FOR

IMMEDIATE RELEASE
Media Contact
Noe Baker
Chief Communications Officer
PRSA Portland Metro Chapter
comms@prsapdx.org

2016 Communicators Conference: Bridging the storytelling gap between internal and
external communications

PORTLAND, Ore. Public relations has adapted and developed over the years to keep up
with the ever-evolving communications landscape, and the Communicators Conference has
done the same. Industry professionals need to know how to convey a story in as little as a
140-character tweet, create a lasting impression in a pitch and measure social media
analytics. With so many different tactics and tools, how do communicators stay up to date?

Communications professionals seeking to gain better strategic engagement and storytelling
skills will join the Portland Metro Chapter of Public Relations Society of America (PRSA) at
the Communicators Conference on May 2 at the Ambridge Event Center in Portland. This
years conference focuses on strengthening storytelling techniques between internal and
external communications.

Keynote speakers include:
Carol Kruse, chief marketing officer, Cambia Health Solutions.
Amy Kot, senior vice president of employee engagement (Northwest), Edelman.
Christopher Hannegan, executive vice president and U.S practice chair of employee
engagement, Edelman

In addition, nine breakout sessions will cover topics such as survey sampling,
modernization of organizations, strategic employee engagement and effective storytelling.

What:

PRSA Communicators Conference, the region's premier professional



development opportunity. This years event focuses on connecting

internal and external communications to tell cohesive stories.

Who: Public relations, internal communications, employee



relations and HR professionals.

When:
Monday, May 2, 2016
8 a.m. to 4 p.m.

Where:
Ambridge Event Center

1333 Northeast Martin Luther King Junior Boulevard
Portland, OR 97232

Rates:
$149 for PRSA and Portland Human Resources Management
Association members

$199 for non-members

Register:
http://communicatorsconference.com

Media availability:
Mark Mohammadpour, president, chief executive officer and
leadership assembly delegate of the PRSA Portland Metro Chapter is
available to discuss how to bridge the gap between internal and
external communications.
Pre-event interviews can be arranged by request.

###

About PRSAs Portland Metro Chapter
Serving more than 250 public relations professionals in Oregon and Southwest
Washington, the Public Relations Society of America Portland Metro Chapter (PRSA PDX)
supports lifelong professional development and honors excellence in public relations. PRSA
Portland Metro Chapter is one of 111 PRSA chapters across the country. Learn more at
www.prsapdx.org.