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Advertising is a form of communication that is meant to drive customers to purchase or consume the
goods/brand that is being sold. This is an enhanced form of marketing which convinces the customers and public
that the brand they are selling are actually better then the others in competition. Every business organization has
an Advertising agency or department that caters to the entire public and effectively promotes the benefits and
usage of the product.
An Advertising Company in India mainly focuses on getting the best business for its clients via aggressive
promotions, targeting the masses and classes alike. An ad agency is independent from the client and provides an
outside point of view to the effort of selling the client's products or services. The range of an Advertising Agency
varies from all shapes and sizes right from small to medium sized agencies, large independents, and multi-national
agencies, basically depending on the kind of ventures undertaken and the client reputations. The kind of
advertisements that is done also varies as per the need and budget of the product or service to be marketed. It could
be in the form of commercial advertisements, Internet /online promotion or classified advertisements in
newspapers.
Full-service or media-advertising companies basically target the television audience by promoting the product
through commercial advertisements. May be they would get in a top celebrity or a famous personality to endorse
the product. Online advertising is basically done via the internet and is basically handled by Digital Interactive
Marketing firms through their Search Marketing Departments. A development team creates the website of the
client, the creative or designing team and then the marketing team promotes it online. Then you have people
promoting their advertisements via newspapers. This is considered to be one of the most cost effective ways to
promote your business, the reason being this has the largest coverage in terms of reaching out to the masses. Infact
if any company is looking to promote a business effectively the suggestion would be, first get your advertisement
on paper, then get the commercial advertisement going and then promote it online. The campaign is bound to be
highly successful.
Like any other organization an Advertising agency works in a Team Format basis. The people who create the
actual ads form the core of an advertising agency. Next comes the account management department. Account
management is somewhat the sales arm of the advertising agency. They are then responsible for coordinating the
creative, media, and production staff behind the campaign. Next comes in the creative services team or the
production team. This department consists of those employees who are responsible for coordinating the creative,
media, and production staff behind the campaign. An often forgotten, but still very important, department within an
advertising agency is traffic. The traffic department regulates the flow of work in the agency. It is typically headed
by a traffic manager (or system administrator). Traffic increases an agency's efficiency and profitability through
the reduction of false job starts, inappropriate job initiation, incomplete information sharing, over-and under-cost
estimation, and the need for media extensions.
Advertising by creating or reinforcing brand's personality enhances brand value or equity , which in turn can be
leveraged through brand extension. Brand personality also helps brands to gain market share, command price
premium and insulates from discounting Brands.
Consumers as part of self-defining process, use possessions to describe themselves and also to which group they
belong, especially in socially conspicuous product categories such as clothing, automobiles etc.(what is me is
related to what I have) Brands make personality statements, users associate a brand with a strong personality.
Key advertising elements such as endorser, user imagery, symbols and execution elements contribute to Brand
personality.
Brand Personality
Human beings have a personality, which is essentially a summation of traits. Brand personality can be defined in
several ways, with emphasis on emotion, human and tangible aspects of the brand. It can also be defined as sum of
the tangible and intangible aspects of the brand. Even for industrial product like steel, SAIL uses emotional
connect with 'punch line' there is bit of SAIL in everybody's life. Brand personality, is process of transforming the
brand into a person or humanizing the brand. Thus brands can also have characteristics (Ex: Sex, Gender, skills &
abilities etc). Marketers deliver the personality using advertising, features, packaging etc.
Users and non users differ in perceptions with respect to Brand personality users attach a distinct personality to the
brand. Established brands have unique personality which is generally consistent and may be implicit. Brand
personality enables to establish relationship between brand & consumer with emotional content. The degree of
proximity between brand and consumer personality, will influence the purchase intension and brand loyalty.
Brands need to update personality to stay contemporary and relevant, as target audience personality may change
over a period of time, due to changes in cultural, economic, media exposure etc. Brand personality should not be
confused with target audience characteristics. Personality may be existing or aspirational. Projective techniques
can be used to describe brands. Consumers can be asked to associate the brand, with adjectives (word association,
sentence completion etc.) and also can be asked about user imagery.
For example:
In all of the above brands, advertisement elements such as selection of the endorsers and execution etc., delivered
the Brand personality.
Using of Film stars for the Lux beauty soap is logical and the attractiveness of celebrity is high. This is critical and
leads to credibility. Endorser personality gets transferred to the brand . Thumb up soft drink has distinct
personality owing to chivalry based ads, which also communicates about user imagery. The name 'Marlboro'
evokes Wild West imagery, thanks to ads and consistency of the marketers in maintaining the same brand
personality. Ads for multi utility vehicles like Mahendra scorpio , shows the ruggedness personality.
Company’s Profile
Backed by a rich industry experience, the company is one of the leading companies providing Graphic designing,
Website Designing and Maintenance Services for various Internet marketing products. Our services include
Graphic designing Services, Print Media Services, Web Services, Multimedia Services and Outdoor Media
Services. These services undertaken by our organization is widely appreciated for lesser cost of maintenance,
innovative technology, longer service life, zero-error e-solutions and high definition images. We provide these
extensive services for promotional material, marketing kits and web designing.
Leveraging on our expertise, we offer efficient services to our valued clients. We have gained a commendable
experience in the respective domain and therefore we have the proficiency to deliver a satisfactory service. Our
extensive knowledge has helped us be become flexible in all our proceedings. Moreover, we offer customization
solutions to our clients in terms of printing and designing. While undertaking these services, we utilize high-grade
raw material such as paper and ink. Furthermore, we use advanced technology and software in order to ensure
quality printing and designing solutions for our valued clients. Due to our regular research & development
programs, our services comply with the set quality standards. These ethical business policies have helped us garner
a strong client base in the domestic market.
Business Specifics
• Company Profile: Service Provider
• Location: Gurgaon, Haryana, India
History
Since establishment, we, Dezine India, are engaged in providing Graphic designing, Website Designing and
Maintenance Services to our clients spread worldwide. We offer various services, such as E Commerce Website
Development, Internet Marketing, Graphics Logo Design and Multimedia Services globally. All such services are
offered by our team of professionals consists of Graphic designers, Web designers, programmers and Internet
Marketing professionals. Their immense experience and adequate knowledge have helped our clients to create
successful online initiatives.
Leveraging on our excellent facilities and skilled team, the company is able to provide streamlining and assured
savings in printing, office supplies and POP material productions. Also, we use print procurement process using
our proprietary WebToPrint technology, which is an online ordering system. In 2008, our organization introduced
the use of a proprietary job tracking/billing system i.e. Tally.
The organization is led by our mentor, Mr. Bharat Thakran. His sound experience and knowledge has enabled us to
establish a strong position amongst the printing and designing companies.
Services Portfolio
The company is amongst one of the well renowned organizations engaged in providing Graphic Designing,
Website Designing and Maintenance Services to our clients across the world. Our services are designed using high
quality raw material like printing inks, paper and latest computer software for accurate printing. Widely catering to
the requirements of various educational, textiles, IT companies, domain registering companies, the services offered
by us are highly demanded by our clients.
Domain Expertise
Leveraging on the excellent facility, quality consistency and in-depth analysis of the market to improve our
services, the company is capable to attain expertise in the domain of providing Graphic Designing, Website
Designing and Maintenance Services. Our highly proficient team of professionals assists us in offering the services
with flexibility, reliability and in a cost effective manner. Further, we also make use of the Internet for managing
the print procurement process by using our proprietary Web-To-Print technology which is an online ordering
system.
Moreover, our technology expertise places us among the prestigious designing and printing service providers. To
assure this, we have employed the skilled and suitable workforce in our organization. Our team helps us in
implementing innovative technology throughout company’s practices. Following are the reasons that enabled us to
develop a complete process to support our technology expertise.
Achievements
Rewards (Trophies):
• Special Wooden Trophy
• Pentagonal Glass Trophy
• Star Glass Trophy
• Glass Trophy
Our Infrastructure
We have developed a state-of-the-art infrastructure equipped with adequate number of work stations. These work
stations have high speed data communication lines equipped with latest software and hardware. To ensure the
streamlined and effective operations we have integrated our infrastructure with hardware, in-house training,
internet connectivity, communication infrastructure, emergency & disaster recovery and accessibility & security
facilities. Capitalizing n which we offer to our clients the mot practical solutions and service to our clients. Given
below is the detailed description of our entire infrastructure:
• Hardware: Equipped with 200+ workstations for software development, testing and support facilities. Our
high-end workstations, cards and infrastructure are used for professional multimedia work
• In-house training: A in-house staff training facility that assists us to train 20 people at the same time using
LCD Projector and interactive tools such as online training using video conferencing
• Internet connectivity: Dedicated leased lines from ISP's for our development facility supported by a backup
cable links. Our own US data center has dedicated servers for application in Hosting, Testing and Client
presentation
• Communication infrastructure: VOIP based phones to talk to our clients with local US number. Online
collaboration tools like WebEx and GoToMeeting for online demo, training, user acceptance and collaboration. In
addition equipped with Video conferencing facility, Voice over IP calling facility and Instant messengers
• Emergency and disaster recovery: Designed keeping in mind all foreseeable contingencies
Team
In order to run our organization in an effective manner, we have hired a team of well qualified experts. These
experts have profound industry experience and significant expertise in providing on time and valuable services to
our prestigious clients. Our team is best in their relevant areas and guides us in offering superior quality sales and
support services for Graphic Designing, Website Designing and their Maintenance. Further, the team strives hard
to offer finest designing solutions for our clients. They assist us in building the exact impact on the targeted
audience and conveying the message or idea in the manner it has to be. Additionally, our team also has the
proficiency in offering our clients with customized designing and printing solutions.
Clientele
Owing to our exceptional facilities and dedicated workforce, we have gained a vast clientele all over India. We aim
to achieve utmost satisfaction from our clients by providing them Graphic Designing, Website Designing and
Maintenance Services worldwide. Our professionals try consistently towards providing our valuable clients with
appropriate services as per their requirements and preferences. The team carries out all the undertaken projects
with supreme accurateness and proficiency that enables us to fully convince our clients spread all over the country.
Web Services
We offer Web Services to our clients in a simple and effective way to get their idea and message out in the market.
Now days, a successful Website Design must consists of various essential elements like creative design, easy
navigation, optimum performance, client satisfaction and usability to hold numerous visitors. Our offered Web
Services provide complete web solution to the user starting from consultancy, domain name registration, web
hosting, web designing, internet marketing and Website maintenance. All such services enabled our clients to
attain an effectual online presence in the market.
The company is empowered enough to do single page hosting as well as complex site hosting as well. Our
company offers more comprehensive package that provides database support and application development
platforms (e.g. PHP, Java, Ruby on Rails, Cold Fusion, and ASP.NET). These facilities allow the customers to
write or install scripts for applications like forums and content management.
moreover, we also offer re-branding services for companies who already posses their websites. Our re-branding
services deliver a better and more effective way for the website which makes it more attractive and informative to
its users and thus helps to achieve the desired output from it. Before re-establishing the website, we analyze the
various aspects of the business or areas on which the website is built and put forward the best design that speaks
volumes for its domain. Be it a corporate website, a business portal, a gallery of sorts, our web designing services
suit at its best and communicates the qualities and strengths that the website meant to do.
Using the services we offer, the client can update the Website on the launch of any new products, or services or
about any event, as and when required. For the convenience of the clients, we also establish a monthly, bi-monthly
or quarterly maintenance program that gives an idea about how the website can be made more attractive to the
visitors.
Internet Marketing
the company is amongst one of the top-pest rankers in various search engines like msn, yahoo, google, ask. Com.
Our ranking speaks out our image in the market. All this have been possible, because our team holds the sufficient
knowledge of search engine optimization (seo). We make use of all the seo techniques to take the website at new
heights and places it at first position in the top search engines.
The search engine optimization process is discussed below:
in order to provide our clients with best internet marketing strategies, we have hired a team of well skilled and
knowledgeable seo's. Our seo's analyzed the website properly and ranked it on leading search engines to drive
healthy visitors. This process surely increase the overall traffic of the website and and placed at the top. We follow
various internet marketing techniques that ensure that our clients website won't be hidden in the cyber hub. Our
designers designs user friendly and informative website by using creative content and stylish designs. Not just
designing, we also submit our clients designed websites in search engines to increase their rank. Also, our internet
marketing experts first study the website and find suitable and popular keyword for the website. This type of
search process is entire depend on the content of the web pages and targeted audience. Further, after studying the
website, we may also incorporate additional content to make the site more attractive to search engine spiders. The
keywords integrated by us is based on the page contents, description and title tags in all main web pages of the
website. Furthermore, our seo team uses advances google site map technology to endorse the website in google and
other top search engines.
Graphic deigning is basically done for advertising the product in the exact manner as intended by the clients. This
can be done by adding attractive logos, colors, designs, images in the visual representation of messages and idea.
In order to design effective visual communication, our designers may use various designing techniques to produce
the final result. Further, our services include following.
Apart, we also have the expertise in providing following brochure designing services within the specified duration:
• Mailer design
• Flyer design
• Tri-fold brochure
• Sales brochure
• Marketing brochure
• Training manual
• Booklet
• Pocket folder
• Catalog design
Available in the standard sizes of 8-1/2x11, 8-1/2x14, and 11x17, our brochures can also be designed as per the
client’s specifications. Further, we also provide unfolded brochures in the size of 8-1/2x11 which is usually used
for product sheets, or as a tri-folded for a company brochure. Other than this, many big or small scale companies
use 11x17 size brochures, which are folded in half, as a cost-effective product catalog.
Following are the features come with our Brochure Design Services package:
• Affordable and high-quality end products
• At least 2 custom designs to choose from (more if you need them)
• A minimum of 2 designers to work on your unique concepts. Custom designs, including embossing, die
cuts, and unique folds. Mock ups ready in a maximum of 3 business days (generally 2)
• Same-day rush Services available
• Unlimited revisions, our guarantee
• We work on your brochure till you are 100% satisfied
Further, our Brochure Printing Service includes following standard brochure styles:
• Z-Fold Brochure design
• Tri-Fold Brochure design
• Double Parallel Brochure design
• Bi-fold Brochure design
• Booklets
Multimedia Services
We offer our esteemed clients exclusive Multimedia Services that help in creating PowerPoint presentation and
interactive flash presentation. These Business Presentations add value to the business and enhance the corporate
image, product, or project. The Multimedia Services provided by us include E Catalogs, 360 Virtual Tour and
Business / Personal Video Editing. These services are meant to educate the customers and keep them up to date
with the latest trends and technologies.
in addition to these, we provide presentation on business card cd to make the business even more handy. The
process of designing a business presentation involves:
• information about presentation subject and target segments
• text and photos to be used on the presentation design
• on receiving the information, we create a presentation design
• give the demo
• after approval, we complete the scenes/ pages
• keep posted throughout the development stage
E Catalog or E Brochure
The company is engaged in the designing of E Brochure that is considered an ideal medium to deliver information
of the products and services, directly to the targeted clients. This instant medium delivers the information via email
attachments or CD, thus saving the cost of the printing of material. E Catalogs are designed specifically for CD,
whereas To send the information via email, E Brochures are designed. The services offered by us help design E
Catalog or E brochure in various formats, including PowerPoint, flash, CD or PDF formats.
This exclusive service adds life to the location and increases the time people spend looking at the website. The
services offered by us allow to produce high quality virtual tours that offer:
• Higher resolution and photographic quality
• Presenting a clearer view
• Giving a better impression to viewers
The 360 degree Virtual Tour is undertaken by our clients to give the website a more impressive look. We offer
these services at a cost effective price, without charging any licensing cost, or annual fees.
To give professional look and feel Dezine India offers business and personal video editing service which covers,
• Improving video quality in terms of colours and brightness
• Removing unwanted scenes
• Adding titles / subtitles
• Special effects
• Improving sound quality
Our video editing service can also coverts and compresses your video for other purpose like integration of videos
into website, into powerpoint and flash presentations, for CD Roms and DVDs where you want to cover long video
footage in limited space.