account holder with good transaction
• IRC (Import Registration certificate)
• Import Policy.
• Letter of Credit authorization form duly registered with.
• Contract/Indent.
• Insurance Coverage.
• Contingency Liability Boucher
• L/C Registration.
Negotiating Documents:
A negotiation of documents under L/C is the usual method of finance by
exporter at the post shipment stage. In this system, after shipment of goods the
exporter present relative documents to the negotiating bank for negotiation. An
exporter is required to submit the following documents for negotiation.
• Bill of exchange: Exporter generally used it.
• Bill of Lading: Bill of lading is a shipping document that the
shipping agencies issued by captain of the ship after receiving the
goods.
• Commercial Invoice: It generally contains the buyer name and
address, seller name and address, detail description of the goods,
unit and total amount.
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• Certificate of Origin: This is the document of the goods origin. It
provides the chamber of commerce or the govt. authorization
organization.
• Packing List: A list of goods exported by the exporter company.
• Insurance Coverage: Provided insurance companies after covering
insurance.
• IMP form: Provides by Bangladesh Bank.
Export:
Export is the process of selling goods and services to other country. It has an
immense contribution to generating income for the bank. The total volume of
export handled by bank in 2001 was Tk. 2,675.05 million against Tk. 1,319.51
million in 2000.
Requirement for the Export Procedure:
To export any goods or services to overseas, the exporter should have to attach
the photocopies if the following documents with the update the export
registration certificate (ERC).
• Bill of Exchange
• Commercial Invoice
• Certificate of Origin
• Packing List.
• Insurance Coverage.
• Beneficiary certificate where the exporter tells about the goods want
to export.
• Beneficiary mail address including fax no
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Opening back to back L/C:
Back to back L/C is a letter of Credit backed by the original L/C of mother L/C
to open a new L/C. The bank provides it to the exporter to import the raw
material from overseas in order to produce the exportable commodity for the
importer. It encourages the exporter to produce more exportable goods. In this
case the bank offers some additional facilities i.e. 120 days to pay back the
money where in case of Import; L/C is issued for 60 days.
Import:
Import formalities:
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L/C Margin:
ATM:
This is the fastest growing modern banking concept. SBL should grab this
opportunity and take preparations for launching ATM. Since SBL is a local
bank, they can form an alliance with other contemporary banks in launching
the ATM. Standard Chartered has already successfully launched the ATM.
These are the new retail banking services provided by the foreign banks. SBL
can evaluate the option of launching credit cards and Telebanking system.
There are the recent developments in the banking sector and SBL should also
evaluate the option of doing it.
On-line banking:
SBL should move towards the on line banking operations. It is high time that
they should go for this because the foreign banks as well as some local banks
are already in to the on line banking operations.
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Introduction of SBL’s own savings scheme:
This can be another new retail product for SBL. They can start introducing
their own savings scheme or pension scheme for different professions. For
example, Standard Chartered Grindlays has SYFANZ and PLANZ and
Standard Chartered also has similar offers. Therefore for attracting more
depositors, the management should consider the option of its own savings
scheme.
Corporate scheme:
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SWOT Analysis
Strengths
Company Reputation
Sponsors:
Leadership:
Top management:
Like the CEO and DMD the top management of the bank is also a major
strength for the SBL and has contributed heavily towards the growth and
development of the bank. The top management officials have all worked in
reputed banks and their years of banking experience, skill, and expertise will
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continue to contribute towards further expansion of the bank. At SBL, the top
management is the driving force and the think tank of the organization where
policies are crafted and often cascaded down.
As already mentioned earlier, SBL has established a fin-n footing among the
new comers in the banking industry of Bangladesh. They have already
achieved a high growth rate accompanied by an impressive profit growth rate
in 2000. The number of deposits and the loans and advances are also increasing
rapidly.
Southeast Bank Limited has strong financial resources to run the banking
business. In the year 2000 the capital fund of the bank including paid up
capital, reserves, retained earnings stood at around Tk 56.00 core. It is expected
that in the near future the banks financial resources will get much stronger.
SBL has adequate physical facilities and equipment’s to provide better service
to the customers. The bank has computerized banking operations under the
software called PC Bank. Counting machines in the teller counters have been
installed for speedy service at the cash counters. Computerized statements for
the customers as well as for the internal use of the banks are also available. All
the branches of SBL are equipped with telex or fax facilities. The Head Office
and the Dhaka & Chittagong based branches also have Internet facilities.
Impressive Branches:
SBL has earned a reputation in the banking sector for establishing impressive
branches. The Gulshan Branch, Dhanmondi Branch, KawranBazar Branch and
Uttara Branch and the Agrabad Branch are the most lavish and impressive
branches of SBL. This creates a positive image in the minds of the potential
customers and many people get attracted to the bank. This is also an indirect
marketing campaign for the bank for attracting customers. The other branches
of the bank are also impressive and are compatible to foreign banks.
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Interactive Corporate Culture:
At SBL’s mid level and lower level management, there are often team works.
Many jobs are performed in-groups of two or three in order to reduce the
burden of the workload and enhance the process of completion of the job.
People are eager to help each other and people in general are devoted to work.
Weaknesses:
No Vision:
The greatest irony is that despite claiming to be “A Bank with Vision” which is
used as its advertising platform and mission statement, the bank as of today has
failed to develop a prescribed set of vision as it embarks in to the cyber age of
twenty first century. The bank still could not identify the core area of business
and where it should concentrate in its business, as the new millennium is about
to start. The bank does not have any long-term strategies of whether it wants to
focus on retail banking or become a corporate bank. Till now, the bank is in a
nowhere situation. Unofficially, retail banking is discouraged but at the same
time the bank is not being able to pull itself away from retail banking. At the
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same time SBL has failed to be a full-fledged corporate bank. The path for the
future should be determined right now.
This is a major set back for SBL and one of its weakest areas. SBL does not
pursue an aggressive marketing campaign. It does not expose itself to the
general public and are not in the lime light unlike other banks. Other than the
neon sign at Farm gate Over Bridge, SBL does not have neon sign or any
advertisement in the city. As a result people are not aware of the existence of
this bank.
Poor Recruitment:
During its inception, SBL has not recruited competent people in filling up its
lower and some mid level positions. Other than the recruitment of the
Probationary Officers and Management Trainees, people who were recruited
from banks for the lower management are not competent enough to provide the
best output. As a result the services of the bank are being jeopardized. The
external search of the bank in attracting people from other banks had flaws in it
and the right people were not taken from the right bank.
Reference appointment:
This is one of the set backs of SBL and will have a long-term repercussion on
the quality of Human Resource. Many people have been recruited under the
reference of the recommendation of the Board of Directors, which has become
a chronic disease in the PCB’s. As a result, people having inadequate
qualifications and experience have been recruited only because of their ties
with the sponsors. The practice must be stopped considering the future of the
bank and it is very important to have a component workforce.
Disguised Employment:
This has also become growing problem at SBL. Currently there are “Too many
heads but few hands.” Again this is related to the problem of reference
appointment. There are people who are only drawing salaries at the end of the
month but making a minimum or no contribution towards the organization. On
the other hand there are officers who work hard but are not apprised
accordingly.
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Poor Service Quality:
This has become a major problem for the bank. The customer service quality in
all the departments and in most of the branches is very low. The quality of the
service at SBL is lower than those in the contemporary banks such as Dhaka
Bank, Prime or Dutch-Bangla. Where as SBL was suppose to provide services
compared to those in the FCB’s, they are not being able to complete with its
contemporary rivals in terms of service quality. If this trend continues, SBL
will soon fall into the category of the traditional banks. The service quality is
worst in the General Banking Division, as there are several system errors.
The remuneration package for the entry and the mid-level management is
considerably low. The compensation package for SBL entry-level positions is
even lower than the contemporary banks. Under the existing low pay structure,
it will be very difficult to attract and retain MBA’s at SBL. Since foreign banks
pay double that of SBL, it will be very difficult to attract competent MBA’s in
future for SBL. Therefore SBL will fall to attract competent NOA’s and retain
them if they do not revise their pay structure.
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Centralized Decision-Making:
At SBL corporate decisions the CEO, DMD and other top management
officials craft policies and strategies and then they are cascaded down. At times
the Board of Directors is also engaged in making corporate decisions. As a
result of this practice there is only a top down flow of communication at SBL.
The scope for bottom up communication is very limited and many bright ideas
or opinions are not being able to climb up the ladder to the top management.
Ideas remain their forever.
Noise Pollution:
This has become another major problem SBL. Since there are no cubical
shaped offices, there is a tremendous noise in each department of the Gulshan
Branch. The noise greatly hampers the work activity and the level of
concentration. This is the problem of having an open space office where
everyone is communicating with each other and creates noise.
Currently at SBL’s head office and in the Branches, there are system operators
who do not have any background academic knowledge on computer
applications. As a result they frequently make mistakes in the preparation of
various computerized statements. At the same time, computer operators do not
have the skill to carry out their activities.
It has been observed that there are very few staff meetings and departmental
meetings at the branch level. During the last four months there was only one
staff meeting and one departmental meeting. This is not a good management
practice.
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Opportunities
Diversification:
There are several opportunities for SBL to expand its product line. In this
competitive environment SBL must expand its product line to enhance its
Sustainable Competitive Advantage (SCA). As a part of its product line
proliferation, SBL can introduce the following products.
ATM:
This is the fastest growing modern banking concept. SBL should grab this
opportunity and take preparations for launching ATM. Since SBL is a local
bank, they can form an alliance with other contemporary banks in launching
the ATM. Standard Chartered has already successfully launched the ATM.
These are the new retail banking services provided by the foreign banks. SBL
can evaluate the option of launching credit cards and Telebanking system.
There are the recent developments in the banking sector and SBL should also
evaluate the option of doing it.
On-line banking:
SBL should move towards the on line banking operations. It is high time that
they should go for this because the foreign banks as well as some local banks
are already in to the on line banking operations.
This can be another new retail product for SBL. They can start introducing
their own savings scheme or pension scheme for different professions. For
example, Standard Chartered Grind lays has SYFANZ and PLANZ and
Standard Chartered also has similar offers. Therefore for attracting more
38
depositors, the management should consider the option of its own savings
scheme.
Threats
Multinational Banks
The emergence of the multinational banks and their rapid expansion poses a
potential threat to the new PCB’s. Due to the booming energy sector, more
foreign banks are
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Upcoming Banks:
The upcoming private local banks can also pose a threat to the existing PCB’S.
it is expected that in the next few years more local private banks may emerge.
If that happens the intensity of competition will rise further and banks will have
to develop strategies to complete against an on slaughter of foreign banks.
Contemporary Banks:
The contemporary banks of SBL such as Dhaka Bank, Prime Bank and Dutch-
Bangla are its major rivals. Prime Bank and others are carrying out aggressive
campaign to attract lucrative corporate clients as well as big time depositors.
SBL should remain vigilant about the steps take by these banks, as these will in
turn affect SBL strategies.
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