MEET 2 MEAT

live a healthy life

BUSINESS PLAN
BY
AZHER , MOHSIN(44) , SOYABULLAH
SUBMITED TO
SIR FAKHR E ALAM

MEET 2 MEAT
Acknowledgment
First praise is to ALLAH, the Almighty, on whom ultimately we depend for
sustenance and guidance. All praises to Allah for endowing us the strength and
ability to completing this report.

We would like to express our deepest appreciation to all those who provided us
the possibility to complete this report. We take this opportunity to express our
profound gratitude and deep regard to our guide Sir FAKHR-E-ALAM for his
exemplary guidance, monitoring and constant encouragement throughout the
course of Entrepreneurship. The blessing, help and guidance given by him time
to time shall carry us a long way in the journey of life.

Special thanks go to all the team members AZHAR MUSTUFA , SOHAIB and
MOHSIN IQBAL helped to assemble the parts and gave suggestions about the
Business Plan. We also appreciate the guidance given by other teachers as well
in our Business Plan that has improved it to a great degree.

MEET 2 MEAT
CONTENTS
EXECUTIVE SUMMARY

5-6

Overview
The company
Products and Service
The Market

Competition

BUSINESS DESCRIPTION

6-9

General Description
Industry Background
Objectives
Mission
Keys to Success
Milestones
Competitive Edge

MARKETING
Market Analysis Summary
Target Market Segment Strategy
Market Segmentation
Competitors
Strategy and Implementation
Marketing Strategy

OPERATIONS
Identifications
Advantages

1017

MEET 2 MEAT
Taxes
Production

1820

Products

MANAGEMENT
Management Team
Legal Structure
Company Ownership

FINANCE
Financial plan

2123

Projected profit and loss

Balance sheet & income statement
Cash flows
Breakeven analysis
Budgeting

CRITICAL RISK

2434

Problems
Alternative Of Actions
Critical Control Points
Reducing the risk

HARVEST STRATEGY
MILESTONE SCHEDULE
Gantt chart

SUMMARY

3537

MEET 2 MEAT
38
3940

41

Executive Summary
Overview
Meet 2 Meat, is a startup specialty butcher shop to be launched soon. It will sell
a wide menu of meats to customers including medium- and high-income
residents of town, as well as high-income residents of neighboring towns, and
high-end caterers.
The Company
Meet 2 Meat is established a company owned by three co-founders.
The store will be managed and directed by, MOHSIN AZHAR and SOHAIB
with experience in butcher shops, an experienced retail food-services. they
MOHSIN will serve as the company's CEO and as the company's COO.
Products and Service
Meet 2 Meat will sell beef, free-range of goats meat, lamb Upon request. The
products will be come from our own farm to the store to have minimal impact
on the environment and to maintain product freshness. Products will be
purchased as whole animals and butchered in the store by trained butchers. The

MEET 2 MEAT
sales staff will offer suggestions of substitutions or help customers fulfill their
orders through special orders in order to make sure all customers leave satisfied.
The Market
The meat industry is the largest segment of Pakistan. meat
consumption was 55% red meat (beef, veal, lamb, pork, and mutton), 8.2% fish,
and 36.8% poultry in 2007. Meat is sold through retail establishments including
restaurants, grocery stores, and butcher shops. Independent butcher shops have
decreased in number over the last ten years, as sales of meet have fallen slightly
and moved increasingly to grocery stores and big box retailers. However, this
has created an opportunity for specialty butcher shops in markets which provide
only basic options through these larger retailers.
Competition
Competitors for Meet 2 Meat fall into the following categories:

Grocery Stores

Big box retailers

Butcher shops

Meat one

Khaas meat

BUSINESS DESCRIPTION :
GENERAL DESCRIPTION

MEET 2 MEAT
Meet 2 Meat is a startup specialty butcher shop to be launched in the coming
year. It will sell aged beef, free-range goat meats, Upon request and other
specially requested items. Customers will include medium- and high-income
residents as well as high-income residents of neighboring towns, and high-end
caterers and restaurants.
The store will be managed and directed by AZHAR, SOHAIB
with experience in butcher shops and MOHSIN, an experienced retail foodservices. MOHSIN will serve as the company's CEO and as the company's
COO.

INDUSTRY BACKGROUND
"The meat industry is unique because it relies on live animals as its raw
materials. Within livestock production, there is a classic, livestock price cycle.
Prices rise and fall as producers raise more animals in response to high prices or
low supply, and then cease producing when livestock inventories become high
and prices fall. At the low points in the livestock price cycle, some livestock
producers have called for reviews of meat packing industry structure to
determine if the structure may be causing a price decline. Each review has
found that industry structure is not to blame for livestock prices. Rather, the
basic laws of supply and demand most often are the cause."
In his previous report on the Meat Value Chain it was shown that the Meat
Sector is essentially a bi-product of the dairy sector. Pakistans consumption of
meat has declined from a very modest 14kgs per person to 12 kgs per person in
the last five years. This consumption is far less compared to the international

MEET 2 MEAT
average of over 50kgs and less than nearly all other developing countries.
China, for example, has increased its consumption of meat from 20kgs per
person to nearly 50kgs per person over the last 30 years.
Pakistan is also experiencing a very high population growth that is expected to
double from the current 160 million people to over 300 million people by the
year 2050.
Despite, and in fact because, of these changes, there is a growing need for sales
of specialty meats to the niche market who can afford and desire them, as they
are no longer served well by grocery stores and large retailers.

Objectives
Meet 2 Meat will measure its success by its ability to achieve the following
objectives:
1.

Build sales to RsXXXXXXX annually within three years.

2.

Receive 60% of sales through advance orders, either by phone or Internet,

with 40% of sales through walk-up traffic.

3.

Achieve cash flow break-even as soon as possible .

4.

Become profitable by the second year of operation.

Mission
Meet 2 Meat is a specialty butcher shop which seeks to serve the highest quality
meats, cut to customer specifications, and become the foremost specialty meats
provider in the greater Pakistan area.

MEET 2 MEAT
Keys to Success
Meet 2 Meat must follow these principles in order to achieve success in its
market:
1.

Maintain high quality standards for its suppliers and continuously monitor
this quality.

2.

Preserve meats in optimal conditions to maintain freshness while in the

store.

3.

Maintain excellence in the skill of butchering meats through hiring,

training, and supervision of staff.

4.

Listen carefully to customer needs and respond with custom-cut products,

whether in person, over the phone, or through Internet orders.

Milestones
MOHSIN will manage all marketing and sales activities. As discussed earlier,
the business's website must be completed month's before opening to provide
information for those who see flyers and ads prior to the launch. Search engine
marketing will be an ongoing expense after the launch, and business prospecting
by MOHSIN will be continued as needed to establish a foundation of restaurants
and caterers to sell to.

MEET 2 MEAT

Competitive Edge
Meet 2 Meat will establish its competitive edge through the expertise of its
founders. AZHAR & MOHSIN brings with him existing relationships with the
best suppliers of cattle's as well as an understanding of the craft of butchering.
He has trained a number of assistant butchers who have gone on to take head
positions at grocery stores and butcher shops. Coupled with SOHAIB
understanding of food service management, sales record in business to business
sales, and financial acumen, the pair will have an edge over the town's other
butcher shops and grocery stores within its niche market.

MARKETING
Market Analysis Summary:
In his previous report on the Meat Value Chain it was shown that the Meat
Sector is essentially a bi-product of the dairy sector. Pakistans consumption of
meat has declined from a very modest 14kgs per person to 12 kgs per person in
the last five years. This consumption is far less compared to the international
average of over 50kgs and less than nearly all other developing countries.

MEET 2 MEAT
China, for example, has increased its consumption of meat from 20kgs per
person to nearly 50kgs per person over the last 30 years.
Pakistan is also experiencing a very high population growth that is expected to
double from the current 160 million people to over 300 million people by the
year 2050.
Meat is a valuable earner of foreign currency for Pakistan, especially in the
Middle Eastern markets. Pakistan is also well placed to benefit from the
burgeoning demand, especially for the supply of fresh meat and meat products.
Pakistan is located close to these markets and has a competitive product
compared to the frozen buffalo being exported from India, while the Australian
meat products are a lot more expensive.

"It was clear from the research done in this and the previous Value Chain
Assessment that the Pakistani industry will, as a matter of urgency, need
to implement a turn-around strategy and at the very least double its
current production to meet the current and future demand".

Meat trade is US $ 600 billion: Pakistan

share in Exports is only US $ 100 million

Products Production (tons)

Milk 38690.0
Meat 2,576.0
Wool 41.2
Hides (Million no.) 9.6
(Economic survey of Pakistan, 2006-07
Meat is sold through retail establishments including restaurants, grocery stores,
and butcher shops. Independent butcher shops have decreased in number over
the last ten years, as sales of meet have fallen slightly and moved increasingly to
grocery stores and big box retailers. However, this has created an opportunity
for specialty butcher shops in markets which provide only basic options through
these larger retailers.

MEET 2 MEAT
Target Market Segment Strategy
Market segmentation for Meet 2 Meat is based on the specific market
opportunity in our town area. While low-income households are perfectly
content with purchasing the meat options at local grocery stores and big box
retailers, households with a greater level of disposable income are interested in
expanding their options for home cooked meats. Furthermore, these customers
entertain in their homes to a greater extent than low-income households and
prefer to offer high-quality or rarer meat options at these events.
It is expected that customers from neighboring towns will be more likely to
travel to our town if they have higher levels of disposable income to allow for
the time and gas expense of this travel. For this reason, high-income
households will be targeted at first in neighboring towns.
Caterers, especially those serving high-end corporate and private events, and
upscale restaurants seek high-quality specialty meats at wholesale prices Meet 2
Meat will sell in bulk to catering businesses and restaurants at a substantial
discount from retail prices, while still allowing for margin. Caterers and
restaurants will be required to order in advance to allow for specialty orders of
meats and not deplete the products available at the retail location for immediate
purchase

Market Segmentation
Meet 2 Meat potential customers are divided into the following groups as shown
in the market analysis table:

High-Income Households:

MEET 2 MEAT
Monthly household income of over Rs100,000. (80% of which consist of two
adults).

Medium-Income Households:
Monthly household income of 50,000 to 100,000 (50% of which consist of two
adults and 50% of which consist of one adult).

Neighboring Town High-Income Households:

Monthly household income of over Rs100,000 in the five towns bordering our
town (80% of which consist of two adults).

Caterers:
Upscale catering businesses in Karachi.

Restaurants:
Upscale restaurants in Karachi.

MEET 2 MEAT
Sales
High-Income Households:

Medium-Income Households:

Neighboring TownHigh-Income Households

Caterers & Restaurants

MEET 2 MEAT
Competitors :
Competitors for Meet 2 Meat fall into the following categories:

Grocery Stores

Big box retailers

Butcher shops (Red's Meats and Bay Avenue Butchers)

Meat one

khaas meat

Grocery stores provide basic meat options at relatively low prices. They are
chosen by customers interested in buying meat along with all of their grocery and
food needs, and not traveling far from their home. These customers will sacrifice
some quality and options for price and convenience.
Big box retailers serve clients interested in the lowest price and able to sacrifice
some convenience (longer waits and longer travel times) for the lowest price.
They offer meats of the same range of options and quality as grocery stores.
Indirect competitors (and also potential competitors) include restaurants, as
consumers interested in specialty meats may choose to eat out instead of cook the
meal themselves.

Strategy and Implementation

To implement its plan, Meet 2 Meat will attempt to:
1.

Establish its retail location by signing a lease once funding is secured.

MEET 2 MEAT
2.

Begin by targeting high-income residents of our town and the surrounding

towns, as well as medium-income residents of our town and business
customers (upscale caterers and restaurants).

3.

Business customers and retail customers will be grown as separate

revenue streams, but will reinforce each other.

Marketing Strategy
The marketing strategy of Meet 2 Meat is to establish anticipation of the store's
opening in the community so that it can hit the ground running with retail sales
immediately upon launch. To that end, the following tactics will be used:

Direct mail of flyers to a select list of 5,000 high income households.

Advertisements in local newspapers and magazines.

Advertisement in TV channels. (TVC).

Applying billboards on commercial streets.

Flyers in the downtown area around the site of the store.

Launch of the website in anticipation of opening.

Yellow Pages listing

After opening, the following tactics will be used going forward:

Direct mail to additional households with higher incomes.

Search engine marketing via local Google ads.

MEET 2 MEAT

Email newsletter describing developments in meat offerings to business

customers and certain households.

Sales Strategy
The sales strategy for the business includes both retail sales and business sales
strategies.
Retail sales will be based on the marketing of the store and its location,
explained in the marketing plan section. At an operational level, orders will be
taken in person by clerks working the floor of the store (two on duty at any
given time), or by the office clerk over the phone or Internet. Orders for
specific cuts will be transmitted from these clerks to the butchers on duty who
will prepare the cuts. They will be packaged, priced, and prepared for sale by
the floor clerks.
Customers will be greeted with a standard greeting and served to meet their
satisfaction with the greatest care taken to provide quick service to walk-in
customers. A machine will give numbers to waiting customers so they can be
served in an orderly fashion. Waiting customers will have a few seats in the
store to sit in while waiting.
The business sales strategy relies on prospecting by MOHSIN IQBAL to
establish sales to caterers and restaurants. He will research, contact, and present
to these businesses, drawing on her past sales experience. As a partner of the
business, He will work to maximize this revenue stream to increase profits,
rather than because of commissions on sales.

MEET 2 MEAT
Sales Forecast
The sales forecast table represents the business scaling up sales quickly in the
first year as the community recognizes the high quality of its products and as inroads are made with the dozens of area caterers and restaurants.
Retail sales will be the greatest driver of sales growth and represents the best
margins for the business, with a 100% markup over cost. Special orders are
more expensive to provide, but will provide a vital line of business that will
encourage high-income customers to use the store. Their cost of sales will be
60% of sales.
Products sold to businesses will be sold at lower rates, but costs will also be
reduced through bulk ordering and the ease of working with businesses in an
ongoing way. The cost of sales to businesses will be 60% as well. This
category, including both catering and restaurant sales, will represent a larger
portion of sales than retail sales. The presence of the store and the brand name
it establishes will allow caterers and restaurants to advertise the fact that they
purchase their meats from Meet 2 Meats without any fear, as customers will see
it as a mark of quality.

MEET 2 MEAT
OPERATIONS :
IDENTIFICATIONS
Meet 2 Meat is a startup specialty butcher shop to be launched in the coming
year. It will sell aged beef, free-range goat meats, Upon request and other
specially requested items. Customers will include medium- and high-income
residents as well as high-income residents of neighboring towns, and high-end
caterers and restaurants.
The store will be managed and directed by AZHER, SOHAIB
with experience in butcher shops and MOHSIN, an experienced retail foodservices. MOHSIN will serve as the company's CEO and as the company's
COO.

ADVANTAGES
Competitive Edge
Meet 2 Meat will establish its competitive edge through the expertise of its
founders. AZHAR & MOHSIN brings with him existing relationships with the
best suppliers of meat as well as an understanding of the craft of butchering. He
has trained a number of assistant butchers who have gone on to take head
positions at grocery stores and butcher shops. Coupled with SOHAIB
understanding of food service management, sales record in business to business
sales, and financial acumen, the pair will have an edge over the town's other
butcher shops and grocery stores within its niche market.

MEET 2 MEAT
Taxes
government apply taxes on all the activity occurs in production units and sells.
the tax which we have to pay is near about 15% to 25% of the activity.

PRODUCTION
Products
Meet 2 Meat will provide the following products on a regular basis:
Beef:

Filet

Kebab

salami

Porterhouse Steak

Rib-Eye Steak

Roast Beef

Shell

Ribs

Sirloin

Skirt

MEET 2 MEAT

Strip

T-Bone

Domestic Lamb:

Chop

Flank

Leg

Free-Range of Goat:

Chop

Put

Leg

Kebab

All products can be cut to the customer's specifications.

The products will be purchased from a known and reliable suppliers to have
minimal impact on the environment through trucking costs and to maintain
product freshness. Products will be purchased as whole animals and butchered
in the store by trained butchers. They will be sold while fresh. While products
may be replenished within a few days, there is the possibility of certain items
running out because of high sales and going out of stock until new shipments
may arise. The sales staff will offer suggestions of substitutions or help

MEET 2 MEAT
customers fulfill their orders through special orders in order to make sure all
customers leave satisfied.

MANAGEMENT
MANAGEMENT TEAM
To provide the best services of our customers Meat 2 Meat have the
management team to complete the required task by the giving time in a efficient
manners. the team lead by the three founders of the shops.
Mr. AZHER will manage all the activity of farms. Mr. SOHAIB will manage all
the work of shops he will responsible for all the activities and he will design
the store's floor plan, plan, order and install all equipment purchases,
establish operations procedures, train butchering staff and operations
staff, and establish relationships with all suppliers. Mr. MOHSIN IQBAL
will manage all marketing and sales activities. As discussed earlier, the
business's website must be completed month's before opening to provide
information for those who see flyers and ads prior to the launch. Search engine
marketing will be an ongoing expense after the launch, and business prospecting
by MOHSIN IQBAL will be continued as needed to establish a foundation of
restaurants and caterers to sell to.

LEGAL STRUCTURE
Company Ownership

MEET 2 MEAT
Meet 2 Meat is established as a limited liability company with equal ownership
by three founders . The partners will share in management responsibilities with
final decisions. The partnership agreement allows for one partner to buy out the
other in the case that the partnership must be dissolved and sets predetermined
methods to determine the company's valuation in that case.

MEET 2 MEAT

MEET 2 MEAT

OWNERS
CEO
MANAGERS
SHOP MANAGERS
SUPERVISORS
SALES MAN
LABOUR STAFF
CLERK

FARM MANGER
SUPERVISOR
BUCHTERS
LABOUR STAFF
CLERK

MEET 2 MEAT
FINANCIAL STATEMENTS
Financial Plan
The business will grow after startup from its own cash flow. Significant growth
is possible in the initial target markets before there is a need to take on
additional staff or move to a larger facility. These are possibilities after the first
three years, as is opening an additional retail location in an area that will not
compete with Meet 2 Meats' locations.
Interest rates and the tax rate reflect the current economic environment that
Meet 2 Meats will operate within.

Projected Profit and Loss

Additional direct cost of sales reflects the costs of packaging, gas for deliveries,
credit card transaction fees, and other direct costs of the meat preparation and
order fulfillment processes. Gross margins are based on the industry markup for
butchered meats.
Marketing expenses will be higher in the first year to announce the opening of
the firm and will drop after that. Most expenses will show small increases each
year as the business will remain in the same location over the first three years.
Profit will rise sharply over the first three years as sales are spread over these
relatively stable expenses.

MEET 2 MEAT

Meet to Meat
balance sheet
as on dec 31 2016
ASSETS

EQUITIES

Fixed assets

Owners equity

Land

8000000

Refrigerator
Allowance for dep.

300000
(294000)

Display counters ref.

Allowance for dep.

300000
(294000)

Chillers vans
Allowance for dep.

240000
(128000)

Shop chillers

200000

Capital
(Add ) Net profit

15000000
5957648

MEET 2 MEAT
Allowance for dep.

(196000)

Current assets
Prepaid rent(shop)
m. inventory ending

2000000
7893648
20957648

20957648

Meet to Meat
Income statement
for the year ended 2016

sales
(less)sales tax @ 15%
(less) COGS
Goods available for sale
(less)Operating Expenses :
shop rent
300000
Salary expense
2304000
Guards, labor wages
2354352
Drivers wages
960000
Shop decoration
2000000

54720000
(8208000)
(27360000)
19152000

MEET 2 MEAT
Marketing exp.
1200000
Transportation exp.
1440000
Utility bills exp.
2400000
Stationary exp.
100000
Depreciation exp.
136000
Income from other operations
Net profit

(1319435)
595764

MEET 2 MEAT
Meet to Meat
balance sheet
as on dec 31 2017
ASSETS

EQUITIES

Fixed assets

Owners equity

Land

8000000

Refrigerator
Allowance for dep.

294000
(288120)

Display counters ref.

Allowance for dep.

294000
(288120)

Chillers vans
Allowance for dep.

2280000
(2166000)

Shop chillers
Allowance for dep.

196000
(192080)

Capital
(Add ) Net profit

15000000
12853648

Current assets
Prepaid rent(shop)
m. inventory ending

2000000
14919328
27853648

27853648

MEET 2 MEAT

Meet to Meat
Income statement
for the year ended 2017

sales
(less)sales tax @ 15%
(less) COGS
Goods available for sale
(less)Operating Expenses :
shop rent
300000
Salary expense
2304000
Guards, labor wages
2354352
Drivers wages
960000
Marketing exp.
1200000
Transportation exp.
1440000
Utility bills exp.
2400000
Stationary exp.
100000
Depreciation exp.
136000
Income from other operations
Net profit

60480000
(9072000)
(27960000)
24048000

(1194352)
12853648

MEET 2 MEAT

Meet to Meat
balance sheet
as on dec 31 2018
ASSETS

EQUITIES

Fixed assets
Land

Owners equity
8000000

Refrigerator
2% Allowance for dep.

288120
(282357)

Display counters ref.

2% Allowance for dep.

288120
(282357)

Chillers vans
5%vAllowance for dep.

2166000
(205200)

Shop chillers
2% Allowance for dep.

192080
(188238)

Current assets
Prepaid rent(shop)
m. inventory ending

2000000
26689816

Capital
(Add ) Net profit

15000000
22647968

MEET 2 MEAT
37647968

37647968

Meet to Meat
Income statement
for the year ended 2018

sales
(less)sales tax @ 15%
(less) COGS
Goods available for sale
(less)Operating Expenses :
shop rent
350000
Salary expense
2500000
Guards, labor wages
2354352
Drivers wages
1000000
Marketing exp.
1500000
Transportation exp.
1540000
Utility bills exp.
2500000
Stationary exp.
150000
Depreciation exp.
129680
Income from other operations
Net profit

76320000
(11448000)
(30000000)
34872000

(1224032)
2264796#

MEET 2 MEAT

Cash flow Statement

cash flow statement

Meet 2 Meat
for the year ended 2016
Cash flow from operating activities:
Cash receive from customers
less Cash paid to employees
Cash generated to Operations
Net cash flow from operating activities

54720000
(5618352)
49101648
49101648

Cash flow from Investing activities :

Addition to equipment

120000

Cash flow from Financing activities :

Capital contribution
Cash at the begning of the period
Cash at the End of the period

5000000
#########
#########

MEET 2 MEAT
cash flow statement
Meet 2 Meat
for the year ended 2017
Cash flow from operating activities:
Cash receive from customers
less Cash paid to employees
Cash generated to Operations
Net cash flow from operating activities

60480000
(5618352)
54861648
54861648

Cash flow from Investing activities :

Addition to equipment

120000

Cash flow from Financing activities :

Capital contribution
Cash at the begning of the period
Cash at the End of the period

5000000
#########
#########

MEET 2 MEAT
cash flow statement
Meet 2 Meat
for the year ended 2018
Cash flow from operating activities:
Cash receive from customers
less Cash paid to employees
Cash generated to Operations
Net cash flow from operating activities

76320000
(6054352)
70265648
70265648

Cash flow from Investing activities :

Addition to equipment

200000

Cash flow from Financing activities :

Capital contribution
Cash at the begning of the period
Cash at the End of the period

5000000
12853648
22647968

MEET 2 MEAT
Break-even Analysis
Due to the monthly break even in sales, overall company break even is expected
in the seventeen month of operation.

Budgeting

MEET 2 MEAT
CRITICAL RISK:
We assess risk by putting together two factors:
1
1. The chance that the hazard will occur.
2. The severity of the effect when a hazard does occur.
In meat retailing the risk varies according to the scale and scope of your
business.
Thinking about scale, the more you make, the more chance for something to go
wrong.

PROBLEMS
The risk in your business model comes from three main factors:
1. Product range the more products we make, the greater the chance for
hazards to enter the final product.
2. How you sell slicing to order into a plastic bag means the food will
probably be eaten within a day or two not enough time for the hazard to grow
to a level which will infect the consumer. But if you vacuum pack meats the
customer may keep them for some weeks, giving the target hazard, Listeria,
plenty of time to grow.
3. Your consumer base some customers are less able to withstand infection
by the bacteria you are targeting. They are the very young, the aged, pregnant
women and people whose immune response is low. And if you supply your local
hospital, aged care facility or school the risk to your business increases greatly.

MEET 2 MEAT
Alternative Of Actions
Cleaning procedures for MEET TO MEAT
There is a safe water supply.
Food contact surfaces are kept in good, clean condition.
Cross-contamination from insanitary objects is prevented.
Hand washing, hand sanitizing and toilet facilities are available and kept clean.
Food packaging materials and food contact surfaces are protected from
adulteration with lubricants, fuel, pesticides, cleaning compounds, sanitizing
agents, condensate and other chemical, physical and biological contaminants.

Toxic compounds are stored and used safely.

Employee health is monitored and controlled.
Pests are excluded.
Wastes are confined and disposed of safely.
These elements are to prevent the contamination of materials and final products
with micro-organisms (germs) from people, equipment and the workplace
environment.

Critical Control Points

Temperature control
1. Carcases are delivered warmer than 7C on their surfaces.
2.Theres a long power outage.
3. While youre boning bodies and pieces of meat in the shop.
4. If you let meat build up in the trim bucket.

MEET 2 MEAT
Allergen control
Have good procedures to control allergens.
Label products correctly.
Provide advice if they have any doubts.
You can reduce risk by doing allergen-free products first thing, when all your
equipment is clean.
Grind minced meat first up so theres no carry-over of sulphite from sausage
meat.
Label your marinades properly - satay will contain peanuts and maybe soy.
Tell customers if you put dairy or cereal products in your value-added meats.

Grinding / chopping
If you hear a ping from the mincer it tells you a piece of metal is floating
around. Or, when you dismantle the grinder for cleaning you may find a piece
has broken off, it means metal is in the product. You will need to discard that
batch.

Reducing the risk

1.Slice and vacuum pack once a week when no raw meat is in the room.
2.Clean the room and equipment.
3.Clean clothing.
4.Spray all working surfaces with antimicrobial.
5.Spray the outside of each product with antimicrobial.

Harvest strategy

MEET 2 MEAT
In addressing this question we look at the Exit Strategy as a definition of our
business vision and goals, as well as a contingency in the event the business is
unsuccessful. We have addressed this question at several levels.
Expansion as a Business Goal
We have set multiple financial goals to grow the success of the Meet 2 meat,
and compound the profit return for Investors.
1. Expansion (Option 1): Our overall goal to maintain the quality a uniqueness
of product. Based on our services, the business has captured market share by the
end of the first year. In addition Year 2 brings an increased sales and profit
margin to sustain the addition of a full-time General Manager. By second
quarter of Year 2, the owners will look to launch third outlet . This is not a
chain, but another unique outlet of Meet 2 Meat with strong growth potential.
Expansion will be considered with our Financial backers and Investor partners.
2. Expansion (Option 2): Throughout our business plan we have stayed focus
that Meet 2 Meat would be successful as a larger venue, with greater sales
capacity and revenue potential. we will start breeding of cattle's to maximize the
profit.

Transfers Of Assets
Meet 2 Meat committed to our concept and its viability. We step into this
venture with confidence and the success of our respective prior business efforts.
No one attempts a business anticipating failure, however sometimes ventures do
not fulfill their promise.
In the event that our venture cannot achieve profitability and retire the
encumbrances, we will first attempt to sell the operation and use the proceeds to
clear all outstanding balances. If we are unable to sell the operation for
sufficient proceeds we will forced to default whereby the loans will be in senior
standing. Any further outstanding balances will be borne by the investors on a
weighted percentage basis of the total amounts due.

MEET 2 MEAT
MILESTONE SCHEDULE:
Mr. AZHER will manage all the activity of farms which includes farms infrastructure
buying animals and completation all the work so that the farm will provide satisfactory
job. Mr. SOHAIB will manage all the work of shops he will responsible for all the
activities to be done. and Mr. MOHSIN IQBAL will manage all marketing and sales
activities. As discussed earlier, the business's website must be completed month's before
opening to provide information for those who see flyers and ads prior to the launch.
Search engine marketing will be an ongoing expense after the launch, and business
prospecting by MOHSIN IQBAL will be continued as needed to establish a foundation of
restaurants and caterers to sell to.
Task Name

Start
Date

End
Date

Duration

% Complete

11/01/15
11/05/15
11/01/15

11/05/15
11/10/15
12/04/15

5d
5d
26d

100%
100%
76%

Mr. Azha
Mr. Azha
Mr. Mohs

website development work

11/01/15

11/03/15

3d

100%

Mr.mohs

design flyers and ad

11/01/15

11/05/15

5d

100%

Mr.mohs

Making of TVC

11/01/15

11/12/15

10d

100%

Mr.mohs

Direct mail campaign

11/06/15

11/10/15

3d

100%

Mr.mohs

Newspaper ad campaign

11/06/15

11/06/15

1d

100%

Mr.mohs

Search engine marketing

11/06/15

12/04/15

21d

50%

Mr.mohs

Developing farm

11/01/15

11/19/15

15d

99%

Mr.Azhe

Setting farm

11/01/15

11/06/15

6d

100%

Mr.Azhe

Purchasing of cattle

11/09/15

11/11/15

3d

100%

Mr.Azhe

All the remaining work has to be

done
Sample Milestone

11/12/15

11/18/15

5d

100%

Mr.Azhe

11/19/15

11/19/15

~0

M2M Outlet
Site selection
Legal documentation
Shop interior design work has to
be done
Purchasing & installation of
equipment's for shop
Final inspection

11/05/15
11/01/15
11/05/15
11/05/15

12/18/15
11/05/15
11/08/15
12/16/15

32d
5d
3d
30d

55%
100%
100%
50%

Mr. Soha
Mr. Soha
Mr. Soha
Mr. Soha

11/05/15

11/25/15

15d

80%

Mr. Soha

12/15/15

12/18/15

4d

0%

Mr. Soha

Registration work
Legal process
Marketing work

OPENING

01/01/16

Assigned

Mr.Azhe

MEET 2 MEAT
THE SECHUDLE IS GIVEN BELOW :
GANTT CHART:

MEET 2 MEAT

MEET 2 MEAT

Summary
Meet 2 Meat, is a startup specialty butcher shop to be launched soon. It will
sell a wide menu of meats to customers including medium- and high-income
residents of town, as well as high-income residents of neighboring towns, and
high-end caterers.
Meet 2 Meat is established a company owned by three co-founders.
The store will be managed and directed by, MOHSIN AZHAR and SOHAIB
with experience in butcher shops, an experienced retail food-services. they
MOHSIN will serve as the company's CEO and as the company's COO.
Meet 2 Meat will sell beef, free-range of goats meat, lamb Upon request. The
products will be come from our own farm to the store to have minimal impact
on the environment and to maintain product freshness. Products will be
purchased as whole animals and butchered in the store by trained butchers. The
sales staff will offer suggestions of substitutions or help customers fulfill their
orders through special orders in order to make sure all customers leave satisfied.