Honda: Honda Motor Company, LTD

Honda
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This article is about the multinational corporation. For other uses, see Honda (disambiguation).
Honda Motor Company, Ltd.
Honda Giken Kogyo Kabushiki-gaisha
本田技研工業株式会社
Type Public
(TYO: 7267) & (NYSE: HMC)
 Automotive
Industry
 Aviation
Founded 24 September 1948
Founder(s)  Soichiro Honda
 Takeo Fujisawa
Headquarters Minato, Tokyo, Japan
Area served Worldwide
Key people  Satoshi Aoki (Chairman)
 Takanobu Ito (CEO)
Products  Automobiles
 Motorcycles
 Scooters
 ATVs
 Electrical Generators
 Water pumps
 Lawn and Garden Equipments
 Tillers
 Outboard motors
 Robotics
 Jets
 Jet Engines
Revenue ▲ US$ 120.27 Billion (FY 2009) [1]
Operating income ▲ US$ 2.34 Billion (FY 2009) [1]
Net income ▲ US$ 1.39 Billion (FY 2009) [1]
Total assets ▲ US$ 124.98 Billion (FY 2009) [1]
Total equity ▲ US$ 40.6 Billion (FY 2009) [1]
Employees 181,876[2]
Subsidiaries  Acura
 Honda Aircraft Company
Website Honda Worldwide
Honda Motor Company, Ltd. (Japanese: 本田技研工業株式会社 Honda Giken Kōgyō Kabushiki-gaisha?, Honda Technology
Research Institute Company, Limited) listen (help·info) (TYO: 7267) is a Japanese multinational corporation primarily known as
a manufacturer of automobiles and motorcycles.
Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion
enginesmeasured by volume, producing more than 14 million internal combustion engines each year.[3] Honda
surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.[4][5] As of August 2008, Honda
surpassed Chrysler as the fourth largest automobile manufacturer in the United States.[6] Honda is the sixth largest automobile
manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core
automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and
power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and
released their ASIMOrobot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in
2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.[7]
Contents
[hide]
• 1 History
• 2 Corporate profile and divisions
• 3 Current market position
• 4 Leadership
• 5 Products
o 5.1 Automobiles
o 5.2 Motorcycles
o 5.3 Power Equipment
o 5.4 Engines
o 5.5 Robots
o 5.6 Aircraft
o 5.7 Mountain bikes
• 6 Motorsports
o 6.1 Automobile
o 6.2 Motorcycles
• 7 Electric and alternative fuel vehicles
o 7.1 Compressed natural gas
o 7.2 Flexible-fuel
o 7.3 Hybrid electric
o 7.4 Hydrogen fuel cell
• 8 Marketing
o 8.1 Sports
• 9 Facilities (partial list)
• 10 U.S. Honda models
• 11 Sales
• 12 See also
• 13 Notes
• 14 References
• 15 External links
[edit]History
This section requires expansion.

From a young age, Honda's founder, Soichiro Honda (本田宗一郎, Honda Sōichirō) had a great interest in automobiles. He
worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught
engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of his design were rejected, and
Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral.
Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake.
Due to a gasoline shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine
to his bicycle attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to
develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take part in
revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This
marked the beginning of Honda Motor Company, which would grow a short time later to be the world's largest manufacturer of
motorcycles by 1964.
The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963.[8] Powered by a
small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket.[citation needed] The first production car
from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain driven rear wheels point
to Honda's motorcycle origins.[citation needed]
"Honda" in Japanese is 本田, which literally means "root field" or "original field".
[edit]Corporate profile and divisions
Honda headquarters building in Japan
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock
Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.
The company has assembly plants around the globe. These plants are located at China, United States, Pakistan, Canada,
England, Japan, Belgium, Brazil, New Zealand, Indonesia, India, Thailand, Turkey and Perú. As of July 2010, 89 percent of
Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2 percent a year earlier. This
shields profits from the yen’s advance to a 15-year high against the dollar.[9]
Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007[10]
Geographic Region Total revenue (in millions of ¥)

Japan 1,681,190
North America 5,980,876
Europe 1,236,757
Asia 1,283,154
Others 905,163
American Honda Motor Company is based in Torrance, California. Honda Canada Inc. is headquartered in the Scarborough
district of Toronto, Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to relocate in 2008;
[11]
their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint
ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India,[12] Guangzhou Honda and Dongfeng
Honda in China, and Honda Atlas in Pakistan.
[edit]Current market position
With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including
the Detroit Big Three and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same
month last year. The Civic and the Accord were in the top five list of sales.[13][14] Analysts have attributed this to two main factors.
First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years,
Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-
demand at the moment.
Nonetheless, Honda, Nissan, and Toyota, were still not immune to the global financial crisis of 2008, as these companies reduced
their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as
well.[15][16] In November 2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen 64.1%.[17]
At the 2008 Beijing Auto Show, Honda presented the Li Nian ("concept" or "idea") 5-door hatchback and announced that they
were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota's Scion brand in the USA.[18] The
brand would be developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry Group.[19][20]
[edit]Leadership
 1948–1973 — Soichiro Honda
 1973–1983 — Kiyoshi Kawashima
 1983–1990 — Tadashi Kume
 1990–1998 — Nobuhiko Kawamoto

 1998–2004 — Hiroyuki Yoshino
 2004–2009 — Takeo Fukui
 since 2009 — Takanobu Ito
[edit]Products
[edit]Automobiles
For a list of vehicles, see List of Honda vehicles.
Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR-V, and Odyssey. An early proponent of developing vehicles to
cater to different needs and markets worldwide, Honda's lineup varies by country and may feature vehicles exclusive to that
region. A few examples are the latest Acura TL luxury sedan and the Ridgeline, Honda's first light-duty pickup truck. Both were
engineered primarily in North America and are exclusively produced and sold there.
The Honda Civic is a line of compact cars developed and manufactured by Honda. In North America, the Civic is the second-
longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corolla, introduced in
1968, has been in production longer.[21] The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North
America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has
become larger and more upmarket, and it currently slots between the Fit and Accord.
2008 Honda Accord (USA spec)
Eight Generation Honda Civic (Philippine Version)
The 2006 Ridgeline was a reintroduction of the concept of a Uni-Body truck. Earlier examples of this concept are the Subaru
Brat and Baja,Volkswagen Rabbit pick-up, and Dodge Rampage/Plymouth Scamp.

Honda increased global production in September 2008 to meet demand for small cars in the U.S. and emerging markets. The
company is shuffling U.S. production to keep factories busy and boost car output, while building fewer minivans and sport utility
vehicles as light trucksales fall.[22]
Honda produces the Insight, a hybrid electric vehicle that competes with the Toyota Prius
Its first entrance into the pickup segment, the lightduty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006 (also
in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors).
In the U.S., five of EPA's top ten most fuel-efficient cars from 1984 to 2010 comes from Honda, more than any other automakers.
The five models are: 2000-2006 Honda Insight(53 mpg combined), 1986-87 Honda Civic Coupe HF (46 mpg combined), 1994-95
Honda Civic hatchback VX (43 mpg combined), 2006- Honda Civic Hybrid (42 mpg combined), and 2010- Honda Insight (41 mpg
combined).(mpg revised in accordance with 2008 regulation change)[23]
[edit]Motorcycles
This section needs additional citations for verification.

Please help improve this article by adding reliable references. Unsourced material may
be challenged and removed.(May 2010)
For a list of motorcycle products, see List of Honda motorcycles.
Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.[24] At its peak in 1982,
Honda manufactured almost 3 million motorcycles. By 2006 this figure had reduced to around 550,000 but was still higher than its
three domestic competitors.[24]
During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to
the U.S. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly
dominant competitors, the story of their market entry, and their subsequent huge success in the U.S. and around the world, has
been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and
the reasons for their success.
The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK
government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese
competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had
made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline
of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies
of scale and scope.

2004 Honda Super Cub
The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the
firm’s entry into the U.S. market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to
Honda, Pascale found that their entry into the U.S. market was a story of “miscalculation, serendipity, and organizational learning”
– in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For
example, Honda’s initial plan on entering the U.S. was to compete in large motorcycles, around 300 cc. It was only when the team
found that the scooters they were using to get themselves around their U.S. base of San Francisco attracted positive interest from
consumers that they came up with the idea of selling theSuper Cub.
The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the
concept ofcore competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in
the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing
bikes provided technology and expertise which was transferable into mopeds. Honda's entry into the U.S. motorcycle market
during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.
It created the first luxury Japanese car (1985 Legend) and motorcycle (2006 Gold Wing bikes) equipped with an airbag, as well as
the first mid-size pickup truck with independent rear suspension (2006 Ridgeline).
[edit]Power Equipment
Production started in 1953 with H-type engine (prior to motorcycle).[25]
Honda power equipements reached record sales in 2007 with 6,4 million units.[26] By 2010 (Fiscal year ended March 31) this figure
had decreased to 4,7 million units.[27] Cumulative production of power products has exceeded 85 million units (as of September,
2008).[28]
Honda power equipement include:
Engine
Tiller
Lawn mower
Riding mower
Trimmer
Mower
Blower
Sprayer
Hedge trimmer
Snowthrower
Generator, welder
Water-pump
Power-carrier
Outboard engine
Inflatable boat
Electric 4-wheel Scooter
Compact Household Cogeneration Unit
[edit]
Engi
nes
This section requires expansion.
Honda
Outboar
motor o
a ponto
on boat
Honda
engine
s
power
ed the
entire
33-car
startin
g field
of
the 20
10
Indian
apolis
500[29]
and for
the
fifth
consec
utive
race,
there
were
no
engine
related
retirem
ents
during
the
runnin
g of
the
Memor
ial Day
Classi
c.[30]
Honda
despit
being
known
as an
engine
compa
ny,
has
never
built
a V8 fo
passe
nger
vehicle
s. In
the
late
1990s,
the
compa
ny
resiste
consid
erable
pressu
re from
its
Americ
an
dealer
s for a
V8
engine
(which
would
have
seen
use in
top-of-
the-
line
Honda
SUVs
and Ac
uras),
with
Americ
an
Honda
reporte
dly
sendin
g one
dealer
shipm
ent
of V8
bevera
ges to
silence
them.
[31]
[edit]
Rob
ots
ASIMO
at Expo
2005
ASIM
O is
the
part of
Honda'
s Rese
arch &
Develo
pment
robotic
progra
m. It is
the
eleven
th in a
line of
succes
sive
builds
startin
g in
1986
with H
onda
E0 mo
ving
throug
h the
ensuin
g Hon
da E
series
and
theHo
nda P
series.
Weighi
ng
54 kilo
grams
and
standi
ng 130
centim
eters
tall,
ASIM
resem
bles a
smalla
strona
ut wea
ring a
backp
ack,
and
can
walk
on two
feet in
manne
resem
bling
human
locom
otion,
at up
to
6 km/h
(3.7
mph).
ASIM
O is
the
world's
only
human
oid
robot
able to
ascen
d and
desce
nd
stairs
indepe
ndentl
y.[32] H
oweve
r,
human
motion
s such
as
climbin
stairs
are
difficult
to
mimic
with a
machi
ne,
which
ASIM
O has
demon
strated
by
taking
two
plunge
s off a
stairca
se.
Honda'
robot
ASIM
O (see
below)
as an
R&D
project
brings
togeth
er
experti
se to
create
a robot
that
walks,
dance
s and
naviga
tes
steps.
2010
marks
the
year
Honda
has
develo
ped a
machi
ne
capabl
e of
readin
ga
users
brainw
aves
to
move
ASIM
O. The
system
uses a
helmet
covere
d with
electro
encep
halogr
aphy
and
near-
infrare
spectr
oscopy
sensor
s that
monito
electric
al
brainw
aves
and
cerebr
al
blood
flow—
signals
that
alter
slightly
during
the
human
though
t
proces
s. The
user
thinks
of one
of a
limited
numbe
r of
gestur
es it
wants
from
the
robot,
which
has
been
fitted
with a
Brain
Machi
ne
Interfa
ce.[33]
[edit]
Aircr
aft
Main
article:
Honda
HA-
420
Honda
Jet
Honda
has
also
pionee
red
new
techno
logy in
its HA-
420
Honda
Jet tha
allows
new
levels
of
reduce
d drag,
increa
sed
aerody
namics
and
fuel
efficien
cy thus
reduci
ng
operati
ng
costs.
[citation
needed]
[edit]
Mou
ntain
bike
s
See
also:
Honda
RN-01
G-
cross
Honda
has
also
built
a Dow
nhill ra
cing
bike,
known
as the
Honda
RN-01.
Honda
has
taken
on
severa
people
to pilot
the
bike,
among
them
is Gre
Minna
ar. The
team
is
known
as
Team
Cross
Honda
. The
key
feature
of this
bike is
the
gearbo
x,
which
replac
es the
standa
rd Der
ailleur
found
on
most
bikes.
[edit]
Mot
ors
port
s
Honda
has
been
active
in
motors
ports,
like
Motorc
ycle
Grand
Prix,
Super
bike
racing
and
others.
[edit]
Auto
mobi
le
See
also:
Honda
Racin
g F1
Rubens
Barrich
ello drivi
ng for
Honda
Honda
entere
d Form
ula
One a
sa
constr
uctor
for the
first
time in
the 19
64
seaso
n at
the Ge
rman
Grand
Prix wi
th Ron
nie
Buckn
um at
the
wheel.
1965 s
aw the
additio
of Rich
ie
Ginthe
r to the
team,
who
scored
Honda'
s first
point
at
the Bel
gian
Grand
Prix,
and
Honda'
s first
win at
the Me
xican
Grand
Prix. 1
967 sa
w their
next
win at
the Ital
ian
Grand
Prix wi
th Joh
Surtee
s as
their
driver.
In 196
8, Jo
Schles
ser wa
s killed
in a
Honda
RA302
at
the Fre
nch
Grand
Prix.
This
racing
traged
y,
couple
d with
their
comm
ercial
difficult
ies
selling
autom
obiles
in the
United
States,
prompt
ed
Honda
to
withdr
aw
from
all
interna
tional
motors
port
that
year.
After a
learnin
g year
in
1965,
Honda
power
ed Bra
bhams
domin
ated
the
1966
French
Formul
Two c
hampi
onship
in the
hands
of Jack
Brabh
am an
d Den
ny
Hulme.
As
there
was no
Europ
ean
Cham
pionshi
p that
seaso
n, this
was
the top
F2
champ
ionship
that
year.
In the
early
1980s
Honda
returne
d to
F2,
supplyi
ng
engine
to Ron
Tauran
ac's R
alt tea
m.
Tauran
ac had
design
ed the
Brabh
am
cars
for
their
earlier
involve
ment.
They
were
again
extrem
ely
succes
sful. In
related
exercis
e,
John
Judd's
Engine
Develo
pment
s com
pany
produc
ed a
turbo
"Brabh
am-
Honda
"
engine
for use
in Indy
Carrac
ing. It
won
only
one
race,
in
1988
for Bo
bby
Rahal
at
Pocon
o.
Honda
returne
d to
Formul
a One
in
1983,
initially
with
anothe
Formul
a Two
partner
the Spi
rit tea
m,
before
switchi
ng
abruptl
y to
Willia
ms in
1984.
In the
late
1980s
and
early
1990s,
Honda
power
ed
cars
won
six
consec
utive F
ormula
One C
onstru
ctors
Cham
pionshi
ps. Wil
liamsF
1 won
the
crown
in 198
6 and
1987.
Honda
switch
ed
allegia
nce
again
in
1988.
New
partner
Team
McLar
en wo
n the
title
in 198
8, 198
9, 199
0 and
1991.
Honda
withdr
ew
from
Formul
a One
at the
end of
1992,
althou
gh the
related
Mugen
Honda
compa
ny
mainta
ined a
presen
ce up
to the
end of
1999,
winnin
g four
races
with Li
gier an
d Jord
an
Grand
Prix.
Honda
debute
d in
the CA
RT
IndyCa
World
Series
as a
works
supplie
r in
1994.
The
engine
s were
far
from
compe
titive at
first,
but
after
develo
pment,
the
compa
ny
power
ed six
consec
utive
drivers
champ
ionship
s. In
2003,
Honda
transfe
rred its
effort
to the
rival IR
L Indy
Car
Series.
In
2004,
Honda
power
ed
cars
overw
helmin
gly
domin
ated
the
IndyCa
Series,
winnin
g 14 of
16
IndyCa
races,
includi
ng
the Ind
ianapo
lis 500,
and
claime
d the
IndyCa
Series
Manuf
acturer
s'
Cham
pionshi
p,
Drivers
'
Cham
pionshi
p and
Rookie
of the
Year
titles.
In
2006,
Honda
becam
e the
sole
engine
supplie
r for
the
IndyCa
Series,
includi
ng the
Indian
apolis
500. In
the 20
06
Indian
apolis
500,
for the
first
time in
Indian
apolis
500
history
, the
race
was
run
without
single
engine
proble
m.[34]
During
1998,
Honda
consid
ered
returni
ng to
Formul
a One
with
their
own
team.
The
project
was
aborte
d after
the
death
of its
technic
al
directo
r, Harv
ey
Postlet
hwaite.
Honda
instea
came
back
as an
official
engine
supplie
to Briti
sh
Americ
an
Racing
(BAR)
and
Jordan
Grand
Prix.
Honda
bought
stake
in the
BAR
team
in
2004
before
buying
the
team
outrigh
t at the
end of
2005,
becom
ing a
constr
uctor
for the
first
time
since
the
1960s.
Honda
won
the 20
06
Hunga
rian
Grand
Prix wi
th
driver
Jenso
Button.
It was
annou
nced
on 5
Decem
ber
2008,
that
Honda
would
be
exiting
Formul
a One
with
immed
iate
effect
due to
the
2008
global
econo
mic
crisis.
[35]
The
team
was
sold to
former
team
princip
al Ros
Brawn,
renam
ed Bra
wn
GP an
subse
quentl
y Merc
edes
GP.[36]
Honda
becam
e an
official
works
team
in
the Brit
ish
Tourin
g Car
Cham
pionshi
p in
2010.
[edit]
Moto
rcycl
es
Main
article:
Honda
Racin
Corpor
ation
Honda
CBR10
00RR s
port
bike
Honda
Racing
Corpor
ation (
HRC)
was
formed
in
1982.
The
compa
ny
combi
nes
partici
pation
in
motorc
ycle
races
throug
hout
the
world
with
the
develo
pment
of high
potenti
al
racing
machi
nes.
Its
racing
activiti
es are
an
import
ant
source
for the
creatio
n of
leadin
g edge
techno
logies
used
in the
develo
pment
of
Honda
motorc
ycles.
HRC
also
contrib
utes to
the
advan
cemen
t of
motorc
ycle
sports
throug
ha
range
of
activiti
es that
include
sales
of
produc
tion
racing
motorc
ycles,
suppor
t for
satellit
teams,
and
rider
educat
ion
progra
ms.
Soichir
Honda
, being
a race
driver
himself
, could
not
stay
out of
interna
tional
motors
port. In
1959,
Honda
entere
d five
motorc
ycles
into
theIsle
of Man
TT rac
e, the
most
prestig
ious
motorc
ycle
race in
the
world.
While
always
having
powerf
ul
engine
s, it
took
until
1961
for
Honda
to tune
their
chassi
s well
enoug
h to
allow
Mike
Hailwo
od to
claim
their
first Gr
and
Prix vi
ctories
in the
125
and
250 cc
classe
s.
Hailwo
od
would
later
pick up
their
first
senior
TT
wins in
1966
and 19
67.
Honda'
s race
bikes
were
known
for
their
"sleek
&
stylish
design
" and
exotic
engine
config
uration
s, such
as the
5-
cylinde
r,
22,000
rpm,
125 cc
bike
and
their 6-
cylinde
250 cc
and
380 cc
bikes.
In
1979,
Honda
returne
to Gra
nd Prix
motorc
ycle
racing
with
their
exotic,
monoc
oque-
framed
, four-
stroke
NR500
. The
NR500
feature
elonga
ted
cylinde
rs
each
with 8
valves
and
with
conne
cting
rods in
pairs,
in an
attemp
t to
comply
with
the FI
M rule
s
which
limited
engine
s to
four
cylinde
rs.
Honda
engine
ered
the
elonga
ted
cylinde
rs in
an
effort
to
provid
e the
valvein
ant tw
o-
stroke
racers.
Unfort
unatel
y, it
seeme
Honda
tried to
accom
plish
too
much
at one
time
and
the
experi
ment
failed.
For the
1982
seaso
n,
Honda
debute
d their
first
two
stroke
race
bike,
the
NS500
and
in 198
3,
Honda
won
their
first
500 cc
Grand
Prix W
orld
Cham
pionshi
p
with Fr
eddie
Spenc
er.
Since
then,
Honda
has
becom
ea
domin
ant
marqu
e in
motorc
ycle
Grand
Prix
racing,
winnin
ga
plethor
a of
top
level
titles
with
riders
such
as Val
entino
Rossi
and Mi
ck
Dooha
n.
In mot
ocross
Honda
has
claime
d six
motocr
oss
world
champ
ionship
s. In
the Wo
rld
Endur
Cham
pionshi
p,
Honda
has
captur
ed six
titles,
most
recentl
with St
efan
Merrim
an in
2003
and
with Mi
ka
Ahola i
n 2007
and
2008.
In obs
erved
trials,
Honda
has
claime
d three
world
champ
ionship
s with
Belgia
rider E
ddy
Lejeun
e.
[edit]
Elec
tric
and
alte
rnat
ive
fuel
vehi
cles
2009 H
onda
Civic
GX hoo
ked up
to Phill
refuelin
system
Top:
Brazilia
n flexibl
e-fuel H
onda
Civic.
Below:
U.S. Ho
nda
Civic
Hybrid.
2010 H
onda
Insight
hybrid
electric
vehicle(
Second
generati
on).
Honda
FCX
Clarity h
ydrogen
fuel
cellvehi
cle
[edit]
Com
pres
sed
natu
ral
gas
The H
onda
Civic
GX is
the
only
purpos
e-built
natural
gas
vehicle
(NGV)
comm
ercially
availab
le in
some
parts
of the
U.S.[37]
[38]
The
Honda
Civic
GX
first
appear
ed in
1998
as a
factory
modifi
ed
Civic
LX that
had
been
design
ed to
run
exclusi
vely
on co
mpres
sed
natural
gas.
The
car
looks
and
drives
just
like a
conte
mporar
y Hond
Civic L
X, but
does
not run
on
gasolin
e. In
2001,
the
Civic
GX
was
rated
the
cleane
st-
burnin
interna
combu
stion
engine
in the
world
by
the U.
S.
Enviro
nment
al
Protect
ion
Agenc
y (EPA
).[39][40]
First
leased
to the
City of
Los
Angele
s, in
2005,
Honda
started
offerin
g the
GX
directly
to the
public
throug
factory
trained
dealer
certifie
d to
service
the
GX.
Before
that,
only fle
ets we
re
eligible
to
purcha
se a
new
Civic
GX. In
2006,
the
Civic
GX
was
releas
ed in
New
York,
makin
g it the
secon
d state
where
the
consu
mer is
able to
buy
the
car.[41]
Home
refueli
ng is
availab
le for
the GX
with
the
additio
n of
the Phi
ll
Home
Refueli
ng
Applia
nce.[42]
[edit]
Flexi
ble-
fuel
Honda'
Brazili
an
subsidi
ary
launch
ed flexi
ble-
fuel ve
rsions
for
the Ho
nda
Civic a
nd Ho
nda
Fit in
late
2006.
As
others
Brazili
an
flex-
fuel
vehicle
s,
these
model
s run
on any
blend
of hydr
ous et
hanol
(E100)
and E2
0-E25
gasolin
e.[43][44]
Initially
, and
in
order
to test
the
market
prefere
nces,
the
carma
ker
decide
d to
produc
ea
limited
share
of the
vehicle
s with
flex-
fuel
engine
s, 33
percen
t of the
Civic
produc
tion
and 28
percen
t of the
Fit
model
s.[43][44]
Also,
the
sale
price
for the
flex-
fuel
versio
n was
higher
than
the
respec
tive
gasolin
versio
ns,
around
US$1,
000
premiu
m for
the
Civic,
and
US$65
0 for
the Fit,
despit
e the
fact
that all
other
flex-
fuel
vehicle
s sold
in
Brazil
had
the
same
tag
price
as
their
gasolin
versio
ns.[44]
[45][46]
In
July
2009,
Honda
launch
ed in
the
Brazili
an
market
its
third
flexible
-fuel
car,
the Ho
nda
City.[47]
During
the
last
two
month
s of
2006,
both
flex-
fuel
model
s sold
2,427
cars
agains
t 8,546
gasolin
e-
power
ed
autom
obiles,
[48]
jum
ping to
41,990
flex-
fuel
cars in
2007,
[49]
and
reachi
ng
93,361
in
2008.
[50]
Due
to the
succes
s of
the
flex
versio
ns, by
early
2009 a
hundre
percen
t of
Honda'
autom
obile
produc
tion for
the
Brazili
an
market
is now
flexible
-fuel,
and
only a
small
percen
tage of
gasolin
e
versio
n is
produc
ed in
Brazil
for
export
s.[51]
In
March
2009,
Honda
launch
ed in
the
Brazili
an
market
the
first
flex-
fuel m
otorcy
cle in
the
world.
Produc
ed by
its
Brazili
an
subsidi
ary
Moto
Honda
da
Amazô
nia,
the CG
150
Titan
Mix is
sold
for
around
US$2,
700.[52]
[53][54]
[edit]
Hybr
id
elect
ric
In late
1999,
Honda
launch
ed the
first
comm
ercial
hybrid
electric
car sol
d in
the
U.S.
market
the Ho
nda
Insight
, just
one
month
before
the
introdu
ction
of
the To
yota
Prius,
and
initially
sold
for
US$20
,000.[55]
[56]
The
first-
genera
tion
Insight
was
produc
ed
from
2000
to
2006
and
had
afuel
econo
my of
70 mil
es per
US
gallon
(3.4 L/
100 k
m;
84 mp
g-imp)
for the
EPA's
highwa
rating,
the
most
fuel-
efficien
mass-
produc
ed car
at the
time.[55]
[56]
Tot
al
global
sales
for the
Insight
amoun
ted to
only
around
18,000
vehicle
s.[56]
Honda
introdu
ced
the
secon
d-
genera
tion
Insight
in its
home
nation
of
Japan
in
Februa
ry
2009,
and
releas
ed it in
other
market
throug
h 2009
and in
the
U.S.
market
in April
2009.
At
$19,80
0 as a
five-
door
hatchb
ack it
will be
the
least
expen
sive
hybrid
availab
le in
the
U.S.[57]
Honda
expect
s to
sell
200,00
0 of
the
vehicle
s each
year,
with
half of
those
sales
in the
United
States.
[58]
Since
2002,
Honda
has
also
been
selling
the Ho
nda
Civic
Hybrid
(2003
model)
in the
U.S.
market
,.[55] It
was
followe
d by
the Ho
nda
Accord
Hybrid,
offered
in
model
years
2005
throug
2007.
Sales
of
the Ho
nda
CR-Z
began
in Jap
an in
Februa
ry
2010,
becom
ing
Honda'
s third
hybrid
electric
car in
the
market
.[59]
[edit]
Hydr
ogen
fuel
cell
In Tak
aneza
wa,
Japan,
on 16
June
2008,
Honda
Motors
produc
ed the
first
assem
bly-line
FCX
Clarity,
a hybri
dhydro
gen fu
el cell
vehicle
. More
efficien
t than
a gas-
electric
hybrid
vehicle
, the
FCX
Clarity
combi
nes hy
drogen
and ox
ygen fr
om
ordinar
y air to
genera
te elec
tricity f
or an
electric
motor.
The
vehicle
itself
does
not
emit
any po
llutants
and its
only by
produc
ts are
heat
and
water.
The
FCX
Clarity
also
has an
advant
age
over
gas-
electric
hybrid
s in
that it
does
not
use
an inte
rnal
combu
stion
engine
to
propel
itself.
Like a
gas-
electric
hybrid,
it uses
a lithiu
m ion
battery
to
assist
the
fuel
cell
during
accele
ration
and
captur
energy
throug
h rege
nerativ
brakin
g, thus
improv
ing
fuel
efficien
cy.
The
lack of
hydrog
en
filling
station
throug
hout
develo
ped
countri
es will
keep
produc
tion
volum
es low.
[60]
Hon
da will
releas
e the
vehicle
in
groups
of
150. C
aliforni
ais the
only
U.S.
market
with
infrastr
ucture
for
fueling
such
vehicle
though
the
numbe
r of
station
s is
still
limited.
Buildin
g more
station
s is
expen
sive,
as
the Cal
ifornia
Air
Resou
rces
Board
(CARB
grante
d $6.8
million
for four
H2
fueling
station
s,
costing
$1.7
million
USDe
ach.[61]
[62]
[edit]
Mar
keti
ng
Honda'
official
slogan
is "The
Power
of
Dream
s".
They
have
never
used
this
slogan
to sell
their
produc
ts. Mr.
Honda'
s belief
is that
well
built
produc
ts will
sell
thems
elves.
In
2003,
Honda
releas
ed
its Cog
adverti
semen
t in the
UK
and on
the Int
ernet.
To
make
the ad,
the
engine
ers at
Honda
constr
ucted
a Rub
Goldb
erg
Machi
ne ma
de
entirel
y out
of car
parts
from a
Europ
Domes
tic
Market
Honda
Accord
(upon
which
the
USDM
Acura
TSX is
based)
. To
the
chagri
n of
the
engine
ers at
Honda
, all
the
parts
were
taken
from
two of
only
six
hand-
assem
bled pr
e-
produc
tion m
odels
of the
Accord
. The
adverti
semen
depict
ed a
single
cog
which
sets
off a
chain
of
events
that
ends
with
the
Honda
Accord
movin
and G
arrison
Keillor
speaki
ng the
tagline
, "Isn't
it nice
when
things
just...
work?"
It took
606
takes
to get
it
perfect
.[63]
In
2004,
they
produc
ed
the Ha
te
Somet
hing
advert,
usually
immed
iately
followe
d by a
shorte
ned
versio
n of
the
2005/2
006 Im
possibl
Dream
advert.
A post
2005
style
Honda
dealers
hip
inMonct
on,
Canada
In
2006,
Honda
releas
ed its
Choir
adverti
semen
t, for
the UK
and
the
interne
t. This
feature
d a 60-
person
choir
who
sang
the car
noises
as film
of the
Honda
Civic
are
shown.
In
Decem
ber
2005,
Honda
releas
ed The
Impos
sible
Dream
a two-
minute
panora
mic
adverti
semen
filmed
in New
Zealan
d,
Japan
and
Argenti
na
which
illustrat
es the
founde
r's
dream
to
build
perfor
mance
vehicle
s.
While
singing
The
Impos
sible
Dream
(The
Quest)
,a
man
reache
s for
his
racing
helmet
leaves
his
trailer
on a
minibik
e, then
rides a
succes
sion of
vintag
e
Honda
vehicle
s: a
motorc
ycle,
then a
car,
then a
power
boat,
then
goes
over a
waterf
all only
to
reappe
ar
piloting
a hot
air
balloo
n, with
Garris
on
Keillor
saying
"I
couldn'
t have
put it
better
myself
" as
the
song
ends.
The
song is
from
the
1960s
musica
l "Man
Of La
Manch
a",
sung
by And
Willia
ms.
For the
last
severa
l years
in the
United
States,
during
model
close-
out
sales
for the
current
year
before
the
start of
the
new m
odel
year,
Honda'
adverti
sing
has
feature
an ani
mated
charac
ter kno
wn
simply
as Mr.
Opport
unity,
voiced
by Rob
Paulse
n. The
casual
looking
man
talks
about
variou
s deals
offered
by
Honda
and
ends
with
the
phrase
"I'm
Mr.
Opport
unity,
and
I'm
knocki
n'",
followe
d by
him
"knocki
ng" on
the
televisi
on
screen
or
"thump
ing"
the
speak
er at
the
end of
radio
ads.
Also,
comm
ercials
for
Honda'
s
interna
tional
hatchb
ack,
the
Jazz,
are
parodi
es of
well-
known
pop
culture
image
s such
as Tetr
is and
Thoma
s The
Tank
Engine
In late
2006,
Honda
releas
ed an
ad
with A
SIMO
explori
ng a
museu
m,
looking
at the
exhibit
s with
almost
child-
like
wonde
rment
(sprea
ding
out its
arms
in the
aerosp
ace
exhibit,
waving
hello
to
an astr
onaut
suit
that
resem
bles
him,
etc.),
while
Garris
on
Keillor
rumina
tes on
progre
ss. It
conclu
des
with
the
tagline
: "More
forwar
ds
please
".
Honda
also
spons
ored IT
V's cov
erage
of For
mula
One in
the UK
for
2007.
Howev
er they
had
annou
nced
that
they
would
not
contin
ue in
2008
due to
the
spons
orship
price
reques
ted by
ITV
being
too
high.
In May
2007,
focuse
s on
their
strengt
hs in
racing
and
the
use of
the
Red H
badge
—a
symbol
of
what is
termed
as
"Hond
ament
alism".
The
campa
ign
highlig
hts the
length
s that
Honda
engine
ers go
to in
order
to get
the
most
out of
an
engine
wheth
er it is
for
bikes,
cars,
power
boats
even
lawnm
owers.
Honda
releas
ed
its Hon
damen
talism
campa
ign. In
the TV
spot,
Garris
on
Keillor
says,
"An
engine
er
once
said to
build
somet
hing
great
is like
swimm
ing in
honey"
, while
Honda
engine
ers in
white
suits
walk
and
run
toward
sa
great
light,
battlin
strong
winds
and
flying
debris,
holdin
g on to
anythi
ng that
will
keep
them
from
being
blown
away.
Finally
one of
the
engine
ers
walks
toward
s a red
light,
his
hand
outstre
tched.
A web
addres
s is
shown
for the
Honda
mental
ism
websit
e. The
digital
campa
ign
aims
to
show
how
visitors
to the
site
share
many
of the
Honda
mental
ist
charac
teristic
s.
At the
beginn
ing of
2008,
Honda
releas
ed -
the
Proble
Playgr
ound.
The
advert
outline
s
Honda'
enviro
nment
al
respon
sibility,
demon
stratin
ga
hybrid
engine
, more
efficien
t solar
panels
and
the FC
Clarity,
hydrog
en
power
ed car.
The 90
secon
advert
feature
s large
scale
puzzle
s,
involvi
ng Ru
bik's
cubes,
large
shape
s and
a 3-
dimen
sional
puzzle.
On 29
May
2008,
Honda
, in
partner
ship
with C
hannel
4,
broadc
ast a
live ad
vertise
ment.
It
showe
d skydi
vers ju
mping
from
an
aeropl
ane
over
Spain
and
formin
g the
letters
H, O,
N, D
and A
in mid-
air.
This
live
adverti
semen
t is
genera
lly
agreed
to be
the
first of
its kind
on
British
televisi
on.
The
advert
lasted
three
minute
s. The
next
flight
of one
of the
two
planes
involve
resulte
d in
a fatal
crash
as the
plane
broke
apart
in mid-
air.[64]
In
2009,
Americ
an
Honda
releas
ed the
"Drea
m the
Impos
sible
Docum
entary
Series,
"a
collecti
on of
5-8
minute
web
vignett
es that
focus
on the
core
philoso
phies
of
Honda
Curren
t short
films
include
Failure
: The
Secret
to
Succe
ss,
Kick
Out
the
Ladder
and
Mobilit
2088.
They
feature
Honda
emplo
yees
as well
as Dan
ica
Patrick
, Christ
opher
Guest,
Ben
Bova,
Chee
Pearlm
an, Jo
Johnst
on and
Orson
Scott
Card.
The
film
series
plays
at
dream
s.hond
a.com.
[edit]
Spor
ts
In
Austral
ia,
Honda
adverti
sed
heavily
during
most
motor
racing
telecas
ts, and
was
the
official
spons
or of
the
2006
FIA
Formul
a1
telecas
t on
broadc
aster
chann
el
"Ten".
In fact,
it was
the
only
manuf
acturer
involve
d in
the
2006 I
ndy
Racing
Leagu
e seas
on. In
series
of
advert
promot
ing the
history
of
Honda'
racing
heritag
e,
Honda
claime
d it
"built"
cars
that
won
72
Formul
a1
Grand
Prix.
Scepti
cs[who?]
have
accuse
Honda
of
interpr
eting
its
racing
history
rather
liberall
y,
saying
that
virtuall
y all of
the 72
victorie
s were
achiev
ed by
Honda
power
ed(eng
ined)
machi
nes,
where
as the
cars
thems
elves
were
design
ed and
built by
Lotus
F1,
Willia
ms F1,
and
McLar
en F1
teams,
respec
tively.
Howev
er,
former
and
current
staff of
the
McLar
en F1
team
have
reiterat
ed that
Honda
contrib
uted
more
than
just
engine
s and
provid
ed
variou
chassi
s,
tooling
, and
aerody
namic
parts
as well
as
fundin
g. Ayrt
on
Senna,
arguab
ly the
greate
st F1
driver
of all
time,
repeat
edly
stated
that
Honda
probab
ly
played
the
most
signific
ant
role in
his
three
world
champ
ionship
s. He
had
immen
se
respec
t for
founde
r,
Soichir
Honda
, and
had a
good
relatio
nship
with
Nobuhi
ko
Kawa
moto,
the
chairm
an of
Honda
at that
time.
Senna
once
called
Honda
"the
greate
st
compa
ny in
the
world".
As part
of its
market
ing
campa
ign,
Honda
is an
official
partner
and
spons
or of
the Na
tional
Hocke
Leagu
e,
the An
aheim
Ducks
of the
NHL,
and
the
arena
named
after
it: Hon
da
Center
Honda
is also
spons
or
of Maj
or
Leagu
e
Soccer
. The
"Hond
Player
of the
Year"
award
is
presen
ted in
United
States
soccer
. The
"Hond
Sports
Award"
is
given
to the
best
female
athlete
in
each
of
twelve
college
sports
in the
United
States.
One of
the
twelve
Honda
Sports
Award
winner
s is
chose
n to
receiv
the Ho
nda-
Broder
ick
Cup,
as
"Colleg
iate
Woma
Athlete
of the
Year."
[edit]
Faci
litie
s
(par
tial
list)
Main
article:
List of
Honda
facilitie
[edit]
U.S.
Hon
da
mo
dels
The
and p
in th
secti
have
exten
dispr
cove
the U
Pleas
this a
discu
on th
Cars Accord C
Civic F
Energy/Hybrid/Other
Hybrid C
SUVs Pilot E
Trucks Ridgeline
Crossovers CR-V C
Vans Odyssey
[edit]
Sale
s
Calenda Total U.S.

r Year sales
1999 1,076,893
2000 1,158,860
2001 1,207,639
2002 1,247,834
2003 1,349,847
2004 1,394,398
2005 1,462,472
2006 1,509,358
2007 1,551,542
2008 1,284,261
2009 1,150,784
[edit]
See
also
Japanese
Car portal
Tokyo
portal
Companies
portal

A
u
r

D
bi
le
oi
n
t

H
ol

H
n
d
ir
ft

H
ir
rt

H
tl
a
s
ki
st

H
bi
le
hi
p
a
rt
in
hi

H
ttl
o
f

H
c.

H
(
F
al
r)
cl

H
u
ni
cl

H

Li
st
bl
y
pl
ts

Li
st
gi

Li
st
r
c
cl

Li
st
tr
is
si

Li
st
a
v
hi
cl

R
bi
st
ci
)
[edit]
Not
es
1.
âb
c d e
Brea
kdow
n of
Hon
da
Corp
orati
on's
key
earni
ngs
and
inco
me
metri
cs
via
Wiki
nves
2.
^ "C
omp
any
Profil
e for
Hon
da
Moto
r Co
Ltd
(HM
C)".
Retri
eved
2008
-09-
29.
3.
^ Mill
er,
Edw
ard
(200
8-04-
18). "
FIRS
MOT
ORC
YCL
AIRB
AG
EAR
NS
TAK
ATA
AND
HON
DA
2008
AUT
OM
OTIV
NEW
PAC
INN
OVA
TIO
PAR
TNE
RSH
IP
AWA
RD".
Hon
da.c
om.
Retri
eved
2009
-07-
28.
4.
^ "H
onda
overt
akes
Niss
an to
beco
me
Japa
n's
seco
nd-
large
st
carm
aker.
Late
st
Car
New
from
4Car
".
Cha
nnel
4.co
m.
Retri
eved
2009
-11-
22.
[dead
link]
5.
^ "T
he
Histo
ry of
Hon
da".
Cars
-
direc
tory.
net.
Retri
eved
2009
-11-
22.
6.
^ [1]
7.
^ Ta
ylor,
Alex
III
(200
8-03-
07). "
Ame
rica's
Most
Admi
red
Com
pani
es:
Hon
da".
CNN
Mon
ey.c
om.
Retri
eved
2009
-05-
03.
8.
^http
://wo
rld.h
onda
.com
/hist
ory/c
halle
nge/
1962
auto
prod
uctio
n/tex
t/05.
html
9.
^ [2]
10.
^ Br
eakd
own
of
net
sales
and
other
oper
ating
reve
nue
by
geog
raphi
cal
mark
ets
from
com
pany
20Fs
11.
^ Ma
ngio
n,
Patri
ck
(08-
27). "
Mark
ham
save
Hon
da
deal"
. Yor
kregi
on.c
om:
p. 1 I
t was
origi
nally
plan
ned
to be
locat
ed
in Ri
chm
ond
Hill,
Onta
rio,
but
dela
ys
led
them
to
look
else
wher
e.
12.
^ Sh
are
Mant
han :
http:/
/ww
w.sh
arem
anth
an.in
/inde
x.ph
p/ind
ian-
com
pani
es/4
9-
auto/
2150
hero-
hond
13.
^ To
Krish
er,
Asso
ciate
Pres
(200
8-07-
03). "
Why
Hon
da is
grow
ing
as
Detr
oit
falls
behi
nd /
No.
Japa
nese
auto
mak
er
opte
d to
focu
s on
small
popu
lar
cars
- not
gas
guzzl
ers".
Sfgat
e.co
m.
Retri
eved
2009
-11-
22.
14.
^ "T
opic
Galle
ries".
chica
gotri
bune
.com
.
Retri
eved
2009
-12-
04.
15.
^ Th
Asso
ciate
Pres
(200
8-12-
22). "
CBC
New
s-
Mon
ey -
Toyo
ta
slash
es
profit
forec
ast
amid
slum
p".
Cbc.
ca.
Retri
eved
2009
-11-
22.
16.
^ "C
BC
New
s-
Worl
d-
Hon
da
slash
es
profit
forec
ast".
Cbc.
ca.
2008
-12-
17.
Retri
eved
2009
-11-
22.
17.
^ "20
09/1
1/27
14:2
5-
Toyo
ta's
Dom
estic
Outp
ut
Dow
10.7
% In
Oct;
Hon
da
Dow
35.8
%".
Nni.n
ikkei.
co.jp
2009
-11-
27.
Retri
eved
2009
-12-
04.
18.
^ "20
08
Beiji
ng
Auto
Sho
w:
Gua
ngzh
ou
Hon
da Li
Nian
".
Edm
unds
.com
19.
^ "H
onda
joint
vent
ure
looks
to
stren
gthe
Chin
R&D
oper
ation
s". M
arket
Watc
h. 17
July
2007
20.
^ Wa
ng,
Wei
wei
(21
Janu
ary
2009
). "G
uang
zhou
Hon
da
adop
ts
new
bran
strat
egy
to
grab
mark
et
shar
e".C
hina
Econ
omic
Net
21.
^ "T
oyot
Coro
lla
Histo
ry".
Toyo
ta
Moto
Corp
22.
^ htt
p://w
ww.d
etne
ws.c
om/a
pps/
pbcs
.dll/a
rticle
AID=
/200
8102
8/AU
TO0
1/81
0280
408/
1148
/&so
urce
=nlet
ter-
busi
ness
23.
^ Sc
ott
Dog
gett "
EPA
Lists
Top
10
Most
Fuel-
Effici
ent
Cars
From
1984
to
Pres
ent"
Gree
n car
advis
or -
Edm
unds
, Jun
10,
2010
24.
âb
Alex
ande
r,
Jeffr
ey
W.
(200
9). J
apan
's
Moto
rcycl
War
s: An
Indu
stry
Histo
ry.
UBC
Pres
s.
p. 22
5.IS
BN 9
7807
7481
4546
25.
^ "H
onda
Worl
dwid
e|
Time
line -
Pow
er
Prod
ucts"
Worl
d.ho
nda.
com.
Retri
eved
2010
-08-
12.
26.
^http
://ww
w.wo
rld.h
onda
.com
/inve
stors
/ann
ualre
port/
2007
/pdf/
ar20
07.p
df
27.
^http
://ww
w.wo
rld.h
onda
.com
/inve
stors
/ann
ualre
port/
2010
/pdf/
hond
a201
0ar-
all-
e.pdf
28.
^ "H
onda
Worl
dwid
e|
Pow
er
Prod
ucts |
Over
view"
Worl
d.ho
nda.
com.
Retri
eved
2010
-08-
12.
29.
^ "H
onda
Raci
ng
Engi
nes".
Raci
ng.h
onda
.com
Retri
eved
2010
-09-
27.
30.
^ "In
dy
500".
India
napo
lis
Moto
Spee
dway
31.
^ Ne
ws,
Auto
moti
ve
(200
8-10-
17). "
Gree
n-car
era
pose
test
for
Hon
da |
The
Car
Tech
blog
CNE
Revi
ews"
Revi
ews.
cnet.
com.
Retri
eved
2009
-11-
22.
32.
^ Fre
quen
tly
aske
ques
tions
abou
ASI
MO [
3].
Retri
eved
28
Febr
uary
2007
33.
^ "Ja
pan
Plan
Mind
readi
ng
Devi
ces?
"
Gad
getre
publi
c. 23
April
2010
.
Web.
May
2010
<http
://ww
w.ga
dgetr
epub
lic.co
m/ne
ws/it
em/1
938/
digit
al-
life/ja
pan-
plan
s-
mind
readi
ng-
devic
es/>.
34.
^ "La
st
Lap
Victo
ry for
Fran
chitti
Seal
2007
Indy
Car
Title"
Retri
eved
2008
-01-
14.
35.
^ "H
onda
confi
rm
imm
ediat
e F1
pull
out".
Retri
eved
2008
-12-
05.
36.
^ "Br
awn
GP
arriv
es".
Retri
eved
2009
-03-
06.
37.
^ Ch
ristin
Gabl
and
Scott
Gabl
e. "2
008
Natu
ral
Gas
Vehi
cles
(NG
Vs)
Avail
able"
Abou
t.co
m:
Hybri
Cars
& Alt
Fuel
s.
Retri
eved
2008
-10-
18.
38.
^ "20
09
Hon
da
Civic
GX
Natu
ral
Gas
Vehi
cle".
Hon
da.
Retri
eved
2008
-10-
18.
39.
^ "Si
xth
Bian
nual
Rep
ort
On
The
Early
Actio
Com
pact
For
Nort
heas
Texa
s",
p.5.
40.
^ "N
atura
l Gas
Myth
s",
Myth
2.
41.
^ "H
onda
Pres
Rele
ase",
19
Octo
ber
2006
42.
^ "F
uelM
aker
Corp
orati
on -
Worl
d
Lead
er in
Conv
enie
nt
On-
Site
Refu
eling
Syst
ems"
Web.
archi
ve.or
g.
2008
-02-
15.
Archi
ved
from
the
origi
nal o
2008
-02-
15.
Retri
eved
2010
-09-
27.
43.
âb
Ricar
do
Ghig
onett
(Nov
emb
er
2006
1). "
Hon
da
apre
sent
tecn
ologi
Flex"
(in
Port
ugue
se).
Hon
da
(Bra
zil).
Retri
eved
2009
-04-
16.
[dead
link]
44.
âb
c
Mar
celo
Mour
(Jan
uary
2007
). "T
este
s:
Hon
da
Civic
EXS
Flex
Hon
da
Civic
EXS"
(in
Port
ugue
se).
Revi
sta
Quat
ro
Rod
as.
Retri
eved
2009
-04-
16.
45.
^ Luí
Felip
Figu
eired
(200
9-02-
09). "
Hon
da
Fit
LXL
Flex,
um
japo
nês
vers
átil" (
in
Port
ugue
se).
Web
Moto
rs.
Retri
eved
2009
-04-
16.
46.
^ Alb
erto
Polo
Juni
or
(200
6-12-
12). "
Vers
ão
Flex
do
Hon
da
Fit
cheg
a na
sext
a por
R$
46.3
40" (i
Port
ugue
se).
Inter
pres
Moto
r.
Retri
eved
2009
-04-
16.
47.
^ "H
onda
start
buildi
ng
flex-
fuel
City
seda
n in
Brazi
l".
Auto
blog
Gree
n.
2009
-07-
29.
Retri
eved
2009
-08-
03.
48.
^ "T
abel
a 08
Vend
as
Atac
ado
Merc
ado
Inter
no
por
Tipo
Emp
resa
Com
bustí
vel
Flex
Fuel
2006
" (in
Port
ugue
se)
(PDF
).
ANF
AVE
A-
Asso
ciaçã
Naci
onal
dos
Fabri
cant
es
de
Veíc
ulos
Auto
moto
res
(Bra
zil).
Retri
eved
2009
-04-
16.
See
Tabl
e 08
for
flex-
fuel
sale
and
Tabl
e 07
for
gaso
line
sale
s.
49.
^ "T
abel
a 08
-
Vend
as
Atac
ado
Merc
ado
Inter
no
por
Tipo
Emp
resa
Com
bustí
vel
Flex
Fuel
2007
" (in
Port
ugue
se)
(PDF
).
ANF
AVE
A-
Asso
ciaçã
Naci
onal
dos
Fabri
cant
es
de
Veíc
ulos
Auto
moto
res
(Bra
zil).
Retri
eved
2009
-04-
16.
See
Tabl
e 08.
50.
^ "T
abel
a 08
Vend
as
Atac
ado
Merc
ado
Inter
no
por
Tipo
e
Emp
resa
Com
bustí
vel
Flex
Fuel
2008
" (in
Port
ugue
se)
(PDF
).
ANF
AVE
A-
Asso
ciaçã
Naci
onal
dos
Fabri
cant
es
de
Veíc
ulos
Auto
moto
res
(Bra
zil).
Retri
eved
2009
-04-
16.
See
Tabl
e 08.
51.
^ "A
utov
eícul
os -
Prod
ução
em
2009
" (in
Port
ugue
se).
ANF
AVE
A-
Asso
ciaçã
Naci
onal
dos
Fabri
cant
es
de
Veíc
ulos
Auto
moto
res
(Bra
zil).
Retri
eved
2009
-04-
16.
Up
to
Febr
uary
2009
See
"Pro
duçã
o por
Tipo,
Emp
resa
Com
bustí
vel "
Tabl
es 6
(gas
oline
) and
(flex-
fuel).
All
gaso
line
vehi
cles
were
expo
rted
(see
Tabl
e 01
Expo
rtaçã
o de
Auto
veíc
ulos
por
Emp
resa,
Tipo
Mod
elo -
2009
).
52.
^ "H
onda
lanç
prim
eira
moto
bico
mbu
stível
do
mun
do" (i
Port
ugue
se).
G1
Port
al de
Notíc
ias
da
Glob
o.
2003
-03-
11.
Retri
eved
2003
-03-
11.
53.
^ Ag
enci
EFE
(200
3-03-
11). "
Hon
da
lanç
ará
moto
flex
aind
nest
mês
no
Brasi
l" (in
Port
ugue
se).
Folh
Onlin
e.
Retri
eved
2003
-03-
11.
54.
^ "H
onda
lanç
a no
Brasi
prim
eira
moto
flex
do
mun
do" (i
Port
ugue
se).
UNI
CA.
2003
-03-
11.
Retri
eved
2003
-03-
11.
55.
âb
c
Spe
rling,
Dani
el
and
Deb
orah
Gord
on
(200
9). T
wo
billio
cars:
drivi
ng
towa
rd
sust
aina
bility.
Oxfo
rd
Univ
ersit
Pres
s,
New
York.
pp.
28,
64–
65,
and
168–
168.I
SBN
978-
0-19-
5376
64-7
56.
âb
c
Jerr
Garr
ett
(200
6-08-
27). "
The
Onc
and
Futur
Mile
age
King"
. The
New
York
Time
s.
57.
^ "H
onda
Insig
ht:
Ame
rica's
most
affor
dabl
hybri
d at
$19,
800".
Hon
da.
Moto
Auth
ority.
2009
-03-
10.
Retri
eved
2009
-03-
21.
58.
^ "H
onda
Anno
unce
Addit
ional
Detai
ls on
New
Smal
Hybri
Vehi
cle -
Hon
da -
Pres
Rele
ases
".
Corp
orate
.hon
da.c
om.
2008
-05-
20.
Retri
eved
2010
-09-
27.
59.
^ "H
onda
CR-
Hybri
Now
On
Sale
in
Japa
n;
Targ
eting
1,00
Units
Per
Mont
h". G
reen
Car
Con
gres
s.
2010
-02-
27.
Retri
eved
2010
-03-
13.
60.
^ Fa
ckler
Marti
(200
8-06-
17). "
Late
st
Hon
da
Runs
on
Hydr
ogen
, Not
Petr
oleu
m".
New
York
Time
s.
Retri
eved
2008
-06-
17.
61.
^ Cli
ve
Tho
mps
on
(200
9-04-
16). "
Batte
ries
Not
Inclu
ded".
New
York
Time
s.
Retri
eved
2009
-04-
19.
62.
^ Se
basti
an
Blan
co
(200
9-04-
16). "
CAR
grant
$6.8
millio
n for
four
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Honda: Honda Motor Company, LTD

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Honda

From Wikipedia, the free encyclopedia

Honda Motor Company, Ltd.

Honda Giken Kogyo Kabushiki-gaisha

(TYO: 7267) & (NYSE: HMC)

Founded 24 September 1948

Founder(s)  Soichiro Honda

Headquarters Minato, Tokyo, Japan

Area served Worldwide

Key people  Satoshi Aoki (Chairman)

 Takanobu Ito (CEO)

 Lawn and Garden Equipments

Revenue ▲ US$ 120.27 Billion (FY 2009) [1]

Operating income ▲ US$ 2.34 Billion (FY 2009) [1]

Net income ▲ US$ 1.39 Billion (FY 2009) [1]

Total assets ▲ US$ 124.98 Billion (FY 2009) [1]

Total equity ▲ US$ 40.6 Billion (FY 2009) [1]

 Honda Aircraft Company

Website Honda Worldwide

a manufacturer of automobiles and motorcycles.

manufacturer in the world.

• 3 Current market position

o 5.3 Power Equipment

o 5.7 Mountain bikes

• 7 Electric and alternative fuel vehicles

o 7.1 Compressed natural gas

o 7.3 Hybrid electric

o 7.4 Hydrogen fuel cell

• 9 Facilities (partial list)

• 10 U.S. Honda models

This section requires expansion.

to Honda's motorcycle origins.[citation needed]

[edit]Corporate profile and divisions

Honda headquarters building in Japan

Geographic Region Total revenue (in millions of ¥)

Honda in China, and Honda Atlas in Pakistan.

[edit]Current market position

demand at the moment.

 1948–1973 — Soichiro Honda

 1973–1983 — Kiyoshi Kawashima

 1983–1990 — Tadashi Kume

 1990–1998 — Nobuhiko Kawamoto

 2004–2009 — Takeo Fukui

 since 2009 — Takanobu Ito

For a list of vehicles, see List of Honda vehicles.

2008 Honda Accord (USA spec)

Eight Generation Honda Civic (Philippine Version)

Brat and Baja,Volkswagen Rabbit pick-up, and Dodge Rampage/Plymouth Scamp.

vehicles as light trucksales fall.[22]

combined).(mpg revised in accordance with 2008 regulation change)[23]

This section needs additional citations for verification.

For a list of motorcycle products, see List of Honda motorcycles.

three domestic competitors.[24]

the reasons for their success.

of scale and scope.

Production started in 1953 with H-type engine (prior to motorcycle).[25]

Honda power equipement include:

Electric 4-wheel Scooter

Compact Household Cogeneration Unit

This section requires expansion.

Calenda Total U.S.

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