Business Plan

Transcript of Business Plan

Our small company is called "Fruitsicles", named after its main product. We specialize on
producing frozen treats for the masses to enjoy.
VIII. We believe that our business is feasible enough to work on its own. Although small, the lack
of big risks is a positive. It might not give a lot of profit in the short run but it is capable of
gradually producing big amounts of money without any sort of hassle.
P15.00
Monday, March 3, 2014
Vol XIII, No. 061312
Product
Company
DESCRIPTION OF THE PRODUCT
Marketing Strategies
IV. ORGANIZATION AND MANAGEMENT PLAN
VI. Goals
COMPARISON OF THE PRODUCT
WITH ITS COMPETITORS
We will be selling our products during the warm weather/ hot days because on those days,
people are constantly looking for something cold, or something to help relieve them of the heat.
The fruitsicles will do just that.
Our business is a general partnership between us students. There are four of us in our company
which handle the business altogether. Each of us will receive the same income, calculated and
based on profits.

Each of us has our own specific tasks in the business.

Our main product is called Fruitsicles, a new twist of the classic homemade ice candy. The
Fruitsicle is basically an ice candy filled with actual fresh fruit; both the juice and the pulp are
included within it. Not only does this make our unique ice candy taste better, but also makes it
healthier and natural.
Location
The fruitsicles are made of fresh fruits (such as; Melon and Buko), milk, and sugar, all blended
together and frozen overnight.

III. Production plan

To help the children eat nutritious food in a different way
To give sudden comfort in sunny days
To give a new face to popsicles that are usually known for artificial flavour

Homemade
Business Plan
MAIN CUSTOMERS
Selling price - Promotional Measures
Our target market would be the grade school and highschool students.
(example image)
I. EXECUTIVE SUMMARY
II. Marketing Plan
What makes this different from other ice candies?
The fruitsicles contain bits and pieces of the fresh fruits for a more appetizing and unique ice
candy eating experience. It is also cheaper and healthier than artificially flavored ice candies.
By the old bio-dome area near the WSS.

2 Members walk and find customers throughout Seton grounds. The remaining members stay at
the stall and sell there.
Some Strategies
Main selling location
The selling price for the fruitsicles is 15.00 php.
By surprise, we got students from the
Grade 2 level to be one of our customers
1. Visual advertising (posters, flyers, etc.)
2. Social networking sites (twitter, facebook, instagram, etc.)
3. Oral advertising (creative jingles)

FRUITSICLES

Monday near CWS!

Fruitsicles!
Materials:
Blender
Grater
Ice Candy Plastic
Funnel
Container

Procedures:
1.Separate the coconut juice from its shell
2. Grate the coconut meat
3. Blend the coconut meat along with it's juice
4. Add the Evaporated milk and Sweetened Syrup
5. Pour the product in a container
6. From there, place the product in the plastic by the use of a funnel
7. Freeze it overnight

ORGANIZATIONAL STRUCTURE

Produces the products: Joshua Lazaro

Advertises and sells: Sundae Villas Advertises and sells: Demi Aciga
Computes and analyzes: Quiyo Baterna

FORM OF BUSINESS
BUSINESS EXPERIENCE AND QUALIFICATIONS OF THE ENTREPRENEUR
Each of us has studied entrepreneurship and experienced selling before during our 1st and 2nd
years in highschool for our TLE class.
V. Finance

Buko costs P25 each

Evaporated Milk costs P40/can
Sugar costs P20 1/4 kilo
Ice Candy Plastic costs P10/100 pieces
Capital - P170
Price - P15/each
Total Income - P540/36 pieces
Profit - P92.5/ each

VII. SURVEYING

1st Trial:
Fail.
During the first selling, we failed due to the unperceived difficulty
of producing our products. We never knew how long the ice candy needs to freeze. Due to that,
we are unable sell anything. Despite this error, we made sure that we will learn from this event
and not do the same mistake.
2nd Trial:
Success!
We sold out our product on that day. Our customers were grade school (particularly grade 2) and
highschool students (particularly freshmen and sophomores). We were more successful during
the second selling. We made our products beforehand, learning from our past mistake. We sold
only a few of our products during the first hour; however, our first customers really enjoyed our
Fruitsicles and were kind enough to spread it to their friends. Because of this, we manage to all
of our products during the next hour. We considered this selling a success.

Presentation by Joshua Lazaro

Joshua Lazaro Quiyo Baterna Sundae Villas Demi Aciga