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 Management are faced with more decision factors than they feel they can cope with and key operational systems lack 'intelligence'.
O.R. professionals can analyse complex situations and build intelligence into key systems, so as to reveal the truly best options.
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 Managers know that they face problems but find it difficult to determine exactly what the problems are, or which areas and projects
should be prioritised.
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 Managers face great uncertainty about the operating environment and what could happen as a consequence of various decisions. O.R.
professionals can model various scenarios, undertake 'what-if' analyses and help to determine potential outcomes and strategies.
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  One or more of the organisation's processes is broken or needs to work a lot better. Many small, day-to-day decisions are not being
made well, and it's having an impact on the bottom line. O.R. can help improve these processes and their outcomes dramatically.
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  ssessing the risk of a new project or contract can be tricky. O.R. can help to quantify risk, which is key to controlling it. O.R.
professionals can assist by planning how best to balance risk against the gains an organisation can expect.
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  Most organisations probably track information about many aspects of their operations and have huge amounts of data they're not sure
how to use for decision making. O.R. specialises in working with data extracting the most valuable information from what's currently
collected, and showing what additional data could be collected to increase the value even further.
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  Others in the organisation's field are probably already using O.R. to gain competitive advantage. n O.R. professional can help an
organisation to stay on top with the latest methods and open up important new sources of advantage.
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 largest mfgr of digital integrated circuits

Increasing demand with tight capacity pushed prices of DRM Devices
Other's invested heavily in new capacity.
in Dec-


, the president of Samsung's informed the mfg dept of the urgent need to reduce cycle time
Samsung's cycle times were noncompetitive implied that customers might be enticed to switch to vendors offering shorter lead times
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 hen a limited overs cricket match is interrupted by rain or bad light, there may be insufficient time for both teams to complete their
full allocation of overs. It is, therefore, necessary to calculate a fair target for the team batting second taking into account the number
of overs that they will face.
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 the official player rating system of the English Yremier League

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 identifies the players who make key contributions to a game and allows players to be ranked against each other using such criteria as
playing position, nationality, age, or geographical location of their team
criteria:
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 to a player's effectiveness and his ability to help his team win matches

-points won by the team when he appeared

-performance such as shots, tackles, clearances and saves. also yellowred cards and shots off target
time on the pitch, goal scorers, assists, clean sheets.
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  he ctim Index was rigorously tested before it was released to the general public
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