Professional Documents
Culture Documents
RESEARCH REPORT
On
A STUDY OF MARKET COMPETITIVENESS OF IDEA IN
MEERUT CITY
UNDERGUIDENCE:
SUBMITTED TO:
MR.VIKAS GUPTA
MR.
DECLARATION
DECLARATION
2
Kumar
Meerut
PREFACE
PREFACE
Financial success of any company often depends upon its marketing
ability. Finance, operation, accounting and the other business functions
4
will not really matter if there is not sufficient demand of the products and
services so the company can make profit. Good marketing is no accident
but a result of careful planning and execution. The marketing
environment is changing at an accelerating rate, so the need for real time
marketing information is greater than at any time in the past.
Jack Welch (GEs brilliant former CEO) repeatedly warned his companyChange or die
But making the right decisions is not always easy. The companies at
greatest risk are those that fail to carefully monitoring their customers and
competitors to continuously improve their value offerings, thus marketing
information plays a vital role in designing the marketing strategy of the
companies.
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
If we look back and see, how we got here, what we think, and so on ` we
discover a debt to others. The work of some supportive people makes our
6
EXECUTIVE SUMMARY
INTRODUCTION
OF
COMPANY
INTRODUCTION
11
13
OBJECTIVE OF COMPANY
Employer
&
among
top
20
in
Asia
by
the
Hewitt
Among the world top 15 BPO companies & amongIndias top three.
16
GROUP COMPANIES:-
17
INDIAN COMPANIES:-
TransWorks.
INTERNATIONAL COMPANIES:-
18
A V CellIndustry (Canada)
A VNackawicIndustry (Canada)
19
JOINT VENTURES:-
for
the
Centre
for
Corporate
Governance.
Economic
Times
Corporate
Advisory
Board.
of
Doctor
of
Literature
on
Mr.
Birla.
our
Prime
Minister.
Mr. Birla also has been named the World Economic Forum's "Young
Global Leader", "The Ernst & Young Entrepreneur of the Year, The
Economic Times"Business Leader of the Year", Business India's
"Businessman of the Year", Business Today's "Young Super Performer in
23
24
IDEA Cellular is part of the Aditya Birla Group, India's first truly
multinational corporation.
IDEA Cellular is a leading GSM mobile service operator with pan India
licenses. With a customer base of over 44 million in 17 service areas,
operations are soon expected to start in Chennai Metro; Kolkata & West
Bengal, North East & Assam, and J&K
A frontrunner in introducing revolutionary tariff plans, IDEA Cellular
has the distinction of offering the most customer friendly and
competitive Pre Paid offerings, for the first time in India, in an
increasingly segmented market. From basic voice & Short Message
Service (SMS) services to high-end value added services such as Mobile
TV, Games etc - IDEA is
brand.
IDEA 'Women's Card' caters to the special needs of women on the move,
and 'Youth Card' covers the emerging youth segment. IDEA 'My Gang' the widely popular community user group product recently bagged the
prestigious 'Golden Peacock Award 2008' under the Most Innovative
25
26
VODAFONE
than Rs.351,820 million (US $ 8 billion) with net profit to the tune of
Rs.99,390 million (US $ 2.26 billion) for last financial year.
29
RELIANCE COMMUNICATION
31
TATA INDICOM
China
(China
Enterprise
32
Communications).
Tata
33
BHARTI AIRTEL
34
Having achieved huge success in mobile services- postpaid and prepaid- Airtel
has now entered fixed-line telephony providing broadband services in 92 cities
across India. The company has an optical fiber network of 35,016 km and a
customer base of 35,440,406 GSM mobile and 1,819,083 broadband
subscribers. Airtel is listed on The Stock Exchange, Mumbai (BSE) and The
National Stock Exchange of India Limited (NSE).
AIRCEL
of
Best
Mid-Size
Companies in
2007.
36
study by Stanford University and consulting firm BDA, the Indian MVAS
is poised to touch US$ 2.74 billion by 2010.
With the presence of many players in the field of GSM, the
organizations wants to know the growth prospect of the market so
that they can be able to make their long-term strategic plan, based
on the consumer buying behavior. The increased attention given to
consumer behavior and research is due to the following facts:
MTNL, BSNL, VSNL are the major Public Players, whereas Idea, Airtel,
Vodafone, Tata, Reliance, BPL are the leading Private players in the
country.
Both fixed line and mobile segments serve the basic needs of local calls,
long distance calls and the international calls, with the provision of
broadband services in the fixed line segment and GPRS in the mobile
37
arena. Traditional telephones have been replaced by the codeless and the
wireless instruments. Mobile phone providers have also come up with
GPRS-enabled multimedia messaging, Internet surfing, and mobilecommerce.
The much-awaited 3G mobile technology is soon going to enter the
Indian telecom market. The GSM, CDMA, WLL service providers are all
upgrading them to provide 3G mobile services.
38
There are Public Players and Private Players providing the Internet
Services such as Broadband, Dial-up, Pre-Paid and Post-Paid Internet,
Wi-Fi technology etc. subscriber base of Internet Services provided by
Public players is showing an upward trend.
Internet/Dialup
The TRAI report records that India had a total of 12.85 million Internet
(Dialup) connections at the end of December 2008. This base accelerated
slightly to achieve a 5.01% growth from 4.97% recorded during
September when there were 12.24 million connections. This does not
include broadband subscribers.
Bharat Sanchar Nigam Ltd (BSNL) has 6.38 million Internet connections
against 5.94 million at the end of last quarter. Mahanagar Telephone
Nigam Limited (MTNL) has retained second position with a base of
nearly 1.95 million. Idea Cellular Ltd is third with 0.93 million.
The minutes of use per connection per month dropped from 225 in June
2008 to 213.08 minutes in September quarter and crawled back up to
221.97 in December.
39
Please note that the TRAI has listed them as wireless Internet subscribers,
and we do not agree with this classification - merely having a mobile
Internet enabled handset doesnt guarantee usage of the Mobile Internet.
DTH Ramps Up
There are 6 private DTH providers in India aside from Doordarshans free
DTH service. A total of 11.1 million DTH connections have been
registered at the end of quarter ending 31st December 2008. Videocon has
received a license and is still rolling out its services soon, according to
DTH News.
41
42
Subscription Alerts
Get regular alerts on news, jokes, business, health and films on your Idea
mobile phone with Subscription Services.
news clips, watch live TV and download full songs on you phone.
Hello Tunes
Tired of that boring old tring tring on your phone? Now when a friend
calls, make them groove to the hottest new tracks burning up the music
charts with Hello Tunes from Idea Choose from a library of over 80000
songs from more
than 16 languages.
44
OBJECTIVE
OF
THE STUDY
45
The sub-objectives of the project are To conduct a survey and obtain the users view to identify the
various factors which are affecting the users satisfaction in terms of
various products and services provided by the present telecom
players.
To make out a clear picture of current status of the company
(among available telecom players) based from the analyses of
collected data.
To identify the areas the in which the company is lagging
behindthe other players.
46
RESEARCH
METHODOLOGY
RESEARCH METHOLOGY
47
Data source:
Both primary and secondary data have been used in this Research whose
sources can be expressed in following manner-
Primary Source:
Data collected for this study are through Non Disguised Structured
Questionnaire
Secondary Data:
In this research the secondary data has collected from website, magazines
and books:
Websites
http:// www.idea cellular.com
http://www.adityabirla.com
http://www.scribed.com
Magazines
48
Business World
4 Ps
News Papers
Business Standard
The Times Of India
Sample Design:
Simple Random Sampling has been done
Universe:
In this research universe is Meerut.
Sample Size:
Sample Size in this Research is 50 users of Meerut.
Sample Unit :
It is any user of telecom at Meerut.
49
SWOT ANALYSIS
SWOT ANALYSIS
50
Reasons to Purchase
53
54
DATA
ANALYSIS
55
%
30
20
20
10
6
2
12
Frequency
15
10
10
5
3
1
6
Fig-5
56
%
40
30
30
15
Frequency
20
18
20
8
57
Fig-6
Coverage is the most preferred feature among the customer with 40% demand
3. On the basis on using Prepaid or Postpaid connection-:
Table No.6
Connection
Postpaid
Prepaid
Both
%
20
70
10
Frequency
10
35
5
Fig-7
58
%
32
16
12
6
6
28
0
Frequency
16
8
6
3
3
14
0
Fig-8
59
60
%
34
18
16
8
8
4
12
Frequency
17
9
8
10
4
2
6
Fig-9
61
62
%
16
12
24
20
8
6
14
Frequency
8
6
12
10
4
3
7
Fig-10
63
64
%
28
20
16
10
10
4
12
Frequency
14
10
8
5
5
2
6
Fig-11
65
66
%
32
16
10
16
10
8
8
Frequency
16
8
5
8
5
4
4
Fig-12
67
68
%
24
20
18
14
8
10
6
Frequency
5
50
50
50
50
50
50
Fig-13
69
70
%
18
12
26
18
8
6
12
Frequency
9
6
13
9
4
3
6
Fig-14
71
72
Frequency
15
10
09
05
04
06
1
Fig-15
73
%
30
20
18
10
08
12
2
74
11. On
the
basis
of
best
Communicating
Schemes(new scheme)-:
Table No.15
Company Name
Airtel
Vodafone
Reliance
Idea
Tata Indicom
BSNL
Aircel
%
30
20
14
12
8
12
6
Frequency t
15
10
7
6
4
6
3
Fig-16
75
Charges
76
%
18
6
16
14
8
30
8
Frequency
9
3
8
7
4
15
4
Fig-17
77
78
%
30
20
18
8
10
10
4
Frequency
15
10
9
4
5
5
2
Fig-18
79
80
FINDING
81
FINDINGS
Airtel has the highest demand from customers as per the survey
conducted on the users and retailers.
Coverage is the most preferred feature among the customers per
the survey conducted on the users and retailers.
83
LIMITATION
84
Limitation
85
CONCLUSIONS
86
CONCLUSION
Idea is the largest telecom service provider in Indian telecom sector.
With market capitalization of over Rs. 1,360 billion, Idea has 31% of
total market share of GSM service providers. Providing GSM services
in all the 23 circles, Idea was the first private player in telecom sector
to connect all states of India. Also, Airtel is the first mobile service
provider to introduce the EDGE services and electronic recharge
systems. Having achieved huge success in mobile services- postpaid
and prepaid. Idea has now entered fixed-line telephony providing
broadband services in 92 cities across India. But at the same time Idea
has some weaknesses in terms of its some services.
The present research project on the market competitiveness of Idea
helps to analyze and undertand the present market scenario in the city
of
SUGGESTIONS
88
SUGGESTIONS
Tariff Plans
The company should provide new tariff plans because company is
lagging behind in terms of Tariff plans of Reliance and Airtel.
89
BIBLIOGRAPHY
90
BIBLIOGRAPHY
Books:
(a) R.C. Kothari
Research Methodology
Marketing Management
Magazines
(1)
(2)
Business Today
(3)
Business India
(4)
Business World
Newspaper
91
www.trai.gov,in/trai/upload/tarifforders/54/torder21mar09.pdf
http://www.ideacellular.com
http://www.airtel.in/
http://www.aircel.com/dreamcarcontest/terms_conditions.asp
http://www.tataindicom.com/
http://www.rcom.co.in/webapp/Communications/rcom/index.jsp
http://www.ideacellular.com/IDEA.portal
http://www.vodafone.in/Pages/index.aspx
http://www.bsnl.co.in/
92
QUESTIONAIRE
93
QUESTIONNAIRE
Dear Sir,
We are BBA student and we are doing survey on Market
competitiveness of Idea in city of Meerut. So, we request you to spend
your valuable time in answering the questionnaire.
Personal detail
Name: .
Address...
Contact no
OCCUPATION
94
SEX a) Male [ ]
b) Female [ ]
Age: a) Below 20 [ ]
b) 20 to 25 [ ]
c) Above 25 [ ]
[]
(ii) Vodafone
[]
(iii) Reliance
[]
(iv) Idea
[]
[]
(vi) BSNL
[]
(vii) Aircel [ ]
[]
(ii) Scheme
[]
[]
(iv) Roaming
[]
[]
(ii) Postpaid
[]
(iii) Both
[]
PREPAID
Airtel
POSTPAID
Airtel
[]
95
[]
(ii)
(iii)
(iv)
(v)
(vi)
(vii)
Vodafone
Reliance
Idea
Tata Indicom
BSNL
Aircel
[]
[]
[]
[]
[]
[]
Vodafone
[]
Reliance
Idea
Tata Indicom
BSNL
Aircel
[]
[]
[]
[]
[]
5. Which of the following companies gives the best offers at the time of
new connection ?
(i) Airtel
[]
(ii) Vodafone
[]
(iii) Reliance
[]
(iv) Idea
[]
[]
(vi) BSNL
[]
(vii) Aircel [ ]
[]
(ii) Vodafone
[]
(iii) Reliance
[]
(iv) Airtel
[]
[]
(vi) BSNL
[]
(vii) Aircel [ ]
[]
(iv) Reliance
(ii) Vodafone
[]
[]
(vii) Aircel [ ]
96
(iii) Idea
[]
[]
(vi) BSNL
[]
[]
(ii) Vodafone
[]
(iii) Reliance
[]
(iv) Idea
[]
[]
(vi) BSNL
[]
(vii) Aircel [ ]
9. Which one of the following companies provides the best Tariff Plans?
(i) Airtel
[]
(ii) Vodafone
[]
(v) Idea
(iii) Reliance
[ ](vi) BSNL
[]
[]
(vii) Aircel [ ]
10. Which one of the following companies provides the best Roaming
Facility?
(i) Airtel
[]
(ii) Vodafone
[]
(iii) Reliance
[]
(iv) Idea
[]
[]
(vi) BSNL
[]
(vii) Aircel [ ]
[]
(ii) Vodafone
[]
97
(iii) Reliance
[]
(iv) Airtel
[]
[]
(vii) Aircel
[]
[]
(ii) BSNL
[]
(iii) Reliance
(iv) Idea
[]
[]
[]
(vi) vodafone [ ]
13. Which one of the following companies provides the best Value Added
services?
(i) Airtel
[]
(ii) Vodafone
[]
(iv) Idea
[]
[]
98
(iii) Reliance
[]