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 TYPE ‡ Co-operative

FOUNDED ‡ 1946

HEADQUARTERS ‡ Anand (Gujarat) , India

NO. OF PRODUCER
MEMBERS ‡ 2.79 million

NO. OF VILLAGE
SOCIETIES ‡ 13,328
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AMUL ± THE ROAD TO SUCCESS
 Mix of social
& ethnic
groups

Awareness
Beneficial of
for women democratic
process
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4

Exposure to
Creation of
modern
jobs
technologies
 OR ANIpATIONAL pTRU TURE

pt t - r ti
( )

District - r ti

Vill g - r ti
 GCMMF
. Gujarat Co-operative Milk Marketing Federation (GCMMF).
. Objective of providing the milk producers of Gujarat with their own marketing and
distribution network.
BUSINESS PHILOSOPHY OF
GCMMF

To serve the interests of milk producers

To provide quality products that offer

the best value to consumers for
money spent.
DHO ALL GAIN FROM THE
MOVEMENT ?
 PRODUCERS

Providing vet care

Supplying good quality cattle feed

Facilities for artificial insemination.

Efficiently organising marketing of milk

and dairy produce.

‡ Common branding
‡ Centralised marketing
‡ Centralised quality control
‡ Centralised purchases and
‡ Efficient pooling of milk.
 EMPLOYEES

Hiring and training policy to gain

advantage.

In house modules for training and

competence building

Importance to consistent and

accurate performance .

Recognition for their contribution

 CONSUMER
S
Trustworthy products

Non- adulterated products

Affordable prices

Constant innovation
 DISTRIBUTORS

Value mission strategy workshops,

Quality circle meetings

Computerization

Amul Yatra

Competence building
 SOCIETY
Dhite Revolution

Amul Relief Trust, formed during

the Gujarat earthquake
,reconstructed 6 schools

Every function involves human

intervention

Awareness of social and ethical

issues through advertisements

Domen Empowerment
235;58>/;.-5143?/
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 LOT TO LEARN FROM AMUL

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THANK YOU !!