AMUL- taste of india

PRESNTED BY:-
SHAILESH
 PRODUCT MIX
BUTTER CHEESE DESSERTS FOR COOKING HEALTH DRINK

ICE-CREAM FRESH MILK MILK DRINKS POWDER MILK

 BUTTER
BREAD SPREAD
• Amul Lite Low Fat
• MARGARINE
• Amul Butter

FOR COOKING
• COOKING BUTTER
 Cheese Range

• Amul Pasteurized Processed Cheddar Cheese

Amul Processed Cheese Spread
Amul Pizza (Mozarella) Cheese

• Amul Shredded Pizza Cheese

• Amul Gouda Cheese
• Amul Malai Paneer (cottage cheese), Frozen,
Refrigerated and Tinned
• Utterly Delicious Pizza
• Amul Emmental Cheese
 DESSERTS
• Amul Shrikhand (Mango, Saffron, Almond
• Pistachio, Cardamom)
• Amul Amrakhand
• Amul Mithaee Gulabjamuns
• Amul Mithaee Gulabjamun Mix
• Amul Mithaee Kulfi Mix
• Avsar Ladoos
 FRESH MILK
• Amul Shakti 3% fat Milk
• Amul Taaza 1.5% fat Milk
• Amul Ganthiya
• Amul Gold 4.5% fat Milk
• Amul Lite Slim-n-Trim Milk 0% fat milk
• Amul Shakti Toned Milk
 Powder Milk

• Amul Infant Milk Formula 1 (0-6 months)

• Amul Infant Milk Formula 2 (6 months above)
• Amulspray Infant Milk Food
• Amul Full Cream Milk Powder
• Amulya Dairy Whitener
• Sagar Skimmed Milk Powder
• Sagar Tea and Coffee Whitener
 DRINK MILK
• Amul kool
• Kool koko
• Amul kool café
• Amul cool milk shake
• Amul cool chocalate milk
• Amul kool thandai
• Amul kool flavoured botteled milk
• Nutramul energy drink.
 FOR COOKING

• Amul Pure Ghee

• Sagar Pure Ghee
• Amul Cow Ghee
• Amul Malai Paneer
• Mithai Mate
• Pro-biotic Dahi
• Masti Dahi
• Utterly Delicious Pizza
 Amul Ice creams
• Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti Frutti)

• Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar Carnival,

Badshahi

• Badam Kulfi, Shista Pista Kulfi)

• Utsav Range (Anjir, Roasted Almond)

• Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate)

• Nature's Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black

Currant)

• Sundae Range (Mango, Black Currant, Chocolate, Strawberry)

• Millennium Ice cream (Cheese with Almonds, Dates with Honey)

Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi

Badam Kulfi, Shahi Pista Kulfi, Mawa Malai Kulfi, Green Pista

Kulfi)

Cool Candies (Orange, Mango)

Cassatta

Tricone Cones (Butterscotch, Chocolate)

Megabite Almond Cone

Frostik - 3 layer chocolate Bar

Fundoo Range - exclusively for kid

 PLAYERS
• AMUL
• NANDINI,AAVNI, SACHI
• BRITANNIA
• NESTLE
• MOTHER DAIRY
 PARAMETERS
• AVALABILITY
• QUALITY
• AWARENESS
• PRICING
• ADVERTISEMENT
• PRODUCT RANGE
• BRAND IMAGE
• SERVICE
 AMUL BUTTER- VIEW OF PRODUCT
MANAGEMENT STUDY
PRODUCT
• QUALITY
• DIFFERENTIATION
• PACKAGING
• SKU’s

PLACE
• DEVELOPING AREAS
PRICE
• ECONOMY, HIGH CLAS

PROMOTION
• PRIME TIME TV ADS
• SPONSORSHIPS
• HOARDINGS
 BUTTER cheese
britannia nestle amul britannia amul
27%

41%

49%
51%

32%

ice cream
hul amul
milk powder
nestle smithkline amul

26%
40%
35%

60%

38%
sweet condensed milk chocolate drink
nestle amul nestle britannia amul

27%

44%

56% 48%

25%

chocolates
cadbury nestle amul

24%

43%

34%
 MARKET SHARE
MARKET SHARE
3%

24% BUTTER
26% MILK POWDER
CHEESE
ICE-CREAM
SWEETS
11% CHOCOLATE DRINK
CHOCOLATE
14%
14%
7%
 ROAD AHEAD
 AMUL PARLOUR

NUCLEAR FAMILY

ECONOMIC PACKS FOR LARGE SCALE BUYERS

CARD FACILTY
Competit Product Customer Pricing Product Advertising Product Total
ors Quality Awareness Availability Range

Amul

Britannia

Nestle

Cadbury

HUL

SB

l0cal
players

Mother
dairy