WELCOME TO- REA LIVE

Quote of the
day!

22 LEAD GENERATION STRATEGIES

ECONOMIC REPORTREALTOR.COM
Real Estate sales equals 19.5%
of the states gross product
$11,817 is generated for the
economy with each transaction
The average Realtor makes
approximately $40,000

YOUR JOB IS?

Get work
Do work
Manage work
If your not working, it doesnt work!

E-MYTH
3 Parts to a Success Business
1) The Entrepreneur
2) The Technician
3) The Manager
As Realtors, you own your own
business

MY DISCOVERY
The
Entrepreneur
The Technician

Get work
Do work
Manage Work

The Manager

IT ALL STARTS- GET WORK

Dont wait for the phone to ringgo on the
offense!

Best way to go on the offense is Lead Generation &

Prospecting

22 LEAD GENERATION
STRATEGIES
Ive been training and
personally coaching real estate
agents since 2002, today I will
share 22 lead generation
strategies that get results.

#1 DOOR KNOCKING
One of the quickest ways to meet potential clients
FSBO, Expired Listing, Lis
Pendens & Farm
Knock on 1 door a day 5 days a
week
Make a new best friend
Have a leave behind piece with
you
Ask for permission to follow

#2 FSBOS

Low hanging fruit

Buy lists of FSBOS
Make the calls or knock on the do
Use the scripts we provide
Set up a face to face meeting

Make a new best friend

Find out timing and motivatio
Ask for permission to follow u

#3 EXPIRED LISTINGS

Buy lists of Expireds

Make the calls or door knock
Use the scripts we provide
Set up a face to face meeting
Make a new best friend
You must be consistent
Call, Door knocking & Mail
outs
Be timely

#4 LIS PENDENS
Buy lists of Lis Pendens
Download list from MLS
Make the calls or door knock
Set up a face to face meeting
Make a new best friend
Be understanding
Offer to help, find out more
Know your facts

BUY QUALITY LEADS

WHY DO I NEED TO BUY

LEADS?

HOW LONG DOES IT TAKE?

If your researching your own leads your

wasting time!
Spend your time doing highly productive

INTERVIEW WITH DARREN HARDY

Negotiate a contracts
Go on Listing
Appointments
Prospecting

THE REDX

110 FSBO Leads in One

Month
33 Expired Listings in 4
days

NUMBERS DONT LIE

REDX produces a minimum of 100 leads a month

Thats 1,200 leads per year

The FSBO & Expired membership $89

Basically trading $1,068.00 a year for 1,200 leads

1- $200K listing sold will bring in a $6K commission

Over 50% of FSBO will list in 4 to 6 weeks

In 4 to 6 weeks your leads are ripe

Within 30 to 60 days working this strategy your busy

LAST WEEK- CALL RESULTS

Last Week 10 Listing Opportunities in 90
Minutes
Tues.11am $429K
Tues. 1pm $125K
Tues. 3pm $289K
Wed. 1pm $279K
Wed. 3pm $309K
Wed. 6pm $229K
Thu. 3pm $359K
Thu. 5pm $229K
8 Apts.
$1,979,000
hour)
2 Apts.
$450,000
min)

25 Calls
10 No Answers
3 Follow Ups
10 Listing Opportunities
2 Were Listed

(Monday- 1
(Tuesday- 30

#5 NETWORKING

Get involved with a referral or

networking group

#6 OPEN HOUSES
1)Find a home in a sought after
area
2)Price range that pays
3)Promote Open House
4)Invite a local mortgage broker
5)Bring sandwiches & surveys
Bonus Tip: Call a FSBO and offer to hold their house open & Do
their follow up

#7 BUSINESS CARDS
PASS OUT 10 AND COLLECT BUSINESS CARDSEVERY
DAY!
10 meaningful real estate
conversations a day
Exchange cards
Find out what they do for a living
Ask if they have a real estate need
If they know anybody
Ask for permission to follow up

#8 SEND OUT POSTCARDS

Postcard Campaigns- 5 Tips for Success
1)Keep Postcards clean
2)Have a powerful message
3)Humor Works
4)Mail out consistently
5)Link to video- QR Code

#9 EMAIL MARKETING
Email Marketing to your Database (Sphere)
What do you send? Something of value
1)
2)
3)
4)
5)

Educational
Funny
Motivational
Coupon
Trivia Question or Game

#10 B2B MARKETING

Business to Business
Marketing

1) Connect with local business

owners
2) Offer to help promote their
business
3) Get discounts on services
4) Promote discounts
5) Ask B2B partners for referrals

MANY WAYS TO MARKET

11)Video Marketing
12)Webinars (FSBOS or First Time Homebuyers)
13)Brochure Boxes in Public Places
14)Website FREE REPORTS
15)Google Pay Per Click
16)Social Media- Facebook, Twitter & LinkedIn
17)Print Media- Newspaper, Magazine's, Newsletters
18)New and Improved Virtual Tours (Filmhouse)
19)Neighborhood Facebook Site
20)REOS
21)Cash Investors
22)Menu for Service

A-LA-CARTE Menu for

$1,899.
Services $290,000.0
0

00

$99.00

$150.00

$1650.00

Benefits of a Menu for

Services

Always gives you a chance

Get signs up in a hurry
It can be now money
Its a great way, to build relationships
Gain market share
Get buyer calls
Get other listings in the neighborhood
Build up your stats

QUESTION? (FILL OUT TABLE ON WORKSHEET FOR

2013)

How marketing campaigns do you currently run?

1)Door Knock
2)Call FSBOS
3)Call Expireds
4)Call Lis Pendens
5)Belong to a networking group
6)Do open houses
7)Pass Out 10 business cards a day
8)Postcard campaigns
9)Email marketing
10)B2B marketing

MORE WAYS TO MARKET

11)Video Marketing
12)Webinars (FSBOS or First Time Homebuyers)
13)Brochure Boxes in Public Places
14)Website FREE REPORTS
15)Google Pay Per Click
16)Social Media- Facebook, Twitter & LinkedIn
17)Print Media- Newspaper, Magazine's, Newsletters
18)New and Improved Virtual Tours
19)Neighborhood Facebook Site
20)REOS
21)Cash Investors
22)Menu for Services

IMPLEMENT SYSTEMS

3 NEW STRATEGIES
FOR 2014
Run campaigns for at least 3 to 6 months
consistently

FINAL THOUGHT

CONTACT INFO

Robert Gawel
Performance Coach & Chief
Strategist

1-800-385-3444
info@realestateacademi.com