11/18/2008

The Roles of the CEO

BA 190 Session 2

The Roles of the CEO

{ Interpersonal
z Figurehead z Monitor
z Leader z Disseminator

z Liaison z Spokesperson

z Information
center

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 11/18/2008

The Roles of the CEO

{ Decisional
z Entrepreneur
z Disturbance handler

z Resource allocator

z Negotiator

The CEO as Entrepreneur

{ As Visionary
y – moving
g into bold new
directions

{ As Innovator – improving on
existing state

{ As Risk-taker – thriving on insights

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 11/18/2008

The CEO as Planner

As person on top of organization, CEO

is expected to create directions for
the company and to envision the
company’s future.

Splitting the Roles

{ In 2004,, 377 of Topp 500 US

Corporations had CEO who was also
Chairman
{ Currently there’s debate on whether
CEO and Chairman should be
separate
p roles
{ President is usually CEO (small
firms), or COO (multi-division firms)

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 11/18/2008

Some Philippine CEOs

{ Napoleon
p Nazareno ((President &
CEO, PLDT & SMART Comm.)
{ Gerardo Ablaza Jr. (President &
CEO, Globe Telecom)
{ Felipe Gozon (Chairman, President
& CEO
CEO, GMA Network)
{ Eugenio “Gabby” Lopez III
(Chairman & CEO, ABS-CBN)

Famous Company CEOs

{ Olli-Pekka Kallasvuo ((President &

CEO, Nokia)
{ Sir Howard Stringer (Chair & CEO,
Sony Corp.)
{ Lee Kun-Hee (Former Chair & CEO,
Samsung g Group)
p)
{ Patrick Cescau (Group Chief
Executive, Unilever)
{ Indra Nooyi (Chair & CEO, PepsiCo)

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 11/18/2008

Famous CEOs from the Past

{ Lee Iacocca
{ Harold Geneen
{ Roger Enrico
{ Kenneth Lay
{ Carly Fiorina
{ Michael Eisner