Professional Documents
Culture Documents
nleandr@panteion.gr
Chair Department of Communication, Media and
Culture
Panteion University
"If you know the enemy and know yourself, you need not fear the results
of a hundred battles. If you know yourself but not the enemy, for every
victory gained you will also suffer a defeat. If you know neither the
enemy nor yourself, you will succumb in every battle.
- Sun Tsu
"If you are planning for one year, grow rice. If you are planning for 20
years grow trees. If you are planning for centuries, grow men".
- Chinese Proverb
STRATEGIC PLANNING
An organization's process of defining its strategy,
or direction, and making decisions on allocating
its resources to pursue this strategy. In order to
determine the direction of the organization, it is
necessary to understand its current position and
the possible avenues through which it can
pursue a particular course of action
OPERATIONS MANAGEMENT
Tries to ensure that business operations are:
Efficient in terms of using as few resources as
needed
Effective in terms of meeting customer
requirements
It involves working closely with departments and
administration to improve the alignment of
strategy, performance measures, and processes
to improve visibility and predictability of
operations
Methods
(1) Franchises - Alliances
(2) Mergers and acquisitions
(3) Joint ventures
(4) Organic growth
Advantages-Disadvantages
(1) Economies of scale
(2) Economies of scope
(3) Personal power and wealth
(4) Non-economic advantages (political influence)
OBJECTIVE:
TIME: 1 hour
MATERIALS:
DESCRIPTION:
http://www.nytco.com/investors/financials/annual_reports.html
OBJECTIVE:
ESTIMATED
TIME: 1 hour
MATERIALS:
DESCRIPTION:
Dresner,