CUSTOMER FOCUS

JULIO CESAR MICOLTA VALENTIERRA

SENA
CENTRO DE LOGISTICA Y
PROMOCIONECOTURISTICAREGIONALMAGDALENA
GESTIN LOGSTICA (1017082) RUTA (402084)
BUENAVENTURA- VALLE DEL CAUCA
2015

CUSTOMER FOCUS

JULIO CESAR MICOLTA VALENTIERRA

CUSTOMER FOCUS

SENA
CENTRO DE LOGISTICA Y PROMOCION ECO TURISTICA REGIONAL
MAGDALENA
GESTIN LOGSTICA (1017082) RUTA (402084)

CUSTOMER FOCUS

CUSTOMER SUPPLY CHAIN LOGISTICS

A supply chain consists of all the processes involved directly or indirectly in action
to meet customer needs. The supply chain includes suppliers (third level, second
level and first level), MP stores (direct and indirect), the production line (PP), PT
stores, distribution channels, wholesalers, retailers and Final client. Within every
organization there is a different supply chain depending on the course of business.
There are three types of companies, industry, trading and services; service
companies have very short supply chain. Industrial companies have supply chains
with many logistics depending on the MP using the production lines that count and
market segments that are targeted to their products. Trading companies, for
example, have very little use of stock so that their supply chains are less elaborate.
All functions involved in the supply chain are intended for reception and fulfilling a
request. These functions include, but are not limited to new product development,
marketing, operations, distribution,
CUSTOMER NEEDS
The competition is becoming increasingly difficult for companies is why we must be
ready and apply all their knowledge and skills and attitudes for good performance in the
business world, the secret to success is the people who buy us those we call
customers .
Customers can put a spin on our company and can lead us to success and we also can
lead to ruin, which is why they are very important and the only way to meet them is to
know them and communicating with them about their needs.
As we know every action concludes a reaction, is where the profits generated to satisfy
a customer, to understand how it works the demand for products just need to know how
the customer needs work but as we know the world is changing and enter need new
and better ways of thinking it is why we must begin to see things from a totally different
point of view.

IDENTIFYING CUSTOMER NEEDS

Meet customer needs is the first step to fulfill them. That is why the seller should try to
be knowledgeable about these needs.

Too many marketers start selling your interview immersing the customer in a flood of
words, they consider arguments. Seller constant concern during this preliminary phase
of the sale must be to know and discover customer needs and reasons to buy.
The question of why interest in the client, have one answer: to reveal to us your needs
and requirements through direct conversation we establish in this first contact and so
we can sell our image, our product or service.
The seller should try to provide accurate and complete information to the client to avoid
erroneous or distorted interpretations, either because the client does not hear clearly
the explanation or that has a self-perception that does not conform to the actual
characteristics of the product or service It has offered.