Vaibhav Malhotra

PESTEL ANALYSIS Mother Dairy Fruit &

Vegetable Private Limited

o POLITICAL

o ECONOMICS

o SOCIO CULTURE

o TECHNOLOGICAL

o ENVIRONMENTAL

100% FDI could act as an invitation to even

International Players to enter local markets ex.
Nestle or Danone.
Easy Entry due to less or no Government
interventions enables may local players to enter this
market.
Penetration by Amul in Delhi and Northern Region
reduced the market share.
Labour and rise in Production cost made the
competition more complex.
Paradigm shift in the perception of population
towards a health conscious life style
Other dairy Products like ice-cream or curd or Butter
even gained popularity.
Milk served as a source of nutrition not just for the
youth of old population but as well for newly born
children and especially for the vegetarians.
Improving Supply Chain management even in rural
parts of the country, especially Delhi.
Shift and Swift involvement of both packaged ad
non packaged milk.
Difficult of setup a whole plant to cater masses due
to huge investment in technology and production.
Not a major concern in governing either the growth
of the factors affecting it.

The focus of GOI double the ilk production in India

o LEGAL

by 2020 along with no stringent supervision on

International players is a major threat.
The legal guidelines (color code) to be followed in
order to mark the type of milk or dairy product
packed could not be further modified due to strict
supervision.