PRODUCT- COLGATE VS PEPSODENT

PROJECT TITLE:

PRODUCT
COLGATE vs. PEPSODENT

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 PRODUCT- COLGATE VS PEPSODENT

SYNOPSIS

Objectives

1. To study product of Colgate and Pepsodent toothpaste by survey.

2. Indentify product which is tooth is popular in people by market survey.

3. Identify why product popular in market.

• Introduction and History

• Findings

• Conclusion

• Recommendation

• Appendix

• Bibliography

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 PRODUCT- COLGATE VS PEPSODENT

COLGATE:

Introduction and History

The company's parent has a presence in over 200 countries worldwide. In

India, Colgate ranks No.1 in top of the mind recall in many consumer surveys. Let's
take a look at the company's journey over the years and what's in for it in the future.
Colgate is considerably backward integrated. It has captive manufacturing facilities
for flavor and other ingredients, which yield significant cost savings. It has also set
up a world-class facility for manufacture of Di-calcium Phosphate, a key ingredient
in toothpaste.

History:

Egyptians are believed to have started using a paste to clean their teeth
around 5000BC, before toothbrushes were invented. Ancient Greeks and Romans
are known to have used toothpastes, and people in China and India first used
toothpaste around 500BC.

Ancient toothpastes were used to treat some of the same concerns that we
have today – keeping teeth and gums clean, whitening teeth and freshening breath.
The ingredients of ancient toothpastes were however very different and varied.
Ingredients used included a powder of ox hooves' ashes and burnt eggshells that
was combined with pumice. The Greeks and Romans favored more abrasiveness
and their toothpaste ingredients included crushed bones and oyster shells. The
Romans added more flavoring to help with bad breath, as well as powdered
charcoal and bark. The Chinese used a wide variety of substances in toothpastes
over time that has included ginseng, herbal mints and salt.

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The development of toothpastes in more modern times started in the 1800s.

Early versions contained soap and in the 1850s chalk was included. Betel nut was
included in toothpaste in England in the 1800s, and in the 1860s a home
encyclopedia described home-made toothpaste that used ground charcoal.

Prior to the 1850s, 'toothpastes' were usually powders. During the 1850s,
new toothpaste in a jar called a Crème Dentifrice was developed and in 1873
Colgate started the mass production of toothpaste in jars. Colgate introduced its
toothpaste in a tube similar to modern-day toothpaste tubes in the 1890s.

Until after 1945, toothpastes contained soap. After that time, soap was replaced by
other ingredients to make the paste into a smooth paste or emulsion - such as
sodium lauryl sulphate, a common ingredient in present-day toothpaste.

In the second half of the twentieth century modern toothpastes were

developed to help prevent or treat specific diseases and conditions such as tooth
sensitivity. Fluoride toothpastes to help prevent decay were introduced in 1914.
Toothpastes with very low abrasiveness were also developed and helped prevent
the problems caused by overzealous brushing.

The most recent advances in toothpastes have included the development of

whitening toothpastes, and toothpaste containing Triclosan which provides extra
protection against caries, gum disease, plaque, calculus and bad breath.

Toothpastes today typically contain fluoride, coloring, flavoring, sweetener,

as well as ingredients that make the toothpaste a smooth paste, foam and stay
moist. Individual toothpastes also may contain special ingredients, such as triclosan
in Colgate Total. Toothpaste in tubes is used throughout the world and has been a
very successful invention.

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Products:

 Colgate Dental Cream

 Colgate Total 12

 Colgate Sensitive

 Colgate MaxFresh

 Colgate Kids Toothpaste

 Colgate Herbal

 Colgate Cibaca Family Protection

 Colgate Advanced Whitening

 Colgate Active Salt

 Colgate Dental Cream:

Benefits of Colgate Dental Cream:-

 Colgate Dental Cream offers All-Around decay protection,

even where a toothbrush cannot reach.

 It's great mint taste freshens breath

 It protects against root caries

 It cleans & makes teeth whiter

 It repairs early decay spots

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• Colgate Total 12:

Colgate Total 12 contains a unique combination of ingredients that

attaches to your teeth and gums and does not get washed away even when you
eat or drink - so your whole mouth is protected for up to 12 hours.

Colgate Total 12 Toothpaste is an effective decay preventive dentifrice

and helps prevent and reduce gingivitis when used as directed in a
conscientiously applied programme of oral hygiene and regular professional
care. It also helps reduce the formation of plaque and tartar above the gum line.

Colgate Total 12 is approved by the IDA to aid in the prevention of

cavities, plaque and gingivitis. It has not been approved to treat periodontitis.
Most published research to date shows that there is a possible association
between periodontitis and systemic health. A causal relationship between the
two has not yet been clearly established.

Benefits of using Colgate Total 12.

 Gingivitis is the first stage of gum disease which, left untreated, may develop

into periodontitis. Colgate Total 12 reduces gingivitis by up to 88%. To learn

more about gingivitis
 Plaque is a sticky, colorless film of germs that constantly forms on our teeth.

It is the main cause of cavities and gingivitis and can harden into tartar if not
removed daily.

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 Colgate Total 12 contains a unique formula which fights germs. Its unique

formula attaches to your teeth to help reduce plaque by up to 98%.

 Cavities are tooth decay. Tooth decay is heavily influenced by what we eat,

how well we take care of our teeth and the presence of fluoride in toothpaste.
Colgate Total 12 provides outstanding protection against cavity formation
and tooth decay.
 Tartar, sometimes called calculus, is plaque that has hardened on your teeth.
Tartar can also form at the gumline. Colgate Total 12 helps prevent plaque
from forming into hard to remove tartar build-up.Weak Enamel
 Enamel is the outer layer of the tooth. It envelops and protects the main

portion of the tooth. Weak enamel is caused by a build-up of plaque which

quickly deteriorates tooth enamel. Fluoride in Colgate Total 12 strengthens
weak enamel
 Gum inflammation is one of the first signs of gingivitis and if left untreated

may lead to periodontitis. Colgate Total 12 removes sticky plaque that cause
the red, tender and swollen gums that characterize gingivitis
 Bad breath or malodor is breath containing an unpleasant odor. One culprit

of bad breath is the millions of germs that live in the mouth. The mouth's
warm, moist conditions make it an ideal environment for these germs to
grow. Colgate Total 12 helps fight germs that live in the mouth and cause
bad breath.

• Colgate Sensitive:

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Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use.

 Fights pain due to sweet/sour/hot/cold foods by desensitising nerves

 Helps maintain the natural whiteness of your teeth.

 Significant inhibitory effect on the formation of supra-gingival calculus

 Has a pleasant taste

Ingredients Benefits

Potassium Nitrate Relief from sensitivity by

desensitising nerves

Copolymer / Anti-calculus benefits

Pyrophosphate

Sodium Anti-caries agent

Monoflurophosphate

• Colgate MaxFresh:

Colgate MaxFresh gel is infused with cooling crystals (in strips), which dissolve
completely as you brush for a whole new dimension of freshness - freshness that
you can see.

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Benefits:

 Contains Menthol for Fresh Breath

 Whiter Teeth
 Fights Cavities

Colgate MaxFresh gel is available in three very exciting flavors - Peppermint Ice,
Spicy Fresh & Citrus Blast

 Colgate Kids Toothpaste:

New Colgate Kids Toothpaste strengthens teeth and fights cavities.

 Its light foaming action makes brushing more effective and fun for kids.

 The sparkling gel comes in two exciting variants - Bright Pink gel (Tweety),
and Bright Blue gel (Bugs Bunny) with the same yummy Bubble Fruit
flavor.

 The Fruity bubble gum flavour will make kids want to brush longer in the
morning and at night, thereby developing good oral care habits.

 Colgate Herbal:

This product is herbal product is manufactured by natural product.

• Colgate Cibaca Family Protection:

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 Developed using Colgate's international expertise in oral care.

 Unique formula protects your teeth from decay.

 Refreshing minty flavour makes your breath super fresh.

• Colgate Advanced Whitening:

MUMBAI, July 05 2005 Colgate-Palmolive (India) Limited (CPIL), the market

leader in oral care, has launched Colgate Advanced Whitening toothpaste. The safe
and gentle formula of Colgate Advanced Whitening is clinically proven to clean
and whiten teeth after just 14 days of brushing twice daily. It also helps prevent
stains from adhering while fighting plaque, tartar and cavities to ensure that the
teeth stay as healthy as they are white.

With the launch of Colgate Advanced Whitening, Colgate is targeting the

expansion of whitening segment, where there is growing consumer demand of
whiter teeth that are free of yellowness and stains.

 Colgate Active Salt:

In Colgate active salt use salt flavour in toothpaste. It is unique formula of germs
and it gives healthy gems and teeth

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 PRODUCT- COLGATE VS PEPSODENT

PEPSODENT:

Introduction and History:

It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brand---Pepsodent. The well-known minty-
flavored toothpaste, now sold mostly in discount stores and chains, has stood the
test of time and still has many faithful users

Pepsodent is the oldest and most well-known toothpaste in Indonesia, since

the beginning of its existence has always provided more than just basic efficacy.
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 1980s and the only paste in Indonesia that actively educates and promotes proper
habit of brushing through school program and free dental check up service.
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since.

Innovation:

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 PRODUCT- COLGATE VS PEPSODENT

In 2006, Pepsodent have launched & relaunched its complete range variant of New
Pepsodent:

1. Pepsodent Complete 12, which offers a complete benefit but at an affordable

prices. Offering larger benefit for its consumer as a part of its effort to pursue
its mission
2. Pepsodent Sensitive, which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth & gum.
3. Pepsodent Fighter Toothbrush.

By having these new innovations, Pepsodent covers all range of oral health care for
consumers.

Key facts:

• Pepsodent is the leading brand in most Asian Countries with Indonesia

and India as the biggest market.
• In 2005 Pepsodent is the only one of the toothpaste brand that recognized by
FDI, World Dental Federation in addition to local dentist association
(PDGI).

Types of product:

Pepsodent Complete + Gum Care

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 PRODUCT- COLGATE VS PEPSODENT

Complete 12

Pepsodent Herbal

Pepsodent Milk Teeth Orange

Pepsodent Milk Teeth Strawberry

Pepsodent Sensitive

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 PRODUCT- COLGATE VS PEPSODENT

Pepsodent Whitening

Pepsodent Cavity Prevention

Nutrition, hygiene & personal care

When it comes to helping people to feel good, look good and get more out of
life, hygiene has a vital role. That's why – along with nutrition and personal care –
it is at the heart of Unilever.

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 PRODUCT- COLGATE VS PEPSODENT

FINDING

Users of Toothpaste or Toothpowder

Toothpaste users 95% Toothpowder users 5%

 Colgate users 67.5%

 Pepsodent users 17.05%

 Others toothpaste users 15%

Reason for use toothpaste:

1. Brand loyalty 75%

2. Quality 25%

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3. Freshness in mouth 27.5%

4. Dentist advice 27.5%

Varity flavour users:

1. Salt 20%
2. Neem 17.5%
3. Plain 22.5%
4. Gel 45%

Varity Color users:

1. Red 30%
2. Blue 60%
3. White 22.5%

• Identify product by brand name 57.5%

• Celebrity Advertising of product 17.5%
• No changes toothpaste in future 12.5%

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RECOMMENDATION

Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent. We think Colgate spend more money on promotion, advertisement. And
therefore price of Colgate hence increased. Hence we recommended Colgate that
Colgate has to reduce promotion expenditure.

Pepsodent is a brand but market share of pepsodent very less than Colgate.
Pepsodent has to introduce new variety in product and they have to introduce
different quantities of product. Pepsodent has to increase their promotion strategy.
They have to target rural consumers and have to promote product accordingly.

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CONCLUSION

During survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other. But we not saying that other is not good it also well
but not as per Colgate. And people mostly used toothpaste not powder. Because of
you known college student, Business man and today’s young generation they
mostly using toothpaste not powder. Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store. And also most of people using plain Colgate in a white colour.
Pepsodent also using in a white colour. And we also observed that is mostly in our
family we used same toothpaste because during survey 70% of people using same
toothpaste few are other.

Most of People buying Colgate and also Pepsodent because of its good
qualities and also it available in variety like salt, Neem, Gel and plain. We also

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observed that is most of people purchase toothpaste two in a month as per their
family member. Colgate & Pepsodent gave 24 hours freshness to us. And some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like Mr.
Shahruk Khan. Some people do not want any changes in Colgate & some want
changes in Colgate. Most of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner. We also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer. And also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice. Rich family they take all care like health and so on because of they has lot
of money.

In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also quality of product.
During survey most of peoples said that brand is necessary for promotion of any
product. Without brand people how can identify their product in city and also
village. So we identified that is Colgate is the liked of all people. And they ready to
spend other ever price of Colgate would be in a market. Pepsodent also good but
most of people liking Colgate. This survey was good for us because which think we
didn’t know it becomes to known due to survey. So we would like to say thanks to
Prof. Vandana Mam to gave us such project. We really enjoyed during survey.

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BIBILOGRAPHY

http.www.google.com

http.www.wekipedia.com

htttp.www.colagate.com

http.www.uniliver.co.id.com

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