INTRODUCTION

A PARLE PRODUCTS LTD. Today stand as a pioneer in the field of

Agro product exports the company has made substantial process since its
establishment. For the company’s success, Parle believes in treating
customers with trust, dignity, and respect. They believe in fair business
practices and in doing their part to save the environment. Currently Mr.
Vijay K. Chauhan is the key person contributing towards the companies
success.

PRODUCTS :-

 CHOCOLATE CONFECTIONERY
 OTHER PREPARED FOODS ( BY ROASTING )
 BISCUITS
 ACTIVE YEASTS

EXPORT :-

 BAHRAIN
 CAMEROON
 CANADA
 KOREA DEM. REP.
 MALTA
 NEPAL
 NEW ZEALAND
 SAUDI ARABIA
 SIERRA LEONE
 SOUTH AFRICA
 U.A.E
 U.S.A.
 YAMAN
 HISTORY OF PARLE-G

A long time ago, when the British ruled in India, a small factory was set
up in the suburbs of Mumbai City, to manufacture sweets and toffees.
The year was 1929 and the market was dominated by famous
international brands that were imported freely. Despite the odds and
unequal competition, this company called PARLE PRODUCT, survived
and succeeded by adhering to his quality and improvising from time to
time.

A decade later, in 1939, Parle Product began manufacturing biscuits, in

addition to sweets and toffees having already established a reputation for
quality, the Parle Brand name grew in strength with this diversification.
PARLE GLUCOSE and PARLE MONACO were the first brand of
biscuit to be introduced which later went on to become leading name for
great test and quality. That time only one building was having in Vile-
Parle where they were making production and any other process. Then
gradually that company expanded in many buildings and today that
company located in 14 Akers area. That time they were transporting
their products ownely by cycle.
HOW PARLE MADE BISCUITS AFFORDABLE TO
ALL?

Biscuits were very much a luxury food in India, when Parle began in
production in 1939. Apart from Glucose and Monaco biscuits Parle did
offer a wide variety of brands.

However, during the Second World War, all domestic biscuits

production was diverted to assist the Indian Soldiers in India and the Far
East. Apart from this, the shortage of Wheat in those days, made Parle
decided to concentrate on the more popular brands, so that that people
could enjoy the price benefits. Thankfully today, there’s dearth of
ingredients and demand for more premium brands is on the rise. That’s
why Parle now have wide range of biscuits and mouthwatering
confectionaries to offer.
 STRENGTH OF PARLE BRANDS

Over the year, Parle has grown to become a multi million dollar
company. Many of the parle Products – biscuits or confectionaries, are
market leaders in their category and have won acclaim at the Monde
Selection, since 1971.

Today Parle enjoy a 40% share of a total biscuits market and a 15%
share of confectionery market, in India. The Parle biscuits brands such
as Parle-G, Monaco, Krackjack and confectionery brands such as
Melody, Poppins, Mango Bite and Kismi enjoy the strong imaginary
appeal among the customers.

Be it a big city or a remote village of India, the Parle name symbolizes

quality, health and great test! And yet we know that constantly
innovating and catering to new test have build this reputation. This can
be seen by the success of new brands such as Hide and Sick, or the
single twist rapping of Monaco Bite.

In this way by concentrating on consumer tastes and preferences and

emphasizing research and development the Parle brand grows strength to
strength.
 SOME OF THE TOP PARLE BRANDS IN
CURRENT SCENARIO

Parle-G

Along with the taste, energy and nourishment, Parle-g also offered
quality and value for money. Which contribute by making it an
unchallenged success? Apart from being India’s largest selling biscuits,
Parle-G is the winner of 8 Gold and 11 Silver awards at the Monde
Selection.

Hide & Seek

Let your taste buds indulge in the sinful pleasure of delightful games-
Seek out the chocolate chips that aren’t really hidden. This cookie
biscuits is made up a large quantity of chocolate chips. Crunch into it or
let it melt in your mouth to seek out the real taste of chocolate. Whatever
you do, you just can’t hide from the sheer delight of chocolate chips.

Krackjack

A little sweet- a little salty…. That’s what makes Krackjack very

delicious!
This delightful biscuit is acclaimed in India and across the world for its
controversial sweet and salty taste. Krackjack has won 11 Gold, 3 Silver
and 1 bronze awards at. The Monde Selection you can enjoy Krackjack
any time plain or with a host of beverage like tea, coffee or milkshake.
Monaco

This is original ‘O’ shaped salted biscuit makes people exclaim, ‘OH,
Monaco’. Whether plain or with toppings, Monaco is simply delicious.
And ideal party time delicacy as it is, you could also use your
imagination and create more scrumptious snacks by combining Monaco
with a choice of topping. Light crisp and fresh, its no wonder that
Monaco is India’s largest selling salty biscuit. Now available in a variety
of delicious flavors.
 QUALITY COMMITMENT

Parle Product has one factory at Mumbai that manufactures biscuits and
confectionaries while another factory at Bahadurgad in Haryana
manufactures biscuits. Apart from this parle has manufacturing facility
at Nirvana in Rajasthan and at Banglore in Karnataka. The factory at
Bahadurgad and Nirvana are the largest such manufacturing facilities in
India. Parle Products also have 14 manufacturing units for biscuits and 5
manufacturing units for confectionery on contract basis.

All this factories are located at strategic locations, so as to ensure a

constant output and easy distribution. Each factory has state-of –the- art
machinery with automatic printing and packing.

All Parle product are manufactured under the most hygienic conditions.
Great care is exercised in the selection and quality control of raw
materials, packaging materials and rigid quality control ensured at every
stage of manufacturing process. Every batch of biscuit and
confectionaries are thoroughly checked by expert staff, using the most
modern equipments.
 MARKETING STRENGHT

The extensive distribution network, built over the years, is major

strength for parle product. Parle biscuits & sweets are available to
consumers, even in the most remote places and in smallest of village
with a population of just 500.

Parle has nearly 1,500 wholesalers, catering to 4,25,000 retial outlets

directly or indirectly. A two hundred strong dedicated field force
services these wholesalers & retailers. Additionally there are 31 depots
and C & F agents supplying goods to the wide distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We

constantly endeavor at designing product that provide nutrition & fun to
the common man. Most Parle offering are in the low & mid-range price
segments. This is based on our cultivated understanding of the Indian
consumer psyche. The value-for money positioning helps generate large
sales volumes for the products.

However, Parle Products also manufactures a variety of premium

products for the up-market, urben consumers. And in this way, caters a
range of products to a variety of consumers.
 The Customer Confidence

The Parle name conjures up fond memories across the length and
breadth of the country. After all, since 1929,the people of India have
been growing up on Parle biscuits & sweets. Today , the parle brand
have found their way intothe heart and homes of people all over India &
aborad.

Parle biscuit and confestioneries, continu to spread happiness & joy

among people of all ages. The consumer is the focus of all activities at
parle. Maximizing value to consumer and forging enduring customer
relationship are the core endeavors at parle . our effort are driven toward
maximizing customer satifications and this is in synergy with our
quality pledge. “ Parle product limited will strive to provided
consistently nutritious & quality food product to meet consumer’
satifications by using quality materials and by adopting appropriate
processes. To facilitate the above we will strive to continuously train our
employees and to provide the man open and participative environment .”
 PROCESS OF MANUFACTURING PARLE-G
BISCUIT
FLOW DIAGRAM

RAW MATERIAL

RAW MATERIAL TESTING

MIXING
MOULDING
BAKING

COOLING

PACKING
 RAW MATERIAL

Name of the Raw Materials & why this Raw Materials can be use in
Biscuit Manufacturing

 Wheat  Process Quality made of

contents process of Growth.

 Vanspati  For Carbohydrate.

 Salt  Mineral & Vitamin for Development.

 Milk  For calcium build teeth and bones.

 All Raw Materials coming from outside Mumbai by private

transportation.

 Parle-G is maintaining stock of raw materials for 7 days except the

milk because milk is a perishable raw material so that can be stored
for only one day that’s why they have to need of regular supply of
milk.

 If some reasons raw material are not supplied regularly that time
they are using this saving stock for production.

 They are not accumulate raw material more than 7 days. (except
Milk). After 6 days they are used accumulated raw materials for
production process.

 They are storing all raw materials near to production department.

 How to check Raw Materials

 Checking quality of raw materials in their own laboratory.

 Checking raw materials and various packing as per standards laid

down.

 Setting standards for various raw materials and packing materials

per PFA (Products and Foods Act) and other food related legal
Acts.

 Maintained / Maintaining quality of finished product & insurance

that.
 Controlling trails.

 Collection data for stastical quality.

 Handing of customer complaints thru customer service cell.

 Quality control of biscuit and confectionery product at our other

manufacturing location .
 MIXING PROCESS

 The quantity of manufacturing biscuit in proportionate in that ratio

Raw Materials mixed in mixer machine.

 Mixing of Raw Materials process continuous for 3 minutes 20

seconds.

 The mixing process continue automatically and it is operated by

two person.if one person went for lunch or any reason that time his
partner can handle all machinery.
 MOLDING PROCESS

 After completed mixing process all the mixed materials go on

cutting machine.

 The cutting machine cut the biscuit and are rolled by machine and
the company logo of Parle –G is being printed on biscuits.

 The company molding 10,000 biscuits per minute.

 Here all biscuits got a particular shape which is attracted to

customers.

 After molding process, moving belt is carrying all biscuits for

baking process.
 BAKING PROCESS

After completing molding process all biscuits are being put in oven for
baking process. In oven there are three processes.

Removing Moisture

 First the moisture is removed by oven because moisture can make

changes in the taste and quality of the biscuits.

 For removing moisture completely, there having temperature of oven

is 340oC.

Cook the biscuits

 In that process biscuits are putting for cooking at maximum

temperature 340oC.

 This process is going for 3 minutes.

Coloring the biscuits

 In that process the biscuits are being coloured in the oven.

 Brown colour is giving to the biscuits.

About Machinery

 Parle Company has 260 feet oven and have owned three oven. It is
the largest oven in Asia.
 COOLING PROCESS

 After baking process completed the backing biscuits are taken to cool
in cooling machine.

 Baked biscuits contain steam so without removing steam that biscuits

can not lasting for long periods or up to its expiry period.

 Parle Company cooled biscuits by natural way. Moving belt moved

the biscuits from baking machine to packing machine within 5
minutes.

 After removing the steam that biscuits made so hard for packing

 This is also 4 to 5 minutes in cooling process before starting cooling

process all raw wastage removed by automatically in the wastage
machine.
 PACKING

 After cooling process completed biscuits goes out in packing

department for packing.

 The remaining wastage biscuits removed by automatically.

 At one minute 1000-1500 biscuits packed by automatically.

 Parle-G packing department have 10 multipack machine.

 Per multipack machine packed 140 biscuit’s packet per minute.

 Parle-G company have own printing press and printing department

to fulfill all packing materials for biscuits and chocolates.

 They buy whit paper for printing packing papers from other
company.
 ADDITIONAL INFORMATION

 Every day 100 tones biscuits are manufactured by company.

 They are keeping 7 days finished good’s stock due to reason of any
problem arises in the production process.

 There is having separate maintainence department which is

working for 24 hours. This department includes Engineers, Fitters,
Tuners, Electricians and any other professionals for maintaining
Machineries properly and regularly.

 10,000 workers are working in all Parle-G factories in India.

 750 workers are working in Parle-G Product Ltd. in Vile-Parle at

Mumbai. Out of that 450 workers are working in Production
Department.

 Parle-G are having 34 factories in all over India. That are

maintaining under Zonal and Divisional area.