Elisa

Payne

Campus Address: 502 E. John St. Apt 212 Champaign, IL 61820

Permanent Address: 946 Elmwood Ln. Elk Grove Village, IL
Phone: (847) 863-5850 Email: ecpayne2@illinois.edu

EDUCATION
University of Illinois at Urbana-Champaign




Expected Graduation: May 2017
Bachelor of Science in Advertising// Minor in Business// Certificate in Public Relations

GPA 3.66/4.0

WORK EXPERIENCE

University of Illinois Housing, Communications Coordinator

August 2015-present
Communicate important news and events with the entire campus through social media accounts.
Execute weekly website updates through Sitecore to keep the audience informed and interested.
Design and format monthly newsletters to involve residents with university events.
Create news stories relating to popular topics among students and faculty members.
Espresso Royale, Caf Barista






December 2013-present
Apply detailed knowledge of our products in order to guide customers and upsell where possible.
Educate customers about our promotions and rewards program to gain customer loyalty.
Demonstrate teamwork to achieve sales goals and ensure customer satisfaction.
Complete all aspects of taking orders, preparing the expected order, kindly delivering it to the customer
and cleaning up in a timely manner to keep our station running smoothly.

Myndbee Inc., Picpal Brand Ambassador



August 2015-January 2016
Gain an understanding of the target audience through focus group, survey, and interview analytics.
Develop strategies and tactics to increase brand awareness and consumer interest.
Organize promotional events with consumer engagement, giveaways and contests to excite consumers.

Namaste Laboratories, Trade Marketing Intern


May 2015-September 2015
Performed in-store activation and account business planning based on an annual calendar year.
Reconciled planned trade promotional spending verse actual spending.
Planned and executed various promotional events to educate and interact with consumers.
Analyzed IRI date to understand how we performed verse competitors in different categories.

Elk Grove Park District, Party Host/ Camp Counselor/ Cashier
May 2009-August 2015
Collaborated efficiently in a strong team-oriented environment.
Organized and implemented weekly themed events to engage with customers and increase park awareness.
Implemented a daily, planned schedule for children while directing and supervising them to ensure their safety.
Coordinated with the entire facility team to ensure parties met and exceeded guests expectations.

ACTIVITIES

Alpha Gamma Delta Fraternity, Public Relations Coordinator

December 2014-January 2016
Manage Alpha Gamma Deltas social media accounts to engage with members, alumni, and campus.
Create annual PR Plan to promote and maintain positive PR for the Chapter on a daily basis.
Oversee social media accounts of members to ensure positive PR for the Chapter.
Advise and guide members about the importance of social media and positive PR through presentations.
American Advertising Federation, Professional Development

September 2015-present
Professionally prepare Advertising students at the University of Illinois for life after graduation.
Interact with College of Media Alumni and Advertising professors on behalf of AAF at Illinois.
Organize presentations and projects for students pursing a career in Advertising.
Create connections between experienced professionals and AAF, and gain knowledge about the industry.
American Advertising Federation, OTH Creative, (On The House) Account Executive September 2014-present
Meet with clients to determine needs in means of creating advertisements to outdo their expectations.
Relay details of clients projects to creative team members.
Review and send work from Creatives to the client for approval and revisions.
Maintain contact with Account Director to stay informed about new clients and projects.