MALE DOMINANCE IN FASHION

Male dominance in fashion.

Alexa M. Marquez
University of Texas at El Paso
Tafari Nugit
RWS II: 1302

MALE DOMINANCE IN FASHION

MALE DOMINANCE IN FASHION.

Most people think that women are in power when the subject of fashion
comes up. This might be because of the stereotype that woman care too much for
how they present themselves to others or how they are always fashionably late.
What people dont really know is, male fashion designers dominate over woman
and are in power in the fashion industry. Only 17 out of the 50 top fashion
designers are female, the rest are male. Male being dominant in fashion goes way
back in history to the days that women had no voice to many decisions.
Many sources about the fashion industry may be found, one of the two
genres chosen to be used for this analysis is social media, such as Instagram,
Facebook, Twitter, Pinterest and others. The other genre chosen for this paper is
magazines, the topic of the magazines used are fashion and business, such as
VOGUE Magazine and The New York Times Magazine. These two genres will be
compared and discussed of how they portrait sex dominance in fashion throughout
the analysis.

AUDIENCE AND PURPOSE

According to Sproutsocial.com, the audience for all social media mostly
varies from the ages 18 to 49. This statistics are unconsidering the chances that
people lie about their age do to the social medias age restrictions. The fashion
magazines audience is predominantly male audience from the ages of 14 -25

MALE DOMINANCE IN FASHION

years old; this information is according to a Slide Share member with a social
media audience presentation.
For business magazines, the audience is mostly in the ages 18 years old
and older. The reason being is, that around the age of 18 is when many teens start
their college journeys and become more interested in the business world and start
thinking about the future and of ways to invest and make money.
The purpose of using social media for this paper of fashion dominance is
that many celebrities and famous bloggers are in touch with their fans thru Twitter,
Facebook, Instagram, Snapchat and Pinterest. The question is, why does that
matter? This is really important not because of the celebrity or blogger, but of what
he or she is wearing and how their outfit is extremely influential over their fans and
followers wardrobe.
The purpose for using fashion magazines is to view the difference of
percentages in publicity of male and female. VOGUE Magazine, being one of the
most influential and most popular up to date fashion magazine, shows mostly
female models wearing male fashion designers clothing. This being the biggest
reason for why people think female is dominant in fashion.
Business magazines are also being used to determine the job percentage in
fashion of male over woman. According to the article Woman occupy just a third of
the top jobs in fashion are paid less than men in fashion industry for 15 per cent.
As the title of the article states, woman only occupy 1/3 of the fashion industry jobs.
This is one of the reasons that male is dominant over woman in the fashion field.

MALE DOMINANCE IN FASHION

RHETORICAL ISSUES
Both genres demonstrate rhetorical appeals by using ethos and logos.
However, these facts are delivered in different ways.

ETHOS
In the genre of social media Ethos is presented in the way that fashion
designers pay celebrities and influential bloggers to wear their clothes. Fashion
designers and big companies use this method as a way of publicity. Some people
that are an example to this are; Justin Beiber who wears Calvin Klein and makes it
public, Chiara and Valentina Ferragni blog and post pictures on all sorts of social
media of who they are wearing every day, mostly being male designers. This is all
credible information because it has been confirmed by the same influential people
and by personal research on the bloggers.

LOGOS
The rhetorical issue used in the business magazines is called Logos. The
information where the paper is based on is reliable and credible source because
the authors and editors themselves are experts in the subject and have researched
on the material. There are also statistics and graphs such as the ones shown in the
article of Social Media Demographics to Inform a Better Segmentation Strategy, by
Michael Patterson in May 4th, 2015. This article is also up to date since it was
written less than a year ago.

STRUCTURE AND DELIVERY

MALE DOMINANCE IN FASHION

Both of the genres are greatly different in how the information is delivered to
the audience. The social media uses more of a visual way to get the message
across that is trying to be conveyed. With the observations and the first hand
research done it is perfectly clear how male is dominant in fashion, even though it
seems as if women were.
Both magazines used are different in the way they show what the point of
the analysis is. The VOGUE magazine is used the same way as the social media,
points come across with observations of the publicity done. As stated before,
Vogue magazine uses mostly female models, but are promoting mostly male
fashion designer clothing to the audience.
The business magazine is more factual than the other sources. The
business magazine gives facts about the rates and percentages of the employment
of men over woman. The facts are given in forms of graphs, numbers, and literal
wording.

CONCLUSION
In conclusion, the genres demonstrated and discussed the topic good, even
though different genres where being used. The business magazine being more
exact and factual than the social media, due to that social media is not stated with
facts but with observations and background information.

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References.
K. (n.d.). TOP 50 Best Fashion Designers. Retrieved February 18, 2016, from
http://www.bykoket.com/blog/top-50-fashion-designers/
L., & Flinn, N. (2007, January 1). In Vogue: The Illustrated History of the World' Most
Famous Fashion Magazine. ForeWord.
Patterson, M. (2015). Social Media Demographics for Marketers | Sprout Social. Retrieved
February 29, 2016, from http://sproutsocial.com/insights/new-social-mediademographics/
Shields, R. (2009, May 30). Women occupy just a third of the top jobs in fashion. Retrieved
February 18, 2016, from http://www.independent.co.uk/lifestyle/fashion/news/women-occupy-just-a-third-of-the-top-jobs-in-fashion1693510.html