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Appendix: Positioning - Associative Network

Learning Increased
Environment Revenues
Purchasing
Employement
Power Supportive
Safety Customer Management
Service
Long-term
Transparency Partnerships
Create Win-Win
Opportunities Openess Partnerships
Early Player
Reliable People
Focus
Flexible Socially
GE Group Worldwide Responsible
Presence

SECONDARY
PRIMARY

SOLID EXPERTISE RESPECTFUL

Consumers
Retailers
Employees
Common

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