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  • Prisoner

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    Zero One
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    Helvetica is a popular font that is widely used for traffic signs, corporate names, logos and slogans because it is considered sleek, smooth and easy to catch the eye. It has become a standard font to promote universal typographic identity and uniform expression across media. However, the document calls for breaking the rules of only using Helvetica.

    Original Description:

    Breaking out of Design Standards

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    Helvetica is a popular font that is widely used for traffic signs, corporate names, logos and slogans because it is considered sleek, smooth and easy to catch the eye. It has become a standard font to promote universal typographic identity and uniform expression across media. However, the document calls for breaking the rules of only using Helvetica.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views1 page

    Prisoner

    Uploaded by

    Zero One
    Helvetica is a popular font that is widely used for traffic signs, corporate names, logos and slogans because it is considered sleek, smooth and easy to catch the eye. It has become a standard font to promote universal typographic identity and uniform expression across media. However, the document calls for breaking the rules of only using Helvetica.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Helvetica is the current typographic standard. It is all around you.

    Traffic signs.
    Corporate
    names,
    logos,
    ......and slogans.

    They say it is popular because it is


    sleek
    smooth
    and easy to catch your eye

    It has been made the standard


    for the sake of
    universal typographic identity
    and uniform expression

    No More.
    :BREAK.THE.RULES:

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