Professional Documents
Culture Documents
Presented By:
Ankit |Anoop
Ashok| Vikram
Amit
Overview
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A brief Introduction
Key Objectives
•
Main features
•
Effect of Macro Environment
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SWOT Analysis
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Porter’s Five Forces
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Strategies Used by DMRC
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Customer Oriented Approach
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Performance Analysis
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Threat Analysis
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Issues affecting mode shift
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Advantages
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Suggestions & future predictions
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Need…
• Delhi’s population(2005)-158 lakhs.
• Length of Road- Increased from 652 km(1981) to 1122
km(2001).
• No. of vehicles(2007) -51 lakhs & increasing @ 6.21% p.a.
• Results- Extreme congestion, slow speed, increase in road
accidents, pollution level scaling up
• Solution: Alternative mode of Transport required.
“Thus Delhi Metro was not a luxury, it became a necessity to
cater the need of transportation.”
Delhi Metro Rail Corporation
The Delhi Metro project gave Delhi a world-class mass rapid transit
system (MRTS). More importantly, it stood out from most other
public sector projects in India as it was completed on schedule and
within the budgeted cost.
DMRC was registered on 03/05/95 under the Companies Act, 1956 for
implementation and subsequent operation of Delhi Metro.
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Key Objective
The main objective of DMRC is to improve
Delhi's urban environment by reducing
traffic congestion, exhaust emission and
other types of urban pollution caused by
motor vehicles, and to play a large role in
improving Delhi's transit system.
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PHASE – I Under Implementation
Underground
Main Features Of Delhi Metro
Air conditioning
Trains and all underground stations
are air conditioned.
Tunnels are only ventilated.
System capacity
60,000 passengers per hour.
Speed
Operating speed 50 km/h
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Main Features Of Delhi Metro
Ridership
8 lakh passengers per day
Train frequency
4 minutes
Fare collection
Smart cards & Tokens
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Macro Environmental Factors affecting
DMRC
DMRC
DMRC
Socio-Cultural Environment
Technological
• Switching over to Standard gauge from Meter gauge, so that transfer and upgradation of
technology is easy as per global system
• Focus on Eco-friendly technology
SWOT Analysis
Strengths: Opportunities :
• Threat of Substitute:
No perfect substitutes, but auto rickshaw, taxi’s can pose a
threat
Porter’s Competitive Forces contd…
Bargaining Power of Consumer:
Moderate fare & implementation of many services like Smart Cards, Feeder Bus
etc. to ease consumer need shows a greater bargaining power of consumer.
Technology 1 4.32
Service 3 4.12
Travelling Time 3 4.29
Safety/Security 3 3.88
Status 2 4.53
Price 3 4.59
Satisfying customers 3 4.29
need
Environmental Advantage 2 4.44
Performance of Metro:
∑ (Weightage X Points Earned)
∑ ( Max.Weightage X Max. Points)
= 116/180 = 0.6452
= 64.52 %
Threat Analysis
Route : Delhi University - Rajiv Chowk.
Bus
Auto Rikshaw
Metro Train
Work/shopping In any case one will use In any case one will use two As distance is short
two wheeler only wheeler only probability of
place is very near shifting from two wheeler
to bus or metro is
negligible.
Issues affecting “two wheeler” contd...
Issue Bus Metro Remarks
Health conscious More exposed to pollution No exposure to pollution as For health conscious people
such the probability of shifting is
more.