A Distance Learning Initiative Post-Graduate Diploma in Agricultural Extension Management (PGDAEM) Promoting Professionalism in Agricultural Extension System National Institute of Agricultural Extension Management (MANAGE) Rajendranagar, Hyderabad - 500 030NIE Mes "This iniGiie is to budge the knowledge gap eas in publi Agrcaral Extension Management cms that che farmer ean be served, ‘3 forcheenteagivalue chain” JiiThomson, LAS, Director Gene, MANAGE nd private (Post-Graduate Diploma in Agricultural Extension Management (PGDAEM) ) Promoting Professionalism in Public Extension System ‘Transforming subsistence agriculture into profitable agriculture is a great challenge before the extension functionaries in India. It is a well known fact that farmers! need for the latest knowledge has risen as the focus shifted from subsistence to profitable agriculture, where as, the knowledge of the public extension functionaries has not enhanced adequately due to their engagement in multifarious activites and lack of opportunities for knowledge and skill upgradation. As a result, the knowledge gap between the challenges ahead and existing capabilities among extension fanctionarieshasbeen widened. ‘The public extension system continues to play a pivotal role in providing extension support to a comparatively larger population of farmers. The extension personnel in the country ‘working at district and block levels in the field of agriculture and allied sectors estimated to be 90,000. They may be transformed into a vibrant and useful knowledge force to bring about the desited changes in the agriculeure sector. It farther reinforces that any attempt to strengthen and enhance the capability of existing extension functionaries is a welcome step for agriculture development. Similarly, there are a large number of private extension players like agribusiness companies, farmers’ organizations, agri-entrepreneurs, input dealers, NGOs and cooperatives who are complementing, supplementing and also working in partnership with public extension system at the grassroots level. With the private sector coming in aig way in inputand other related extension management, their functionaries also need co be empowered through proper capacity building to improve the effectiveness of the delivery system. ‘The proposed extension policy framework also envisages that the extension services are to be broad based and holistic in nature, covering the entire spectrum of agri - value chain. To realise this policy intent, all the extension service providers need to be roped into, to strengthen the content and its delivery mechanism to benefit the farming community. Such initiative would help the extension service providers to be mote proactive to serve as knowledge workers and facilitators in the growth of agriculture enterprises. In order to bridge this ever increasing gap in knowledge, the National Institute of Agricultural Extension Management (MANAGE) has launched one-year Post- Graduate Diplomain Agricultural Extension Management (PGDAEM) programme for the public extension functionaries in distance learning mode in 2007. It is expected that the diploma would create a professional cadre of farm advisors in the country who eventually would take forward the agenda of agricultural extension, Mission “To Transform the Extension Functionaries of Agriculture and Allied Sectors into a Professional Cadre of Farm Advisors" Course objectives + Toenhance the techno-managerial competence of extension functionaries. + To acquaint the extension functionaries on the latest developmentsin the field of agriculcural extension. + To equip the extension functionaries with latest tools and techniques or participatory decision making + To develop an insight into various extension models to cntich the agri-value chain The programme is sponsored by Dept. of Agriculture and Cooperation, Ministry of Agriculture, Govt. of India. In the first phase, the programme was launched to cover the public extension personnel from the districts where Agricultural ‘Technology Management Agencies (ATMAs) have already been established and functioning effectively. A total number of 1635 candidates from 22 states all over the country have ‘enrolled for the first batch (2007-08) of the PGDAEM. Several requests have been received from the private extension functionaries for enrolling into che diploma programme. Realising the need for building capacity of these extension functionaries, che admission to PGDAEM is opened to extension functionaries working with the agribusiness companies, NGOs, cooperatives, farmers’ organisations, agri- centrepreneuts, input dealers etc. from the year 2008-09. This, has boosted the number of registered candidates to 1719 during 2008-09,“The cout sims to raneforn the field extension uncionatis int an flcive knowledge force vo fae emerging challenger agiuluteand ied sectors" Dr MN Rely Dteror (Agi xen, &¢ Comm), MANAGE, L Forwhom + Extension functionaries graduated in agriculture and allied areas and currently employed in the state / central / UT Governments; * Graduates in agriculture and allied areas working in agribusiness companies, NGOs, cooperatives and farmers! organizations; and + Agri-enteepreneurs and input dealers graduated in agriculcure and allied areas Selection of candidates The candidates from Government departments for admission into the diploma programme will be identified and selected by concerned ATMAs following the prescribed criteria. The application of selected candidates must be forwarded through Nodal Officer of the concerned state. Candidates from the private sector may apply directly to MANAGE, Hyderabad. ‘Admission to che Diploma Programme is made once ina year in the month of September/October every year. Last date for receiving the applications is 30° of November, 2009 for the academic year 2009-10. Duration ‘The duration of the programme is of one-year, spread over to ‘wo Semesters with a credit load of 32 hours. Each credit load is equal to 30 work hours. In each Semester contact classes will be held at SAMETI, an identified institute in the respective state Delivery Mechanism The programme is conducted in distance learning mode with the support of printed material, contact classes, e-learning. resources and assignments. The candidates are required to complece one assignment for each course ina semester. Programme Evaluation The candidates will be evaluated based on the performance in the written examinations and assignments. The written examination is of 70 marks and assignment is of 30 marks for each course. A minimum of 50 marks is required to qualify in cach course. ‘The candidates who score 70% marks and above will be awarded first division and those who score 80% marks and above will be awarded distinction. The candidates who failed to qualify will be allowed to re-appear for the examination in thenext semester Fee Government employees A provision is made in the revised cafeteria of State Extension ‘Work Plan (SEWP) to meet the expenses for the P GD AEM. ‘This programme has been included in the State level innovative activity with a cost norm of Rs.15, 000 per candidate and an annual ceiling of Rs.3.75 Lakh per ATMA district. The funds can be utilized from Extension Reforms Scheme after getting approval from ATMA Governing Board. ‘Candidates from private sector/NGOs Candidates working in agribusiness companies, NGOs, cooperatives, agri-entrepreneurs, input dealers and other private sector employees etc., have to make a payment of Rs, 25,000/- towards cousse fie in one installment The amount should be paid in the form of Demand Draft drawn in favour of payable Hyderabad. Conditions foraward of diploma Candidates have to attend the contact classes, submit the assignments, project work, ‘Term end examinations and complete all the academic formalities prescribed as communicated to the candidates from time to time. Undertaking by the candidate from the government sector The candidate from the government department who registers for the PGDAEM has to give an undertaking stating that he/she will complete the course within a period of two years failing which the entire course expenditure i.., Rs.15,000/- will be recovered from histher salary. The undertaking has co be forwarded by the sponsoring agency to MANAGE along with sheapplication form. forall the candidates, including candidates from private sector. Note: Requests of Government employees for withdrawal from the course shall not be considered after one month of registration. Any such requests should be routed through ATMA only. Medium ofinstruction: English / Hindi Academie Courses Semester! AEM 101: Inoduction to Agricultural Extension Management Gerediss) AEM 102 : Communication and Diffusion of Agriculeural Innovations (3 Credits) AEM 103: Principles and Practices of Extension Management Gerediss) ‘AEM 104: Participatory Approaches in Agricultural Extension (2Credis) AEM105. : Research Methods in Agricultural Extension (2Crediss) Semester II ‘AEM 201: Marketed Extension (4 Credits) ‘AEM202 : Agribusiness and Entrepreneutship Development GB Ceedic) AEM 203: Project Management in Agricultural Extension 2Credis) AEM204_ : Information and Communication Technologies for Agricultural Development (3 Credits) Elective Course AEM 205 A: Sustainable Agricultural Development Credits) Elective Course AEM 205 B: Sustainable Livestock Development Credits) Elective Course AEM 205 C: Sustainable Fisheries Development GCredic) AEM 206: Project work (3 Credits) Candidates may choose any one ofthe above elective coursesAbout MANAGE ‘The National Institute of Agricultural Extension Management (MANAGE) is an apex level autonomous body established in 1987 under the Ministry of Agriculture, Government of India, as a response to challenges of agricultural extension in a rapidly growing and diverse agriculture sector. MANAGE is mandated to develop linkages between institutions concerned with agricultural extension management and agricultural development; develop management tools to improve effectiveness of agricultural extension organizations; organize need based taining; conduct problem oriented studies and document agricultural extension information. In accordance with its mandate, MANAGE offers its services in Training, Consultancy, Management Education, Research, Information and Documentation. MANAGE has been facilitating the implementation of Centrally sponsored Scheme “Support to State Extension Programme for Extension Reforms’. This scheme is implemented in all the developmental districts in the country. The major intervention of MANAGE includes technical support to all the identified districts in preparation of Strategic Research and Extension Plans (SREP%), capacity building of extension functionaries, preparation of State Extension Work Plans (SEWPs) and development of Master Trainers to provide waining and handholding at district level and below. MANAGE also offers Management Educational Programme: Post-Graduate Programme in Agri-Business Management (PGPABM) besides Diploma in Agricultural Extension Services for Input Dealers (DAESD), the firscever diploma programme for agricultural input dealers in the country. For further details, please contact: nN. Dr M.N. Reddy Director (Agri. Extn. & Commn.) National Institute of Agricultural Extension Management (MANAGE) Rajendranagar, Hyderabad 500 030 Tel: +91-40-24014527, +91-40-24016702-706 Extn. 232 Fax No. +91-24015388 Email: mnreddy2009@rediffmail.com, mnreddy@manage.gov.in WWW.manage.gov.in/ NT \00s t-Graduate Diploma in Agricultural Extension Management (PGDAEM) (Detach the application form for use) For Official use S.No. Center Name: Affix recent State: passport size Photograph here Please fll the form in capital letters in your own handwriting carefully 1. Name in Capital letters 2, Postal Address for correspondence Telephone (With STD code) Office Mobile: Email : D M Y 3. Dale of birth (Attach Certificate) 4, Sex Male Female 5. Do you belong to SC / ST / OBC / Physically Handicapped sc sT ogc PH Others 6, Working in:Government|__|Non-Government Organisation| __| Private organisation| _| others 7. Name of the Department/Institution NGO/Agribusiness company/Cooperatives/Farmers' Organisation/Others 8. Designation 9, Name of the10. Qualifications Marks / OGPA Special ‘SI.No. Examination, Near of College University Class / distinction Passing Max. [Obtained | Division ifany 1 Degree ( ) 2, | Post Graduation c ) Ph.D 3. ( ) 11. No. of years of experience: Organization From Till Position Nature of duty 412. In which language you would lke to receive the study material : English Hindi 13, Undertaking Ihereby certify that all the information furnished above by me is correct to the best of my knowledge and belie. | agree to abide by the codes of conduct and rules as may be framed from time to time by MANAGE authorities for smooth conduct of the program, Signature of candidate 414, Undertaking by Government Employees only \hereby undertake that | will complete the PGDAEM within two years after registration to the program. Otherwise, | hereby authorize my controlling authority to recover the entire course expenditure of Rs,15000I-from my salary Signature of candidate with date Signature of sponsoring authority with office seal For further details, please contact: , NIT Dr M.N. Reddy Director (Agri. Extn, & Commn.) National Institute of Agricultural Extension Management (MANAGE) Rajendranagar, Hyderabad 500 030 Tel: +91-40-24014527, +91-40-24016702-706 Extn, 232 Fax No. +91-24016689 Website: www.manage.gov.in Email: mnreddy2009@rediffmail.com, mnreddy@manage.gov.in