DANA N.

DAQUILA
ddaquila@terpmail.umd.edu

EDUCATION
University of Maryland
Robert H. Smith School of Business
B.S., Marketing and Information Systems

GPA: 3.93
May 2017

Strategic Design and Innovation Fellows

September 2015-Present
Understand the importance of design as it relates to product and promotion development
Develop basic knowledge and skills in the Adobe Creative Suite 6
College Park Scholars Media, Self, and Society Program
Examined trends in media coverage and their influence on society
Contemplated medias role in shaping certain aspects of everyday lives

August 2013-May 2015

Honors: National Society of Collegiate Scholars, Primannum Honor Society, Deans List

INTERNSHIP EXPERIENCE
Habitat for Humanity Suffolk ReStore
June 2015-Septmer 2015
Customer Research Intern
Ronkonkoma, New York
Researched and proposed software to be used for survey creation and data collection
Defined customer attributes most valuable to ReStore and developed a plan for gathering them
Created and administered two surveys, one live and one online, to capture customer data
Brainstormed survey incentives and designed promotional activities to spread awareness
Planned, promoted, and implemented customer rewards program as another way to collect data
Engaged with customers both in-person and online through social media by creating contests, providing relevant
information, and replying to inventory inquiries.
Analyzed survey data and made recommendations for ReStore based on the results
University of Maryland Athletics
September 2014-May 2015
Athletic Marketing Intern
College Park, MD
Dedicated six hours a week to the office and performed game operations for selected athletic events
Enhanced fan experience through execution of game-day marketing procedures
Promoted university events through phone calls, fliers, and delivery of collateral to local businesses
Researched and established fan databases for athletic teams
Stony Brook University
Athletic Marketing Intern
Shadowed and aided the college level interns with their daily tasks and responsibilities
Researched local community sports teams and raised awareness of university events
Assisted in the annual golf outings for university sponsors

July 2012-August 2012

Stony Brook, NY

LEADERSHIP & VOLUNTEER EXPERIENCE

TerpAMA RedBlack Consulting, Marketing Consultant
March 2015-Present
Consult with clients to determine company goals, visions, and current marketing plans/tools
Develop a research plan to collect information on the company and conduct the research
Outline and implement a strategic marketing plan based on research and tailored to client needs and strengths
TerpAMA Brand Ambassadors, Member
January 2015-May 2015
Collaborated with the other members to enhance the strength of TerpAMAs brand
Advertised club events through social media and through physical representation on campus
Contributed to TerpAMA social media pages and blog
America Reads America Counts, Mentor
Mentor and teach local elementary school children in mathematics six hours a week
Plan and execute fun but educational math enrichments to reinforce concepts

January 2014-Present