Communication Plan

Francesca Williams
April 4, 2016
AET 560
Dr. Christine Nortz

Uber, Inc.
Discussion Topics

Launching of the communication plan

Technology used for the plan

Testing the plans effectiveness and impact of managements

response to the change

Generating feedback for continuous improvement

Addressing negative responses/communications about the

change

Communication plans affect on the organizational change

Launching of the Plan

4 Phases of the Communication Plan

Prechange Approval

Creating the Need for Change

Midstream Change and Milestone

Communication

Confirming/Celebrating the Change Success.

Prechange Approval

Management will approve of the panic button

Creating the Need for

Change

Safety of the riders

Prevent rider or driver usage of the app

Connect with Uber app users

Employees to work as a team for positive

change

Midstream Change
and
Milestone Communication

Meetings will be held in person and virtually to

reconvene management and employees

Team will stay in regular contact for best

communication and effective change

Change initiators, implementers, and

facilitators will be in place to observe, regulate
and combat any issues

Confirming/Celebrating
the Change Success
Intrinsic Incentives

A two percent bonus will be given to all those who complete the
training and get 100% on the final assessment.

A one percent bonus will be given to all those who complete the
training and get 100% on the final assessment.

Extrinsic Incentives

The program will include information on how the panic button

has already helped consumers in India, where it has already
been instituted. This will bring them abreast to the severity of
the issue.

Testimonies on how people were affected without the panic

button will allow learners to connect deeply with the change
they will be a part of by implementing the panic button.

Technology
The following will be used to accomplish the
communication plan :

Smartphone, Uber app

Computers for virtual training, feedback, and data

analysis

Internet to connect to web conferences

Testing Effectiveness
and Impact

Data collection of how frequently the panic

button was used

Electronic questionnaires to obtain feedback

from all involved employees

Determine what elements of the diagnosis may

need to be modified to help the organization
stay on track

Addressing Negative
Responses

Inspire employee involvement

Keep employees abreast of the change process

Be 100% truthful in communication

Make employee expectations clear

Make the necessary steps clear to the

employees

Plans Affect on
Change
The Communication Plan benefits:

Communicate the change steps

Identify issues with change

Improve future changes

Combats rumors

Ongoing, open lines of communication for

employees

Conclusion
Ubers communication plan is essential in
implementing the
panic button to its app. The change process will
allow the
data to reflect how important the change is for the
rider and
drivers safety. The employees will benefit with
adjust to
change with the open communication of the plan.

References
Cawsey, T. F., Deszca, G., & Ingols, C. (2012).
Organizational
change: An action-oriented
toolkit. Los Angeles: Sage.