Client Meeting

The company GAP travel have contacted me and asked me to create a

website for them which will advertise things do to before your 30. This is a
marketing product and will aim at inspiring those who want to take time out
to travel around the world. This is a way to persuade young people to be
more adventurous with their lives and to explore new and exciting places.
This marketing product will need to be produced onto a CD rom. The title of
this product needs to be Things to do before your 30. The product needs to
be aimed at young people both male and female in the 16-30 age range. I
will create a list of 30 outrageous things for them to do and then to choose 15
to produce on my cd. The product will need to contain not only places to go
but also things to do and sights to see. It needs to contain graphic images
that advertise the places im featuring. A logo will need to be created to
ensure people can identify what it is and also to give the company product a
brand. For the product I need to brainstorm my ideas by creating
storyboards, mind maps, scripts and other creative techniques. This will give
me a clear idea on what this product will be and theme I will create. I will
need a close/home/exit/back/forward buttons or in other words navigation
buttons. This will mean the product is easy to use and wont be complicated.
I can create these on Photoshop, director or the internet. The text I use will
need to stand out, but not to be too big or too small, just the right size to read
and not look too much. The client wants this product produced on a CD for
the reason that they can hand out the multimedia product to the public,
fairs, shops or places young people will be for example college or university.
The product format will need to be a projector file in director so it can then
be distributed onto a CD rom. Here is a basic list of the features the product
should include and how I can include them:

Text- (Font size, colour, font) Give examples of choices

Backgrounds- (colour, graphics, gradients, animations) Give examples
Videos- at least two with controls (no longer than 10sec)
Animations- at least two that I have created (may also include GIFs
where relevant)
Navigation- must be easy to use, include forwards, backwards, exit,
close, home page etc.
Buttons- create using Photoshop, director or use the internet. Look at
colour, size, font etc.
Sound- include sound from videos or music.
Sound controls- include controls to switch off music/sound.
Storyboard- create four storyboards. These are the splash page/home
screen, contents page, sub contents page and one sample page.
Navigation chart.
Logo- create a suitable logo.

Colour Scheme- 2 sample pages in full colour with storyboards and

splash page.
Images- suitable clear images, perhaps of places your advertising.
Overall- It needs to work!
Colour scheme
The colour scheme will need to be a set few colours I decide to use
that I think will be suitable to the product that I am creating. The
colours will need to be eye catching but not too bright or distracting.
Font
The font on the product will need to be fancy but not too outrageous. I
want to keep it simple but for it to be nice enough to catch the viewers
eye. The font on the title and headings may need to be slightly larger
than the information font as it needs to stand out but it should not be
too distracting as to where they dont read the information properly.
The font will probably consist of two typefaces one each for the
heading/information text. I will chose a font quite more elaborate for
the heading and here are some examples I looked at before I decide
one I will use:
Heading
ALGERIAN

BODONI MT POSTER COMPRESSED

CASTELLAR
FELIX TITLING
GOUDY STOUT
SHOWCARD GOTHIC

Information Font
Batang
Footlight MT light
Dotum
Harrington
Trebuchet MS
Century Gothic
Vrinda
Consolas
Calisto MT
Franklin Gothic Book

As you can see I have looked at different fonts and shown you some
examples of ones I could use. I will now filter out some of these fonts to
help me get a clearer idea on what font I will actually use. I will narrow
them down to three fonts for each category and then I can decide.
Also if you can tell I looked at bold big fonts for the heading and quite
small and basic fonts for the information. Here are my chosen three:
Heading
GOUDY STOUT

Information
Dotum
Century Gothic
Franklin Gothic Book
Above is my filtered out typefaces I have decided on. I narrowed them
down so now I have a clearer idea on what I will potentially choose. I
will use each font to type Gap Travel and decide which looks best. I
will also discuss the pros and cons to each font and why I should and
shouldnt choose it.
Charlemagne STD is a font I quite like as it is big and with the right
colour would stand out.
in this font would look eye
catching but not too distracting. The only problem is it maybe too plain
and it could make the product look uninteresting.
Goudy Stout is another font I like. I like the way it is bold as well as large
and still quite classic. GAP TRAVEL would look quite
appealing in this font but like I said before it is quite classic and as this is
a travel page, it might need something a little more unusual but with
the right colour it may stand out.
My final font is Tekton Pro Ext. This font is basic but interesting. I like the
way that this font is easy to read, eye catching but not too distracting
from the rest of the information on the page.
looks quite
sophisticated and basic, but not too boring. I just not sure whether it
would be suited for that kind of page as it is based on travel and
adventure so the title might be too basic.

For the information page one of the fonts I chose was Dotum. This font
is very basic and clearly printed. I think this will ensure the information
will be easy to read. I am not sure it would be suited to the product
itself as I want it to appear interesting.
The next one is Century Gothic. This font is also basic but still eye
catching at the same time. It is not as boring as a font like calibri or
another font like that. It is a font you dont see used much so this may
be the ideal font to use.
Franklin gothic book is the last font I chose as it caught my eye as
being plain and simple but easy to read and very clear. I think this
would be ideal as the font is not too big so will allow me to fit more
information in and wont look too cluttered.

Market Research on similar sites

Market research is crucial when creating a product like this. I will need
to take a look at various different sites on the internet that advertise
holidays, attractions, adventures, experiences and things to do before
your 30. This will give me an idea on the competition this topic faces
and how I can compete. I will also be given an idea on how I should
produce my product as I will see popular sites and how they present
theirs. All of this will help me in making a productive product that can
sell and that people are interested in. Another reason why market
research must be done is so that I ensure that I havent forgotten
anything in that field that is fundamental.
Here are a selection of websites I took a look at:
http://www.roughguides.com/special-features/50-things-to-do-beforeyou-die/
http://brass612.tripod.com/cgi-bin/things.html
http://www.stylist.co.uk/life/30-things-to-do-before-youre-30
http://www.huffingtonpost.com/jinna-yang/30-things-to-do-beforeyo_b_7566448.html
http://travel.aol.co.uk/2013/01/09/holiday-bucket-list-50-places-to-seebefore-you-die-holiday-ideas/
Details of the product
In this product I must ensure that this Gap Travel has a list of very
interesting and exciting experiences young people must go on. I must
research and feature outrageous and daring things as this will entice
people to take a look. I must make sure these holidays/activities can
be booked through this travel company and feature prices etc. I need
to make sure the ideas I use are still in this age range and be sure it

would appeal to them. I shouldnt use my language too formal as it will

come across boring. I must include detailed but not too much
information on each one and give them an idea on what it is about. I
should include graphic images, videos, sound, navigation buttons and
perhaps music. This makes the page much more interesting and much
more easy to use. If the page looks exciting then they will be more
enticed to see more as they will get the impression the ideas are too. If I
use these features I need buttons to turn off things such as the music
and buttons to pause the video etc. you dont want the page to
become annoying.
Layout of the product
My layout must be planned and designed carefully before I go to
create it. I should brainstorm my ideas using story boards, splash boards
and to draw sketches of my ideas. This will mean it will be much more
easier and clear to create the layout when I come to do it. I need the
page to be professional but ensure I make it interesting enough to
persuade young people. I need to make sure my background isnt too
outrageous as it will direct the attention away from the content on the
page. I should also create a page for each idea and keep the
consistency at the same level for each and ensure I add equal
amounts of information and effort to each. I need to make sure I come
to an agreement with my client and produce everything that they ask
in the way that they want it, I should not use my own. I need to keep
the pages clear and simple but not too boring to un interest viewers.
I need to create some ideas for the way I will lay out my home page
and here are two that I came up with:
Title/
Heading

Heading/title

Information box
Nav

Nav

Nav

NAV NAV NAV

After looking at both of these, I think the most suited would be the
second one. I think this because it is just as easy and simple as the first
with the navigation buttons clear and the title at the top of the page.
As I said they are both easy to use, but my reason as to why I prefer the

second lay out is because it is more structured and interesting rather

than number one which is plain and boring. I placed the headings at
the top as this is why the attention is always directed to but the
navigation buttons in the middle as you can not miss them.
Graphics/Background
For the images that I use, I will ensure these are all copyright free and
legal to use. These images will be mainly images of the places I am
advertising. I may use an image for the logo depending on what I
decide to do. I will try my best to avoid using animation images as I
dont want the page to look childish or not productive. On the home
page I may have a slide show of images or even a video, but on the
specific pages I will have the images and videos on there which relate
to that topic. Images for my background if I use any will be plain so
that the page doesnt look too overpowering which will just turn
people off. So that the images are not boring I may add geometrics to
the images for example, diagonal lines, squares, circles, straight lines,
rectangles etc. to make the page more appealing. Here are a few
examples