Al Khidmat Orphan care Program campaign

Adkon will Manage

BTL activities, cooperate events, seminars, celebrity

selection, social media etc. in selected cities.
The sophisticated Lobbying approach to accessing key
corporate sectors and their closest stake holders, allies.
Advertising message for the targeted cooperate sector
supporting AKF previous strengths
Budget for above mentioned areas
Engaging of key business personals and associations.

Allocation of Budget

As per understanding AKF will provide spending

budget which is 09 Million Rupees (9 Lac) as
cooperate campaign budget.
Adkon will be responsible of allocation of budget
to different mediums
50% of budget in Advance of campaign by AKF
30% after completion of portion of campaign
by AKF
20% after completion of portion of campaign
by AKF

ROI

Target of this campaign is to raise funds estimated

amount 40-70 Million Rupees
Adkon will consult AKF before launching ad theme and
share advertising design model with AKF
All the spending will be on ROI calculation basis

Adkon monetary benefit

Adkon will get 6% of the total fund raised from this campaign

and AKF will share detail with Adkon

The amount will be transferred at the end of the campaign
within five working days