LESSON PLAN

SUBJECT- CB CODE- MBE – 411 FACULTY NAME- Prof. D.Beura & prof.. T. R. Moharana

Reading
Session Date Topic Issues to be discussed Material
Notes, reading
Nature and scope of consumer materials and
Session- 1 14.09.2010 behavior Definition and objectives ppt slide
Economic man,
Consumer Decision Making: Cognitive man, Notes, reading
four views of consumer decision Emotional man, Passive materials and
Session-2 15.09.2010 making- man ppt slide
Notes, reading
Factors influencing consumer Internal & external materials and
Session-3 21.09.2010 decision making process factors ppt slide
Notes, reading
materials and
Session-4 23.09.2010 Case study presentation ppt slide
Notes, reading
materials and
Session-5 24.09.2010 Consumer Decision process Input, process, output ppt slide
Notes, reading
Working of model and materials and
Session-6 27.09.2010 Nicosia Model application ppt slide
Notes, reading
Working of model and materials and
Session-7 28.09.2010 Howard-Sheth model application ppt slide
Working of model and Notes, reading
application materials and
Session-8 28.09.2010 Engel-Kollat-Blackwell ppt slide
Notes, reading
materials and
Session-9 01.10.2010 Case study presentation ppt slide
Notes, reading
materials and
Session-10 05.10.2010 Personality, Perception Process and application ppt slide
Attitudes :Structural models of
attitudes, The measurement of Notes, reading
attitudes-scaling techniques and materials and
Session-11 06.10.2010 projective techniques Process and application ppt slide
Notes, reading
materials and
Session-12 08.10.2010 Learning Process and application ppt slide
Notes, reading
Case study & Mid Term materials and
Session-13 12.10.2010 preparation presentation ppt slide
Notes, reading
materials and
Session-14 26/27/28.10.2010 MID TERM ppt slide
Notes, reading
materials and
Session-15 29.10.2010 Motivation Process and application ppt slide
Notes, reading
materials and
Session-16 02.11.2010 Midterm paper checking ppt slide