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MODEL QUESTION PAPER

CAREER RELATED FIRST DEGREE PROGRAMME(Journalism)


FIRST SEMESTER

JC1141 INTRODUCTION TO MASS COMMUNICATION


(Core Course-1)
Time 3 hours Weight 30
PART A
Choose the correct answer (1 weightage for each bunch of four questions)
1.Which of the following is true?
a.group communication is always dyadic b.TV is a visual medium
c.Radio is an audio medium h. hoarding is an audio visual medium
2.Silence is a powerful form of ----------------------------------.
a. inaction b.communication
c.aversion d.prevention
3.Which one of the following is not a characteristic of TV?
a. democratic medium b. mobile medium
c.living room medium d. medium of immediacy
4. --------------------------- is not a traditional medium.
a. film b.sculpture c.painting d.music
5.Encoding relates to -------------------------------
a.channel b.receiver c.source d.feed back
6.Feed back in communication means ----------------------------------
a.message b.response c.frame of reference d.noise
7.Radio and TV provide --------------------------------------.
a.group communication b.interpersonal communication
c.human communication d. mediated communication
8.Which of the following is the most perishable form of medium?
a. film b. newspaper c.book d. magazine
9.Which one of the following media caters to only one of our senses?
a.TV b. Radio c.film d.newspaper
10.Semantic noise relates to ------------------------------
a. channel b. encoder c. meaning d.source
11.Television was invented by ------------------------------
a.Walter Bardeen b.William Shockley
b. Marshal Mc Luhan d.John Logic Baird
12.Internet can be used for -----------------------
a. communicating across borders b. sending and receiving e-mail
c sending messages to many people at the same time
d.all the above
13.Group discussion is a form of --------------------------------
a.dyadic communication b.multiadic communication
c.mass communication d.interpersonal communication
14.-------------------------is a function of mass media
a.surveillance b. noise c.message d.cognition
15.Connotative meaning comes out of ----------------------
a.literary meaning b.emotions and experiences
c.mass communication d. semantics
16.Information Super Highway refers to communication through
-------------------------------
a.TV cables b. internet c. newspapers d. radio

PART B
Answer any eight questions in one or two sentences(short answers)
(8x1=8 weightage)

17.SMCR mode l
18.Agenda setting
19.Body language
20.Gate keeper
21.Wilbur Schramm
22. Sign language
23.Blog
24.Feed back
25. Noise
26. Intrapersonal communication
27.Human communication
28.Mass communication

PART C
Write short essays for any five questions(5x2=10 weightage)

29.Define communication.
30.What are the major functions of mass media?
31.Briefly trace out the evolution of human communication.
32. Differentiate between group and mass communication.
33.What is New media?
34.Discuss the potentials of online media.
35.What are the different types of mass media?
36.Discuss the relationship between media and culture.

PART D
Write essays on any two of the following(2x4=8 weightage)
37.Discuss the effects of communication,citing the theories you are familiar with.
38.Make a comparison between the print and the broadcast media on their
advantages and limitations.
39.Discuss the impact of communication technology on society.
MODEL QUESTION PAPER

CAREER RELATED FIRST DEGREE PROGRAMME(Malayalam and Mass


Communication)
FIRST SEMESTER

MX1171 INTRODUCTION TO MASS COMMUNICATION


(Vocational Course-1)
Time 3 hours Weight 30

PART A
Choose the correct answer(1 weightage for each bunch of four questions)

1.Silence is a powerful form of ------------------------------


a.inaction b.communication c. aversion d. prevention
2.Encoding relates to --------------------------
a.receiver b. channel c. source d. feed back
3.A problem related to the meaning of a message is ------------------------
a.channel noise b.semantic noise c. psychological noise d. fog distortion
4.-----------------------is a a form of non-traditional medium
a.dance b. painting c.music d. radio
5.Which one of the following is not a quality of television?
a.mobile medium b.democratic medium c.living room medium d.non-traditional
medium
6.To inform,educate and------------------------------ are the three major functions of
mass media.
a. revolt b. distort c. entertain d.suppress
7.Radio and television provide ---------------------------------
a.group communication b.interpersonal communication
c.human communication d.mediated communication
8.The most perishable form of medium is ---------------------------
a. magazine b.book c. film c. newspaper
9.Radio is ----------------form of medium
a. visual b. audio-visual c. audio d. print
10.When two presons speak mutually unintelligible language, they would prefer
to use -----------------------------------------.
a. written text b. musical tunes c.gestures and signs d. silence
11. Communication within oneself is -----------------------------------
a.interpersonal communication b. intrapersonal communication
c.group communication d mass communication
12.Editors are good examples of ----------------
a. writers b.speakers c. gatekeepers d.reporters
13.Connotative meaning in communicaton comes out of --------------------------
a. literary meaning b. emotions and experiences c. semantics d. mass communication
14. ------------------------is a function of mass media
a. surveillance b. cognition c. noise d. message
15.The term Press normally does not mean ----------------------
a.magazines b.newspapers c journals d. websites
16.Dyadic form of communication refers to------------------------
a.communication among three people b. communication between two people
c. group communication d. none of these

PART B
Answer any eight questions in one or two sentences(Short answers)(8x1=8
Weightage)

17.Folk media
18.Multi media
19. Body language
20. Semantic noise
21.Frame of reference
22.Channel noise
23.Blogs
24.Mass communication
25.Group communication
26.Psychological noise
27.Intrapersonal communication
28.Decoding

PART C
Write short essays for any five questions(5x2=10 weightage)
29.What are the different types of communication?
30.Discuss the important functions of newspapers.
31.Define the process of communication.
32.What is the relationship between media and culture?
33.Briefly explain selective exposure.
34.Assess the potential of radio as mass medium
35.What are the major limitations of print medium?
36.Discuss the scope of online media in our country.

PART D
Write essays on any two of the following(2x4=8 weightage)

37.Discuss the impact of television on the younger generation in our society


38.What are the advantages and disadvantages of newspapers in comparison
with other forms of media?
39.Explain the significant elements of communication
MODEL QUESTION PAPER

CAREER RELATED FIRST DEGREE PROGRAMME (JOURNALISM)


FIRST SEMESTER

JC1142 HISTORY OF MASS MEDIA IN INDIA


(CORE COURSE -2)
TIME 3 Hours Weight 30
PART A
Choose the correct answer(1 weightage for each bunch of four questions)
1.When did Doordarshan introduce colour transmission?
a.1977 b. 1982 c. 1986 d. 1976
2.The first motion picture photographic experiment of the leaping horse was done
by -------------------------------------------.
a.Eadweard Muybridge b. Louis Jacques M. Daguerre
c.Nicephore Niepice d. Antoine Ferdinand Plateau
3.AIR introduced broadcasting of commercials in---------------------------------.
a.Jan 1968 b. Nov 1967 c. Aug 1970 d. Sept 1975
4.The first experimental FM transmission was introduced in 1977 from -----------------
Station of AIR.
a.New Delhi b. Bangalore c. Mumbai d. Chennai
5.The Hollywood film Gandhi was directed by ---------------------‘
a. David Attenborough b. Richard Attenborough
c.Ben Kingsley d. Alec Padamse
6. The daily Malayala Monorama was founded by --------------------------------.
a.Mammen Mathew b. Kandathil Varghese Mappila
b.K.M.Mathew d. K.M. Cherian
7.Which one of the following is the oldest TV channel?
a.Amrita TV b. Times Now c. NDTV d. CNN
8.The founder editor of Deshabhimani is -------------------------
a. M.S.Devadas b. E.M.S.Namboodiripad c. P.Govinda Pillai d. K.Ramakrishna
Pillai
9.Digdarshan was started by the Serampore missionaries in --------------------------
a. 1818 b. 1918 c. 1800 d. 1925
10.The National daily in English ,The Hindu was established in the year -------------
a.1850 b.1876 c. 1886 d.1820
11.Mirat-ul-Akhbar was a Persian newspaper established by -------------------------
a.B.C. Bannerjee b. Raja Ram Mohan Roy c. Serampore Missionaries d.Gandhi
12.The Calcutta Journal born in 1818 was edited by -----------------------------
a. Raja Ram Mohan Roy b. John Adam c.James Silk Buckingham d. Hastings
13.The first issue of the weekly Harijan in English appeared in -----------
a.1933 b. 1940 c. 1923 d.1913
14.The first editor of the Malayalam newspaper the Mathrubhumi was ------------------
a. K.P. Kesahava Menon b. K. Sukumaran c.P.Govinda Pillai d. K.M.Mathew
15.The Bombay Gazette was established in -----------------
a.1791 b. 1891 1991 d.1780
16.Indian Opinion ,a newspaper in South Africa was started by ---------------------
a. Bal Gangadhar Tilak b. William Rushbrook c. Annie Beasant d. Mahatma Gandhi
PART B
Answer any eight questions in one or two sentences(short answers)(8x1=8weightage)

17.James Augustus Hickey


18.James Silk Buckingham
19.Rajya Samacharam
20.Paschimodayam
21.Gnana Niskshepam
22.Hermen Gundert
23.C.V.Kunjiraman
24.K.P.Keshava Menon
25.Young India
26.Dr.Annie Beasant
27.The Times of India
28.Gagging Act

PART C
Write short essays for any five questions (5x2=10 weightage)
29.Briefly narrate the growth of television as a powerful mass medium.
30.Assess the contributions of Herman Gundert to Malayalam Journalism.
31.Make a personality sketch of Kesari Balakrishna Pillai as a journalist.
32.Discuss the journalistic contributions of Serampore Missionaries.
33.Discuss the growth of Malayalam film industry.
34.Trace out the origin of broadcasting in India.
35.Evaluate the emergence of FM broadcasting in our nation.
36.Discuss the role played by Indian Press during the Freedom movement.

PART D
Write essays on any two of the following(2x4=8 weightage)
37.Discuss the current trends in Malayalam Journalism.
38. Explain the role played by Swadeshabhimani Ramakrishna Pillai as a pioneering
Editor in Malayalam.
39.Disuss the present status of Indian Press.
MODEL QUESTION PAPER

CAREER RELATED FIRST DEGREE PROGRAMME (Journalism)


FIRST SEMESTER

JC 1171 METHODOLOGY OF MASS COMMUNICATION STUDIES


( VOCATIONAL COURSE -1)

Time 3 hours Weight 30


PART A
Choose the correct answer(1 weightage for each bunch of four questions)
1.An effective communicator gives due consideration to the requirements of
-----------------------
a. receivers b. himself c. group membership d. institution
2.Semantic noise comes out of ---------------------------
a.channel disturbance b.language barrier c.environment d.none of these
3.----------------- is a medium of reference.
a.radio b. television c. print d.sound wave
4.------------------------ will facilitate to know whether the receiver has understood
the message.
a.noise b.feed back c. channel d. content
5.Fifth Estate rfers to --------------
a.Online journalism
b.Public Relations
c.Advertising
d.Electronic journalism
6.Encoding relates to---------------------
a.channel b.culture c. feed back d. source
7.Semiotics is the study of --------------
a. language b. signs c. sound d.movement
8.Ding Dong Theory describes the evolution of-------------------
a.pictures b.film c.language d.culture
9.Break down in human relationship can be rectified through ---------------------
a. silence b. communication c.aversion d.protest
10Which one of the following does not form part of Seven C’s of communication?
a.continuity b.channel c. curiosity d.clarity
11.Netizen is a person who--------------------------
a.browses the w.w.w b.owns internet café c.receiver d. monitor
12.”The medium is the message” is a theory of proposed by
a. Marshall Mc Luhan b.Elihu Katz c. Denis McQuail d. Gerbener
13.Communication can be a reflection of -----------------
a.culture b.channel c.message d.sound
14.The tool for human communication is ----------------------
a.movement b.action c.block d. language
15.The principle of ------------------ affects the decoding of messages.
a.evolution b. selectivity c.relation d.rejection
16.The development of ---------------------helped man to store content of
communication.
a.writing b. light c. sound d.message

PART B
Answer any eight questions in one or two sentences(short answers)(8x1=8
weightage)

17.Kinesics
18.Frame of reference
19.Encoding
20.Selective perception
21.Meta communication
22.Selective exposure
23.Visual language
24.Semiotics
25. Media convergence
26.Infographics
27.SMCR model
28.Gate keeping

PART C
Write short essays for any five questions(5x2=10 weightage)
29.Discuss the evolution of communication.
30.How does communication contribute to society’s well being?
31.Discuss some of the concepts of communication.
32.How does culture affect frame of reference?
33.Discuss the functions of mass communication based on sociological perspective.
34.Explain the scope of online media in promoting knowledge.
35.Discuss the social impact of technological changes in the area of mass
Communication.
36.Comment on the media system existing in India.

PART D
Write essays on any two of the following(2x4=8 weightage)

37.Discuss the evolution of language as a tool for human communication


based on some major theories.
38.How does communication reflect culture in a society?Discuss citing
relevant examples.
39.Discuss the major sociological and psychological perspectives of communication.
MODEL QUESTION PAPER

CAREER RELATED FIRST DEGREE PROGRAMME (Journalism)

FIRST SEMESTER

JC1121 THEORIES IN COMMUNICATION STUDIES


(Foundation Course - 1 )

Time 3 hours Weight 30


PART A
Choose the correct answer(1 weightage for each bunch of four questions)

1.Theory of Cognitive Dissonance was formulated by ------------------------------


a.Charles Osgood b.Immanuel Kant c.Percy Tannenbaum d.LeonFestinger
2.When persons speaking mutually unintelligible languages meet they would
prefer to use ----------------- for communication.
a.gestures b.silence c.message d.sound
3.A language barrier is a kind of ------------------------------
a.physiological impairement b.fog distortion c. semantic noise d. channel noise
4.The theory of communication and control in humans and machines known as
Cybernetics was formulated by ---------------------
a.Claude Shannon b. R.A. Fisher c. Ludwig Boltzmann d. Norbert Weiner
5.”Medium is the message ” is a concept put forward by
a. Rupert Murdoch b. Marshal Mc Luhan c.Hemingway d. Spielberg
6.”The messages conveyed by the media are invariably mediated by the opinion
Leaders of different groups”.Who proposed this theory of two –step- flow ?
a.Denis Mc Quail b. Elihu Katz&Paul Lazarsfeld c. Gerbner d. Schramm
7.Decoding relates to --------------------------
a. noise b. feed back c. channel d.receiver
8.Semantic noise emanates from ----------------
a.channel b. meaning c. environment d. none of these
9.An effective communicator considers the requirements of -----------------------
a.himself b. receivers c.group membership d. institution
10.Communication between two persons is ----------------------
a.dyadic communication b.triadic communication
c.mass communication d. intra-personal communication
11.Respondents expose themselves to messages based on----------------------
principle.
a.motion b.prevention c. selectivity d.silence
12.People derive certain -------------------- by way of media consumption.
a.feedback b. noise c. balance d. gratifications
13.-------------------------------- is possible through persuasive communication.
a.attitudinal change b.inaction c.colour change d.emission
14.Connotative meaning comes out of ----------------------------
a.mass communication b. literary meaning c. emotions d. semantics
15.Silence can also be a powerful form of ----------------
a. communication b. prevention c. aversion d.inaction
16.------------------------- is a well known communication scholar who has published
a lot on communication theories .
a.Paul Rotha b. Andrew Bazin c.Denis Mc Quail d .Ingmar Bergman

PART B
Answer any eight questions in one or two sentences(short
answers)(8x1=8weightage)

17.Leon Festinger
18.Osgood
19.Selective perception
20.Persuasive Communication
21.Participatory Communication
22.Selective Reception
23.Human Communication
24.Motivation
25.Body language
26.Contextual communication
27.Sign language
28.Attitudinal change

PART C
Writ short essays for any five questions(5x2=10 weightage)
29.Discuss Newcombs’ Balance Theory
30.What is media dependency theory?
31.Is it possible to change attitudes through persuasive communication?
32.Discuss the Theory of Dissonance
33.What is agenda setting in communication?
34.Discuss the relevance of selectivity principles in communication
35.What is the Theory of media structure?
36.Discuss the significance of Congruity Theory

PART D
Write essays on any two of the following(2x4=8 weightage)

37.Discuss the concept of media gratifications approach.


38.Explain the important theories of learning.
39.Discuss the relevance of agenda setting theory in media studies.