Professional Documents
Culture Documents
The firms’ core business is to produce textile fabrics in form of Gray fabrics
which are raw materials for textile companies. Due to under capacity, the
company is underserving its customers who imports raw materials from
abroad due to unreliable availability domestically. This proves a tremendous
availability of customers for Ihembe Textiles products.
Facts
Legal status business
Formally registered
Year of establishment
2005
Sales (US$)
Two years ago: 100,000
Last year: 300,000
This year (forecast): 800,000
Year 2 (forecast): 1,000,000
Year 3 (forecast): 1,200,000
Net profit after tax (US$)
Two years ago: 10,000
Last year: 40,000
This year (forecast): 90,000
Year 2 (forecast): 100,000
Year 3 (forecast): 120,000
Total number of Employees
Two years ago: 12
Last year: 20
This year (forecast): 30
Year 2 (forecast): 50
Year 3 (forecast): 100
Finance needed
Finance needed for fixed assets (buying 700,000
of machines, buildings, ...)
Finance needed for working capital 0
(salaries, stock, rental, leasing,
transport, ...)
Total finance needed (US$) 700,000
question.
Own Contribution in cash 400,000
Loans (debt) 225,000
Shares in your company that you offer 0
to investors (equity)
Other sources 75,000
Total finance needed (US$) 700,000
The Business
What is your product/service?
The business is currently producing gray cloth which is sold to as a raw
materiasl for other textile companies for manufacture of Kitenge, Kanga, bed
sheets, Boutique and other garments. Due to under capacity, the company is
serving only two customers namely African Pride Textiles (Gray Fabrics) and
Adabu Associates Co Ltd ( Kikoy). The former’s requirement is over 250,000
meters per day and the later 5000pcs per week. The market for Ihembe
Textile is still virgin as most of these fabrics are imported from China and
India.
Explain how you will sell your product/service (marketing strategy) and how
you will reach your customers (distribution strategy)?
Ihembe has been participating in Trade fairs through Small Industry
Development Organisation (SIDO). Together with participation in trade fairs
Ihembe will use of personal selling through the network of established small
medium enterprises and textile companies domestically. Other marketing
strategies will be though the use of Clusters, Tanzania Investment Centres,
Tanzania Chamber of Commerce and Industry. Use of calendars printed in
the cotton fabrics will be sent to our potential customers. Other
communication strategies will be use of print media, t-shirts and brochures.
Ihembe will print banners to use them whenever participates in trade fairs.
What specifically makes you and (if relevant) your management team most
qualified to build this business?
Motivation, experience in textile business as well as qualified staff.
How much time do/will you expect to spend per week in the business?
The director, Edgar Nkunda is a full time director who will spend more than
45 hours per week.
Development
How does your business improve the local living standards (social and
environmental)?
At the end of year three, the company will be having a total of 54 direct jobs
and over 400 indirect jobs. This will assist in improving the standard of living
of the community. The company will transfer technology to petty producers
through the system of engaging them in production at their small industries
to be established on their behalf. Textile mills are known to generate
effluent, which pollutes the environment. The nature of the by-products for
the business are not harmful to the environment. The challenge for the
company is to find ways of reducing noise pollution whereby all
manufacturing and processing activities will be done in house to reduce
noise. Workers will be supplied with ear plugs and other safety gears to
reduce exposure to the noise of machines.
Due to its accessibility, the city garbage collectors will be scheduled to collect
all litters