PROJECT REPORT ON

MARKET SURVEY IN BALLIA

DISTRICT, CHANDAULI
DISTRICT AND MIRZAPUR
DISTRICT FOR FINDING
ACTIVATION SHARE ,
REVENUE SHARE AND
VISIBILITY SHARE OF RIM ,
BSNL ,AIRTEL ,TATA &
HUTCH
 SUBMITTED BY

ROLL NO.

VINOD KUMAR VIG (Chandauli Dis.) 35

AMIT SHUKLA (Ballia Dis.) 40

PAWAN KUMAR (Mirzapur Dis.) 18

 COMPANY PROFILE

Hutch is the brand name for Hutchison Essar.

It is a collaboration of Hutchison Wampoa Limited
of Hong Kong & Essar group.
It established its presence in India in 1994 & was
one of the first cellular provider in the city of
Mumbai.
Hutch is having 17% of market share in India & is
operating in 16+5 circles out of total 23 circles in
India.
It is having 38% of market share in U.P.
 OBJECTIVE OF THE
PROJECT
TO GET THE
 ACIVATION SHARE
 REVENUE SHARE
 VISIBILITY SHARE

OF FIVE TELECOM COMPANIES NAMELY:

RIM , TATA , BSNL, AIRTEL & HUTCH.
 A BRIEF SYNOPSIS OF THE
CHANDULI DISTRICT
 CHANDAULI DISTRICT IS HAVING SEVEN ROUTES:
MUGHALSARAI,PADAW,CHANDASI &
DULHAIPUR,CHAKIA,SAKALDIHA,CHANDAULI TOWN & SAHYADRAJA.

 THERE ARE TWO DISTRIBUTORS FOR THE DISTRICT:SPRINT WIREFREE &

S.R.TELECOM.

 SPRINT WIREFREE IS TAKING CARE OF CHANDAULI TOWN &

SAHYADRAJA & S.R.TELECOM IS TAKING CARE OF
MUGHALSARAI,PADAW,CHANDASI & DULHAIPUR,CHAKIA & SAKALDIHA.

 THERE ARE TWO A.D.POINTS IN THE DISTRICT: CHAKIA & SAKALDIHA.

 THERE ARE 6 D.S.ES (DISTRIBUTOR SALES EXECUTIVES), 4

V.OS(VERIFICATION OFFICER) & 1 PSR (PILOT SALES REPRESENTATIVE) IN
THE DISTRICT.
OBSERVATIONS IN THE CURRENT
SCENARIO
HUTCH IS LEADING IN THE ENTIRE DISTRICT IN TERMS OF
ACTIVATION SHARE BUT IT IS NOT FAR AHEAD OF OTHERS & IS
FACING A TOUGH COMPETTION & IN TERMS OF REVENUE IT IS
TRAILING BEHIND BSNL.

REST EVERYTHING WAS FINE LEAVING ONE OR TWO AREAS

WHERE SOME ISSUES RELATED TO SUPPLY & SERVICE WAS THERE
 METHOD0LOGY
SIGNIFICANCE OF THE STUDY:

THE PROJECT WAS CONDUCTED FOR:-

1. DETERMINING THE ACTIVATION SHARE , MARKET SHARE &VISIBILITY

SHARE OF 5 DIFFERENT TELECOM COMPANIES NAMELY: RIM , BSNL
,AIRTEL, & HUTCH .

2. KNOWING THE ISSUES PREVAILING IN THE MARKET.

DATA COLLECTION :-
DATA WAS COLLECTED THROUGH MARKET SURVEY.

SAMPLING AREA:-
SURVEY WAS CONDUCTED IN THE ENTIRE CHANDAULI DISTRICT WITH
SEVEN ROUTES NAMELY:- MUGHALSARAI,PADAW,CHANDASI &
DULHAIPUR,CHAKIA,SAKALDIHA,CHADAULI TOWN & SAHYADRAJA.

SAMPLE SIZE:- 115 OUTLETS.

OUTLAY OF ENTIRE CHANDAULI
DISTRICT

CHANDASI &
PADAW DULHAIPUR

MUGHALSARA
I

CHANDAULI
CHAKIA
SAKALDIHA

CHANDAULI
TOWN SAHYADRAJ
A
ACTIVATION SHARE,REVENUE SHARE &
VISIBILITY SHARE IN MUGHALSARAI
S.NO.Name of the outlet Contact person Address Contact No. Activation per month RCV sale ( value in thousands) Handset Sale Signage (Quantity)

RIM TATA BSNL AIRTEL HUTCH RIM TATA BSNL AIRTEL HUTCH GSM CDMA RIM TATABSNLAIRTEL
HUTCH

1 UNIQUE COMM. Mr.SANJAY.Kr. MUGHALSARAI 9336060001 35 - - 15 15 40 - 40 25 30 80 40 Y N N N Y

2 WELCOME P.C.O. Mr.ANIRUDH SABZI MANDI 9415274500 - - - 7 10 - - - 8 12 - - N N N Y N

3 RAJ ELECT. & P.C.O. Mr.RAJ JAISWAL. RASTOGI GALI 9838616584 15 - - 15 10 35 - - 15 20 - - N N N Y N

4 SUN ELECTRONICS. Mr.AKHLAQ ALAM MUGHALSARAI 9838587260 6 3 12 15 8 10 3 20 8 12 20 7 N Y N N Y

5 MULTI COMM. Mr.AMIT MUGHALSARAI 9838587286 10 - - - 40 - - - - 20 100 - N N N N Y

6 PRASHANT COMM. Mr.PRASHANT OPP.MASJID 9839241074 25 - - 10 90 15 5 10 15 25 40 15 N N N N Y

7 J.P.BRODIA Mr.JITENDRA NEAR KALI MANDIR 9839483198 20 5 100 15 25 60 20 250 50 80 25 20 N Y N N Y

8 SANIA COMM. Mr.SAHID KHAN NEAR STATION 9838649324 25 15 40 60 60 150 50 250 200 200 30 15 N N N Y N

9 POOJA AGENCY Mr.RAJESH NEAR STATION 9839241072 100 15 20 20 80 30 5 25 10 40 25 25 N N N N Y

10 V.K.JAISWAL Mr.V.K.JAISWAL DHAR. ROAD 9838581823 10 - - 15 5 100 10 40 60 60 - - N N N N Y

11 SATYANARAYAN &SONS Mr.TAPAN KUMAR NEAR STATION 9335002699 - - - - - 1 1 2 1 1- - N N N N N

12 V.I.P.MOBILE Mr.AMIT NEAR STATION 9336045312 3 - - 20 20 10 - 6 5 6 10 2 N N N N Y

13 RAJ PHOTOSTAT Mr.SANJAY. OPP. BUS STAND 9839815409 60 12 50 100 200 50 25 200 100 200 150 80 N Y N Y Y

14 JAISWAL STATIONARY Mr.SHISHIR OPP.BUS STAND 9838587261 3 3 - 30 45 3 2 - 10 25 - - N Y N Y Y

15 AKASHDEEP Mr.D.K.MALHOTRA L.B.S.KATRA 9838649340 - - - 25 25 - - - 25 25 20 - Y N N Y Y

16 PRIYA ELECTRONICS Mr.AJIT KUMAR L.B.S.KATRA 9336036404 150 10 - 30 30 80 10 10 10 10 - 20 N N N N N

17 NIKITA COMM. Mr.CHANDERBHAN L.B.S.KATRA 9838587291 20 3 50 15 40 10 1 50 15 50 15 5 N N N N N

18 PUJA COMM. Mr.TIWARI L.B.S.KATRA 9838581802 125 5 60 - 70 600 20 200 60 150 80 150 Y N N Y Y

19 NEELIMA ELECTRONICS Mr.SUDHIR KUMAR L.B.S.KATRA 9838485867 5 1- 25 10 12 - 10 5 5 15 5 N N N N N

20 SHUBHAM COMM. Mr.JAI PRAKASH KESARI MAHAL 9415268941 5 - 8 10 5 8 - 20 10 10 5 3 N N N N N

Mr.OM PRAKASH KESARI MAHAL 9 4 50 78 8 3 6 1 25 - - 5 10 50 1 20 20 30 20 15 N N N N N

Mr.BALBIR SINGH OPP.BUS STAND 9 8 3 8 58 72 6 8 - - 5 25 5 50 10 10 0 50 35 - - N N N N N

Mr.RAJ KUMAR OPP.BUS STAND 9839483238 10 2 - 35 50 20 5 30 20 20 15 10 N Y N N N

Mr.SANJAY ALINAGAR 9 8 3 8 58 72 9 3 10 5 5 25 25 25 3 20 25 25 5 - N Y N N N

Mr.SANDEEP.KR. ALINAGAR 9 9 3 574 3 4 8 2 - - 10 15 15 - - 1 1 1 - - Y Y N N N

Mr.A.K.SINGH ALINAGAR 9 3 3 56 4 2 714 3 1 8 10 10 35 4 30 10 10 2 2 N Y N Y Y

Mr.RINKU ALINAGAR 9 3 3 54 8 8 6 6 4 2 - 5 5 5 7 1 15 5 10 2 1 N Y N Y Y

Mr.AMIT ALINAGAR 9 9 3 58 4 9 9 2 7 3 1 - 10 10 20 5 20 25 25 2 2 N N N Y N

Mr.VIVEK OPP.STATION 9 8 3 8 58 18 11 5 1 15 15 20 10 2 15 10 15 2 - Y Y Y Y Y

Mr.IMTIAZ KESARI MAHAL 9 8 3 8 58 72 59 40 - 10 0 5 15 50 3 70 15 20 3 10 N N N N Y

Mr.PANKAJ KESARI MAHAL 9838649342 25 4 - 10 15 25 10 20 10 20 2 2 N Y N Y N

Mr.GYANI KESARI MAHAL 9 3 3 6 0 6 0 712 5 5 - 25 5 200 60 300 10 0 50 - - Y Y N Y N

Mr.NANDLAL GALLA MANDI 9336042089 10 4 - 20 5 10 1 5 5 2 - 5 N N N N N

Mr.VIKAS GALLA MANDI 9 3 3 559 3 2 3 3 10 2 - 15 15 4 2 3 6 6 20 15 N N N Y N

Mr.ANURAG GALLA MANDI 9 8 3 8 6 16 4 9 0 25 10 - 15 - 10 10 10 15 10 2 10 Y N N N N

Mr.RITESH GALLA MANDI 9 8 3 8 58 72 8 9 30 4 - 25 25 50 10 25 40 30 20 20 N Y N N N

Mr.SANJAY RAVI NAGAR 9 8 3 8 6 16 14 3 3 - 10 20 5 20 4 30 25 20 4 - N N N Y Y

Mr.SONU TIWARI RAVI NAGAR 9838048001 - - - - 5 2 - 10 3 5 - - N N N N Y

Mr.VICKY RAVI NAGAR 9 3 3 6 76 8 0 4 1 2 - - 5 3 20 - 10 5 8 - - N N N N N

Mr.MANAS KR. RAVI NAGAR 2 5172 4 - - - - - 2 - - 2 2 - - N N N N N

Mr.VIJAY RAVI NAGAR 9 9 3 5156 4 53 15 - 5 20 15 60 - 40 20 20 - - N N N N Y

Mr.VINEET VIR KATRA 9 8 3 9 14 778 7 50 150 - 30 45 30 300 60 15 60 50 200 Y Y N Y Y

890 261 50 3 76 2 10 9 1 19 14 58 3 19 6 7 10 59 14 0 5 76 4 6 79

3 50 7 6928
ACTIVATION SHARE,REVENUE SHARE & VISIBILITY
SHARE IN MUGHALSARAI
TOTAL ACTIVATIONS PER MONTH IS 3507
TOTAL MARKET FOR RCV SALE (P.M.IN THOUSANDS) IS 6928
TOTAL NO. OF OUTLETS IS 42

ACTIVATION SHARE OF RIM IS 890/3507= 25.37%

REVENUE SHARE OF RIM IS 1914/6928= 27.62%
NO. OF OUTLETS HAVING SIGNAGE OF RIM =8
VISIBILITY SHARE OF RIM = 8/42 =19.04%

ACTIVATION SHARE OF TATA IS 261/3507= 7.44%

REVENUE SHARE OF TATA IS 583/6928= 8.41%
NO. OF OUTLETS HAVING SIGNAGE OF TATA =14
VISIBILITY SHARE OF TATA = 14/42 =33.33%

ACTIVATION SHARE OF BSNL IS 503/3507= 14.34%

REVENUE SHARE OF BSNL IS 1967/6928= 28.39%
NO. OF OUTLETS HAVING SIGN AGE OF BSNL =1
VISIBILITY SHARE OF BSNL = 1/42 =2.38%

ACTIVATION SHARE OF AIRTEL IS 762/3507= 21.72%

REVENUE SHARE OF AIRTEL IS 1059/6928= 15.28%
NO. OF OUTLETS HAVING SIGN AGE OF AIRTEL =16
VISIBILITY SHARE OF AIRTEL = 16/42 =38.09%

ACTIVATION SHARE OF HUTCH IS 1091/3507= 31.10%

REVENUE SHARE OF HUTCH IS 1405/6928= 20.28%
NO. OF OUTLETS HAVING SIGN AGE OF HUTCH =20
VISIBILITY SHARE OF HUTCH = 20/42 =47.61%

TOTAL GSM HANDSET SALE IS 764

TOTAL CDMA HANDSET SALE IS 679
 ACTIVATION SHARE IN
MUGHALSARAI
RIM RIM
TATA
25% BSNL
HUTCH
32% AIRTEL
HUTCH

TATA
7%
AIRTEL
22%
BSNL
14%
REVENUE SHARE IN MUGHALSARAI

RIM
29%
HUTCH
20% RIM
TATA
BSNL
AIRTEL AIRTEL
15% TATA HUTCH
8%

BSNL
28%
 ISSUES & SUGGESTIONS FOR MUGHALSARAI
ISSUES:-

THE MAIN ISSUES IN MUGHALSARAI WERE

1) POOR SUPPLY ,
2) LACK OF ETOP BALANCE &
3) DELAY IN ACTIVATIONS
& ALL THESE PROBLEMS WERE DUE TO THE CHANGE OF
DISTRIBUTORSHIP FROM SPRINT WIREFREE TO S.R.TELECOM.

SUGGESTIONS:-

FROM THE DATA WE CAN SEE MUGHALSARAI IS HAVING THE

MAXIMUM NUMBER OF OUTLETS IN ENTIRE CHANDAULI DISTRICT IT
MEANS IT IS THE MAIN MARKET THERE BUT MANY OF THE OUTLETS
THERE STILL DON’T HAVE ANY SIGNAGE OF HUTCH ,THEREFORE IN
IMPORTANT MARKET LIKE THIS WE MUST ENSURE VISIBILITY ON A
LARGER SCALE & MOREOVER RELIANCE & BSNL HAS MORE MARKET
SHARE IN TERMS OF RCV SALE THAN HUTCH THEREFORE THESE TWO
COMPETITORS SHOULD ALSO BE KEPT IN MIND.
ACTIVATION SHARE,REVENUE SHARE &
VISIBILITY SHARE IN PADAW
S.NO. Name of the outlet Contact p erson Address Contact No. Activation p er month RCV sale ( value in thousands) HANDSET SALE Signage (Quantit

RIM TATABSNL AIRTEL HUTCH RIM TATA BSNL AIRTEL HUTCH GSM CDMA RIM TATABSNLAIRTELHUTC

1 ANITA COMM. Mr.ABHISHEK G.T.ROAD PADAW 9 8386 1653 1 10 2 10 5 10 30 5 40 20 30 15 10 Y Y N Y Y

2 CHOURASIA P.C.O. Mr.ARVIND G.T.ROAD PADAW 9 83858180 8 10 - 10 15 20 25 - 30 15 30 - - N N N Y N

3 OM MOBILE CARE Mr.MOHAN KUMAR G.T.ROAD PADAW 9 8386 49371 5 5 5 10 15 30 25 30 15 30 5 10 N Y N Y Y

4 DINESH COMM. Mr.DINESH PADAW 9336 96775 10 2 - 5 20 15 2 5 10 15 4 15 N N N N N

5 MOBILE POINT Mr.VIJAY KUMAR PADAW - 15 - - 10 15 5 - 2 2 10 5 10 N N N N N

6 SONU SALE CENTRE Mr.RAJESH PADAW 9 8386 1652 4 10 - 10 25 25 55 - 10 30 20 - 10 N N N N N

7 DEPARTMENTAL STORE Mr.SUBHASH PADAW 9 8386 1659 2 5 - 1 5 5 20 5 25 20 30 3 5 N N N N N

8 SHRI SHAKTIP.C.O. Mr.PUNEET PADAW 9 8392 4076 7 2 - - 10 15 5 7 4 7 8 - 2 N N N Y Y

INDIVIDUAL TOTAL 67 9 36 85 12 5 185 44 146 119 173 32 62

SUM TOTAL 32 2 6 67
 ACTIVATION SHARE,REVENUE SHARE & VISIBILITY SHARE IN
PADAW
TOTAL ACTIVATIONS PER MONTH IS 322
TOTAL MARKET FOR RCV SALE (P.M.IN THOUSANDS) IS 667
TOTAL NO. OF OUTLETS IS 8

ACTIVATION SHARE OF RIM IS 67/322= 20.80%

REVENUE SHARE OF RIM IS 185/667= 27.73%
NO. OF OUTLETS HAVING SIGN AGE OF RIM =1
VISIBILITY SHARE OF RIM = 1/8 =12.5%

ACTIVATION SHARE OF TATA IS 9/322= 2.79%

REVENUE SHARE OF TATA IS 44/667= 6.59%
NO. OF OUTLETS HAVING SIGN AGE OF TATA =2
VISIBILITY SHARE OF TATA = 2/8 =25%

ACTIVATION SHARE OF BSNL IS 36/322= 11.18

REVENUE SHARE OF BSNL IS 146/667= 21.88%
NO. OF OUTLETS HAVING SIGN AGE OF BSNL =0
VISIBILITY SHARE OF BSNL = 0/8 =0%

ACTIVATION SHARE OF AIRTEL IS 85/322= 26.39%

REVENUE SHARE OF AIRTEL IS 119/667= 17.84%
NO. OF OUTLETS HAVING SIGN AGE OF AIRTEL =4
VISIBILITY SHARE OF AIRTEL = 4/8 =50%

ACTIVATION SHARE OF HUTCH IS 125/322= 38.81%

REVENUE SHARE OF HUTCH IS 173/667= 25.93%
NO. OF OUTLETS HAVING SIGN AGE OF HUTCH =3
VISIBILITY SHARE OF HUTCH = 3/8 =37.5%

TOTAL GSM HANDSET SALE IS 32

TOTAL CDMA HANDSET SALE IS 62
 ACTIVATION SHARE IN PADAW

RIM
HUTCH RIM
TATA
39% 21% BSNL
AIRTEL
HUTCH
TATA
3%
BSNL
11%

AIRTEL
26%
 REVENUE SHARE IN PADAW

RIM
RIM
TATA
27%
HUTCH BSNL
26% AIRTEL
HUTCH

TATA
7%
AIRTEL
18%
BSNL
22%
ISSUES & SUGGESTIONS FOR PADAW

ISSUES:-

THERE WERE NO AS SUCH SERIOUS ISSUES THERE BUT THERE ALSO

VISIBILITY IS NOT UPTO THE MARK BECAUSE WE ARE HAVING 8
OUTLETS THERE BUT SIGNAGE OF HUTCH WAS AVAILABLE ONLY ON 3
OUTLETS.

SUGGESTIONS:-

MORE ATTENTION SHOULD BE PAID TO THIS AREA BECAUSE THAT

MARKET NO DOUBT IS SMALL IN SIZE BUT IT IS PERFORMING FAR
BETTER THAN ITS SIZE.RETAILERS THERE SHOULD BE ENCOURAGED
BY GIVING SIGNAGE & SCHEMES MUST BE COMMUNICATED TO THEM
IN A BETTER WAY WHICH MAKE THEM PERFORM MORE EFFICIENTLY.
ACTIVATION SHARE,REVENUE SHARE &
VISIBILITY SHARE IN CHAKIA
S.NO. Name of the outlet Contact person Address Contact No. Activation per month RCV sale ( value in thousands) Handset Sale Signage (Quantity)

RIM TATA BSNL AIRTEL HUTCH RIM TATABSNL AIRTEL HUTCH GSM CDMARIM TATABSNLAIRTEL
HUTCH

1 NATIONAL MED. STORE Mr.MANISH CHAKIA BAZAR 9838649437 - - 20 20 10 - - 50 20 15 - - N N N N N

2 GUPTA MED. STORE Mr.RAJESH CHAKIA BAZAR 9935076892 - - 15 15 2 - - 30 25 5 15 - N N N N N

3 ROHIT C.D.COLLECTION Mr.RAHUL CHAKIA BAZAR - - - - 1- - - 5 1 1- - N N N N N

4 VARSHA P.C.O. Mr.RAJKUMAR CHAKIA 9838649446 - - 10 5 10 - - 15 5 5 - - N N N Y Y

5 KESARI P.C.O. Mr.KESARI CHAKIA 9838649317 - - 50 50 2 - - 25 35 15 15 - N N N N Y

6 SUSHIL P.C.O. Mr.AJAY CHAKIA 222177 - - - - - - - - - - - - N N N N Y

7 JAISWAL ELECTRONICS Mr.SUSHIL KUMAR CHAKIA 9415286282 - - 5 5 5 - - 5 3 3 10 - N N N Y Y

8 HELLO POINT Mr.BOBBY KESARI CHAKIA 9415270041 - - 100 25 20 - - 100 50 50 100 - N N N N N

9 BATA SHOP Mr.ARUN CHAKIA 9435075893 - - 70 50 5 - - 100 75 25 50 - N N N Y Y

10 G.S.COMPUTER Mr.VED PRAKASH CHAKIA 9936499505 - - 5 5 2 - - 5 4 2 1- N N N N Y

11 AMIT COMPUTER Mr.SARVESH CHAKIA 9935076116 - - 25 25 4 - - 100 35 10 30 - N N N Y Y

12 ROHIT PHOTOSTAT Mr.ROHIT CHAKIA 9936499549 - - 20 10 8 - - 10 5 2 10 - N N N N N

13 DIVYA MED.STORE Mr.ASHU ARORA ROAD 9936499514 - - 25 15 3 - - 20 8 8 5- N N N N N

14 SHLOK GEN. STORE Mr.SHLOK ARORA ROAD 9936499513 - - 12 20 2 - - 20 15 5 - - N N N N N

INDIVIDUAL TOTAL 0 0 357 246 73 0 0 485 281 146 236 0

SUM TOTAL 676 912

ACTIVATION SHARE,REVENUE SHARE & VISIBILITY
SHARE IN CHAKIA
TOTAL ACTIVATIONS PER MONTH IS 676
TOTAL MARKET FOR RCV SALE (P.M.IN THOUSANDS) IS 912
TOTAL NO. OF OUTLETS IS 14

ACTIVATION SHARE OF RIM IS 0/676= 0%

REVENUE SHARE OF RIM IS 0/912= 0%
NO. OF OUTLETS HAVING SIGN BOARD OF RIM =0
VISIBILITY SHARE OF RIM =0/14 =0%

ACTIVATION MARKET SHARE OF TATA IS 0/676= 0%

MARKET SHARE FOR RCV SALE(IN THOUSANDS) OF TATA IS 0/912= 0%
NO. OF OUTLETS HAVING SIGN BOARD OF TATA =0
VISIBILITY SHARE OF TATA =0/14 =0%

ACTIVATION MARKET SHARE OF BSNL IS 357/676= 52.81%

MARKET SHARE FOR RCV SALE(IN THOUSANDS) OF BSNL IS 485/912= 53.17%
NO. OF OUTLETS HAVING SIGN BOARD OF BSNL =0
VISIBILITY SHARE OF BSNL =0/14 =0%

ACTIVATION MARKET SHARE OF AIRTEL IS 246/676= 36.39%

MARKET SHARE FOR RCV SALE(IN THOUSANDS) OF AIRTEL IS 281/912= 30.81%
NO. OF OUTLETS HAVING SIGN BOARD OF AIRTEL =4
VISIBILITY SHARE OF AIRTEL =4/14 =28.57%

ACTIVATION MARKET SHARE OF HUTCH IS 73/676= 10.79%

MARKET SHARE FOR RCV SALE(IN THOUSANDS) OF HUTCH IS 146/912= 16 %
NO. OF OUTLETS HAVING SIGN BOARD OF HUTCH =7
VISIBILITY SHARE OF HUTCH =7/14 =50%

TOTAL GSM HANDSET SALE IS 236

TOTAL CDMA HANDSET SALE IS 0
ACTIVATION SHARE IN CHAKIA

RIM
HUTCH RIM TATA TATA
11% 0% 0% BSNL
AIRTEL
HUTCH

BSNL
AIRTEL 53%
36%
REVENUE SHARE IN CHAKIA

RIM
HUTCH RIM TATA TATA
16% 0% 0% BSNL
AIRTEL
HUTCH

BSNL
53%
AIRTEL
31%
 ISSUES & SUGGESTIONS FOR CHAKIA
ISSUES: -

THIS IS A SMALL TOWN 23 KMS AWAY FROM MUGHALSARAI (ONE

WAY).ISSUES WHICH COULD GET IDENTIFIED ARE:

ASSOCIATE DISTRIBUTOR IS FINANCIALLY WEAK TO SUPPORT

THE MARKET.
MARKET IS NOT COVERED PROPERLY & THE RETAILERS
MOSTLY PROCURE STOCK FROM MUGHALSARAI & VARANASI
CITY BECAUSE OF THE NON-AVAILABILITY AT THE AD’S END.
AIRTEL ALSO ENJOYS A WIDER NETWORK IN THIS AREA
SERVING ADJACENT MARKETS LIKE BABURI.
AIRTEL HAS DIRECT COVERAGE & THE MUGHALSARAI
DISTRIBUTOR VISITS THE MARKET TWICE A WEEK.
AIRTEL ALSO DOES NOT FOLLOW THE ACTIVATION PROCES &
HENCE ACTIVATES INSTANTLY.WHEREAS AN ACTIVATION FOR
HUTCH TAKES ALMOST 2 HRS.INSTANT AIRTEL ACTIVATION HAS
ALSO CREATED MORE ACCEPTANCE IN THE MINDS OF TYPICAL
RURAL CUSTOMERS.
 SUGGESTIONS

THIS IS A POTENTIAL MARKET BUT FOR HUTCH IT IS NOT AT THE BEST

OF HEALTH.I WOULD LIKE TO SUGGEST THE FOLLOWING:

 DEPLOYMENT OF A NEW AD WITH A STRONG FINANCIAL BACK

GROUND WHICH WOULD IN TURN INCREASE STOCK LEVEL IN THE
MARKET & FINANCIALLY MORE OFFTAKE FROM EVERY COUNTER.

 THE MARKET PRESENTLY HAS 14 OUTLETS BUT THIS STRENGTH

HAS TO GO UP WITH IMMEDIATE EFFECT WHICH WOULD INTURN
ENSURE AVAILABILITY OF THE PRODUCT AT HAND’S REACH.

 MORE VISIBILITY IS REQUIRED IN THE SHAPE OF SIGNAGES,

POSTERS, BANNERS TO CREATE A DENT IN THE MIND OF THE
CUSTOMER.

 LOCAL INITIATIVES LIKE SMALL GET TOGETHER CAN GET

ORGANISED TO GET THE CONFIDENCE LEVEL UP OF THE RETAILERS
& MOTIVATE THEM TO SELL MORE.
 SYNOPSIS
WE HAVE SURVEYED BALLIA ,CHANDAULI AND MIRZAPUR
DISTRICTS TO FIND THE ACTIVATION SHARE ,REVENUE
SHARE AND VISIBILITY SHARE OF HUTCH ,BSNL, AIRTEL
AND RIM IN THE DISTRICT .
BALLIA DISTRICT:-
THERE ARE 12 ROUTES NAMING:-CHITBARA GAUN,
SIKANDERPUR, BALLIA CITY,RASARA, BELTHRA , PHIFNA,
VANSDIH, BARIYA, RATSAR, RAVITI, BEHARI AND
NAGARA
THERE IS ONE DISTRIBUTOR NAMED SAGAR SANCHAR.
MR. SHARIQ ISHTIAQ IS THE RELATIONSHIP MANAGER OF
BALLIA DISTRICT
THERE ARE 362 RETAIL OUTLETS IN THE DISTRICT.
THERE ARE 5 AD(ASSOCIATE DISTRIBUTOR) , 2PSR(PILOT
SALES REPRESENTATIVE) , 14 DSE(DISTRIBUTOR’S SALE
EXECUTIVE) , 26 VO(VERIFICATION OFFICER ).
 LITTLE ABOUT BALLIA
DISTRICT
LOCATION:- AT
U.P-BIHAR BORDER in U.P

.RELATION SHIP MANAGER:-

SHSRIQ ISHTIAQ

DISTRIBUTERSHIP:- SAGAR SANCHAR

 OBSERVATIONS
BALLIA DISTRICT IS ONE OF THE GROWING MARKET
IN THE EASTERN ZONE OF UTTAR PRADESH. THE
MAIN COMPETITORS
OF HUTCH IN BALLIA ARE AIRTEL ,BSNL , AND RIM.
HUTCH IS PROVIDING SATISFICTORY SERVICE IN THE
MARKET. HUTCH IS THROUGHING WITH THE
PROBLEMS LIKE DELAY IN THE ACTIVATION OF SIM
AND LESS SUPPLY OF SUFFICIENT MATERIAL IN THE
MARKET. THE SERVICE PROVIDED BY DISTRIBUTER
IS QUITE SATISFICTORY. NETWORKING SYSTEM IS
AVERAGE .
 OUT LAY OF BALLIA DISTRICT

BALLIA CITY RASARA BELTHRA

CHITBARA SIKANDERPUR
GAON

BALLIA VANSDIH
PHIFNA

BARIYA RATSAR
RAVITI BEHARI NAGARA
 REPORT ON
CHIT BARA GAUN
ACTIVATION SHARE

REVENUE SHARE

VISIBILITY SHARE.
 A C TIVA TION P ER MON TH R C V S A LE( VA LU E IN THOU S A N
HAD )N D S ET S A LE S IGN A GE ( QU A N TITY)

S N O. N A ME OF THE OU TLET C ON TA C T P ER S ON A D D R ES S C ON TA C T N O. R IM TA TA B S N L A IR TEL HU TCR

HIMTA TA B S N L A IR TEL HU TC HGS M
C D MAR IM TA TA B S N L A IR TELHU TC H

1 RAJ TRADERS GUDDU S IKANDERP UR 9838651547 0 0 0 2 35 0 0 0 15 40 0 0 N N N N Y

2 RIMJ IM P CO GUDDU S IKANDERP UR 9935849597 0 0 0 10 100 2 0 0 4 90 0 0 N N N Y Y

3 S ATYAM MOBILE S ANTOS H Kr S IKANDERP UR 9935156773 0 0 0 50 6 0 0 10 20 15 0 0 N N N Y Y

4 S K ELECTRIC S ANJ AYS INGH S IKANDERP UR 270353 0 0 0 15 40 0 0 5 2 7 0 0 N N N N Y

5 TANU P HOTOS TATE MANIYA S IKANDERP UR 270080 0 0 0 0 2 0 0 0 0 1 0 0 N N N N Y

6 P ARVEEN MUS IC CENTER P ARVEEN S IKANDERP UR 9919461056 0 0 0 10 40 0 0 15 15 50 0 0 N N N Y Y

7 S ACHIN P CO S UNIL Kr. S IKANDERP UR 9838126218 0 0 0 2 7 0 0 0 6 20 0 0 N N N Y Y

8 ABHIS HEK P CO AKLES H Kr. S IKANDERP UR 270057 0 0 0 0 0 0 0 0 0 5 0 0 Y N N N Y

9 KRANTI ELECTRIC MOHAN DAS S IKANDERP UR 9415618577 0 0 0 5 10 0 0 0 0.5 10 0 0 N N N N Y

10 MIS HRA ELECTRIC S AS HI KANT S IKANDERP UR 9838667673 0 0 0 10 30 0 0 0 2 4 0 0 N N N N Y

11 KHUS HBOO ELECTRIC TINKU S IKANDERP UR 9839941860 0 0 0 0 35 0 0 10 5 30 50 0 Y N N Y Y

12 BARNWAL P CO ABHIS EK S IKANDERP UR 9838651462 0 0 0 50 150 0 0 0 70 100 60 0 N N N Y Y

13 S ONU ELECTRIC MANOJ Kr . S IKANDERP UR 9936297367 0 0 0 35 100 0 0 0 5 10 0 0 N N N Y Y

14 ALI P CO P INTU S IKANDERP UR 9919322679 0 0 0 15 50 0 0 0 9 50 8 0 N N N Y Y

15 TARIQ P CO MOHD S ALAN S IKANDERP UR 9838651872 0 0 0 2 50 0 0 0 0.5 100 30 0 N N N Y Y

16 YES COMMUNICATION S ANJ AYS INGH S IKANDERP UR 9936223751 0 0 0 10 25 0 0 0 15 30 30 0 N N N Y Y

17 DURGA ELECTRIC BAS ANT S IKANDERP UR 9838640629 0 0 0 15 25 0 0 0 3 10 30 0 N N N N Y

18 S KYWAYCOMMUNICATION M D AS IF S IKANDERP UR 9839734318 0 0 0 4 30 0 0 25 10 50 0 0 N N N N Y

19 AMBE ELECTRIC S K S HARMA S IKANDERP UR 9415829599 0 0 0 2 25 0 0 1 1 2.5 15 0 Y N N N Y

20 HAP P YHELLO CENTRE HAP P YKr . S IKANDERP UR 270665 0 0 0 0 0 0 0 0 0.5 2 0 0 N N N N Y

21 S HIVAM P CO S UBHAS H S IKANDERP UR 270863 0 0 0 1 15 0 0 0 0 7 9 0 N N N Y N

22 HARI S ANKAR HARI S IKANDERP UR 278761 0 0 0 10 10 0 0 0 15 20 0 0 N N N Y N

23 S AIF P CO &MOBILE P AP P U S IKANDERP UR 9839705491 0 0 0 10 100 0 0 2 2 50 0 0 N N N Y N

24 VIKAS MUS IC CENTER VIVEK S IKANDERP UR 9839278413 0 0 0 10 10 0 0 3.5 2.5 8 0 0 N N N Y N

25 SATINDER MOBILE SATINDER SIKANDERP UR 983886431 0 0 0 0 0 0 0 2 0.5 3 0 0N N N Y Y

26 J AI SANKAR J AI SHANKAR SIKANDERP UR 9919062561 0 0 0 12 40 0 0 8 15 25 0 0N N N N Y

27 MUMTAJ S TUDIO IMTIYAZ SIKANDERP UR 9838618928 0 0 0 10 18 0 0 20 5 7 0 0N N N N Y

28 AGGAWAL STUDIO MUKUND SIKANDERP UR 9838618867 0 0 0 7 8 0 0 0 12 20 0 0Y N N N Y

29 BALI J I STORE BALA J I SIKANDERP UR 9335093385 0 0 0 10 8 0 0 0 5 4 0 0Y N N N Y

30 NEW NATIONAL WATCH ANUJ SIKANDERP UR 9450214345 0 0 0 10 10 0 0 0 10 12 0 0Y N N N Y

S UM= 0 0 0 3 17 9 7 9 2 0 10 2 2 5 0 . 5 783 # 0 6 0 0 14 26
CHITBARA GAUN
TOTAL ACTIVATIONS (P.M.)- 485
TOTAL RCV(P.M.)-693.7 ,
TOTAL RETAILERS-30
ACTIVATION SHARE OF RIM :- 89/485=18.35%
SHARE FOR RCV SALEOF RIM:113/693.7=.16.28%
VISIBILITY SHARE 1 /30=3%
………………………..
ACTIVATION SHARE OF BSNL:-0/485=0
SHARE FOR RCV OF BSNL:43/693.7: 6.19%
VISIBILITY SHARE0 0 /30=0%
…………………………….
ACTIVATION SHARE OF AIRTEL:-108/485:-22.26%
SHARE FOR RCV OF AIRTEL :-166.7/693.7:-24.04%
VISIBILITY SHARE19/30=63.3%
………………………………………..
ACTIVATION SHARE OF HUTCH:-288/485=59.38%
SHARE FOR RCV OF HUTCH:-371/693.7=53.48%
VISIBILITY SHARE 9/30= 30%
……………………………………………
ACTIVATION MARKET SHARE
OF CHITBARA GAUN
RIM
BSNL
AIRTEL
HUTCH
 REVENUE SHARE OF
CHITBARA GAUN
HUTCH
54%

RIM
BSNL
AIRTEL
RIM HUTCH
16%

AIRTEL BSNL
24% 6%
 CHITBARAGAUN
ISSUES:- SUGGESTIONS:-

NON AVALIABILTY OF CHOTA IMPROVE THE ACTIVATION

RECHARGE(10/ 25rs) PROBLEM.

NETWORK PROBLEM( 6PM TO

10PM)

DELAY IN ACTIVATION OF
SIM DUE TO NEW CIF POLICY.
 REPORT ON
BALLIA CITY

ACTIVATION SHARE

REVENUE SHARE

VISIBILITY SHARE
 A C TIVA TION P ER MON TH R C V S A LE ( VA LU E IN THOU S A N D
HASN
) D S ET S A LE S IGN A GE ( QU A N TITY)

S N O.N A ME OF THE OU TLET C ON TA C T P ER S ON A D D R ES S C ON TA C T N O. R IMTA TA B S N L A IR TELHU TC H R IM TA TA B S N L A IR TEL

HU TC H GS M C D MAR IM TA TA B S NA
L IR TELHU TC H

1 KUMAR ELECTRONICS S ANTOS H Kr . BALLIA 9415658334 0 0 0 8 8 0 0 8 8 12 0 0 N N N Y

2 R K S INGHARE S TORE RAJ Kr . BALLIA 9839408413 5 0 0 5 5 0 0 16 3 15 0 5 N N N Y

3 MAA VAS HANO MOBILE S ATIS H BALLIA 9415658832 0 0 0 0 5 0 0 12 0 15 4 0 Y N N N Y

4 P RAKAS H GIFT HOUS E UMES H CHOWK CINEMA ROAD 9415260502 0 0 0 50 200 25 0 50 15 30 0 0 N N N Y

5 BABA MOBILE P ARDEEP CHOWK CINEMA ROAD 9351134420 0 0 0 10 25 0 0 20 10 20 0 0 N Y Y Y

6 NIDHI MOBILE MANIS H CHOWK CINEMA ROAD 9838618806 2 0 0 2 300 10 0 30 30 195 60 2 Y N N Y Y

7 AGGRAWAL RADIO LAL J I S TATION ROAD 9838651873 0 0 0 25 60 4 0 15 7 12 0 0 Y N N Y Y

8 CHAND S TUDIO S URES H S TATION ROAD 222703 0 0 0 4 4 40 0 60 40 40 0 0 N N N Y Y

9 S ANDES H COMM. S OURAB S TATION ROAD 225257 19 0 0 10 35 20 0 35 10 40 0 19 Y N N Y Y

10 RAJ MOBILE RAVI S TATION ROAD 220032 4 0 0 1 8 5 0 12 2 20 0 4 Y N N Y Y

11 P RINCE S TD RAJ Kr . ROADWAYBUS S TAND 223565 0 0 0 0 0 0 0 0 400 140 0 0 N N Y Y Y

12 P RAKAS H COMP UTER UDAY ROADWAYBUS S TAND 9838618759 4 0 0 3 25 6 0 0 8 20 0 4 N N N Y Y

13 RAJ U BELT CORNER RAJ U GANDHINAGAR 9839488537 0 0 0 0 60 10 0 35 20 30 0 0 Y N N Y Y

14 P UBLIC TELEP HONE BOOTH RAJ IV INDIRAMRT. 9839488536 7 0 0 7 0 20 0 65 5 40 0 7 N N N Y Y

15 VI S P ARE P ART MANOJ INDIRAMRT. 9839395386 0 0 0 0 15 2 0 2 0 2 0 0 N N N Y Y

16 P ANDEYELEC. S P P ANDEY S TATION ROAD 9838586801 15 0 0 2 150 35 0 0 8 50 60 15 N N N N Y

17 S HRI MOBILE CHETAN BALLIA 9335072301 50 0 0 5 0 100 0 700 30 150 250 50 N N N N Y

18 S HRI YAS H INFS YS NEERAJ OKANDGANJ 9415716289 0 0 0 0 3 0 0 10 0 15 20 0 N N N N Y

19 S P ARE HOUS E BABBAN BALLIA 9838586784 0 0 0 30 0 0 0 90 80 1.5 25 0 N N Y N N

20 ABIS HEK P CO MOHAN J I S TATION ROAD 9335081331 0 0 0 0 100 2 0 0 0 3 0 0 N N N N N

21 RECKON RAJ ES H LOHAP ATI ROAD 9838586778 0 0 0 5 5 40 0 50 10 40 95 0 Y N N N N

22 S HRI KRIS HAN GEN. S TORE RINKU S TATION ROAD 9839135051 0 0 0 0 0 0 0 5 1 6 0 0 Y N N N N

23 HAQ WATCH HOUS E S M NAS IR S TATION ROAD 9935807518 0 0 0 0 20 0 0 0 0 5 0 0 N N N N N

24 ABS HIEK MOBILE ALOK Kr . S TATION ROAD 9935156762 0 0 0 4 0 0 0 50 25 50 0 0 N N N Y N

25 S HIVAM MOBILE S HIVRAJ OKANDGANJ 0 0 0 0 0 0 0 0 0 0 0 0 N N Y Y N

26 P HOTO HOUS E BUNTY BALLIA 9336024679 0 0 0 0 2 0 0 7 0 5 0 0 N N Y Y N

27 MANOJ BOOK DEP T RATAN S TATION ROAD 9335099279 1 0 0 0 100 20 0 10 0 25 0 1N N Y Y N

28 GOP AL BOOK DEP T LAXMAN S TATION ROAD 283337 10 0 0 5 30 10 0 0 10 20 0 10 N N N Y N

29 S AIIL ON LINE KAMLES H VIS HIP UR 9838586798 25 0 0 15 10 15 0 0 12 20 0 25 N N N Y N

30 J AIS WAL GENS TORE DHARMENDERA HOS P ITAL ROAD 9838584736 5 0 0 10 10 5 0 15 18 20 5 5 N N N Y Y

31 S HIVP RIYA S TATINERY S K S HARMA CHTUP ANDEY 284567 0 0 0 0 0 5 0 0 15 10 0 0 N N Y Y

32 MUS KAN GIFT HOUS E MOHD. AS IF BAAHERI 283722 0 0 0 0 0 12 0 20 10 22 0 0 N N Y N

33 P RAS ANT ELECT. P RAS ANT INDIRAMRT. 9450531008 0 0 0 15 15 7 0 0 12 10 0 0 N N Y N

34 CHURAS IYA P CO S ANTOS H Kr . P WD CHOWK 252719 0 0 0 1 15 0 0 1 1.2 1.5 0 0 N N Y Y

35 HARI CHAND S HRI KANT KACHARI ROAD 9838651367 0 0 0 5 10 0 0 100 5 20 0 0 N N Y Y

36 ANJ ANI GEN. S TORE P AP P U KACHARI ROAD 222618 0 0 0 5 10 12 0 12 5 8 0 0 Y N N Y Y

37 S HRI P RAKAS H S HRI P RAS AD MIDDI 283717 0 0 0 0 0 0 0 0 0 5 0 0 N N Y Y

38 MOHAN P CO MANIS H MIDDI 9335194432 # # 0 0 0 50 20 0 10 0 5 0 150 N N Y Y

39 S AI ELECT. ABHIS EK MIDDI 9838411064 80 0 0 0 100 5 0 0 0 10 0 80 Y N N Y Y

40 BHARAT TRADERS NITIS H MIDDI 9838584729 40 0 0 40 25 90 0 150 30 40 0 40 N N Y Y

41 DAVINDER MOBILE RAJ U MIDDI 9919361480 40 0 0 8 50 12 0 20 6 20 0 40 N N Y Y

42 DANIS H MEDICAL MIDDI 284560 0 0 0 0 0 0 0 0 0 0 0 0 N N Y Y

43 AMAN MEDICAL S TORE NAS IR S C COLLAGE 9935849612 0 0 0 0 0 3 0 0 0 2 0 0 N N Y Y

44 ANJ ALI MED. S TORE MANOJ J AP LIGANG 9415659076 12 0 0 16 20 0 0 5 5 6 0 12 Y N N N N

45 RANI P HOTOS HOP MANOJ Kr . J AP LIGANG 9335593607 0 0 0 0 2 0 0 6 0 10 0 0 N N N Y

46 BABA MADAS I RINKU J AP LIGANG 9935807480 0 0 0 0 3 0 0 0 0 8 0 0 N N N Y

47 ANP URNA AKLES H J AP LIGANG 2 0 5 20 15 7 0 0 10 7 0 2 N N N Y

48 S RI RAM KR GEN. S TORE RAM J I J AP LIGANG 98386515579 0 0 0 1 1 0 0 7 0 10 0 0 N N N Y

49 RAVI P HOTOS TATE VIRENDER VIS HIP UR 9838729232 0 0 0 10 15 0 0 10 5 12 0 0 N N N N

50 BIBHU P CO AMIT VIS HIP UR 9335918134 2 0 0 4 6 20 0 5 14 15 0 2 N N N N

51 S RI GANES H COMM. BRIJ ES H KRIS HNA NAGAR 280416 0 0 5 0 0 3 0 0 2 4 0 0 Y N N N Y

52 CANDAN P CO CHANDAN KRIS HNA NAGAR 9838651574 2 0 0 0 30 3 0 3 1.5 10 0 2 N N N Y

53 S R COMM. S UNIL GUDRI BAZAR 9935849601 15 0 0 10 50 10 0 20 5 50 0 15 N N N N

54 BHIGHU GEN S TORE S IDDRATH LOHAP ATI ROAD 9838651754 5 0 0 2 15 2 0 10 2 20 0 5 Y N N N Y

55 MAHAVEER COMP T. T N S HARMA S TATION ROAD 9838651168 5 0 0 1 20 3 0 3 3 5 0 5 N N N N

56 DIVYA DARS HAN AS HIS H S TATION ROAD 225262 0 0 0 0 0 5 0 5 5 5 0 0 N N N Y

57 NEHA COMM. P RS ANT S TATION ROAD 220563 7 0 0 15 10 5 0 7 10 15 0 7 N N N Y

58 OM COMP T. VIS HWAJ EET S TATION ROAD 9450783048 14 0 0 2 10 9 0 10 2.5 9 0 14 N N N Y

59 INDRAS AN ANJ ANI Kr. KADAM CHOWK 9335009943 5 0 0 6 8 2 0 2 2.5 4 0 5 N N N Y

60 RANI S TUDIO AJ IT KADAM CHOWK 9936154835 18 0 0 0 36 6 0 6 0 3 0 18 N N N Y

61 AKAS H P CO S UNIL KADAM CHOWK 9839488547 30 0 0 25 60 60 0 60 30 60 15 30 N N N Y Y

62 INDIAN CD CORNOR S UDES H KADAM CHOWK 9838618828 0 0 0 5 8 2 0 0 10 15 0 0 N N N N Y

63 AMAN MEDICAL S TORE S ANTOS H Kr . S TATION ROAD 9838172581 0 0 0 5 15 0 0 5 1 4 0 0 N N N Y Y

64 AS HIS H P CO AS HIAH S TATION ROAD 9838564888 0 0 0 0 0 0 0 7 0 0 0 0 N N N Y Y

65 P RAKAS H TELE VIS ION VINOD CHOWK CINEMA ROAD 9839568369 0 0 0 0 0 0 0 0 0 0 0 0 N N N Y Y

66 KIRAN ELECT. COHHAVI GURUDWARA 9839488512 0 0 0 8 11 5 0 20 10 20 0 0 N N N Y Y

67 INFO WORLD P ARWAZ VIS HIP UR 9838584716 50 0 100 120 140 0 0 10 15 50 10 50 N N N N Y

68 J K MOBILE J AIN OKANDGANJ 9838584721 0 0 5 20 60 2 0 10 15 25 0 0 N N N N Y

69 LIZA COMM. S HARIK DHARAMS ALA 9838586802 0 0 5 25 40 7 0 5 18 30 0 0 N N N Y Y

70 ANAND P CO ANAND S TATION ROAD 0 0 0 17 15 5 0 15 15 10 0 0 N N N Y Y

71 NEW YORK CAS S ETTE COMM.P S GUP TA S TATION ROAD 0 0 0 18 20 5 0 2 10 20 0 0 N N N N Y

72 S UDHIR P CO S UDHIR J P NAGAR 9838586795 5 0 5 10 12 0 0 2 5 7 0 5 N N N Y Y

73 LIMRA TELCOM GULAM ALI UMARGANJ 9838618936 0 0 5 7 7 0 0 5 10 12 0 0 N N N N Y

74 HOT & COOL MANOJ S TATION ROAD 9838651483 0 0 10 10 9 0 0 10 15 20 0 0 N N N N Y

75 RAVI ELECT. VIRENDER BALES HWAR 9838799232 0 0 10 7 5 0 0 2 10 10 0 0 N N N N Y

76 BALLIA MOBILE KHANAIYA CHOWK CINEMA ROAD 9839488539 0 0 10 10 15 0 0 10 5 10 0 0 N N N N Y

77 AKAS H COMP UTER S ANJ EEV CHOWK CINEMA ROAD 9838584729 2 0 20 15 40 0 0 20 15 15 0 2 N N N N Y

78 ANAND MOBILE ANAND S TATION ROAD 9839488545 5 0 10 10 8 0 0 10 8 15 0 5 N N N N Y

79 S HANI P CO KHANIYA GUDRI BAZAR 9335198045 0 0 5 10 12 0 0 2 5 7 0 0 N N N N Y

80 LIGHT S TUDIO AJ AY S TATION ROAD 9838618760 0 0 10 10 8 0 0 5 7 9 0 0 N N N N Y

81 FREEDOM MOBILE S US HIL BALLIA 9415254786 5 0 10 10 15 5 0 5 10 10 0 5 N N N Y Y

82 CHARCH P CO ALVIN BALLIA 9335514493 0 0 0 5 7 0 0 0 10 7 0 0 N N N N Y

83 KRIS HNA GEN S TORE GYANDERA BALLIA 9838586793 0 0 0 5 5 0 0 5 10 15 0 0 N N N Y Y

# 0 2 15 7 14 2208 701 19 19 113 8 17 5 9 13 5 33 50

 BALLIA CITY
TOTAL ACTIVATIONS (P.M.)- 3778
TOTAL RCV(P.M.)-5516.7,
TOTAL RETAILERS-83
ACTIVATION SHARE OF RIM :- 641/3778=16%
SHARE FOR RCV SALEOF RIM:701/5516.7=12.70%
VISIBILITY SHARE 13/83 =15.6%
………………………..
ACTIVATION SHARE OF BSNL:-215/3778=5.6%
SHARE FOR RCV OF BSNL:1919/5516.7: =34.78%
VISIBILITY SHARE 5/83 = 6.02%
…………………………….
ACTIVATION SHARE OF AIRTEL:-714/3378:-18.89%
SHARE FOR RCV OF AIRTEL :-1137.7/5516.7:-20.62%
VISIBILITY SHARE 33/83=39.75%
………………………………………..
ACTIVATION SHARE OF HUTCH:- 2208/3778=58.44%
SHARE FOR RCV OF HUTCH:-1759/5516.7=31.45%
VISIBILITY SHARE 50/83= 60.3%
 ACTIVATION SHARE
MARKET OF BALLIA
RIM
16% BSNL
6%

RIM
BSNL
AIRTEL
HUTCH HUTCH
59%

AIRTEL
19%
 REVENUE SHARE OF
BALLIA CITY
HUTCH RIM
32% 13%

RIM
BSNL
AIRTEL
HUTCH

AIRTEL BSNL
21% 34%
 BALLIA CITY
ISSUES:- SUGGESTIONS :

DELAY IN ACTIVATION OF IMPROVE THE ACTIVATION

SIM PROBLEM

NETWORK PROBLEM
CONTROL IN NETWORKING
PROCESS.
REPORT ON
BELTHRA

ACTIVATION SHARE

REVENUE SHARE

VISIBILITY SHARE
 A C TIVA TION P ER MON TH R C V S A LE ( VA LU E IN THOU S A N D S )HA N D S ET S A LE S IGN A GE ( QU A N TITY)

S N O. N A ME OF THE OU TLET C ON TA C T P ER S ON A D D R ES S C ON TA C T N O. R IM TA TA B S N L A IR TEL HU TC H R IM TA TA B S N L A IR TEL HU TC H GS M C D MA R IM TA TAB S N L A IR TEL HU TC H

1 KUMAR DTH S ERVICE VINOD BELTHRA 9335393124 0 0 40 0 75 10 0 20 0 40 4 0 Y N Y

2 RATAN ELE. VINOD Kr . BELTHRA 9838983099 0 0 0 0 5 0 0 5 0 25 0 0 N

3 S ANJ AYELE. S ANJ AY BELTHRA 9838584743 0 0 20 0 50 0 0 10 0 30 60 0 N Y

4 MADHES IYA ELE. DILIP BELTHRA 9838584738 0 0 0 0 50 2 0 20 0 25 50 0 N Y

5 KUMAR ELE. AMIT BELTHRA 9336436624 0 0 0 0 0 2 0 0 0 10 0 0 Y N Y

6 RAJ RELIANCE P CO RAJ KUMAR BELTHRA 9839616315 0 0 0 0 0 0 0 3 0 8 0 0 N Y Y

7 MANIS H P CO MANOJ BELTHRA 9838556987 0 0 0 0 0 6 0 0 0 10 0 0 N Y

8 NITU COLD DRINKS UMES H BELTHRA 9415829220 0 0 0 0 0 0 0 0 0 9 0 0 N Y

9 S UBHAM P US TAK BHANDARCHANDRA BELTHRA 9838586796 0 0 0 0 100 20 0 70 0 12 0 0 Y N Y

10 S ONI P CO BAJ RANG BELTHRA 9839065971 0 0 0 0 7 6 0 6 0 10 0 0 N Y

11 TARANG P CO NITIN BELTHRA 9838584739 2 0 10 0 25 15 0 35 0 50 0 2 N Y

12 HAP P YP CO DILIP BELTHRA 9839488548 0 0 2 0 8 0 0 0 0 30 0 0 N Y

13 NEHA P CO S URES H BELTHRA 9839486419 5 0 7 0 30 30 0 30 0 50 0 5 Y N Y

14 AVAMI P CO MOHD S ANI BELTHRA 9838584737 0 0 500 0 50 0 0 0 0 25 0 0 N Y

15 P RINCE P CO ARVIND BELTHRA 9336488980 25 0 0 0 40 15 0 10 0 30 0 25 N Y

16 BHUS AN P CO S HAS HI BELTHRA 983948648 45 0 20 0 30 65 0 3.25 0 2 40 45 N Y

17 P RABHA P CO P REM CHAND BELTHRA 9839486427 0 0 70 0 10 6 0 500 0 110 0 0 N Y

18 MAI J AGDAMBA MJ J AS WAL BELTHRA 9838581918 1 0 50 0 300 5 0 300 0 300 0 1 N Y

19 RAJ ES H P CO RAJ ES H BELTHRA 9336073764 10 0 40 0 0 24 0 13 0 24 0 10 N Y

20 ADARS H P CO S ANJ AY BELTHRA 245775 0 0 17 0 13 0 0 20 0 20 0 0 N Y

21 VIJ AYMEDICAL S TORE VIJ AY BELTHRA 9335507365 4 0 0 0 10 0 0 2 0 5 0 4 N Y

22 RIMP YP CO RIMP Y BELTHRA 9838579415 0 0 0 0 0 15 0 5 0 25 0 0 N Y

23 S AGAR S ANCHAR ANIL BELTHRA 245078 2 0 10 0 15 20 0 20 0 0 0 2 Y N

24 VERMA P CO DEEP AK BELTHRA 9838735843 4 0 0 0 0 6 0 30 0 20 0 4 Y N

25 INDIAN&P CO J AFAR BELTHRA 9838584733 10 0 30 0 30 5 0 5 0 20 0 10 Y N

26 KAS YAP ANUP BELTHRA 9839488532 5 0 0 0 100 10 0 10 0 40 0 5 Y N

27 INDIANMOBILES NALIN MALDA 9838618804 7 0 10 0 100 2 0 7 0 5 0 7 N

28 GUP TAP CO MOHAN J I MALDA 983851815 5 0 10 0 15 5 0 10 0 20 0 5 N

29 NITINP CO NITIN MALDA 983862162 0 0 20 0 10 2 0 17 0 20 0 0 N Y Y

30 P ANDEYP CO KANU MALDA 9838586789 0 0 10 0 15 0 0 0 0 0 0 0 N Y

31 RAHUL P CO KANAYALAL MALIP UR 9838651341 0 0 10 0 25 0 0 40 0 50 0 0 N Y

32 S ANGAM P US TAK S ANGAM MALIP UR 0 0 15 0 20 0 0 5 0 7 0 0 Y N Y

33 GUP TA & S ONS DINANATH MALIP UR 9839488523 0 0 0 0 0 0 0 25 0 30 0 0 N Y

34 ANS AR P CO HIBIBURAS MALIP UR 9838586791 1 0 0 0 100 15 0 10 0 70 0 1 N Y

35 RAKES H MEDICAL RAKES H MALIP UR 9838412902 1 0 1 0 5 7 0 4 0 12 0 1 N Y

36 KUS HA P CO UTTAM MALIP UR 9415337219 1 0 5 0 3 0 0 20 0 25 0 1Y N Y

37 J ANTA P CO S AJ ID MALIP UR 93361822053 1 0 5 0 3 0 0 10 0 20 0 1 N Y

38 P AP P U P CO S UBHAM DHOLE 9838651471 2 0 10 0 8 0 0 20 0 15 0 2 N Y Y

39 IDEAL COMM. ADNAN DHOLE 9335393077 2 0 8 0 10 3 0 15 0 20 0 2 N Y

40 ANAND ELE ANAND DHOLE 9336216121 1 0 5 0 2 0 0 7 0 5 0 1 N Y

41 S HIVAM ELE. ANIL BELTHRA 9450773367 1 0 5 0 10 0 0 5 0 10 0 1 N Y

42 MAA LAXAMI ELE. AS HOK BELTHRA 9839584434 1 0 8 0 8 7 0 8 0 7 0 1Y N Y Y

43 S RIVAS TAVBOOK S HOP S ANJ AY BELTHRA 9450482266 1 0 5 0 7 0 0 5 0 8 0 1 N Y

44 KUMAR BOOK S TALL MONOJ BELTHRA 9838651706 1 0 8 0 10 0 0 10 0 8 0 1 N Y

45 ANKUR P CO AJ AY BELTHRA 245655 0 0 5 0 8 2 0 7 0 5 0 0 N Y

46 AMIT P CO CHANDER BELTHRA 9838651739 0 0 8 0 10 0 0 5 0 6 0 0 Y N Y

47 AMBI GIFT HOUS E P INKU BELTHRA 9838586779 0 0 5 0 7 0 0 8 0 6 0 0 N Y

48 BHARAT P CO AS HWANI BELTHRA 245061 0 0 7 0 5 0 0 15 0 18 0 0 N Y

49 RAJ BOOK S TALL ANUP BELTHRA 945078846 0 0 10 0 15 0 0 7 0 5 0 0 N Y

50 S HEEZA COMM. MAJ ID BELTHRA 983865147 1 0 5 0 7 0 0 3 0 5 0 1 N Y

51 ANAND ELE. UP ENDRA BELTHRA 983858742 0 0 20 0 15 0 0 0 0 15 0 0 N Y

52 RANES H P US TAK BHANDER RANES H BELTHRA 9835509641 0 0 15 0 15 0 0 7 0 10 0 0 N Y

## 10 2 6 13 8 1 ## 13 8 7 13 3 2 15 4 11 5 44
 BELTHRA
TOTAL ACTIVATIONS (P.M.)- 2546
TOTAL RCV(P.M.)-3024.25
TOTAL RETAILERS-52
ACTIVATION SHARE OF RIM :- 139/2546=5.04%
SHARE FOR RCV SALEOF RIM:305/3024.25=10.08%
VISIBILITY SHARE 11/52=21%
………………………..
ACTIVATION SHARE OF BSNL:-1026/2546=40.29%
SHARE FOR RCV OF BSNL 1387.25/3024.25=45.87%
VISIBILITY SHARE 05/52 =4.8 0%
…………………………….
ACTIVATION SHARE OF AIRTEL: 0%
SHARE FOR RCV OF AIRTEL :-0%
VISIBILITY SHARE 0%
………………………………………..
ACTIVATION SHARE OF HUTCH:- 1381/2546=54.12%
SHARE FOR RCV OF HUTCH:-1332/3024.25=44.04%
ACTIVATION MARKET SHARE
OF BELTHRA
RIM
5%

HUTCH
54% RIM
BSNL BSNL
41% AIRTEL
HUTCH

AIRTEL
0%
REVENUE SHARE OF BELTHRA
RIM
11%

HUTCH
44%
RIM
BSNL
AIRTEL
HUTCH

AIRTEL BSNL
0% 45%
 BELTHRA
ISSUES :- SUGGESTIONS:-

DELAY IN ACTIVATION OF
SIM
RETAILER SHOULD AWARE
OF THOSE SCHEMES.
MATERIAL IS COMING
FROM OTHER DISTRICT

RETAILERS ARE NOT

AWARE WITH NEW
SCHEME.
A BRIEF SYNOPSIS OF THE
MIRZAPUR DISTRICT
I SURVEY THE MIRJAPUR DISTRICT. IN THIS DISTRICT
THERE ARE SEVEN ROUTES, NAMELY :
MIRZAPUR, CHUNAR,AHARAURA,NARAYANPUR,
VINDYACHAL,KACHAWAN,MADIHAN.
THE RM OF MIRZAPUR IS MR. NEERAJ AGGARWAL.
THERE ARE TWO DISTRIBUTORS FOR THE DISTRICT:
DASHMESH COMMUNICATION AND JAI MAA
VINDYAWAISINI.
DASMESH COMMUNICATION TAKING CARE OF
MIRZAPUR TOWN AND JAI MAA VINDYAWASINI
TAKING CARE OF ALL OTHER ROUTES.
THERE ARE TWO A.D. APPONTS IN THE DISTRICT:
ONE FOR CHUNAR AND OTHER FOR AHARAURA.
THERE IS ONE PILOT SALES REPRESENTATIVE,FIVE
DISTRIBUTOR SALES EXECUTIVE AND FOUR
VERIFICATION OFFICERS.
 OBSERVATION- IN THE
CURRENT SCENARIO
OVERALL HUTCH IS AT TOP POSITION FROM
ALL OTHER TELECOM COMPANIES IN
MIRZAPUR DISTRICT. SOME OF THE
PROBLEMS IS STILL PREVALING THERE
LIKE ACTIVATION DELAY , SIGNAGE
PROBLEM,NETWORKING PROBLEM ETC .
BUT THE COMPANY IS HANDLING IT
PROPERLY AND IS TRYING TO WORK UP
TO THE MARK. IN SOME TOWNS OF
MIRZAPUR THERE IS A MONOPLY OF
HUTCH, NO OTHER COMPANY IS PRESENT
IN THOSE TOWNS.
OUTLAY OF ENTIRE MIRZAPUR
DISTRICT.

VINDYACHAL MIRZAPUR TOWN CHUNAR

KACHAWAN MIRZAPUR DIST. NARAYANPUR

MADIHAN
AHARAURA
ACTIVATION SHARE ,REVENUE SHARE AND
VISIBILITY SHARE OF MIRZAPUR TOWN.
S .N O N A M E OF OU TLET C ON TA C T P ER S ON A D D R ES S C ON TA C T N O. A C TIV A TION P ER M ON TH R C V S A LE ( V A LU E IN THOU S A N D )

R IM TA TA B S N L A IR TEL HU TC H R IM TA TA B S NL A IR TEL

1 ZEAL COMP. Mr. ZAFAR MIRZAPUR 9838618099 25 4 - 40 30 20 6 - 35

2 CHAM-2 MOB.PALACE Mr NITIN SANKAT MOCHAN 9838453951 15 - - 15 20 15 - - 20

3 SANJAY STORE Mr AJAY GUPTA SANKAT MOCHAN 983948 4111 40 4 - 15 6 20 - - 25

4 TULSI RESTRURANT Mr.SHAMLAL SANKAT MOCHAN 9838586250 - - - 15 8 - - - 20

5 SANKAT MOACHAN DEP. Mr ABHISHEK SANKAT MOCHAN - 8 - - - 15 4 - - -

6 KHUSHI ELECTRONIC Mr.TANVEER RAMBAGRUR 9838637216 - - - 10 7 - - - 5

7 SANTOSH PCO Mr SANTOSH RAMBAGRUR 9839488882 - - 15 - 8 - - 18 -

8 DIWIDEDI COMP. Mr.SHESHDHAR DIST. HOSPT.ROAD 9839488892 - - - 15 8 - - - 18

9 SAHANI PCO Mr. ASHUTOSH DIST. HOSPT.ROAD 9838586276 10 5 10 20 21 15 6 15 35

10 UEMAR PARKING POINT Mr.B.L.GUPTA KACHARI ROAD 9839488896 - - - 5 5 7 1 30 10

11 GUPTA PHOTOSTAT Mr.S.GUPTA KACHARI ROAD - 4 - - - 5 3 - - -

12 NATIONAL ELECT. Mr. JAVED KACHARI ROAD - - 15 - 15 12 - 12 20 25

13 NEW MOBILE COOM. Mr.PANKAJ CIVIL LINE ROAD 9838584586 - - - 2 4 30 5 50 15

14 SAIN TELECOM Mr.ASHOK RAMAI PATTI 9838584595 10 20 - 40 60 60 20 - 70

15 BHOLE TELECOM Mr.SURESH RAMAI PATTI - - - - 2 4 - - - 1

16 MANOJ GEN. STORE Mr.MANOJ RAMAI PATTI 9838586260 - - - 2 3 - - - 4

17 SUPER TELECOM Mr.GUDDU RAMAI PATTI - - - - 2 3 - - - 1

18 KUMAR CALL CENTER Mr.SANDEEP GURRU PATTI 9838586260 - - - 2 5 - - - 3

19 IQBAL PCO Mr.SANJAY CIVIL LINE FATAH 9838617958 4 - 10 20 20 14 - 20 22

20 MANPASAND GIFT CORNER Mr.JAMUNA SAHU CIVIL LINE FATAH 9838584588 4 2 2 5 25 30 5 30 25

21 KOMAL COLLECTION Mr.VIJENDER GUPTA CIVIL LINE FATAH 9838617959 10 - 6 13 12 25 3 60 25

22 MAA SHAKTI Mr.RAJESH GUPTA CIVIL LINE FATAH - - - 2 5 6 - - 5 15

23 ARUN ENTERPRISE Mr.ARUN JADAV MIRZAPUR 9838637219 - - - - 8 - - - -

24 MISHRA PCO Mr.Y.PMISHRA MIRZAPUR - 4 - 2 2 3 2 - 2 1

25 MARUTI ELECTRONIC Mr.SANJAY MIRZAPUR 9838584594 2 - - 1 3 4 - - 2

26 SK PCO Mr.SUJEET KUMAR MIRZAPUR 9838617248 10 - 2 4 3 25 - 12 7

27 VINDHYA WASINI PCO Mr.RAMNIK YADAV MIRZAPUR - 4 - 12 10 10 14 - 8 8

28 SRIVASTAV TR. CO. Mr.SRIVASTAV MIRZAPUR 2 62694 - 4 - 5 10 5 5 - 2

29 MARUTI COLLECTION Mr.VIKRAM MIRZAPUR 98 384 88894 7 - - 25 4 35 - - 50

30 GANESH STORE Mr.GANESH MIRZAPUR 9838637296 5 5 - 10 5 15 10 - 25

31 RAHUL PCO Mr.RAJESH GUPTA MIRZAPUR 9838584583 10 - - 10 3 40 7 25 7

32 SUNDRAM PCO Mr.SANJAY MIRZAPUR 9838 618078 10 5 10 15 7 20 4 5 12

33 CHANCHAL MOB. Mr.PATEL MIRZAPUR - 3 3 - 4 3 10 8 - 10

34 BALAJI SANDESH GHAR Mr.VINAY MIRZAPUR 9839488876 7 - 2 10 4 20 - 5 15

35 MAA TARA STORE Mr.MANOJ MIRZAPUR 9838 453977 - - - - - 4 - 7 3

36 KRISHNA TELECOM Mr.SUNIL MIRZAPUR 9839144119 - - - - 25 - - - -

37 GIFT & GIFT Mr.ADARSH MIRZAPUR 9838 58 4579 50 30 - 50 100 30 0 200 - 50

38 ANURAG DIST. Mr.ANURAG MIRZAPUR - - 6 6 2 3 - 10 5 8

39 KRISHNA GEN. STORE Mr.SANDEEP MIRZAPUR 98394889 01 100 8 25 25 10 100 10 10 35

40 AKASHWANI & CO. Mr.S.V.GUPTA MIRZAPUR 9 415231284 - - 10 10 5 - - 8 15

41 KESARI PCO Mr.SANJAY KUMAR MIRZAPUR 9 838617967 - - 10 2 3 30 - 20 15

42 VEENA ELECT. Mr.P.GUPTA MIRZAPUR - 4 1- 5 2 10 2 - 8

43 OM PROVSION STORE Mr.PROMOD MIRZAPUR - - - - 3 2 - - - 10

44 HADER PCO Mr.SAYED ALI MIRZAPUR 9 838584575 2 - 2 5 3 35 - 30 20

45 SAI MOBILE Mr.AMIT MIRZAPUR 98385862 58 15 - - 15 15 35 - 35 40

46 SONU MOBILE PALACE Mr.VINAY MIRZAPUR 9839488897 8 - - 12 15 16 - - 15

47 MANSA GIFT GALARY Mr.SONU MIRZAPUR - - - - 2 2 5 2 - 8

48 PROFFESSIONAL COMP. Mr.VIJANDER MIRZAPUR 98 393 29090 5 - - 20 25 25 - - 15

49 MAA BHAGWATI PCO Mr.YESWAL MIRZAPUR 98385846 27 2 - 10 12 5 20 0 10 4 50

50 SAGAR PCO Mr.RAKESH MIRZAPUR 9838584603 - - - 2 4 5 - 3 4

52 MAA VINDHYAWASINI CO. Mr.PRASHANT KRISAN P. GALI 9839488905 25 3 - 20 45 50 10 10 15

53 RAGHRANG Mr.RAVIND BASNAHI BAZAR 9838584604 25 8 - 20 35 5 2 - 5

54 VISHKA PCO Mr.VIVEK PRASHATA 98394888 91 5 2 10 5 3 8 5 15 10

55 GARG PCO Mr.SONU PRASHATA 9838 5846 01 - - - - 2 - - - -

56 NIKHIL COSMETICS Mr.NIKHIL PACCA GHAT - 2 20 - 3 3 4 25 5 15

57 UPHARIKA ELECT. Mr.ANU SATTI ROAD 98394889 53 2 2 - 10 12 8 5 5 15

58 THE MOBILE POINT Mr.SHALESH TRIMHANI 9 839011233 40 60 3 25 - 10 0 125 20 35

59 ELISHA COMM. Mr. ABZAL NARGHAT 9838584609 20 15 - 40 35 30 20 50 70

6 0 BALAJIJ ELECT. Mr.BALKRISHAN TULSI CHOWK 9838618 026 4 20 3 10 10 20 10 10 20

61 BHUSAN TELECOM Mr.SHIV BHUSAN B.L.J ROAD 9838586266 12 - - 16 10 12 1 6 12

6 2 RATHORE PCO Mr.RAI SINGH MUKERI BAZAR 983926 9801 - - - 15 6 4 1- 4

6 3 BABA MOBILE Mr.ANIL MUKERI BAZAR 9838 5862 61 15 3 8 15 5 20 2 15 16

6 4 SING CYBER POINT Mr.ANUP SINGH MUKERI BAZAR 98394864 59 10 4 - 2 3 35 3 10 10

65 H.C.G. TRADERS Mr.VIKAS MUKERI BAZAR 9 83858 4581 5 - 2 2 2 10 - 7 5

6 6 UNIQUE PCO Mr.SONU DAKSHIN FATAK 9838584589 - - - 2 3 4 - 5 7

67 BARNUAL MUSIC PALACE Mr.SANJAY DAKSHIN FATAK 9838584590 - - - 4 3 6 - 7 9

6 8 HONEY GRASHTI STORE Mr.ANIL KUMAR MUZAFAR GANJ 329 629 - - - 4 4 3 2 25 2

6 9 PANKAJ SRIVASTAV Mr.S.K.SRIVASTAV MUZAFAR GANJ 9838584582 10 15 10 10 12 55 35 20 10

70 HARDIK TELECOM Mr.SANJAY MUZAFAR GANJ 9 83858 4516 4 - - 10 10 15 2 10 10

71 VINDHYA TELASHOP Mr.PYUSH MUZAFAR GANJ - 2 - - 5 2 8 - - 8

72 BHAGWAT TELECOM Mr.SUNNY MUZAFAR GANJ 98386440 37 7 10 3 15 12 30 20 35 25

73 HELLO POINT Mr.DINESH MUZAFAR GANJ 2 20947 - - - - - 10 - 8 -

74 PRINCE PCO Mr.LAXMAN MUZAFAR GANJ 98 39488884 - - - 2 5 5 - 2 5

75 MOBILE COTTAGE Mr.TAHIR MUZAFAR GANJ 9935288776 10 - - 7 - 15 4 - 10

76 SP MOBILE CENTRE Mr.MOHIB MUZAFAR GANJ 9838637206 5 7 - 30 8 18 4 - 15

77 BALAJI CELL PHONE Mr.ABHISHEK MIRZAPUR 9 838637170 - - - 10 12 24 - - 20

78 MOBILE DOT COM Mr.ANIL MIRZAPUR 9838 617994 - - - 4 15 - - - 15

79 RAHI LODGE Mr.C.GOEL MIRZAPUR 98394864 52 - - - 5 6 10 - - 20

8 0 TULSA TELECOM Mr.ABHI MIRZAPUR 9 838637159 - 2 2 2 - 15 10 20 30

81 SACHIN TELESHOP Mr.SACHIN MIRZAPUR 9838 4539 75 30 - 10 15 5 50 - 80 40

82 DELIGHT TELECOM Mr.PARVESH MIRZAPUR 98385846 11 10 4 - 30 20 15 3 - 30

83 PRITAM TELECOM Mr.PRITAM MIRZAPUR 98386 37214 2 - 4 5 3 10 3 10 5

84 SIGMA TELESHOP Mr.NARAYAN MIRZAPUR 9839488898 20 3 - 25 5 70 3 - 70

85 ANURAG TELECOM Mr.ANURAG MIRZAPUR 98 38643973 5 2 2 5 3 20 5 10 7

86 ASHISH PHONE GHAR Mr. ASHIM MIRZAPUR 98 38586268 5 3 5 10 5 12 4 10 6

87 AMAN MOBILE SHOP Mr.AMAN MIRZAPUR 9838586255 50 - - 5 8 75 - - 10

88 MEENU TELECOM Mr.RAJESH GUPTA MIRZAPUR 9838617975 2 - 2 2 4 10 2 10 10

89 ORIENT MOB.CENTRE Mr.KHURSHID MIRZAPUR 98 38586269 2 - 2 2 4 8 4 5 8

90 PANKAJ PCO Mr.PANKAJ MIRZAPUR 9838584597 4 - - 10 5 20 3 5 10

9 1 KHAN PCO Mr.ABDUL MIRZAPUR 9838644062 7 - - 4 3 30 2 2 4

92 HARIHAR PCO Mr.RAMESH NATWAR CHORAHA 9838618048 2 - - 2 4 4 - - 1

93 MUSKAN GIFTCENTRE Mr.VAHID NATWAR CHORAHA 9935176699 - - - - 2 4 2 2 3

94 SP ELECT. Mr.THOID KHAN NATWAR CHORAHA 98 38584602 20 - - 30 15 50 - - 50

95 MUSA TELECOM Mr.VINAY NATWAR CHORAHA 98 38584606 15 - 4 7 15 40 - 10 10

96 VAISHALI STORE Mr.RAKESH NATWAR CHORAHA 98394 86451 10 10 - 30 2 6 2 50 20

97 NICE MOB. CARE Mr.ARIF NATWAR CHORAHA 9838584599 10 30 - 10 12 20 5 - 12

98 SONU TELECOM Mr.RAJAN NATWAR CHORAHA 9838453976 5 25 - 25 20 25 5 20 15

99 PRATIBHA ELECTRONIC Mr.PAWAN NATWAR CHORAHA 98386 37194 4 - - 10 10 25 - - 10

100 NITIYAN PCO Mr.F.S.KESHWANI NATWAR CHORAHA 98386 43971 4 - - 4 4 10 - 7 10

10 1 JESWAL MOB.CENTRE Mr.RITESH NATWAR CHORAHA 9838453979 25 10 - 25 12 30 5 25 15

102 ISHU PCO Mr.ISHU NATWAR CHORAHA 9838637178 - - - 2 3 4 - 5 10

103 SHRI P.H. STORE Mr.PARAM NATWAR CHORAHA - 4 - - 2 2 8 - 5 10

104 GANGA PCO Mr.VIKAS BATHUA 9839488893 2 - - 15 5 15 - - 25

105 JESWAL MOB.CENTRE Mr.SUNNY BATHUA 9838643992 10 - 15 40 40 30 - 80 50

106 AMBIKA PCO Mr.VICKY BATHUA 9839488890 15 2 15 45 55 35 2 10 40

107 DHARMENDER PCO Mr.DHARMENDER BATHUA 98 39486453 20 - - 40 30 50 30 200 50

108 SUNSHINE STUDIO Mr.VINU BATHUA 98 39486454 5 2 - 10 20 30 5 25 50

109 SAIN PCO Mr.ADESH BATHUA 9838 846456 4 - - 3 2 8 - 15 5

110 RELIANCE PCO Mr.BUNTY MIRZAPUR 9838 644067 - - - 4 8 - - 10 10

111 BERN BAL PCO Mr.NARESH MIRZAPUR 983858 4598 2 2 - 4 5 30 10 50 30

112 NIRMAL PCO Mr.NIRMAL MIRZAPUR 9839 488887 5 6 - 3 6 30 20 50 25

113 SHIV COMM. Mr.SHIV KUMAR MIRZAPUR 93 3574 4070 - - - 2 2 5 - 8 7

114 PUBLIC PCO Mr.BABLU MIRZAPUR - - - - 3 2 6 2 5 8

115 SHIV PCO Mr.DALLEEP MIRZAPUR - - - - 2 3 7 - 8 5

116 SMITA MOB. PALACE Mr.ROHIT MIRZAPUR 983858 4607 10 - 5 10 18 40 - 20 30

117 VIJAY PCO Mr.VIJAY MIRZAPUR 98 38637185 2 - - 10 12 8 - 5 12

118 AMAN PCO Mr.AMAN MIRZAPUR - - - - 5 5 - - - 7

119 ASHU MOB.CENTER Mr.MANEESH MIRZAPUR 98 38627169 4 - - - 10 10 4 10 12

120 KHUSHI MOB.PALACE Mr.KISHAN MIRZAPUR 9838618049 - - - 12 10 - - - 10

121 SINGH ELECTRONIC Mr.RAKESH MIRZAPUR 98 3858 4612 10 - 5 15 4 20 - 7 35

122 PREETI ELECTRONIC Mr.NAVEEN MIRZAPUR 98 38453981 - - - 5 4 - - 20 8

123 VAIBHAV TELECOM Mr.LOKESH MIRZAPUR 98 394864 48 25 4 250 15 45 50 8 100 40

124 DHEERAJ PCO Mr.DHEERAJ MIRZAPUR 220992 - - 15 12 15 - - 30 5

125 DESHMESH TELESHOP Mr.SURJIT MIRZAPUR 98 394888 88 - - - 10 100 - - 10 5

126 NANSON MOBILE Mr.ASHISH MIRZAPUR 9 415272179 - - - - 12 - - 5 -

127 MUSKAN PCO Mr.MAHENDER MIRZAPUR 9838 5862 48 2 1 2 10 15 5 2 10 20

128 YASH MOBILE Mr.SOURAV MIRZAPUR - - - 2 3 4 - - 8 10

129 SAHU LITE Mr.SAHU KUMAR MIRZAPUR - 2 - - 2 3 5 - 8 5

130 SRI BALAJI TELECOM Mr.VIJAY MIRZAPUR 98 38637165 15 2 - 50 25 50 10 10 55

IND. TOTAL 9 50 3 89 515 1387 1458 2702 753 1672 2152

SUM TOTAL 46 99 946 6

 MIRZAPUR TOWN
TOTAL ACTIVATIONS(P.M)- 4699, TOTAL RCV SALE(P.M.) IN (TH’S)-9466,
TOTAL SHOPS-129

ACTIVATION SHARE OF RIM :- 950 /4699 = 20.21 %

REVENUE SHARE FOR RCV SALE OF RIM :- 2702 / 9466 = 28.54 %
VISIBILITY SHARE OF RIM :- 80 / 129 = 62 .01 %

ACTIVATION SHARE OF TATA :- 389 / 4699 = 8.27 %

REVENUE SHARE FOR RCV SALE OF TATA:- 753 / 9466 = 7.94 %
VISIBILITY SHARE OF TATA :- 46 / 129 = 35.65 %

ACTIVATION SHARE OF BSNL :- 515 / 4699 = 10.95%

REVENUE SHARE FOR RCV SALE OF BSNL:- 1672 / 9466 = 17.66%
VISIBILITY SHARE OF BSNL:- 24 / 129 =18.6 %

ACTIVATION SHARE OF AIRTEL :- 1387 / 4699 = 29. 51 %

REVENUE SHARE FOR RCV SALE OF AIRTEL:- 2152 / 9466 = 22.73 %
VISIBILITY SHARE OF AIRTEL :- 80 /129 = 62 .01 %

ACTIVATION SHARE OF HUTCH :- 1458 / 4699 = 31 .01%

REVENUE SHARE FOR RCV SALE OF HUTCH :- 2187 / 9466 = 23.10 %
VISIBILITY SHARE OF HUTCH :- 94 / 129 = 72.86 %
 MIRZAPUR TOWN
ACTIVATION SHARE

RIM
20%
HUTCH
31%
RIM
TATA TATA
BSNL
8%
AIRTEL
HUTCH
BSNL
11%
AIRTEL
30%
 MIRZAPUR TOWN
REVENUE SHARE

HUTCH
23% RIM
28%
RIM
TATA
BSNL
AIRTEL
TATA
HUTCH
8%
AIRTEL
23%
BSNL
18%
MIRZAPUR TOWN
ISSUES:
1.NO INFORMATION ABOUT ANY SCHEME WHICH IS LAUNCHED BY THE
COMPANY.
2.NO HEALTHY RELATIONSHIP BETWEEN RETAILERS AND DISTRIBUTOR.
3.SERVER IS NOT WORKING PROPERLY,AT EVENING TIME.
4.DELAY IN ACTIVATION PROCESS.
5.LESS NO OF SIGNAGE.
6.DELAY IN CLAIM SETTLE MENT.

SUGGESTIONS:
1.THERE SHOULD BE SMS SEND TO EVERY RETAILER, SO THAT THE
RETAILER S COME TO KNOW ABOUT THE SCHEME WHICH IS LANUCHED BY
THE COMPANY.
2.THERE SHOULD BE HEALTHY RELATIONSHIP BEETWEEN THE RETAILERS
AND THE DISTRIBUTOR.
3.THE COMPANY SHOULD TAKECARE OF THEIR TOWERS, WHETHER THEY
ARE WORKING PROPERLY OR NOT.
4. THE COMPANY SHOULD TAKE CARE TO MINIMISE ACTIVATION DELAYS,
BECAUSE THE CUSTOMER WANT IMMEDIATE RESULTS.
5.THERE SHOULD BE PROPER SALIENCE FROM THE COMPANY SIDE.
ACTIVATION SHARE , REVENUE SHARE AND
VISIBILITY SHARE OF CHUNAR TOWN.
S .N O N A M E OF OU TLET C ON TA C T P ERASDON
D R ES CS ON TA C T N O. A C TIV A TION P ER M ON
R CTH
V S A LE ( V A LU E IN THOU
HASNADNSDET
) S A LE
S IGN A GE ( QU A N TITY )

R IM TA TAB S N LA IR TEL
HU TCRHIM TA TAB S N LA IR TEL
HU TC HGS M C D M A R IM TA TA B S N L A IR TEL
HU TC H

1 SINGH MEDICAL Mr.SACHIN CHUNAR 98386 4676 3 - - 3 10 29 - - 30 30 40 - - - - - - Y

2 PROMOD GEN. STORE Mr.PROMOD CHUNAR 983 8644209 - - - 2 6 - - - 4 8 - - - - - - Y

3 LUCKY PCO Mr.K.K.AGRAI CHUNAR 9839441020 - - - 3 40 - - - 15 20 - - - - - Y -

4 FRIEND G. CORNER Mr.VAHID CHUNAR 9838905087 - - - - 2 - - - - 5 - - - - - - Y

5 AMBA PCO Mr.JAGDISH CHUNAR 9839554320 - - - - 2 - - - - 4 - - - - - - Y

6 MAA SANTOSHI Mr.JITENDER CHUNAR 22208 0 - - - 2 - - - - 12 2 - - - - - - Y

7 GUDDU ELECT. Mr.TAZU CHUNAR 222 841 - - - - - - - - 2 3 - - - - - - Y

8 RESHAMI PCO Mr.RAJIV CHUNAR 222 061 - - - 3 4 - - - 20 20 - - - - - Y Y

9 SINGH TELECOM Mr.PRAKASH CHUNAR 222714 - - - 20 35 - - - 30 60 - - - - - Y Y

10 JAI BHOLE TELECOM Mr.BHOLE CHUNAR 22206 2 - - - - - - - - - - - - - - - - Y

11 VARDHAN PCO Mr.NITIN CHUNAR 22282 8 - - - - 4 - - - - 8 - - - - - - Y

12 NIKHIL PCO Mr.V.K.SETH CHUNAR 99358 07402 - - - - 5 - - - - 3 - - - - - - Y

13 DEEPAK ELECTRONIC Mr.DEEPAK CHUNAR - - - - 30 5 - - - 25 10 - - - - - Y Y

14 KAHAN TELECOM Mr.K.D.KHAN CHUNAR 9938847070 - - - 5 15 - - - 40 25 - - - - - Y Y

15 PRADEEP WORKSHOP Mr.PRADEEP CHUNAR - 4 - - 2 4 2 - - 5 7 - 4 Y - - - -

16 CHORASIA TELECOM Mr.GOPAL CHUNAR 9838644126 - - - 25 15 40 - - 60 20 - - Y - - - -

17 NATIONAL ELECT. Mr.YASIN CHUNAR 983 9592 061 3 - - 20 10 4 - - 30 16 - 4 - - - - Y

18 MOBILE WORLD Mr.MANOJ CHUNAR 9415272475 - - - 2 4 - - 50 5 10 - - - - - - Y

19 RAJU TELECOM Mr.KALU CHUNAR 993 5847076 - - - 12 12 - - - 15 16 - - - - - - Y

20 NEERAJ PCO Mr.NEERAJ CHUNAR 993 2808283 - - - - - 30 - - 15 20 - - Y - - - -

2 1 SHUBAM TELECOM Mr.SHUBAM CHUNAR 93353 95840 - - - - - - - - 2 3 - - - - - Y Y

22 SAIN TELECOM Mr.SUNNY CHUNAR 983 8646632 - - - 15 16 - - - 15 10 - - - - - Y Y

23 AGGARBOOK STORE Mr.P.K.AGGARWAL

CHUNAR 9 935150207 - - - 10 20 - - - 15 20 - - - - - - Y
24 MANNI TELECOM Mr.M ANNI CHUNAR 9935435771 - - - 15 10 - - - 5 5- - - - - Y Y

25 SINGH ELECT. Mr.R AM CHUNAR 9838643569 - - - 10 - - - - 15 25 - - - - - - Y

26 ACCENT TRADERS Mr.R AVINDER CHUNAR 9838646615 - - - 10 7- - - 10 5- - - - - - -

27 SHUBAM PCO Mr.M ANOJ CHUNAR 9838618038 - - - 2 15 - - - 7 10 - - Y - - Y Y

28 AZIM TELECOM Mr.M ONU CHUNAR 9935269006 - - - - 12 - - - - 8- - - - - - Y

29 RAJ TELECOM Mr.R AJIV CHUNAR 225135 5- - 6- 2- - 5 1- 5- - - - Y

30 MOBILE POINT Mr.M .ZUMAN CHUNAR 9838643524 - - - 3 4 5- - 5 5- - Y - - Y -

31 PATEL ELECT. Mr.TRIBHUWAN CHUNAR 9838649376 2- - 45 40 20 - - 70 70 - 2Y - - Y Y

32 RAM GIFT CORNER Mr.R AM CHUNAR 9839593719 5- - 5 10 8 - - 6 15 - 5Y - - Y Y

33 SATYAM ELECT. Mr.S UBASH CHUNAR 9838644165 2- - 15 20 5 - - 20 30 - 2Y - - Y Y

34 SANJU ELECT. Mr.S ANJU CHUNAR 9839483190 5- - 20 50 8 - - 15 25 - 5- - - Y Y

35 PK PCO Mr.P ROMOD CHUNAR 9838618137 - - - - - - - - - - - - - - - Y

IND. TOTAL 26 3 292 396 124 80 498 529

SUM TOTAL 717 1225

 CHUNAR
TOTAL ACTIVATIONS(P.M.)-717,TOTAL RCV SALE(P.M.) IN (TH’S)-1225,
TOTAL SHOPS- 35

ACTIVATION SHARE OF RIM :- 26 / 717 = 3.62%

REVENUE SHARE FOR RCV SALE OF RIM :- 124 / 1225 = 10.12%
VISIBILITY SHARE OF RIM :- 10 / 35 = 28.57%

ACTIVATION SHARE OF TATA :- 0 / 717 = 0%

REVENUE SHARE FOR RCV SALE OF TATA :- 0 /1225 = 0 %
VISIBILITY SHARE OF TATA :- 0 / 35 = 0%

ACTIVATION SHARE OF BSNL :- 3 /717 = 0.41 %

REVENUE SHARE FOR RCV SALE OF BSNL :- 80 / 1225 = 6.54 %
VISIBILITY SHARE OF BSNL :- 0 / 35 = 0%

ACTIVATION SHARE OF AIRTEL :- 292 / 717 = 40.72%

REVENUE SHARE FOR RCV SALE OF AIRTEL :- 498 / 1225 =
40.65%
VISIBILITY SHARE OF AIRTEL :-15 / 35 = 42.85%

ACTIVATION SHARE OF HUTCH :- 396 / 717 = 55.23 %

REVENUE SHARE FOR RCV SALE OF HUTCH :- 529 /1225 = 43.17
%
VISIBILITY SHARE OF HUTCH :- 28 / 35 = 80%
 CHUNAR
ACTIVATION SHARE

RIM TATA
4% 0% BSNL
0%
RIM
TATA
BSNL
AIRTEL
HUTCH HUTCH
55%
AIRTEL
41%
 CHUNAR
REVENUE SHARE

TATA
RIM 0% BSNL
10% 7%

RIM
TATA
HUTCH BSNL
43% AIRTEL
HUTCH

AIRTEL
40%
CHUNAR
ISSUES:
1.LESS VISIBILITY.
2.MIS MANAGEMENT BY THE MAIN DISTRIBUTOR.
3.IN THE MARKET DEMAND IS SOME THING ELSE AND SUPLLY IS SOME
THING ELSE.
4.MOST OF THE CHUNAR MARKET OF HUTCH IS DEPENDENT ON THE PSC
WORKERS,WHO WORK IN THE FORT.

SUGGESTIONS:
1.THE COMPANY SHOULD GIVE HUTCH SIGNAGE TO THE RETAILERS , SO
THAT THE RETAILERS FEEL MOTIVATED AND WORK PROPERLY.
2.DISTRIBUTOR SHOULD GAVE PROPER SUPPLY TO AD, SO THAT HE WILL
BE ABLE TO DO BETTER BUSINESS FOR THE COMPANY.
3.COMPANY SHOULD TRY TO SELL THE SIM TO THE LOCALIDES OF THE
CHUNAR.
A HA R A U R A

S . N ON A M E OF OU TLETC ON TA C T P ER S ON
A D D R ES S C ON TA C T ANCO.TIV A TION P ER MRON
C VTH
S A LE ( V A LU E IN THOU SHA
A NNDD) S ET S A LES IGN A GE ( QU A N TITY )

R IM TA TAB S N L
A IR TEL
HU TCRHIM TA TA B S N LA IR TEL
HU TCGS
H M C D M AR IM TA TAB S N LA IR TEL
HU TC H

1 YASH M OBILE Mr.SANJ EEV AHARAURA 9 8 3 9 4 2 4 219 25 - - 40 10 32 - 5 16 10 - 25 Y - - Y Y

2 PAWAN GEN STORE Mr. PAWAN AHARAURA 9 8 39 453 22 1 5 - 2 25 8 2 - 7 22 16 - 5 Y - - Y Y

3 KESARI M OBILE Mr. BAIKUNTH AHARAURA 9 8 3 8 6 4 3 574 - - - 12 4 - - - 10 5 - - - - - Y Y

4 VIJAY GIFTCORNER Mr.VIJAY AHARAURA 9 8 3 9 4 28 3 3 8 - - - 10 2 - - - 35 10 - - - - - Y Y

5 KESARI M IEDICAL Mr. SANJU AHARAURA 9 8 3 8 2 6 0 0 53 - - - - 2 - - - 2 4 - - - - - Y Y

6 SHIV MOB. ZONE Mr.GOPAL AHARAURA 9 9 36 29 9 59 1 - - - 4 2 2 - - 35 20 - - Y - - Y Y

7 P.S. MOBILE Mr.SONU AHARAURA 9 9 3 6 12 02 4 1 2 - - 2 4 1 - - 40 20 - - Y - - Y Y

8 KESARI M .STORE Mr.ANUP AHARAURA 9 8 3 8 6 4 3 50 8 - - 1 20 5 2 - 7 25 12 - - Y - - Y -

9 BOLE BOM B M OB. Mr.BOLE AHARAURA 9936299605 - - - - - - - - - - - - - - - - Y

10 VIKAS PCO Mr.VIKAS AHARAURA 9 4 153 9 212 8 - - - - - - - - - - - - - - - - Y

11 AIYAZ GEN. STORE Mr.AIYAZ AHARAURA 9 3 3 58 740 4 9 1 - - 2 1 2 - - 2 2 - - Y - - Y -

12 GEETANZALI PCO* Mr.MONU AHARAURA 9 4 3 53 6 1916 2 - - - - - - - - - - - - - - - - Y

13 PREETI PCO* Mr.NARENDER AHARAURA 2 2 46 6 9 - - - - - - - - - - - - - - - - Y

14 SHRIRAM PCO* Mr.RAM AHARAURA - - - - - - - - - - - - - - - - - Y

15 SHENEWAZSTORE* Mr.SHENAWAZ AHARAURA - - - - - - - - - - - - - - - - - -

16 SHUBAM PCO* Mr.SHUBAM AHARAURA - - - - - - - - - - - - - - - - - -

17 SHIV GEN. STORE* Mr.SHIV AHARAURA - - - - - - - - - - - - - - - - - -

18 RAJAN PCO* Mr.RAJ AN AHARAURA - - - - - - - - - - - - - - - - - Y

19 HASSAN STORE* Mr.HASSAN AHARAURA - - - - - - - - - - - - - - - - - -

2 0 R. K. M OBILE* Mr.KAMLESH AHARAURA - - - - - - - - - - - - - - - - - -

IND. SUM 33 - 3 115 38 41 - 19 18 7 99 - 30

TOTAL SUM 18 9 346

 AHARAURA
TOTAL ACTIVATIONA(P.M.)-189,TOTAL RCV SALE(P.M.) IN (TH’S)-346,
TOTAL SHOP-20

ACTIVATION SHARE OF RIM :- 33 / 189 = 17.46%

REVENUE SHARE FOR RCV SALE OF RIM :- 41 / 346 = 11.84%
VISIBILITY SHARE OF RIM :- 6 / 20 = 30%

ACTIVATION SHARE OF TATA :- 0 / 189 = 0%

REVENUE SHARE FOR RCV SALE OF TATA : - 0 / 346 = 0 %
VISIBILITY SHARE OF TATA :- 0 / 20 = 0%

ACTIVATION SHARE OF BSNL :- 3 / 189 = 1.59 %

REVENUE SHARE FOR RCV SALE OF BSNL :- 19 / 346 = 5.49 %
VISIBILITY SHARE OF BSNL : - 0 / 20 = 0%

ACTIVATION SHARE OF AIRTEL : - 115 / 189 = 60.84%

REVENUE SHARE FOR RCV SALE OF AIRTEL : - 187 / 346 = 54.04%
VISIBILITY SHARE OF AIRTEL :- 9 / 20 = 45%

ACTIVATION SHARE OF HUTCH :- 38 / 189 = 20.10%

REVENUE SHARE FOR RCV SALE OF HUTCH : - 99 / 346 = 28.67%
VISIBILITY SHARE OF HUTCH : -13 / 20 = 65 %
 AHARAURA
ACTIVATION SHARE

HUTCH RIM
20% 17%
TATA
0%
RIM
TATA
BSNL BSNL
2% AIRTEL
HUTCH

AIRTEL
61%
 AHARAURA
REVENUE SHARE

RIM
HUTCH 12% TATA
29% 0%

BSNL RIM
5% TATA
BSNL
AIRTEL
HUTCH

AIRTEL
54%
AHARAURA
ISSUES:
1. AIRTEL AND RELIANCE IS ALREADY PRESENT.
2. VERY LESS VISIBILITY.
3.A.D IS NOT WORKING PROPERLY.

SUGGESTIONS:
1. APPOINT GOOD AD ,WHO WORK PROPERLY.
2.PROVIDE HUTCH SIGNAGE TO THE RETAILERS , SO
THAT THE CUSTOMER COMES TO KNOW ABOUT HUTCH
RETAILER.
 ACTIVATION SHARE, REVENUE SHARE AND
VISIBILITY SHARE OF WHOLE MIRZAPUR DISTRICT.
 MIRZAPUR DISTRICT
TOTAL ACTIVATIONS(P.M.)-7230,TOTAL RCV SALE(P.M.) IN (TH’S)-14597,
TOTAL SHOPS-261

ACTIVATION SHARE OF RIM :- 1034 / 7230 = 14.30%

REVENUE SHARE FOR RCV SALE OF RIM :- 2977 / 14597 = 20. 39 %
VISIBILITY SHARE OF RIM :- 117 / 261 = 82.4 4 %

ACTIVATION SHARE OF TATA :- 409 / 7230 = 5.66 %

REVENUE SHARE FOR RCV SALE OF TATA : - 793 / 14597 = 5.43 %
VISIBILITY SHARE OF TATA :- 51 / 261 = 19.5 %

ACTIVATION SHARE OF BSNL :- 568 / 7230 = 7.85 %

REVENUE SHARE FOR RCV SALE OF BSNL:- 2024 / 14597 = 13.86 %
VISIBILITY SHARE OF BSNL:- 25 / 261 = 9.5%

ACTIVATION SHARE OF AIRTEL :- 2480 / 7230 = 34.40 %

REVENUE SHARE FOR RCV SALE OF AIRTEL :- 4177 / 14597 = 28.61%
VISIBILITY SHARE OF AIRTEL :- 150 / 261 = 57. 47 %

ACTIVATION SHARE OF HUTCH :- 2739 / 7230 = 37. 46 %

REVENUE SHARE FOR RCV SALE OF HUTCH :- 4582 / 14597 = 31.39 %
VISIBILITY SHARE OF HUTCH :- 196 / 261 = 75.09 %
 MIRZAPUR DISTRICT
ACTIVATION SHARE

RIM
14%

HUTCH TATA
38% 6% RIM
TATA
BSNL BSNL
8% AIRTEL
HUTCH

AIRTEL
34%
 MIRZAPUR DISTRICT
REVENUE SHARE

RIM
HUTCH 20%
32%
RIM
TATA TATA
5% BSNL
AIRTEL
HUTCH
BSNL
14%
AIRTEL
29%
 Comparison among the Activation
share of all the three districts

Ballia Chanduali Mirzapur

RIM RIM HUTCH RIM

11% 19% 14%
38%
HUTCH
32% RIM TATA
TATA
5%
TATA 6% RIM
BSNL RIM BSNL
13% AIRTEL
TATA
BSNL BSNL
HUTCH BSNL
AIRTEL BSNL 8% AIRTEL
HUTCH 21%
HUTCH
HUTCH
AIRTEL AIRTEL
59% 23%
17%
AIRTEL
34%
 COMPARISON AMONG THE REVENUE SHARE
OF ALL THE THREE DISTRICTS.

BALLIA CHANDAULI MIRZAPUR

RIM
RIM HUTCH 20%
HUTCH 13% RIM 32%
42% HUTCH
22%
RIM
23%
TATA
RIM
RIM
TATA
TATA BSNL
BSNL BSNL 5% AIRTEL
AIRTEL
TATA
BSNL AIRTEL 7%
HUTCH HUTCH
28% HUTCH AIRTEL
16%
BSNL
14%
AIRTEL BSNL AIRTEL
32%
17% 29%
 SWOT ANALYSIS
STRENGTHS:-
1.SCHEMES WHICH ARE BEING LAUNCHED REGULARLY MAKES RETAILERS TO
WORK MORE EFFICIENTLY.
2.COVERAGE PENETRATION.
3.MARKET PENETRATION.

WEAKNESSES:-
1.LACK OF VISIBILITY.
2. DELAY IN CLAIMS SETTLEMENT.

OPPORTUNITIES:-
1. COMPANY SHOULD TARGET SMALL MARKETS LIKE PADAW IN CHANDAULI
DIST. BECAUSE SALE FROM THAT MARKET IS GOOD BUT FOCUS IS LESS.
2.SUPPLY & SERVICE IF IMPROVED IN MARKETS LIKE CHAKIA IN CHANDAULI
DIST.,THEN CHANCES OF INCREASING THE SALES THERE IS MORE.

THREATS:-
1. ACTIVATIONS OF OTHER COMPANIES,TATA IS GIVING ACTIVATED
HANDSETS TO THE CUSTOMERS & AIRTEL IS ACTIVATING THE SIMS IN 10
MINUTES BUT THERE IS A LOT OF ACTIVATION DELAY IN CASE OF
HUTCH.
2. SCHEMES WHICH ARE LAUNCHED BY OTHER COMPANIES.
 CONCLUSION
WE HAVE CONCLUDED THIS ,FROM OUR
PROJECT THAT THERE ARE MORE CHANCES
OF GROWTH OF HUTCH IN VARANASI
ZONE.HUTCH IS HAVING A VERY GOOD
NETWORK THERE, BUT THE MAIN ISSUE IS
LACK OF COMMUNICATION BETWEEN
RETAILERS & THE COMPANY IN TERMS OF
SCHEMES.COMPANY IS ALSO HAVING VERY
LESS SIGNAGE,THIS SHOULD BE TAKEN CARE
OF & THE SIGNAGES SHOULD BE INCREASED.
LAST BUT NOT THE LEAST NUMBER OF
OUTLETS ARE LESS IN THE DISTRICTS, SO
EFFORTS SHOULD BE MADE TO INCREASE THE
NUMBER OF OUTLETS WHICH WILL
AUTOMATICALLY INCREASE THE SALES.
“WHERE EVER YOU GO, OUR NETWORK
FOLLOWS”.

“THANK YOU”.