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Introduction

Goals and objectives form the most important part of a project


proposal and one should pay great attention while framing
them.
A well written proposal always has clearly defined goal and
SMART objectives to attain the desired goal.

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Difference Between Goals & Objectives

Goal: It is a broad statement that defines what you plan to do in


a project. It gives an idea to the reader of what problem your
organization intends to address.
Objective: These are detailed statements describing the ways
through which you intend to achieve the goal.

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Framing a Quality Goals

Donotwrite
avaguegoal.

Goalshould
beinline
withthe
problem
statement

Goalshould
be
consistent
withyour
organization
smission&
vision

Usesimple
languageto
writeagoal

Keeponly
onegoalfor
aproposal

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Framing a Quality Objectives

Objectives
should
address
the5Ws.

1.
2.
3.
4.
5.

Objectives
should
support
thegoal

Objectives
should
followa
logical
order

Frame
SMART
objectives

Useaction
verbs
while
drafting
objectives

Keep34
objectives

Why: are you proposing a particular thing?


What: approach will you adopt to reach the desired goal?
When: will you conduct the particular project?
Where: will you implement the project?
Who: will be the primary stakeholders/beneficiaries?

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