WELCOME

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
TOPIC:-
THE NATURE OF OBJECTIVES

BY:-GURPREET SINGH
ROLLNO:-8
MBA 1ST SEM

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
BIBLIOGRAPHY
1) MANAGEMENT CONCEPTS PRACTICES
AND SKILLS
BY:- R.WAYNE MONDY &
SHANE R.PREMEAUX
P NO:-(134-144)
2) MANAGEMENT
BY:-M.BARTOL &
DAVID MARTIN
P NO:-(132-142)
THE BUSINESS SCHOOL UNIVER
SITY OF JAMMU
3)ESSENTIALS OF MANAGEMENT
BY:-HAROLD KOONTZ
HEINZ WEIHRICH
P NO:-(63-80)

4)ORGANIZATION THEORY &

BEHAVIOUR
BY:- B.P SINGH &
T.N CHHABRA
P NO:-(517-528)

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
REFERENCES

• WWW.GOOGLE.COM

• WWW.CTB.KU.EDU

• WWW.WIKIPEDIA.COM

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
CONTENTS
• THE PLANNING PROCESS
• OBJECTIVE DEFINATION
• WHY SHOULD U CREATE OBJECTIVES
• RULES TO CREATE OBJECTIVES-SMART
• LEVELS OF OBJECTIVES
• TYPES OF OBJECTIVES
• PROBLEMS WHILE SETTING OBJECTIVES
• CONCLUSION

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
AT&T COMPANY CASE

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
THE PLANNING PROCESS

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
MISSION:-
IT IS A UNITS CONTINUING PURPOSE OR
REASON FOR BEING

OBJECTIVES
According to Etzioni ” An Organisational goal is
something towards which its resources and efforts are
directed”

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
WHY SHOULD U CREATE OBJECTIVES?

5 RULES OF SETTING OBJECTIVES-BE

SMART
1) S- SPECIFIC
2) M-MEASURABLE
3) A-ATTAINABLE
4) R-RELEVANT
5) T-TIMLEY

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
NATURE OF OBJECTIVES

LEVELS OF OBJECTIVES

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
THE BUSINESS SCHOOL UNIVER
SITY OF JAMMU
TYPES OF OBJECTIVES

1) ECONOMIC:- SURVIVAL,PROFIT & GROWTH

2) SERVICE:- CREATION OF BENEFIT FOR
SOCIETY
3) PERSONAL:-OBJECTIVES OF
INDIVIDUALS AND GROUPS

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
PROBLEMS ENCOUNTERED IN
ESTABLISHING OBJECTIVES

1) REAL VS STATED OBJECTIVES

2) MULTIPLE OBJECTIVES
3) BLOCKAGE IN COMMUNICATION
4) OVER EMPHASIS ON MEASURABLE
ASPECT

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
CONCLUSION

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU
ANY QUERIES?

THE BUSINESS SCHOOL UNIVER

SITY OF JAMMU