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Wrong choice of Channel
þiscommunication can originate at three levels: at the level
of the transmitter, of the medium, or of the receiver. In
technical parlance, any-thing that Obstructs free flow of
communication is called 'noise'. Or we may refer to it
simply as a 'barrier' to communication.
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m'oise is quite often a barrier to communication.
In factories, oral communication is rendered difficult by
the loud noise of machines. Electronic noise like blaring
often interferes in communication by telephone or
loudspeaker system. The word 'noise' is also used to refer
to all kinds of physical interference like illegible
handwriting, smudged copies of dupli-cated typescript,
poor telephone connections, etc.
àm
m
mTime and distance also act as
barriers to the smooth flow of communication. The use of
telephone along with computer technology has made
communication very fast and has, to a large extent,
overcome the space barrier. However, sometimes
mechanical breakdowns render these facilities ineffective.
In such cases, the distance between the transmitter and the
receiver becomes a mighty barrier. Some factories run in
shifts. There is a kind of communication gap between
persons working in different shifts. Faulty seating
arrangement in the room can also become a barrier to
effective communication, for whichever seats the
employees may be occupying, they definitely want an eye
contact with one another.
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mþost of the communication is
carried on through words, whether spoken or written. But
words are capable of com-municating a variety of
meanings. It is quite possible that the receiver of it
message does not assign the same meaning to a word as the
transmitter had intended. This may lead to
miscommunication. þurphy and Peck in their book
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mention that in an
abridged dic-tionary, the little word 'run' has 71 meanings
as a verb, another 35 as a noun, and 4 more as an adjective.
If this word occurs in a message, the re-ceiver is at liberty
to interpret it in any of the 110 senses, but if
communica-tion is to be perfect, he must assign to it he
same meaning as existed in the sender's mind when he used
it.
What is the meaning of the word 'value'? What do we exactly
mean when we say, "Radium is a valuable metal"? Do we refer to
its utility or its price? Or both? Peter Little in #
in
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asks us to con-sider the following six sentences:
(i) What is the value of this ring?
$ %What is the value of learning about communication? $ %I
value my good name.
$ %I got good value for my money.
$%There is something wrong with the tone values in all his
paintings.
$ %A crochet* has twice the value of the quaver.*
There is no need to refer to Economics and economic
interpretations to understand that in these six sentences, the word
'value' has a series of meanings, or more accurately, a series of
areas of meaning. It is only from the context that we can
determine which area of meaning is to be assigned to a particular
word. But on account of different social, economic, cultural and
educational backgrounds, people interpret even the contexts
differ-ently. The result is miscommunication.
àm"
mBypassing is said to have
occurred if the sender and the receiver of the message
attribute different meanings to the same word or use
different words for the same meaning.
m&
mWords have two types of meanings:
denotative and connotative .
The literal meaning of a word is called its denotative meaning. It just
informs and names objects without indicating any positive or negative
qual-ities. Words like 'table', 'book', 'accounts', 'meeting' are denotative.
In contrast, connotative meanings arouse qualitative judgments and
per-sonal reactions. 'Honest', 'competent', 'cheap', 'sincere', etc., are
connota-tive words.
Some of these words like 'honest', 'noble', 'sincere³ are favorable
connotations; others like 'cowardly', 'slow', 'incompetent' have
unfavorable connotations. But there also exist a large number of
troublesome words that have favorable connotations in certain contexts
and unfavorable connotations in others. One such word is 'cheap'. Look
at the fol-lowing two sentences:
m
m
In the first sentence 'cheap' refers to quality and has an unfavorable
connotation, in the second one it refers to prices and is used favorably.
To avoid problems arising out of bypassed instructions and
connotative meanings of words, the following factors
should be constantly kept in mind:
mPeople often become inattentive while
receiving a message in particular, if the message contains a
new-idea. The human mind usually resists-change, for
change makes things uncertain. It also threatens security
and stability. So the moment a new idea is presented to
them, they unconsciously become inattentive.
[mu
mPoor retention of communication
also acts as a bar-rier. Studies show that employees
retain only about 50 per cent of the in-formation
communicated to them. The rest is lost. Thus if
information is communicated through three or four
stages, very little reaches the destina-tion, and of that
very little also only a fraction is likely to be retained.
Poor retention may lead to imperfect responses, which
may further hamper the communication process.
OVERCOþI' BARRIERS A'D
ACHIEVI' EFFECTIVE
COþþ'ICATIO'
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