International Players to enter local markets ex. Nestle or Danone. Easy Entry due to less or no Government interventions enables may local players to enter this market. Penetration by Amul in Delhi and Northern Region reduced the market share. Labour and rise in Production cost made the competition more complex. Paradigm shift in the perception of population towards a health conscious life style Other dairy Products like ice-cream or curd or Butter even gained popularity. Milk served as a source of nutrition not just for the youth of old population but as well for newly born children and especially for the vegetarians. Improving Supply Chain management even in rural parts of the country, especially Delhi. Shift and Swift involvement of both packaged ad non packaged milk. Difficult of setup a whole plant to cater masses due to huge investment in technology and production. Not a major concern in governing either the growth of the factors affecting it.
The focus of GOI double the ilk production in India
o LEGAL
by 2020 along with no stringent supervision on
International players is a major threat. The legal guidelines (color code) to be followed in order to mark the type of milk or dairy product packed could not be further modified due to strict supervision.