Love. It's What Makes a Subaru, a Subaru.

.SUBARU.
ConFidence

in Motion

Order Your Free)

Subaru

Badge of,
Ownership

Your Choice of
Lifestyle Icons
Your Badge of Ownership

Create your story Simply provide your order info and

the number of Subaru vehicles you've owned. Then select
as many lifestyle icons as you'd like to tell your story.
VIN:

JF2SJ,A.DCOGH532989

Name:
Address:

4070_S

GREGORY JOHNSON
1851 MELROSE .~VE APT 203

City/State/ZIP:

IOWA CITY, IA 52246-1755

Email:
Phone:
Number of Subaru Vehicles Owned:

_
__
_

Allow 4-6 weeks for delivery.

Learn more or order online at badgeofownership.com.

Order Your Free SUbaru)

.

Badge of
Ownership

we are.
badgeofownership.com.

PLACE
STAMP
HERE

SUBARU PROGRAM HEADQUARTERS

PO BOX 514025
MILWAUKEE WI 53203-3425

11111111111111111111111111111111111111111111111111111111111111111

./

Automatic Collision Notification

SOS Emergency Response

./

./

Enhanced Roadside Assistance

./

./

./

./

~=

'"

Monthly Vehicle Health Report

iiiiiiiiiiiiiiiiiii

Diagnostics Alerts

./

./

Maintenance Notifications

./

./

Remote Lock/Unlock

./

Remote Horn & Lights

./

Remote Vehicle Locator

./

Stolen Vehicle Recovery

./

Vehicle Security Alarm Notification

./

CONTACT
US
CUSTOMER SERVICE

(800) SUBARU-3 [(800) 782-2783]

FIND US ON FACE BOOK

OR FOLLOW US ON YOUR
FAVORITE SOCIAL MEDIA
SOURCE,

7:30 a.m. to 8:00 p.m. Eastern, Monday-Thursday

10:30 a.m. to 5:00 p.m. Eastern, Friday
9:00 a.m. to 3:30 p.m. Eastern, Saturday

facebook.comlsubaruofamerica

PO Box 6000 I Cherry Hill, NJ 08034-6000

ATTN: Customer Service

Make sure you "Like" Subaru on

Facebook to find out the latest
from Subaru.

subaru.com!contactus

aTWITTER

ROADSIDE ASSISTANCE
(800) 261-2155

twitter.com/Subaru_usa

Have your VIN, mileage, license plate number

and exact location ready for us to help.

MOVING? LET US KNOW.

Update your address or owner information
subaru.comlcontactus
Or call customer service.

DFACEBOOK

at

II

PINTEREST

pinterest.com/subaru

IIYOUTUBE
youtube.comluserlsubaru

BINSTAGRAM
instagram.com/Subaru_usa

DTUMBLR
subaruofamerica. tumblr.com

FOURSQUARE

foursquare.com/Subaru_usa

Love. It's What Makes a Subaru, a Subaru.

CONTENTS
Welcome to Subaru

Fit Your Lifestyle

Introduction

Genuine Subaru Accessories

Environment

Subaru Gear

Corporate Responsibility

Special Events

Partners and Sponsorships

Subaru Badge of Ownership

Get Involved Stay Connected ..,

SUBARU STARLlNK'"

, .., 9

Social Media
Owner Communications

SiriusXM
Subaru Motorsports

Protect What You Love , ..33

MySubaru

Subaru Service

Customer/Retailer Services

Regular Maintenance

Owner Benefits .... , ..., .., ..., ....... 16

Roadside Assistance
Warranty Protection
Subaru Added Security
Subaru Advantage Insurance
Guaranteed Trade-in Program
Subaru Motors Finance

24

Engine Oil Mainenance

Genuine Subaru Parts
Contact Us

Thanks for choosing a Subaru. Whatever path you follow,

we know you're going to enjoy the journey ahead.
This owner's guide will help make that journey more
rewarding with great information to make the most of
owning a Subaru. Get involved, stay connected, protect
your vehicle and take advantage of exclusive benefits that
enhance your ownership experience and fit your lifestyle.

MORE TO LOVE
There's even more to love about owning a
Subaru than you might have expected.
You made a smart choice purchasing
your Subaru. Award-winning safety,
Symmetrical All-Wheel Drive,
intelligent engineering and
innovative features that let you
do so much more with your Subaru.
Freedom to go where you want,
when you want
Flexibility, comfort and
convenience to pursue your
_passions and interests

Confidence in a reliable vehicle

that's just the beginning of an
exciting journey
It's why so many Subaru owners say
they love their Subaru. Owning a
Subaru allows you to live your life
to the fullest - the way you want.
It's a common theme among many
Subaru owners .

.. Origins of the
Subaru star cluster
Subaru is a Japanese word
meaning "unite," as well as a
term identifying a cluster of stars
in the Taurus constellation that
the ancient Greeks called the
Pleiades. The five stars in the
Subaru logo represent the five
companies that came together in
1953 to form Fuji Heavy Industries,
the parent company of Subaru.

WHAT EVERY
SUBARU EXEMPLIFIES
Each model is carefully designed to
provide a superior driving experience by
focusing on these core principles:

Safety: whatever the conditions - rain,

mud, ice, or snow - you can drive with
confidence with Subaru Symmetrical
All-Wheel Drive.
Adventure: wherever your journey
takes you, Subaru is designed to make it
memorable.

Versatility: from car-top carriers to

adjustable cargo storage to bike racks,
your Subaru adapts to what you love to do.

Longevity: with 95 percent of Subaru

vehicles built in the last 10 years still on
the road, every Subaru is engineered and
built for miles of memories.'

'Based on IHS Automotive, Polk U.S. Total Registrations

MY2005 - October 2014.

l,......11

lI; fJilifWU f rlllJ' llil

~ !!IJ!AIIJ

1!~

Corporate Responsibility means

MAKING A DIFFERENCE
WHERE

WE LIVE

Being a responsible company means having a passion for creating partnerships

organizations and neighborhoods where we live through support for education,
health, the environment, youth initiatives and more.

with
animals,

That's why we sponsor and partner with organizations where we can really make an impact.
Programs like the Subaru "Share the Love" event have enabled Subaru retailers and
owners to donate more than $50 million to nonprofits over the past seven years.
The Student Spaceflight Experiments program allows youth across the U.S. to design and
propose real experiments to fly in low Earth orbit and be conducted by astronauts aboard
the International Space Station.
The Children's Literacy Initiative (Philadelphia,
improve early childhood literacy.

PAJ provides teacher development

to

OUR PARTNERS PLAY A ROLE, TOO

We sponsor and partner with a wide variety of organizations that support our initiatives
and are important to Subaru enthusiasts. From cultural, scientific, and educational
organizations, to environmental and animal-protection groups, as well as numerous
athletic and motor-racing teams, we are active in helping to realize the goals and
missions of our many partners.
United By Blue

With Drive and Drive Performance magazines, as

well as the Subaru Insider and Performance Insider
electronic newsletters, we keep you in the know
with great stories about all things Subaru.
DRIVE MAGAZINE drive.subaru.com
Enjoy inspiring stories about fascinating
destinations. Discover new products and
accessories. Meet owners like you who are
going above and beyond, living their dreams
and helping others to do the same. It's all here.
DRIVE PERFORMANCE MAGAZINE

dp.subaru.com
Your source for in-depth vehicle information,
racing news, performance profiles, behind-the
scenes exclusive features and more. Be sure to
follow our championship-winning drivers I

..,

~(~:~_l
, ~_,~.

Get the latest from Drive and

Drive Performance magazines online!

~
-~

=-'-EfJIj
r--.

l...___.::.__..,

SUBARU INSIDER NEWSLETTER

drive.subaru.comlinsider
Emailed monthlythis newsletter keeps you
current on Subaru happenings, news, fun facts,
videos, special offers and more.
PERFORMANCE INSIDER
NEWSLETTER dp.subaru.comlinsider
This is your go-to source for Subaru vehicles,
motorsports, events, videos, and more.

.. Sign up for any of these

publications for FREEat
drive.subaru.com/subscribe
Pass it on or refer a friend!

0
rl
II
II
B

ca

facebook.comlsubaruofamerica
twitter.comlsubaru_usa
@subaru usa
youtube.com/subaru
pinterest.comlsubaru
instagram.comlsubaru_usa
flickr.comlphotos/subaru_usa

mri

MYSUBARU

Create your account

at MySubaru.com

Whether you're enjoying an adventure or planning the next

one, MySubaru makes it easy to connect to every aspect of
owning your Subaru.

Sign up for
the MySubaru
MobileApp

Accessible via desktop, tablet or mobile app, MySubaru allows

owners to:

The MySubaru mobile

app allows you to stay
in touch with your
Subaru and access
remote services, user
preferences, diagnostic
alerts and other great
features enabled by
your subscription of
SUBARU STARLlNK'"
Safety Plus & Security
Plus services.

Access remote vehicle

services through
SUBARU STARLINK'
integration (if equipped)

Set your email and mail

preferences to receive
timely and relevant
information

Access Owner's Manuals

and how-to videos

Tell us your interests

and activities so that we
can send communica
tions to complement
your lifestyle

Review vehicle service

history
Monitor vehicle
diagnostic reports
Schedule service with
yourlocalSubaru
retailer
View warranty and
recall info

Check out the Subaru

events calendar for local
and national gatherings
Order your FREE Badge of
Ownership

ANDROIDAPP ON

~ Google Play
------

Ap~St~~h~
-

Stay up to date with

special offers from
retailers

Compatible smartphone and application required. For applications to operate, latest version of each
application and optional integrated audio and navigation system unit required. Data provided by
smartphone is displayed on navigation screen. Some state laws prohibit the operation of handheld
electronic devices while operating a vehicle. Smartphone apps should only be launched when vehicle
is'safely parke.... ur wireless carrier's rates may apply.

OUR TEAM IS HERE TO HELP

The customer service professionals at our company
headquarters are dedicated to helping you with any
questions you might have about your vehicle, your
Subaru retailer, or anything else related to Subaru.

HELP IS AT YOUR FINGERTIPS

subaru.com!contactus
Visit our website for FAQs and links to get fast
answers to your Subaru-related questions, or simply
complete the form to send us any comments,
questions, or requests.

TALK TO US
If you receive one of our surveys, we encourage you
to give us honest and detailed feedback so we can
continue to deliver the best possible service for all
Subaru owners.

Or if you prefer to speak with a

representative, call:
Customer/Retailer Services
(800) SUBARU-3 [(800) 782-2783]
7:30 a.m. to 8:00 p.m. Eastern,
Monday-Thursday
10:30 a.m. to 5:00 p.m. Eastern,
Friday
9:00 a.m. to 3:30 p.m. Eastern,

Saturday
Subaru of America, Inc.
Subaru Plaza
PO Box 6000
Cherry Hill, NJ 08034-6000
Attn: Customer/Retailer
Service
See all the contact info on the
back inside sleeve of this
New Owner Guide.

vehicle descriRtion, and 1icense

.,,~

t:

FOR EXTRA

PEACE

OF MIND.

Get mechanical repair protection up to 100,000 miles - including parts and labor - with
Subaru Added Security. It's the only extended service agreement fully backed by Subaru.
Watch for others contacting you and trying to pressure you into service agreements. If it
doesn't have the name Subaru Added Security, it's not backed by Subaru.
Contact your Subaru retailer for a plan tailored for you. Available plans include car rental.
roadside assistance, lodging, meal reimbursement and road hazard tire protection.

It's not too late to get extra protection!

Contact your Subaru retailer for more information,

~
~

Liber!!: Mutuat
INSURANCE

SUBARU ADVANTAGE
INSURANCE
DESIGNED FOR SUBARU OWNERS
You made the exciting decision to drive a Subaru. And with Subaru Advantage Insurance,
you'll receive service and savings that will help you feel even better about driving around
town in your car. With this coverage, designed for a Subaru driver like you, you could save up
to $519.52 a year - or more'
We offer benefits such as:
Subaru Safety Features that could save you
an additional $211'

Enhanced New Car Replacement, if your

Subaru is a total loss>

Towing to your nearest Subaru retailer, not

just a repair facility'

Bicycle Replacement, if yours is stolen from

your Subar u"

Genuine Subaru Replacement Parts, in case

you need repairs-

24-Hour Claims Assistance, so we're here

for you anytime

:e:

SUBARU.

SUBARU
MOTORS FINANCE

SUBARU MOTORS FINANCE'

CONVENIENCE, VALUE AND SERVICE THAT'S FOCUSED ON YOU,

Competitive rates and professional customer service are just the start of what you can
expect when you finance or lease a Subaru vehicle through Subaru Motors Finance
(SMF)l If you've financed with us, some of the following information may be helpful to
you. If not, when you are considering your next Subaru, please keep SMF in mind for your
financing needs.
Convenient financing options
When you choose to finance or lease with SMF, you'll get:
Finance or lease options designed to meet your credit needs?
One-stop shopping - simply apply for financing through your local Subaru retailer.
A variety of payment options, including online payments, automatic deductions from a
checking or savings account and the ability to make payments at a Chase branch.
Paperless statements

that are convenient,

secure and green.

Twenty-four hour account information online at SubaruMotorsFinance.com

a dedicated, automated telephone line .

..

and through

Learn more today

Ask your local Subaru retailer for more information about financing or leasing your next
vehicle through SMF. To learn more, visit SubaruMotorsFinance.com.

Have questions?Talk to us,

Loan inquiries: 1-800-662-3325
Lease inquiries: 1-800-644-1941
Monday through Friday from 7:30 a.m. to 11 p.m.,
Saturday from 8 a.m. to 8 p.m., or
Sunday from 8 a.m. to 8:30 p.m.
All times are Eastern time.

Subaru is much more than just a vehicle

that gets you from Point A to Point B. Many
owners find that their Subaru frees them to
pursue their passions, and quickly becomes
an integral part of their lives. For whatever
adventures lie ahead, we have an assortment
of Subaru accessories and gear designed for
you and your unique lifestyle.
A

LIFE,
WELL-EQUIPPED
GENUINE SUBARU ACCESSORIES
Rock climbing, racing, biking or hiking. Whatever you're into, we have acces
sories specifically designed to make your Subaru more versatile and more
customized for what you love to do. All Genuine Subaru Accessories come
with a limited 3-year/36,OOO-mile warranty,' whichever comes first .

Check out Genuine Subaru

Accessories at subaru.com

Fork Mount

Ski and Snowboard Carrier

Car Cover
Fork Mount
Bike Carrier


See the
complete

calendar of
events at

subaru.coml
why-subarul
events.html

-=

a:

Badge o~
Subaru ) Owriership

Loyalty Number

Your Choice of
Lifestyle Icons

Your Badge of Ownership

REATE YOUR STORY

Use the enclosed order card in the front of this guide to get your FREE Badge of Ownership.
Simply provide your order info and the number of Subaru vehicles you've owned. Then select
as many lifestyle icons as you'd like to tellyour story.

CONNECTED

TO YOUR LIFE: SAFETY & SECURITY

SUBARU STARLlNKl in-vehicle technology is continuing to evolve, with new safety

features coming to select 2016 models. It's the security you need to help keep you and
your vehicle safe and sound.
Safety & Security Connected Services:
Automatic Collision
Notification

Enhanced Roadside
Assistance

Diagnostics

Maintenance Notifications

Vehicle Security Alarm

Remote Horn & Lights

Stolen Vehicle Recovery

Monthly Vehicle
Health Report

Remote Vehicle Locator

SOS Emergency Assistance

Alerts

Remote Lock/Unlock

If you ever need assistance while in your vehicle, you can easily access a SUBARU
STARLlNK advisor via two buttons in the overhead console. Download the MySubaru app
to access vehicle diagnostics and remote services.
Ask your Subaru retailer for more
information on packages and pricing or
visit subaru.comlstarlink.

THE ENTERTAINMENT

MySubaru mobile app

available on iTunes and
Google Play" store.

SYSTEM: PERFECTED

Enjoy music, news, weather, sports, traffic and other multimedia content from a
variety of channels, including:
Available Navigation
System

Pandora=
Aha"?
SiriusXM6

Satellite Radio

HD Radio7

SUBARU STARLlNK App

with iHeartRadio4 and
Stitcher5

, Compatible smartphone and application required. For applications to operate,latest version of each application and optional integrated audio
and navigation system unit required. Data provided by smartphone is displayed on navigation screen. Some state laws prohibit the operation of
handheld electronic devices while operating a vehicle. Smartphone apps should onlybe launched when vehicle is safely parked. Yourwireless
carrier's rates may apply. 2 Pandora is a registered trademark of Pandora Media, Inc. 3 Compatible smartphone and free Aha app required. For Aha
to operate, latest version of Aha application and optional integrated audio and navigation system unit required. Data provided by smartphone
is displayed on navigation screen. Some state laws prohibit the operation of handheld electronic devices while operating a vehicle. Smartphone
apps should only be launched when vehicle is safely parked. Aha is a trademark of HARMAN International Industries, Incorporated. Your
wireless carrier's rates may apply. 4 iHeartRadio is a registered trademark of Clear Channel.' Stitcher is a trademark of Stitcher, Inc. 6 SiriusXMis a
registered trademark of SiriusXM Satellite Radio, Inc. 7 HD Radio is a registered trademarkof iBiquity Digital Corporation.

-1

-,

.~

-,

SIRIUS XM

LOOKINGFOR

COMMERCIAL-FREE

.--:'l

-1

INCREDIBLE

MUSIC,

PLUS EVERY

MAJOR SPORT,
NEWS, TALK AND

a,

I
en

a:
ui

3:
0
0

I-

w
0

::::J

ENTERTAINMENT?

C)

IT'S RIGHT HERE

::::J
0

IN YOUR NEW

a:

>-

SUBARU .

IN YOUR SUBARU
Only SiriusXM brings you more of what you love, all in one place. You'll hear commercial
free music from virtually every genre, plus the best sports, news, talk and entertainment as well as data services - all with a free trial subscription. Turn it on and enjoy I
Your All Access Triap2.3
Hear every channel available in your Subaru, including all the premium programming.
Plus, listening on the app and online is included, so you'll hear the best SiriusXM has to
offer anywhere life takes you. Enjoy a four-month free trial I
SiriusXM Traffic>
Alerts on accidents,

construction

and road closings

24/7 traffic info for most roadways coast to coast

Enjoy a free three-year trial subscription
Travel Linkl.S
Weather info including severe weather alerts
Fuel prices and locations in
your area
Favorite major sports scores
and schedules

.. For more
information
AII-Access3siriusxm.coml
getallaccess
SiriusXM Traffic and Travel
Link - siriusxm.coml
infotainment

Updated stock
prices throughout
the day

w
_j

>-

tnw
LL

: Valid on satellite radio-equipped vehicles only. SiriusXM services may vary based on model. 2 Some vehicles may require a refresh
signal in order to access all channels. 3 Activation and required subscription sold separately. Includes four-month trial subscription. See
your retailer for details. 'Activation and required subscription sold separately. Includes three-year trial subscription. See your retailer for
details. 5 Activation and required subscription sold separately. Includes four-month trial subscription on non-navigation-equipped models
or three-year trial subscription on navigation-equipped models. See your retailer for details. SiriusXM audio and data services each
require a subscription

::J
0::
::J

~
f

u::

sold separately, or as a package, by Sirius XM Radio, Inc. If you decide to continue service after your trial, the

subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method
at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement
for complete terms at siriusxm.com. All fees and programming subject to change. stocks & Sports is included with an XM Radio
subscription and is not sold separately. Stock quotes are delayed 20 minutes. 2015Sirius XM Radio Inc. Sirius, XM and all related
marks and logos are trademarks of Sirius XM Radio Inc.

sn

ANDROID

APP ON

.... Google Play

Apn~St~~~

Subaru Motorsports App ~

Interactive, virtual 360-degree videos

Shareable motorsports images, videos,

team updates and schedules

Subaru Launch Control video series

.. Go to subaru.com/events
to check out events coming to
your area.

PROTECT YOUR INVESTMENT

Proper care and recommended service helps keep your Subaru running
like new and ready for many miles of worry-free driving.
Your Subaru retailer is equipped for all your maintenance and
repair needs:
Genuine Subaru Parts can
enhance the longevity and
value of your Subaru for years
to come, and keep your Subaru
running like the day you
purchased it.
Today's Subaru vehicles are
complex; our retailers have the
specialized tools and latest
diagnostic equipment to take
care of your Subaru.

Factory-trained, certified
technicians are experts who
understand your complex
vehicle and how all the
systems work together.
Multipoint inspections at every
service appointment give you a
full report on the condition of
your Subaru and confidence
that your Subaru is ready for
the next adventure.

All engines consume some oil during normal

operation. How much depends on manufacturing
tolerances, wear, usage and driving patterns,
such as:
Non-recommended

oil quality/type used

High engine speeds

Towing or heavy loads
Severe heat or cold
Frequent stops/starts
Frequent speeding up/slowing down
Frequent engine braking
Prolonged engine idling
New engine break-in period

.. Checking fluid levels

between services is necessary.

With the extended oil change intervals, the need

to add oil between oil changes is possible, but
it doesn't mean more frequent servicing. The
qualities of Genuine Subaru synthetic oils are
such that as long as the engine is not operated
with low oil for extended periods, simply adding
oil as necessary and following the scheduled
maintenance intervals will not negatively affect
engine durability and longevity.
Your Subaru retailer will work with you to
develop a maintenance schedule that meets
your needs.

KEEPS YOUR SUBARU A SUBARU.

When it's time to replace worn parts, using Genuine Subaru Parts keeps your Subaru
running smoothly, because Genuine Subaru Parts are designed to fit and perform just
like the original components. You'll also be covered by the Authorized Genuine Subaru
Parts Limited Warranty'Excluding wear items. See your Subaru retailer for details.

ATTACHMENT"ACCURACY

SALT AND HIGH-HUMIDITY TEST

._

5MPH IMPACT TEST

-=----;-

~.!\,
~
Genuine Subaru

Aftermarket

Genuine Subaru

Aftermarket

Genuine Subaru

Aftermarket

PROVEN PARTS - SUPERIOR QUALITY

1. Genuine Subaru fenders vs. aftermarket
Aftermarket fenders are often manufactured to
a lesser quality due to imprecise stamping molds
and processes that can compromise sheet metal
integrity and proper fit. Here are some of the
differences:
Subaru has superior fender lines, shape and
attachment points
Aftermarket shape is less crisp and attachment
holes are improperly stamped
Subaru rust prevention surface treatment is
plated with layers of zinc galvanizing and
electrostatically applied paint
Aftermarket crosscut analysis showed no zinc
galvanization and only half of the electrostatically

applied paint
The Subaru replacement fender surface held
up to salt and high-humidity tests
Aftermarket showed rusting and staining
2. Genuine Subaru bumpers vs. aftermarket
Subaru bumpers are engineered to resist breaking,
cracking and paint chipping during impact and
tensile tests vs. aftermarket bumpers, especially
when tested under cold temperature conditions.