Aegis Media

Submitted by:-Arpit Gupta

Archita sarma
Shivani Gupta
 Overview
 Its world’s fastest growing marketing
communication group.

 Two strong operating businesses, Aegis

Media and Syncopate.
 Groups comes under Aegis Media are:
Carat
Isobar
Posterscope
Vizeum

 it is capitalized at ca. £1.5 billion

 Aegis's advantages include

• an entrepreneurial spirit

• a belief that digital is changing everything

• the way it puts an understanding of how

consumers think and behave.
 The Aegis corporate responsibility programme
is built around social, environmental and
economic responsibility.

 Last year Aegis launched a Group-wide

corporate responsibility (CR) programme
globally.
 Business

 Over 16,000 people on six continents and

24 time zones

 constantly pioneering the worlds of media

communications and market research. 
 Strategy
 Continued focus on service standards and
competitive action

 Targeted and selective programme of cost

reduction in over 40 markets across the
group
 Review of variable cost elements in both
divisions

 Maintaining investment in enhanced

services and product development

 Acquisitions, as part of strategy of

investing in market growth and
development
 Facts and Features
 Kellogg's appoints Carat sole media
agency partner in Europe

 Carat issues global ad spend growth

forecasts for 2009 & 2010

 Carat tops 2008 Asia-Pacific new business

league
 Aegis Media France helps launch the
‘Camp des Milles’ Memorial

 Aegis Group gets into the Business Week

European Top 50

 Carat issues global ad spend growth

forecasts for 2009 & 2010
 Targets
Social:
• Continue Synovate CARES and launch Aegis
Media community initiative in 2009

Environmental:
• Reduce 2008 per capita carbon footprint by
20% by 2010
 Economic:
• Existing target reiterated:
Develop sustainability communications
services and embed in business offer by 2009