The document compares Parle and Britannia, two leading Indian biscuit companies. Parle aims to be the leader in its business by maintaining high quality, innovating, reaching all of India, focusing on customers, and improving skills. Britannia wants to become a larger player in food and strengthen its brands by diversifying. Some key differences are that Parle has a 46% market share and is family-run, while Britannia has 32.8% share and is a public company. Both use celebrities and events like cricket to promote their brands.
The document compares Parle and Britannia, two leading Indian biscuit companies. Parle aims to be the leader in its business by maintaining high quality, innovating, reaching all of India, focusing on customers, and improving skills. Britannia wants to become a larger player in food and strengthen its brands by diversifying. Some key differences are that Parle has a 46% market share and is family-run, while Britannia has 32.8% share and is a public company. Both use celebrities and events like cricket to promote their brands.
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The document compares Parle and Britannia, two leading Indian biscuit companies. Parle aims to be the leader in its business by maintaining high quality, innovating, reaching all of India, focusing on customers, and improving skills. Britannia wants to become a larger player in food and strengthen its brands by diversifying. Some key differences are that Parle has a 46% market share and is family-run, while Britannia has 32.8% share and is a public company. Both use celebrities and events like cricket to promote their brands.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
“We will be the leaders in 'Make every Indian a
our business by- Britannia consumer' maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.” VISION PARLE BRITANNIA “To become a larger player “To be the leaders in our in the food space, and as we business. We will stand get into newer products and apart from the competition newer categories, their by being the first in the strength will be derived market to innovate.” from the Britannia mother brand," Strategies
Price Diversification Rural area B to B Penetration BUSINESS:-
Description Britannia Parle
Established 1896 1929
Nature of business Public ltd Family run business
Market share ( value) 32.80% 46%
Ads Major methods Cricket events and Celebrities endorse
players ment
New areas of promotion Environment Health and wellness