CHARMIS

Moisturisin
g cold
cream

PERSONAL
CARE

Dhanesh Kr Mishra

Palmolive
Charmis
MOISTURISING COLD CREAM

Market Coverage Norms

ommon Distributor( Stockiest) caries all product lines of the company.
Companys Mother Warehouse
C&F

Stockiest

Note: In one
district only
one Stockiest
exists

To Retailers and
Wholesalers

CHARMIS

Margin Structure
Stockiest Margin:Flat 5% margin on total turnover, company
and manpower cost.

bears all distribution

For urban area Company bears only Manpower cost

Stockiest Margin:- 5%
Retail Margin :- 12.5%.
Wholesale Margin :- 1.5%.+QPS 5%
Certain seasonal and promotional slabs given to wholesalers and retailers.

CHARMIS

Sales Infrastructure & Outlet

Coverage Norms
STL: Works in Stockiest town and connected (rural) markets.
One PSR is responsible for serving 3 to 5 stockiest& Team
members like RSS . PSR carries all products of Colgate
Palmolive (No separate salesman for Charmis).
Covers only General Stores, fancy stores, wholesale store and
convenience store.
Service frequency: weekly in Urban & Rural town.

CHARMIS

Price Structure and CFC

Configuration
COLD CREAM
i.
ii.
iii.

Charmis Moisturising cold cream : 1 pack (MRP 60/-) = 58ml, 1CFC =

72packs.
Charmis Moisturising cold cream : 1 Pack (MRP 99/-) = 100ml, 1 CFC =
48packs.
Charmis Moisturising cold cream : 1 Pack (MRP 150/-) =175ml, 1 CFC = 48
packs

CHARMIS

DABUR GULABARI
COLD CREAM

Market Coverage Norms

Stockiest,Super stockiest, sub stockiest carries all product

lines of the company
Companys Mother Warehouse

C&F

stockiest

Urban Retail &

Wholesale

Super stockiest

Sub Stockiest

Rural wholesale &

Retail

Margin Structure
Stockiest Margin:-Flat 5% margin on total turnover, Stockiest
manpower cost. Rural & urban both
>Super stockiest Margin:- 6%
> Sub Stockiest Margin:- 2.75%
>Retail Margin :- 10%.
>Wholesale Margin :- 2%

Certain seasonal and promotional slabs wholesalers

and retailers
Scheme-11+1=8.33
QPS
4000RS-2%

bears all distribution and

Sales Infrastructure & Outlet Coverage Norms

SO: -Works in Stockiest town . One SO is responsible for serving 3 to 5 stockiest .

SO carries single division products of Dabur India ltd .(HC,HPC)
SI:-Works in Super Stockiest area and connected sub stockiest (rural) markets.
One SI is responsible for serving 4 to 6 stockiest& Team members like RSP . SI
carries all products of Dabur India ltd
> Covers only General Stores, fancy stores and wholesale store .
> Service frequency: weekly in Urban & Rural town.

Price Structure and CFC Configuration

GULABARI COLD CREAM

i.
Gulabari Moisturising cold cream : 1 pack (MRP 5/-) = 8gm, 1CFC =
630packs.
ii. Gulabari Moisturising cold cream : 1 Pack (MRP 40/-) = 30gm, 1 CFC =
72packs.
iii. Gulabari Moisturising cold cream : 1 Pack (MRP 65/-) =55gm, 1 CFC =
36 packs